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Online Marketing SummitMinneapolis | June 25, 2010Integrated Inbound MarketingHow to use Google, Blogs & Social Media together to get found online.Rick BurnesHubSpot
AgendaAbout Inbound MarketingSEOContentSocial MediaHow to Measure It
Flickr: nopiedraFlickr: SachaverelleSEOBlogging
Flickr: davecobb Social Media
Traditional Marketing (Outbound)
Marketing Today (Inbound)
Declining Traffic for Trade Pubs
But We’re Now a Trade Pub!
Best Young Companies? Inbound.1950 - 20002000 - 20509
Budget vs. BrainsFlickr: Refracted MomentsFlickr: Gaetoan Lee
www.HubSpot.com/ROIMore:
Why Inbound Is Cheaper
What Is Inbound Marketing?Website VisitorsProcessToolsGet FoundContent Mgmt
Blogging
Social Media
SEO
AnalyticsGet FoundPublish
Promote
OptimizeLeadsConvertTest
Target
NurtureConvertOffers / CTAs
Landing Pages
Email
Lead Intelligence
Lead Mgmt
AnalyticsCustomers
SEOSocial MediaBlog
SEOSocial MediaBlogFlickr: Storm Crypt
AgendaAbout Inbound MarketingSEOContentSocial MediaHow to Measure It
How Do You Get to the Top?
Pick Your Keyword BattlesFlick Photos: ExtraMedium & Simonstarr Fight for “Ninja” …or “Ninja Halloween Costume”
Two Sides of OptimizationOn-PageOff-Page
How Do You Get Links?Have something worth linking to.
Blogging Means More Inbound Links
How Google Weighs OptimizationOn Page(25%) Off Page(75%)Off-page optimization is critical.
SEOBlogFlickr: Storm Crypt
AgendaAbout Inbound MarketingSEOContentSocial MediaHow to Measure It
Integrated Inbound Marketing
Integrated Inbound Marketing
The Difference?Data from website.grader.com and compete.com
Integrated Inbound Marketing
What Should You Write About?(Holly Allison, VP, Marketing, Vico Software)(Larry Berezin, COO, NYC Parking Ticket, LLC)
Content Attracts the Right PeopleNeil Diamond Flick Photo: Marciela
BlogPodcastVideosPhotosPresentationseBooksNews ReleasesWhat Content Channels Are Best?
HubSpot.com/cartoons
Get Into the Content MindsetMake emails into blog posts
Turn forum posts into blog posts
Shoot videos at events
Interview customers for your blog
Repurpose company data for public reports
Share lessons you learnFlick Photo: Cindiann
AgendaAbout Inbound MarketingSEOContentSocial MediaHow to Measure It
Social Media Is Now a StapleFlickr: anitacanitaFlickr: sierravalleygirl Unmeasured
 Small scale
 No business impact
 But lots of fun
 Highly measurable
 Massive scale
 Major driver of leads, sales
 Still funPR, Social-Media StyleNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNetI spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9408 555-1234?I will call you right now
PR, Social-Media StyleElapsed Time:50 Minutes
Social Media Drives LeadsHubSpot Social Media LeadsTwitter is largest category, at >40% of HubSpot’s total social media leads.
How to Get StartedListen Share Your ContentListen More Build Relationships
Start ListeningPlaces to listenSearch.Twitter.com

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