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Web Analytics
&
Tools
What is Web Analytics ?
• Web Analytics is the process of analyzing
the behavior of visitors to a web site
• The use of web analytics is said to enable
a business to attract more visitors, retain or
attract new customers for goods or
services
10 Smartest Web Analytics Tools
 Google Analytics
 Spring Metrics
 Woopra
 Clicky
 Mint
 Chart beat
 Kissmetrics
 User Testing
 Crazy Egg
 Mouse Flow
Why do we use Web Analytics
• Web Analytics are an absolute part of any online
marketing plan
• Analyzing your website traffic and then finding ways to
improve on it
• Measures web traffic
• Visitors count
• Track Bounce rate
• Identify exit pages
• Identify target markets
Importance of Web Analytics
 Get to know your visitors well
 Know your best content and focus on it
 It helps to know your site’s SEO
 Easily track your ecommerce metrics and utilize them for
more sales
 Utilize your top outbound links
WEB ANALYTICS
OR
GOOGLE ANALYTICS
How to use Google analytics
1. Create or sign in to your Analytics account: Go
to google.com/analytics
2. Set up a property in your Analytics account
3. Set up a reporting view in your property
4. Follow the instructions to add the tracking code to your
website so you can collect data in
your Analytics property
Web analytics
Web analytics

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Web analytics

  • 2. What is Web Analytics ? • Web Analytics is the process of analyzing the behavior of visitors to a web site • The use of web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services
  • 3. 10 Smartest Web Analytics Tools  Google Analytics  Spring Metrics  Woopra  Clicky  Mint  Chart beat  Kissmetrics  User Testing  Crazy Egg  Mouse Flow
  • 4. Why do we use Web Analytics • Web Analytics are an absolute part of any online marketing plan • Analyzing your website traffic and then finding ways to improve on it • Measures web traffic • Visitors count • Track Bounce rate • Identify exit pages • Identify target markets
  • 5.
  • 6. Importance of Web Analytics  Get to know your visitors well  Know your best content and focus on it  It helps to know your site’s SEO  Easily track your ecommerce metrics and utilize them for more sales  Utilize your top outbound links
  • 8. How to use Google analytics 1. Create or sign in to your Analytics account: Go to google.com/analytics 2. Set up a property in your Analytics account 3. Set up a reporting view in your property 4. Follow the instructions to add the tracking code to your website so you can collect data in your Analytics property