This document discusses using Google Analytics to measure website data and maximize marketing ROI. It explains that analytics helps understand visitor behavior to achieve business goals. Key questions analytics can answer are listed. The types of data collected and goals that can be measured are also outlined. The document provides guidance on setting up analytics, defining goals, analyzing traffic sources, identifying key metrics, and using data visualizations and funnel reports to make informed marketing decisions.
From Market to Insights to Strategy. How SEO & Content Really Impact Business...Björn Darko
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.
From Market to Insights to Strategy. How SEO & Content Really Impact Business...Björn Darko
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020Search Engine Journal
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
How to Get Started with the Google Marketing Platform & All New Acquia LiftAcquia
Empowered by access to more information than ever before, consumers are driving the personalization phenomenon. They’ve come to expect brands to understand their tastes and preferences - and marketing teams must respond! With customer expectations higher than ever, implementing a personalization strategy is a critical way for marketers to build and maintain meaningful relationships with their audiences.
Hear from Bounteous & Acquia on how Acquia Lift has been instrumental in eliminating one-size-fits all solutions and enabling their team of marketers to speak directly to the individuals visiting their website and address their unique needs. Included in the webinar, they’ll cover industry best practices and Acquia Lift product tips.
In this webinar, we’ll cover steps to:
- Analyze basic visitor information to help inform your personalization strategy
- Personalize content based on marketing channel
- Launch a personalization marketing campaign
- Prioritize personalization and testing initiatives
Join Bounteous & Acquia on August 7, 2019 at 10 a.m. EST / 3 p.m. BST as they dive into their analytics-driven approach to personalization and see how they’ve improved engagement metrics and increased conversion rates, ultimately driving ROI.
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
How to Outsmart Your Competitors & Win Market Share Using Location DataSearch Engine Journal
More than 80% of marketers use location data to improve the performance of their campaigns.
Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.
While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.
Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary.
Discover how to use location data to acquire new customers and steal market share from your competitors.
In this presentation, you will learn:
– The technology behind location-based marketing.
– What industries and market segments location data is best suited for.
– Practical use cases and actual case studies you can use to execute your own geotargeting and geoconquesting campaigns.
– The core capabilities you should look for when choosing a location-based marketing solution, including important privacy considerations.
Bonus: We’ll share key questions you need to ask location data providers to ensure you get the highest quality location data possible.
Learn how Google Marketing Platform and other tools can help you grow your startup with Albert Mai, Head of Growth at Glam Corner. You'll learn how to get started and leverage Google Marketing Platform, learn which tools to use and when and hear personal success stories.
Key Takeaways:
*How to get started with Google Marketing Platform
*How to grow your startup
*Which tools to use and when
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
SEO, AdWords & Organic Search - presented to Sail America Industry Conference...Sidewalk Branding Company
We delivered this SEO SEM presentation at the 2015 Sail America Industry Conference in Newport RI. Presenter: Chris Sheehy of Sidewalk Branding Company, a Rhode Island based search engine optimization and search engine marketing firm. More info at http://sidewalkbranding.co
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency at EuroCham on 15th May 2017. He is sharing insights on the rapidly changing digital landscape in Asia Pacific and how to translate the digital trends to one’s own marketing targets.
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
Want to make the most out of your content marketing investment? Then consider repurposing your old content.
Maximizing your existing content can make a lasting impact – all while streamlining your content creation, gathering audience data, and saving resources.
Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money.
In this presentation, we’ll walk you through:
- Top suggestions for creating premium content that will fuel your demand gen cycle and deliver the conversions you’re looking for.
- Best practices – drawing from ScribbleLive’s own engagement strategies – that effectively scaled their content and drove stellar results without draining resources.
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020Search Engine Journal
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
How to Get Started with the Google Marketing Platform & All New Acquia LiftAcquia
Empowered by access to more information than ever before, consumers are driving the personalization phenomenon. They’ve come to expect brands to understand their tastes and preferences - and marketing teams must respond! With customer expectations higher than ever, implementing a personalization strategy is a critical way for marketers to build and maintain meaningful relationships with their audiences.
Hear from Bounteous & Acquia on how Acquia Lift has been instrumental in eliminating one-size-fits all solutions and enabling their team of marketers to speak directly to the individuals visiting their website and address their unique needs. Included in the webinar, they’ll cover industry best practices and Acquia Lift product tips.
In this webinar, we’ll cover steps to:
- Analyze basic visitor information to help inform your personalization strategy
- Personalize content based on marketing channel
- Launch a personalization marketing campaign
- Prioritize personalization and testing initiatives
Join Bounteous & Acquia on August 7, 2019 at 10 a.m. EST / 3 p.m. BST as they dive into their analytics-driven approach to personalization and see how they’ve improved engagement metrics and increased conversion rates, ultimately driving ROI.
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
How to Outsmart Your Competitors & Win Market Share Using Location DataSearch Engine Journal
More than 80% of marketers use location data to improve the performance of their campaigns.
Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.
While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.
Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary.
Discover how to use location data to acquire new customers and steal market share from your competitors.
In this presentation, you will learn:
– The technology behind location-based marketing.
– What industries and market segments location data is best suited for.
– Practical use cases and actual case studies you can use to execute your own geotargeting and geoconquesting campaigns.
– The core capabilities you should look for when choosing a location-based marketing solution, including important privacy considerations.
Bonus: We’ll share key questions you need to ask location data providers to ensure you get the highest quality location data possible.
Learn how Google Marketing Platform and other tools can help you grow your startup with Albert Mai, Head of Growth at Glam Corner. You'll learn how to get started and leverage Google Marketing Platform, learn which tools to use and when and hear personal success stories.
Key Takeaways:
*How to get started with Google Marketing Platform
*How to grow your startup
*Which tools to use and when
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
SEO, AdWords & Organic Search - presented to Sail America Industry Conference...Sidewalk Branding Company
We delivered this SEO SEM presentation at the 2015 Sail America Industry Conference in Newport RI. Presenter: Chris Sheehy of Sidewalk Branding Company, a Rhode Island based search engine optimization and search engine marketing firm. More info at http://sidewalkbranding.co
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency at EuroCham on 15th May 2017. He is sharing insights on the rapidly changing digital landscape in Asia Pacific and how to translate the digital trends to one’s own marketing targets.
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
Want to make the most out of your content marketing investment? Then consider repurposing your old content.
Maximizing your existing content can make a lasting impact – all while streamlining your content creation, gathering audience data, and saving resources.
Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money.
In this presentation, we’ll walk you through:
- Top suggestions for creating premium content that will fuel your demand gen cycle and deliver the conversions you’re looking for.
- Best practices – drawing from ScribbleLive’s own engagement strategies – that effectively scaled their content and drove stellar results without draining resources.
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Content Marketing Retreat: Using Google AnalyticsTim Frick
This presentation addresses how Google’s flagship measurement app can help you glean actionable insights from your website’s content performance. It also covers how to track engagement and conversions using goals and funnels as well as several use cases for why you should customize it to meet specific needs, such as tracking video playback, email campaign performance, and so on.
Introduction about Quora, Google analytics and Google Ad WordsCode95
The presentation has an introduction about:
Benefits of Quora
Google Ad Words
How to set a successful campaign on Ad Words
Google Analytics
Google analytics approach
Google analytics setup & installation
Topic: Secrets to Successful Data-Driven Marketing
As a marketer, you know the important role data plays when it comes to targeting and reaching new customers. But the truth is that most marketers see data as an obstacle. They find digging for data to be a chore—or even a bore. Sure, it's important, but where do you even begin? We'll explore how marketers can maximize business value from data about customers and prospects. We'll look at how to keep data clean and fresh, and look how we can apply what the data is telling us.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
In part 1 of our Online Marketing Intensive 2013, participants discovered why Search Engine Optimization (SEO) is so important in the competitive online platform, and what it takes to get their business to the top of the Google rankings page.
So many people know the term SEO but what is it exactly?
And if you have tried lifting your website's visibility with SEO, why are your techniques not working?
If you are keen to discover the mysteries behind why you are not ranking on Google as high as your competitors then you will LOVE this.
Feel free to drop us a message or comment below if you need some help or advice on your business' SEO efforts.
Part 2: Mastering Google AdWords 2013 - http://slidesha.re/124XyvO
With the right social media marketing strategy, the right tactics and the right management and measurement tools you can increase your social media ROI (profits and productivity) by as much as 92%!
Discover the elements of a solid social media strategy and how to recognize the revenue streams that will help your business grow.
In this presentation you will see a 'Content Publishing Schedule' that's available for download.
FREE at http://slidesha.re/X7EiZd
Online Marketing Intensive Part 4: Conversion Optimisation 2013
If your website is like most, your funnel is leaking and you may not even be aware of it!
Find out why your website visitors are leaving without taking action, and how to convert these visitors into bona fide customers.
Next: Social Media Success - http://slidesha.re/1250n03
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3. www.ArrowInternetMarketing.com.au
What is Analytics?
• It is the process of tracking and measuring website data to
maximize your marketing return on investment (ROI).
• It helps to understand visitor behaviour and use the information to
make decisions that help in achieving business goals.
3
4. www.ArrowInternetMarketing.com.au
Providing Answers
to Difficult Questions
How are visitors using my site?
Am I creating effective content?
Where and when are visitors
abandoning my shopping cart?
How do I improve site interaction?
How can I make my marketing
campaigns more effective and
accountable?
4
7. Why Measure the Web?
To Understand What is Working
To Fix Things that Are not
Working
8. To Understand What is Working
To Fix Things that Are not
Working
To Improve our Results
Why Measure the Web?
9. To Understand What is Working To Fix Things that Are not
Working
To Improve our Results To Calculate our Value
Why Measure the Web?
10. To Understand What is Working
To Fix Things that Are not
Working
To Improve our Results To Calculate our Value
To Justify and Encourage
Investment
Why Measure the Web?
11. To Dominate our Niche
Why Measure the Web?
To Understand What is Working
To Fix Things that Are not
Working
To Improve our Results To Calculate our Value
To Justify and Encourage
Investment
12. Sign Up at: google.com/analytics
Create an Account
13. Place this code on your
site in the <head> section
Get the Code
17. Macro Goals
(Sales, Lead Forms, Store Locator)
Macro Goals = Top Line Revenue
Establish Your Goals
18. Micro Goals
(White Paper Download, Time on
Site, Video Views, etc.)
Micro Goals = Buyer Influence
Macro Goals
(Sales, Lead Forms, Store Locator)
Macro Goals = Top Line Revenue
Establish Your Goals
19. Configure your goals in Google
Analytics settings
You can set up to 20 goals!
Micro Goals
(White Paper Download, Time on
Site, Video Views, etc.)
Micro Goals = Buyer Influence
Macro Goals
(Sales, Lead Forms, Store Locator)
Macro Goals = Top Line Revenue
Establish Your Goals
23. Set up segments to understand
how your traffic sources perform
Analyze Traffic Sources
Pay attention to your traffic
balance
24. www.ArrowInternetMarketing.com.au
Defining Key
Metrics
• New / repeat visitors
• Are they spending enough time
• Where are they spending most of their time
• What is the path they follow
• Using conversion funnel
• Measuring visitor drop-off at every step of the funnel
24
31. www.ArrowInternetMarketing.com.au
Create Context for
your Data
• Don’t focus on a single metric
• How does the performance of each metric compare to
the site average?
• How does the performance compare to last week, or last
month?
31