This document provides information about Google Analytics, including how it works, how to set it up, and its benefits. Google Analytics is a free web analytics tool from Google that allows users to track and report on website traffic using JavaScript code. It provides key metrics like audience demographics, traffic sources, and behavior. To use it, one creates a Google Analytics account, gets the tracking ID, and inserts the tracking code into website pages. Google Analytics is valuable for online businesses as it provides critical traffic data and insights without any costs.

1. Welcome to Digital Edge
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2. GOOGLE ANALYTICS: A SURVEILLANCE
OF YOUR WEBSITE

3. After applying lots of efforts, everyone wants to know about the Real-
time views and overall traffic of their website so it can only possible
by highly advanced and best feature tool called Google Analytics. In
this blog, you will get complete information about Google Analytics,
how it works, why Google analytics is important, the advantages of
Google analytics, how to use Google analytics. Just follow the step-
by-step guidance and awareness of the importance of Google
analytics via legend and relevant information.

4. WHAT IS GOOGLE ANALYTICS?
• Simply Google analytics is one of the best web analysis
tools powered by Google where any users can track the
complete report of the website traffic. Google Analytics is a
web analysis service powered by Google that can capable
to tracks and reports of the website traffic. Google
analytics based the block javascript code which considers
the JavaScript on the on-page of the website. This is very
familiar with Android (Separate Application is available),
web, and IOS platforms.

5. HOW TO ADD GOOGLE ANALYTICS
TO THE WEBSITE?
• If you are a beginner so you need to create an account then,
you have to add traffic code on your website. After
completing all the steps, then you can analyze your
audience, behavior report, device report, campaign
tracking, region or country report, and many more. Also,
users can set goals and separate campaigns. Users can also
analysis of the annual audience traffic and change the
strategy and planning of the website.

6. WHY USE GOOGLE ANALYTICS FOR
THE ONLINE BUSINESS?
• There are plenty of benefits of Google Analytics and it’s not
just a requirement of the website rather than its
compulsory tools because, without Google Analytics, you
can’t calculate the traffic of the website or page, Main
source of the traffic, response, or behavior of the website
and many more things. Here are some important points
where you can see why google analytics is important for
your website and business growth.

8. • AVAILABLE WITHOUT ANY COST: If you have started your
website recently and you don’t have much more money so don’t
need to worry because Google analytics maximum features are
available free of cost. No matter what’s your budget, just make
your account into Google analytics and add the tracking link to
the website and get complete information about your website
100% free.
• EASY TO UNDERSTAND: Google analytics has made through
highly qualified developers with a complex algorithm, for this
reason, it provides maximum multiple features and it is very
simple to understand. Separate sections are divided such as
you can see the previous month or year data by setup the
calendar, device information’s, source of the audience, real time
traffic or many more extraordinary features are available in a
simple manner.

9. • LEARN ABOUT KEYWORDS: This is the best way to learn
the exact keyword of the traffic. After the analysis of the
keyword, you can set those keywords on every page of the
website and convert your traffic to those pages and get the
best result via specific or relevant keywords.
• BEST FOR THE REPORTING: Data information is really
important for the website and you can compare your data
to the other website and this is the main feature of the data
analytics where you can get specific content of the
website, accurate traffic source & volume, campaign
information, data ranges, and many more things at just one
tool.

10. HOW TO GOOGLE ANALYTICS
TRACKING ID?
• Just, open any web browser and visit the official website of
Google analytics.
• If you are a new user so just make an account there
otherwise Sign-in via credentials.
• Tap on the Admin option and choose an account under the
menu section.
• Select the property and tap on the tracking info.
• Then, go to the tracking code available on the display
screen under the property section.

11. Furthermore, add the tracking code on your website. No
matter your website has been developed via PHP, Dotnet,
java, or other but there are different ways to add the tracking
code of Google analytics.