SlideShare a Scribd company logo
• A combined market share of the Bing
and Yahoo is less than 3
• If you are advertising on Bing/Yahoo
only, the possibility to reach the
audience is 1/3 of all searches.
• Google has around 60% of the market,
and it is by far the largest search
engine out there.
• If you already use Google AdWords,
your targeted audience will exceed up
to 90%
TRAFFIC / SEARCH MARKET SHARE
GOOGLE ADWORDS BING ADS
• Bing offers only 6 language options for
campaign targeting and reporting.
• Google offers over 40 language
options
LANGUAGE TARGETING
GOOGLE ADWORDS BING ADS
• Bing has only one line (71 characters)• When writing in AdWords, there are
two separate lines (70 characters)
WRITING
GOOGLE ADWORDS BING ADS
• Bing Ads, it has to be performed
manually.
• Google AdWords, tagging the
destination URLs setup is automatic.
AUTO-TAGGING
GOOGLE ADWORDS BING ADS
• Bing doesn’t have this option, and if
you want to see all search queries,
you have to download a full report.
• Google AdWords allow you to get a full
report immediately whenever
requested.
CONVERSION RATE REPORTING
GOOGLE ADWORDS BING ADS
• Bing Ads does not support broad
match negative keywords.
• When you enter a keyword as a
negative match in Google AdWords,
Google search engine will treat it as a
broad match which means you
reduced the number of “irrelevant”
keywords
NEGATIVE KEYWORDS OPTION
GOOGLE ADWORDS BING ADS
Google AdWords is easy to use, well structured, easy to navigate and offers the vast of
additional options, such as contact info, business address and more. When
considering Google AdWords vs Bing Ads, this might be relevant.
Usability
• Bing Adwords has a low price
comparing to google Adwords.
• Google AdWords has a lot higher cost
per click
PRICE
GOOGLE ADWORDS BING ADS
Difference Between Google Adwords & Bing Ads

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Difference Between Google Adwords & Bing Ads

  • 1.
  • 2. • A combined market share of the Bing and Yahoo is less than 3 • If you are advertising on Bing/Yahoo only, the possibility to reach the audience is 1/3 of all searches. • Google has around 60% of the market, and it is by far the largest search engine out there. • If you already use Google AdWords, your targeted audience will exceed up to 90% TRAFFIC / SEARCH MARKET SHARE GOOGLE ADWORDS BING ADS
  • 3. • Bing offers only 6 language options for campaign targeting and reporting. • Google offers over 40 language options LANGUAGE TARGETING GOOGLE ADWORDS BING ADS
  • 4. • Bing has only one line (71 characters)• When writing in AdWords, there are two separate lines (70 characters) WRITING GOOGLE ADWORDS BING ADS
  • 5. • Bing Ads, it has to be performed manually. • Google AdWords, tagging the destination URLs setup is automatic. AUTO-TAGGING GOOGLE ADWORDS BING ADS
  • 6. • Bing doesn’t have this option, and if you want to see all search queries, you have to download a full report. • Google AdWords allow you to get a full report immediately whenever requested. CONVERSION RATE REPORTING GOOGLE ADWORDS BING ADS
  • 7. • Bing Ads does not support broad match negative keywords. • When you enter a keyword as a negative match in Google AdWords, Google search engine will treat it as a broad match which means you reduced the number of “irrelevant” keywords NEGATIVE KEYWORDS OPTION GOOGLE ADWORDS BING ADS
  • 8. Google AdWords is easy to use, well structured, easy to navigate and offers the vast of additional options, such as contact info, business address and more. When considering Google AdWords vs Bing Ads, this might be relevant. Usability
  • 9. • Bing Adwords has a low price comparing to google Adwords. • Google AdWords has a lot higher cost per click PRICE GOOGLE ADWORDS BING ADS