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Uploaded byDuane Forrester
Wavefront Wireless Summit 2014
Duane Forrester is a seasoned SEO expert at Bing, sharing insights on web management, user experience, and content strategies through various platforms. He emphasizes the importance of unique content, community participation, and effective SEO practices including responsive design and content marking. Forrester also provides tactics for increasing content shares, such as creating lists, using engaging hooks, and fostering community interactions.
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Wavefront Wireless Summit 2014
- 2. @duaneforrester Bing Webmaster Tools Speaksat shows, runs forums and blog, provides guidance on new WM tools www.bing.com/toolbox/webmasters Does he have a clue? 15 years as an inhouse SEO; ran seo at MSN; has helped GM, Disney, GAP, Walmart + http://www.linkedin.com/in/dforrester And this helps me how? Blogging since 2001; owns 150 domains; runs several websites of his own http://twitter.com/DuaneForrester what does duane do at bing
- 4. Content Social UserExperience Link Building SEO
- 6. UNDERSTANDING THE WEB UNDERSTANDING THE USER Reorganizethe Web for Task Completion
- 7. Not just browser,but devices, services and social networks Not just mouse and keyboard, but also voice, touch, gesture & vision Creation of new information via social graph and geospatial index Information Architecture Interaction Model Entry Points Reinventing Search Across 3 Dimensions
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- 13. • Build socialfollowers & fans organically • Wall posts/tweets with links are perceived as more credible and useful • Get the basics of SEO covered, then focus on content • Mark up your content • Mobile = responsive design • Its worth repeating: unique, compelling content still works
- 14. • So youwant more shares for your content, do you? Try these ideas. • Create lists: people love to consume content in list-form. Its quick, easy and simple. • Use hooks: ego, humor, anger, contrarian – be careful with them, but when used well, they are highly effective. • Participate in communities: when you are valued member of a community, the community supports you. • Share others’ information: people love when what they share gets shared itself. Share from trusted sources. • Ask questions: your followers will love the interaction and it’ll grow your following as others engage.
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- 16. Core Strategies Op.Strategies Tactics
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- 19. Alexa.com Board Reader Sysomos Facebook Insights FollowerWonk Google Insights How Sociable Ice Rocket trends Buffer • Klout • Peerindex • Kred • Mention Map • Social Mention • Statigram • Twitter Counter • Tweetreach • Visual.ly
- 20. Trusted RSS feeds Copy& Paste AUTOMATED AUTOMATED MANUAL
Editor's Notes
- #9 9 billion to 25 billion in the next 8 years
- #11 Exponential scale Michio Kaku – physicist – humans think in linear scales, but in reality it advances exponentially.
- #12 Bing is stitching together the pieces of the digital web to reassemble them into coherent objects. (iotw, an airplane has thousands of characteristics, but those characteristics are spread out on sites across the web. Some sites might have the plane’s length, another has the seating capability, another has safety record.) The challenge is to scour each of these sites, understand they are talking about the same plane, and ‘rebuild’ the physical object in digital so Bing can understand what it is, and what it can be used for. (imagine you want to know the largest aircraft with the fewest engine failures, with the above scenario, Bing could do it).
- #20 Refer to this article for more details on each item in the list: http://prdaily.com/Main/Articles/10711.aspx The list on that page is older – I’ve removed dead links and added a couple new ones to this current list.