SlideShare a Scribd company logo
Know your numbers



Google Analytics for Business
         Owners



     www.SearchEngineRankings.com.au
What is Analytics?

• It is the process of tracking and measuring website data to
   maximize your marketing return on investment (ROI).



• It helps to understand visitor behaviour and use the information to
   make decisions that help in achieving business goals.




                     www.SearchEngineRankings.com.au                    2
Providing Answers
                            to Difficult Questions
How are visitors using my
site?


How can I make my
marketing campaigns more
effective and accountable?


Where and when are visitors
abandoning my shopping cart?


Am I creating effective
content?


How do I improve site
interaction?

                            www.SearchEngineRankings.com.au   3
Using Analytics

• Types of commercial websites

• What do I want my website to do?

• Site Objectives




                www.SearchEngineRankings.com.au   4
Why Measure the Web?

To Understand What is Working
Why Measure the Web?

                                To Fix Things that Are not
To Understand What is Working
                                         Working
Why Measure the Web?

                                To Fix Things that Are not
To Understand What is Working
                                         Working




    To Improve our Results
Why Measure the Web?

                                To Fix Things that Are not
To Understand What is Working
                                         Working




    To Improve our Results       To Calculate our Value
Why Measure the Web?

                                To Fix Things that Are not
To Understand What is Working
                                         Working




    To Improve our Results       To Calculate our Value




   To Justify and Encourage
          Investment
Why Measure the Web?

                                To Fix Things that Are not
To Understand What is Working
                                         Working




    To Improve our Results       To Calculate our Value




   To Justify and Encourage
                                 To Dominate our Niche
          Investment
Create an Account
              Sign Up at: google.com/analytics
Get the Code




           Place this code on your
           site in the <head> section
Put the Code on Your Site
Collect Data
But Don’t Stop There!
Establish Your Goals

          Macro Goals
  (Sales, Lead Forms, Store Locator)
Macro Goals = Top Line Revenue
Establish Your Goals

           Macro Goals
   (Sales, Lead Forms, Store Locator)
Macro Goals = Top Line Revenue



            Micro Goals
 (White Paper Download, Time on Site,
          Video Views, etc.)
 Micro Goals = Buyer Influence
Establish Your Goals

          Macro Goals
  (Sales, Lead Forms, Store Locator)
Macro Goals = Top Line Revenue



           Micro Goals
   (White Paper Download, Time on
        Site, Video Views, etc.)
 Micro Goals = Buyer Influence



Configure your goals in Google
      Analytics settings
 You can set up to 20 goals!
Defining Goals/
                            Conversions

• Form fills

• White paper downloads

• Request for quote

• Newsletter subscriptions

• Event registration

• Engagement with social media




                       www.SearchEngineRankings.com.au   19
Analyze Traffic Sources
Analyze Traffic Sources

Pay attention to your traffic
          balance
Analyze Traffic Sources

  Pay attention to your traffic
            balance




 Set up segments to understand
how your traffic sources perform
Defining Key
                            Metrics

• New / repeat visitors

• Are they spending enough time

• Where are they spending most of their time

• What is the path they follow

• Using conversion funnel

• Measuring visitor drop-off at every step of the funnel




                     www.SearchEngineRankings.com.au       23
Customize Dashboards
www.SearchEngineRankings.com.au   25
www.SearchEngineRankings.com.au   26
Behind the scenes




www.SearchEngineRankings.com.au   27
Remarketing




www.SearchEngineRankings.com.au   28
Remarketing




www.SearchEngineRankings.com.au   29
www.SearchEngineRankings.com.au   30
Create Context for
                     your Data

• Don’t focus on a single metric

• How does the performance of each metric compare to

  the site average?

• How does the performance compare to last week, or last

  month?




                 www.SearchEngineRankings.com.au       31
Creating Context
with Visualisations




www.SearchEngineRankings.com.au   32
Data Driven
 Decision Making




www.SearchEngineRankings.com.au   33
Funnel Visualisation
Analytics Data




                                  35

www.SearchEngineRankings.com.au
Analytics Data




www.SearchEngineRankings.com.au   36
Quantity vs Quantity




                                  37

www.SearchEngineRankings.com.au
Quality v/s Quantity




                                  38

www.SearchEngineRankings.com.au
Assisted Conversions




 www.SearchEngineRankings.com.au   39
What Else Can You Do with
   Google Analytics?
Track Mobile Websites & Apps
Make Reports Easy to Read
Track Offline Marketing
Track Social Media
Track Video Interactions
Analytics Settings

• Access reports

• Configuration, goals, Filters and users

• Analytics accounts drop-down

• Remove profiles

• Apply Filters

• Add Profiles

• User permissions

                     www.SearchEngineRankings.com.au   46
Report Interface

• Report navigation

• Settings

• Help resources

• Export options and email reports set-up

• Link to help centre

• Calendar / date slider




                      www.SearchEngineRankings.com.au   47
Report Structure

There are 5 main categories:
• Visitors
      Visitor information such as loyalty, language and location
• Traffic sources
    Natural and paid sources of traffic; includes Adwords reports
• Content
    Pages viewed
• Goals
    Conversion rates and goal paths
• E-commerce (if enabled)
    Commerce tracking, visitor loyalty, revenue sources and product
     specific information

                    www.SearchEngineRankings.com.au                  48
Setting date and
               comparison date ranges
• You can either use a calendar or a timeline to select a
  date range


• Select Compare to Past and you’ll be able to set a
  comparison date range




                 www.SearchEngineRankings.com.au            49
Reporting

• Comparing two metrics on the same graph
• Measuring visitor loyalty
• Report formats
• Scheduling & emailing
• Scorecards – It provides aggregates and averages for the displayed
  metrics
•   Site-usage
• Email reports
• Report tabs
• The dashboard
• Keyword reports


                    www.SearchEngineRankings.com.au                50
Bounce Rates

• The definition of Bounce Rate is the percentage of visitors that hit
   your website on a given page and don’t visit any other pages on
   your site.

• The bounce rate at the page level is extremely useful especially in
   case of landing pages for paid campaigns.




                     www.SearchEngineRankings.com.au                     51
Exit Rates

• The definition of Exit Rate is the percentage of visitors that leave
  your site from a given page based on the number of visits to that
  page.


• Sounds similar to bounce rate, what’s the difference?


• Exit Rate is important for determining which page in a process isn’t
  performing up to expectations. For example, if you have mapped out
  a Website Persuasion Architecture, and find visitors are exiting the
  site on a webpage that is a stepping stone to a more important
  page, then you need to review the page’s content/layout etc.




                     www.SearchEngineRankings.com.au                     52
Getting started with
                     Google Analytics
Three simple steps to getting started with Google Analytics:


• Sign up www.google.com/analytics - need a Google account

• Install the tracking code across all the pages of your website

• Use the new ga.js code instead of urchin .js

• Verify

• If running Adwords you can go through the analytics tab on the
   Adwords link the two accounts




                     www.SearchEngineRankings.com.au               53
Understanding
                           the Code

• Understanding the tracking code

• Installing the java script

     If the website uses a template or a Content Management

      System, you can install it on the common area e.g. website

      footer

• Installing the code on a common footer




                      www.SearchEngineRankings.com.au              54
Resources

• Free tools to check if the GA code has been installed properly
   www.sitescanGA.com – it will check for any implementation errors



• You tube channel GA -
   http://www.youtube.com/googleanalytics?hl=en




                    www.SearchEngineRankings.com.au                   55

More Related Content

What's hot

Search Engine Marketing Strategies for Hotels - HSMAI digital 2014
Search Engine Marketing Strategies for Hotels - HSMAI digital 2014Search Engine Marketing Strategies for Hotels - HSMAI digital 2014
Search Engine Marketing Strategies for Hotels - HSMAI digital 2014
Benu Aggarwal
 
TAB SEO|PPC|Remarketing Presentation
TAB SEO|PPC|Remarketing PresentationTAB SEO|PPC|Remarketing Presentation
TAB SEO|PPC|Remarketing Presentation
OpenMoves
 
Hands-On Keyword Research, Strategy & Content Plans
Hands-On Keyword Research, Strategy & Content PlansHands-On Keyword Research, Strategy & Content Plans
Hands-On Keyword Research, Strategy & Content Plans
Jake Aull
 
Search engine marketing masterclass
Search engine marketing masterclassSearch engine marketing masterclass
Search engine marketing masterclass
Hubert Van de Vyver
 
Local SEO - Getting found in Google presented at The Business Show Olympia 2015
Local SEO - Getting found in Google presented at The Business Show Olympia 2015Local SEO - Getting found in Google presented at The Business Show Olympia 2015
Local SEO - Getting found in Google presented at The Business Show Olympia 2015
Ann Stanley
 
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
Marketing Mojo
 
PageTraffic Reviews Metric Driven SEO at TFMA
PageTraffic Reviews Metric Driven SEO at TFMA PageTraffic Reviews Metric Driven SEO at TFMA
PageTraffic Reviews Metric Driven SEO at TFMA
Navneet Kaushal
 
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online Reputation
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationDec. 2011 Webinar - Managing Your Hospitality Brand's Online Reputation
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online Reputation
Anvil Media, Inc.
 
SEO tips and tools for franchise and local businesses - presented at The Nati...
SEO tips and tools for franchise and local businesses - presented at The Nati...SEO tips and tools for franchise and local businesses - presented at The Nati...
SEO tips and tools for franchise and local businesses - presented at The Nati...
Ann Stanley
 
Website SEO Strategy WordCamp Raleigh
Website SEO Strategy WordCamp RaleighWebsite SEO Strategy WordCamp Raleigh
Website SEO Strategy WordCamp Raleigh
Jake Aull
 
Landing Page Optimization Basics
Landing Page Optimization BasicsLanding Page Optimization Basics
Landing Page Optimization Basics
Marketing Mojo
 
Digital markeing online course pragathinagar
Digital markeing online course pragathinagarDigital markeing online course pragathinagar
Digital markeing online course pragathinagar
shravankumar800134
 
How to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tacticsHow to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tactics
Nathan Jones
 
SEO FUNDAMENTAL
SEO FUNDAMENTALSEO FUNDAMENTAL
SEO FUNDAMENTAL
masjarwo2
 
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing ChannelsIs SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Marketing Mojo
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
Jason_Chlebowski
 
Local Search & B2B
Local Search & B2BLocal Search & B2B
Local Search & B2B
Jake Aull
 
Sem 101 presentation
Sem 101 presentationSem 101 presentation
Sem 101 presentation
Tim Metzner
 
Anvil Conversion Optimization Webinar 1011
Anvil Conversion Optimization Webinar 1011   Anvil Conversion Optimization Webinar 1011
Anvil Conversion Optimization Webinar 1011
Anvil Media, Inc.
 
SEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet KaushalSEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet Kaushal
Navneet Kaushal
 

What's hot (20)

Search Engine Marketing Strategies for Hotels - HSMAI digital 2014
Search Engine Marketing Strategies for Hotels - HSMAI digital 2014Search Engine Marketing Strategies for Hotels - HSMAI digital 2014
Search Engine Marketing Strategies for Hotels - HSMAI digital 2014
 
TAB SEO|PPC|Remarketing Presentation
TAB SEO|PPC|Remarketing PresentationTAB SEO|PPC|Remarketing Presentation
TAB SEO|PPC|Remarketing Presentation
 
Hands-On Keyword Research, Strategy & Content Plans
Hands-On Keyword Research, Strategy & Content PlansHands-On Keyword Research, Strategy & Content Plans
Hands-On Keyword Research, Strategy & Content Plans
 
Search engine marketing masterclass
Search engine marketing masterclassSearch engine marketing masterclass
Search engine marketing masterclass
 
Local SEO - Getting found in Google presented at The Business Show Olympia 2015
Local SEO - Getting found in Google presented at The Business Show Olympia 2015Local SEO - Getting found in Google presented at The Business Show Olympia 2015
Local SEO - Getting found in Google presented at The Business Show Olympia 2015
 
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
 
PageTraffic Reviews Metric Driven SEO at TFMA
PageTraffic Reviews Metric Driven SEO at TFMA PageTraffic Reviews Metric Driven SEO at TFMA
PageTraffic Reviews Metric Driven SEO at TFMA
 
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online Reputation
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationDec. 2011 Webinar - Managing Your Hospitality Brand's Online Reputation
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online Reputation
 
SEO tips and tools for franchise and local businesses - presented at The Nati...
SEO tips and tools for franchise and local businesses - presented at The Nati...SEO tips and tools for franchise and local businesses - presented at The Nati...
SEO tips and tools for franchise and local businesses - presented at The Nati...
 
Website SEO Strategy WordCamp Raleigh
Website SEO Strategy WordCamp RaleighWebsite SEO Strategy WordCamp Raleigh
Website SEO Strategy WordCamp Raleigh
 
Landing Page Optimization Basics
Landing Page Optimization BasicsLanding Page Optimization Basics
Landing Page Optimization Basics
 
Digital markeing online course pragathinagar
Digital markeing online course pragathinagarDigital markeing online course pragathinagar
Digital markeing online course pragathinagar
 
How to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tacticsHow to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tactics
 
SEO FUNDAMENTAL
SEO FUNDAMENTALSEO FUNDAMENTAL
SEO FUNDAMENTAL
 
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing ChannelsIs SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
 
Local Search & B2B
Local Search & B2BLocal Search & B2B
Local Search & B2B
 
Sem 101 presentation
Sem 101 presentationSem 101 presentation
Sem 101 presentation
 
Anvil Conversion Optimization Webinar 1011
Anvil Conversion Optimization Webinar 1011   Anvil Conversion Optimization Webinar 1011
Anvil Conversion Optimization Webinar 1011
 
SEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet KaushalSEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet Kaushal
 

Similar to Google Analytics for Business Owners

Google Analytics - Know Your Numbers
Google Analytics - Know Your NumbersGoogle Analytics - Know Your Numbers
Google Analytics - Know Your Numbers
Arrow Internet Marketing
 
Google analytics agency model
Google analytics agency modelGoogle analytics agency model
Google analytics agency model
Dice Nakamura
 
April 2018 Digital Marketing Roundtable
April 2018 Digital Marketing RoundtableApril 2018 Digital Marketing Roundtable
April 2018 Digital Marketing Roundtable
Martha Herdendorf
 
Web Analytics Training Course
Web Analytics Training CourseWeb Analytics Training Course
Web Analytics Training Course
Business & Enterprise North East
 
Content Marketing Retreat: Measurement with Google Analytics
Content Marketing Retreat: Measurement with Google Analytics Content Marketing Retreat: Measurement with Google Analytics
Content Marketing Retreat: Measurement with Google Analytics
Mightybytes
 
Content Marketing Retreat: Using Google Analytics
Content Marketing Retreat: Using Google AnalyticsContent Marketing Retreat: Using Google Analytics
Content Marketing Retreat: Using Google Analytics
Tim Frick
 
Web Analytics Training for Business Link
Web Analytics Training for Business LinkWeb Analytics Training for Business Link
Web Analytics Training for Business Link
Business & Enterprise North East
 
Mining Google Analytics for Marketing Insights
Mining Google Analytics for Marketing InsightsMining Google Analytics for Marketing Insights
Mining Google Analytics for Marketing Insights
Kash Dhanda
 
Introduction about Quora, Google analytics and Google Ad Words
Introduction about Quora, Google analytics and Google Ad WordsIntroduction about Quora, Google analytics and Google Ad Words
Introduction about Quora, Google analytics and Google Ad Words
Code95
 
web analysis document | web analysis document | web analysis document | web a...
web analysis document | web analysis document | web analysis document | web a...web analysis document | web analysis document | web analysis document | web a...
web analysis document | web analysis document | web analysis document | web a...
nazen2
 
Vorian Agency - Google Analytics Seminar
Vorian Agency - Google Analytics SeminarVorian Agency - Google Analytics Seminar
Vorian Agency - Google Analytics Seminar
Matt Lynch
 
Website Optimization Using Google Analytics
Website Optimization Using Google AnalyticsWebsite Optimization Using Google Analytics
Website Optimization Using Google Analytics
Texas Association of Graduate Admissions Professionals
 
Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013
Top Floor Technologies
 
Digital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA SalisburyDigital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA Salisbury
Jon Payne
 
Web Analytics and SEO for Startups
Web Analytics and SEO for StartupsWeb Analytics and SEO for Startups
Web Analytics and SEO for Startups
Advance Metrics
 
Best Content Writing and digital marketing Services-iContent
Best Content Writing and digital marketing Services-iContent Best Content Writing and digital marketing Services-iContent
Best Content Writing and digital marketing Services-iContent
Apeksha Shah
 
Ecommerce dev for business needs
Ecommerce dev for business needsEcommerce dev for business needs
Ecommerce dev for business needs
Myriam Jessier
 
Analytics in Action - UPCEA Central
Analytics in Action - UPCEA CentralAnalytics in Action - UPCEA Central
Analytics in Action - UPCEA Central
continuingedmarketing
 
Marketing Analytics Masterclass April 2017
Marketing Analytics Masterclass April 2017Marketing Analytics Masterclass April 2017
Marketing Analytics Masterclass April 2017
CIM | The Chartered Institute of Marketing
 
Google Analytics for Marketers and Dummies
Google Analytics for Marketers and DummiesGoogle Analytics for Marketers and Dummies
Google Analytics for Marketers and Dummies
pointit
 

Similar to Google Analytics for Business Owners (20)

Google Analytics - Know Your Numbers
Google Analytics - Know Your NumbersGoogle Analytics - Know Your Numbers
Google Analytics - Know Your Numbers
 
Google analytics agency model
Google analytics agency modelGoogle analytics agency model
Google analytics agency model
 
April 2018 Digital Marketing Roundtable
April 2018 Digital Marketing RoundtableApril 2018 Digital Marketing Roundtable
April 2018 Digital Marketing Roundtable
 
Web Analytics Training Course
Web Analytics Training CourseWeb Analytics Training Course
Web Analytics Training Course
 
Content Marketing Retreat: Measurement with Google Analytics
Content Marketing Retreat: Measurement with Google Analytics Content Marketing Retreat: Measurement with Google Analytics
Content Marketing Retreat: Measurement with Google Analytics
 
Content Marketing Retreat: Using Google Analytics
Content Marketing Retreat: Using Google AnalyticsContent Marketing Retreat: Using Google Analytics
Content Marketing Retreat: Using Google Analytics
 
Web Analytics Training for Business Link
Web Analytics Training for Business LinkWeb Analytics Training for Business Link
Web Analytics Training for Business Link
 
Mining Google Analytics for Marketing Insights
Mining Google Analytics for Marketing InsightsMining Google Analytics for Marketing Insights
Mining Google Analytics for Marketing Insights
 
Introduction about Quora, Google analytics and Google Ad Words
Introduction about Quora, Google analytics and Google Ad WordsIntroduction about Quora, Google analytics and Google Ad Words
Introduction about Quora, Google analytics and Google Ad Words
 
web analysis document | web analysis document | web analysis document | web a...
web analysis document | web analysis document | web analysis document | web a...web analysis document | web analysis document | web analysis document | web a...
web analysis document | web analysis document | web analysis document | web a...
 
Vorian Agency - Google Analytics Seminar
Vorian Agency - Google Analytics SeminarVorian Agency - Google Analytics Seminar
Vorian Agency - Google Analytics Seminar
 
Website Optimization Using Google Analytics
Website Optimization Using Google AnalyticsWebsite Optimization Using Google Analytics
Website Optimization Using Google Analytics
 
Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013
 
Digital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA SalisburyDigital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA Salisbury
 
Web Analytics and SEO for Startups
Web Analytics and SEO for StartupsWeb Analytics and SEO for Startups
Web Analytics and SEO for Startups
 
Best Content Writing and digital marketing Services-iContent
Best Content Writing and digital marketing Services-iContent Best Content Writing and digital marketing Services-iContent
Best Content Writing and digital marketing Services-iContent
 
Ecommerce dev for business needs
Ecommerce dev for business needsEcommerce dev for business needs
Ecommerce dev for business needs
 
Analytics in Action - UPCEA Central
Analytics in Action - UPCEA CentralAnalytics in Action - UPCEA Central
Analytics in Action - UPCEA Central
 
Marketing Analytics Masterclass April 2017
Marketing Analytics Masterclass April 2017Marketing Analytics Masterclass April 2017
Marketing Analytics Masterclass April 2017
 
Google Analytics for Marketers and Dummies
Google Analytics for Marketers and DummiesGoogle Analytics for Marketers and Dummies
Google Analytics for Marketers and Dummies
 

More from Arrow Internet Marketing

Website Health Check
Website Health CheckWebsite Health Check
Website Health Check
Arrow Internet Marketing
 
Conversion Optimisation - It Will Make You A Market Leader
Conversion Optimisation - It Will Make You A Market LeaderConversion Optimisation - It Will Make You A Market Leader
Conversion Optimisation - It Will Make You A Market Leader
Arrow Internet Marketing
 
SEO! What’s HOT?
SEO! What’s HOT?SEO! What’s HOT?
SEO! What’s HOT?
Arrow Internet Marketing
 
SEO for the CMO
SEO for the CMOSEO for the CMO
SEO for the CMO
Arrow Internet Marketing
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
Arrow Internet Marketing
 
Mastering Google AdWords
Mastering Google AdWordsMastering Google AdWords
Mastering Google AdWords
Arrow Internet Marketing
 
Conversion Optimisation - It Will Make You A Market Leader
Conversion Optimisation - It Will Make You A Market LeaderConversion Optimisation - It Will Make You A Market Leader
Conversion Optimisation - It Will Make You A Market Leader
Arrow Internet Marketing
 
Social Media Success
Social Media SuccessSocial Media Success
Social Media Success
Arrow Internet Marketing
 
SEO ABITE 2010
SEO ABITE 2010SEO ABITE 2010
SEO ABITE 2010
Arrow Internet Marketing
 
Social media for business owners abite 2010
Social media for business owners abite 2010Social media for business owners abite 2010
Social media for business owners abite 2010
Arrow Internet Marketing
 
CeBit Presentation Inhouse Seo Final
CeBit Presentation Inhouse Seo FinalCeBit Presentation Inhouse Seo Final
CeBit Presentation Inhouse Seo Final
Arrow Internet Marketing
 

More from Arrow Internet Marketing (11)

Website Health Check
Website Health CheckWebsite Health Check
Website Health Check
 
Conversion Optimisation - It Will Make You A Market Leader
Conversion Optimisation - It Will Make You A Market LeaderConversion Optimisation - It Will Make You A Market Leader
Conversion Optimisation - It Will Make You A Market Leader
 
SEO! What’s HOT?
SEO! What’s HOT?SEO! What’s HOT?
SEO! What’s HOT?
 
SEO for the CMO
SEO for the CMOSEO for the CMO
SEO for the CMO
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Mastering Google AdWords
Mastering Google AdWordsMastering Google AdWords
Mastering Google AdWords
 
Conversion Optimisation - It Will Make You A Market Leader
Conversion Optimisation - It Will Make You A Market LeaderConversion Optimisation - It Will Make You A Market Leader
Conversion Optimisation - It Will Make You A Market Leader
 
Social Media Success
Social Media SuccessSocial Media Success
Social Media Success
 
SEO ABITE 2010
SEO ABITE 2010SEO ABITE 2010
SEO ABITE 2010
 
Social media for business owners abite 2010
Social media for business owners abite 2010Social media for business owners abite 2010
Social media for business owners abite 2010
 
CeBit Presentation Inhouse Seo Final
CeBit Presentation Inhouse Seo FinalCeBit Presentation Inhouse Seo Final
CeBit Presentation Inhouse Seo Final
 

Recently uploaded

Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.pptLevel 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Henry Hollis
 
Simple-Present-Tense xxxxxxxxxxxxxxxxxxx
Simple-Present-Tense xxxxxxxxxxxxxxxxxxxSimple-Present-Tense xxxxxxxxxxxxxxxxxxx
Simple-Present-Tense xxxxxxxxxxxxxxxxxxx
RandolphRadicy
 
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
Nguyen Thanh Tu Collection
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
Nguyen Thanh Tu Collection
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
EduSkills OECD
 
Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10
nitinpv4ai
 
How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17
Celine George
 
220711130082 Srabanti Bag Internet Resources For Natural Science
220711130082 Srabanti Bag Internet Resources For Natural Science220711130082 Srabanti Bag Internet Resources For Natural Science
220711130082 Srabanti Bag Internet Resources For Natural Science
Kalna College
 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
deepaannamalai16
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
nitinpv4ai
 
220711130100 udita Chakraborty Aims and objectives of national policy on inf...
220711130100 udita Chakraborty  Aims and objectives of national policy on inf...220711130100 udita Chakraborty  Aims and objectives of national policy on inf...
220711130100 udita Chakraborty Aims and objectives of national policy on inf...
Kalna College
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
nitinpv4ai
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
zuzanka
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
 
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapitolTechU
 
adjectives.ppt for class 1 to 6, grammar
adjectives.ppt for class 1 to 6, grammaradjectives.ppt for class 1 to 6, grammar
adjectives.ppt for class 1 to 6, grammar
7DFarhanaMohammed
 
220711130088 Sumi Basak Virtual University EPC 3.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx220711130088 Sumi Basak Virtual University EPC 3.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx
Kalna College
 
Accounting for Restricted Grants When and How To Record Properly
Accounting for Restricted Grants  When and How To Record ProperlyAccounting for Restricted Grants  When and How To Record Properly
Accounting for Restricted Grants When and How To Record Properly
TechSoup
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
Iris Thiele Isip-Tan
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
 

Recently uploaded (20)

Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.pptLevel 3 NCEA - NZ: A  Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
 
Simple-Present-Tense xxxxxxxxxxxxxxxxxxx
Simple-Present-Tense xxxxxxxxxxxxxxxxxxxSimple-Present-Tense xxxxxxxxxxxxxxxxxxx
Simple-Present-Tense xxxxxxxxxxxxxxxxxxx
 
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
 
Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10
 
How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17How to Manage Reception Report in Odoo 17
How to Manage Reception Report in Odoo 17
 
220711130082 Srabanti Bag Internet Resources For Natural Science
220711130082 Srabanti Bag Internet Resources For Natural Science220711130082 Srabanti Bag Internet Resources For Natural Science
220711130082 Srabanti Bag Internet Resources For Natural Science
 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
 
220711130100 udita Chakraborty Aims and objectives of national policy on inf...
220711130100 udita Chakraborty  Aims and objectives of national policy on inf...220711130100 udita Chakraborty  Aims and objectives of national policy on inf...
220711130100 udita Chakraborty Aims and objectives of national policy on inf...
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
 
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
 
adjectives.ppt for class 1 to 6, grammar
adjectives.ppt for class 1 to 6, grammaradjectives.ppt for class 1 to 6, grammar
adjectives.ppt for class 1 to 6, grammar
 
220711130088 Sumi Basak Virtual University EPC 3.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx220711130088 Sumi Basak Virtual University EPC 3.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx
 
Accounting for Restricted Grants When and How To Record Properly
Accounting for Restricted Grants  When and How To Record ProperlyAccounting for Restricted Grants  When and How To Record Properly
Accounting for Restricted Grants When and How To Record Properly
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
 

Google Analytics for Business Owners

  • 1. Know your numbers Google Analytics for Business Owners www.SearchEngineRankings.com.au
  • 2. What is Analytics? • It is the process of tracking and measuring website data to maximize your marketing return on investment (ROI). • It helps to understand visitor behaviour and use the information to make decisions that help in achieving business goals. www.SearchEngineRankings.com.au 2
  • 3. Providing Answers to Difficult Questions How are visitors using my site? How can I make my marketing campaigns more effective and accountable? Where and when are visitors abandoning my shopping cart? Am I creating effective content? How do I improve site interaction? www.SearchEngineRankings.com.au 3
  • 4. Using Analytics • Types of commercial websites • What do I want my website to do? • Site Objectives www.SearchEngineRankings.com.au 4
  • 5. Why Measure the Web? To Understand What is Working
  • 6. Why Measure the Web? To Fix Things that Are not To Understand What is Working Working
  • 7. Why Measure the Web? To Fix Things that Are not To Understand What is Working Working To Improve our Results
  • 8. Why Measure the Web? To Fix Things that Are not To Understand What is Working Working To Improve our Results To Calculate our Value
  • 9. Why Measure the Web? To Fix Things that Are not To Understand What is Working Working To Improve our Results To Calculate our Value To Justify and Encourage Investment
  • 10. Why Measure the Web? To Fix Things that Are not To Understand What is Working Working To Improve our Results To Calculate our Value To Justify and Encourage To Dominate our Niche Investment
  • 11. Create an Account Sign Up at: google.com/analytics
  • 12. Get the Code Place this code on your site in the <head> section
  • 13. Put the Code on Your Site
  • 16. Establish Your Goals Macro Goals (Sales, Lead Forms, Store Locator) Macro Goals = Top Line Revenue
  • 17. Establish Your Goals Macro Goals (Sales, Lead Forms, Store Locator) Macro Goals = Top Line Revenue Micro Goals (White Paper Download, Time on Site, Video Views, etc.) Micro Goals = Buyer Influence
  • 18. Establish Your Goals Macro Goals (Sales, Lead Forms, Store Locator) Macro Goals = Top Line Revenue Micro Goals (White Paper Download, Time on Site, Video Views, etc.) Micro Goals = Buyer Influence Configure your goals in Google Analytics settings You can set up to 20 goals!
  • 19. Defining Goals/ Conversions • Form fills • White paper downloads • Request for quote • Newsletter subscriptions • Event registration • Engagement with social media www.SearchEngineRankings.com.au 19
  • 21. Analyze Traffic Sources Pay attention to your traffic balance
  • 22. Analyze Traffic Sources Pay attention to your traffic balance Set up segments to understand how your traffic sources perform
  • 23. Defining Key Metrics • New / repeat visitors • Are they spending enough time • Where are they spending most of their time • What is the path they follow • Using conversion funnel • Measuring visitor drop-off at every step of the funnel www.SearchEngineRankings.com.au 23
  • 31. Create Context for your Data • Don’t focus on a single metric • How does the performance of each metric compare to the site average? • How does the performance compare to last week, or last month? www.SearchEngineRankings.com.au 31
  • 33. Data Driven Decision Making www.SearchEngineRankings.com.au 33
  • 35. Analytics Data 35 www.SearchEngineRankings.com.au
  • 37. Quantity vs Quantity 37 www.SearchEngineRankings.com.au
  • 38. Quality v/s Quantity 38 www.SearchEngineRankings.com.au
  • 40. What Else Can You Do with Google Analytics?
  • 42. Make Reports Easy to Read
  • 46. Analytics Settings • Access reports • Configuration, goals, Filters and users • Analytics accounts drop-down • Remove profiles • Apply Filters • Add Profiles • User permissions www.SearchEngineRankings.com.au 46
  • 47. Report Interface • Report navigation • Settings • Help resources • Export options and email reports set-up • Link to help centre • Calendar / date slider www.SearchEngineRankings.com.au 47
  • 48. Report Structure There are 5 main categories: • Visitors  Visitor information such as loyalty, language and location • Traffic sources  Natural and paid sources of traffic; includes Adwords reports • Content  Pages viewed • Goals  Conversion rates and goal paths • E-commerce (if enabled)  Commerce tracking, visitor loyalty, revenue sources and product specific information www.SearchEngineRankings.com.au 48
  • 49. Setting date and comparison date ranges • You can either use a calendar or a timeline to select a date range • Select Compare to Past and you’ll be able to set a comparison date range www.SearchEngineRankings.com.au 49
  • 50. Reporting • Comparing two metrics on the same graph • Measuring visitor loyalty • Report formats • Scheduling & emailing • Scorecards – It provides aggregates and averages for the displayed metrics • Site-usage • Email reports • Report tabs • The dashboard • Keyword reports www.SearchEngineRankings.com.au 50
  • 51. Bounce Rates • The definition of Bounce Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. • The bounce rate at the page level is extremely useful especially in case of landing pages for paid campaigns. www.SearchEngineRankings.com.au 51
  • 52. Exit Rates • The definition of Exit Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page. • Sounds similar to bounce rate, what’s the difference? • Exit Rate is important for determining which page in a process isn’t performing up to expectations. For example, if you have mapped out a Website Persuasion Architecture, and find visitors are exiting the site on a webpage that is a stepping stone to a more important page, then you need to review the page’s content/layout etc. www.SearchEngineRankings.com.au 52
  • 53. Getting started with Google Analytics Three simple steps to getting started with Google Analytics: • Sign up www.google.com/analytics - need a Google account • Install the tracking code across all the pages of your website • Use the new ga.js code instead of urchin .js • Verify • If running Adwords you can go through the analytics tab on the Adwords link the two accounts www.SearchEngineRankings.com.au 53
  • 54. Understanding the Code • Understanding the tracking code • Installing the java script  If the website uses a template or a Content Management System, you can install it on the common area e.g. website footer • Installing the code on a common footer www.SearchEngineRankings.com.au 54
  • 55. Resources • Free tools to check if the GA code has been installed properly www.sitescanGA.com – it will check for any implementation errors • You tube channel GA - http://www.youtube.com/googleanalytics?hl=en www.SearchEngineRankings.com.au 55

Editor's Notes

  1. No analytics reporting is 100%Share analytics data anonymously for benchmarkingDon’t focus on single metrics
  2. The visitor who exits might have visited other pages on your site, but just exited on that specific page