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PRIME Website and Social Media Masterclass
The document summarizes the key points from a presentation on website and social media marketing. The presentation covered digital marketing in perspective, objectives for websites and social media, tools for websites like WordPress and mobile optimization. It also discussed search engine optimization topics like keywords, links and Google. Additionally, it addressed social media channels like Twitter, Facebook and LinkedIn and how to measure marketing success. The presentation emphasized providing value to users, understanding their journeys and measuring objectives.
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PRIME Website and Social Media Masterclass
- 1. Website & SocialMedia Masterclass @danielrowles
- 2. Daniel Rowles MD ofTargetInternet.com CIM Course Director Author: Mobile Marketing & Digital Branding Lecturer Imperial College Cranfield School of Management @danielrowles
- 3. Agenda Digital in Perspective Objectives Websites& Mobile Social Search Optimisation Email Marketing Measuring Success @danielrowles
- 4. Digital in Perspective @danielrowles
- 5. Show of Hands • Website • Responsive website • Facebook • Twitter • Google+ • Snapchat
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- 8. How Much DoYou Know! • 20 years of video are uploaded to YouTube every day • • 1 in 4 Starbucks payments are made on a mobile device in North America • Mobile accounts for about 10% of ecommerce worldwide • Google+ had 600 Million members in Jun 2013 • There are approximately 500 Million tweets a day 8 ? ? ? ? ? 8 hours, 20, 200 minutes, 20%, 20, 1 in 4, 10%, 1 in 3, 25%, 1 in 10, 50%, 48 hours, 107 trillion, 1 in 5,10, 45%, 150 Billion, 9 Years, 50 Trillion, $500 Billion, 4 Billion, 90 Million, 10 Billion, $50 Billion, 600, $200 Milion, 30%, 90, 92%, 19%, 10%, 500 Million, 1 in 4, 20 years
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- 14. Objectives • Generate Leads • Generate Sales • Generate awareness and engagement – What does this look like
- 15. Setting objectives What The Brand Wants To Tell People What Shoppers Want To Engage With Bridging The Gap With Understanding Driven Strategy
- 16. We help people achieve their athle;c poten;al Mo;va;on Training Programs Training Data Advice We make great shoes and apparel Strategic Positioning and Objectives
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- 18. Websites and Mobile • Wordpress • Themeforest.net • Responsive Design
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- 20. Search Optimisation • HowGoogle Works • Keywords • Optimising • Links
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- 23. There are twofactors which are vital to a successful SEO campaign: – On page optimisation – Link building – Social Signals Which factors are important
- 24. • Read HTMLfrom left to right • Follow links on your page • Place different emphasis on keyword placement How do Spiders work?
- 25. Spider issues • Flash • Text in Graphics • PDF, Word, RTF, Excel etc • Keyword Duplicates • Redirection (301 redirect)
- 26. Search Engine User Blackhat vs. White hat hDp://www.maDcuDs.com/blog/ramping-‐up-‐on-‐interna;onal-‐webspam/
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- 31. • Page Titles • URL • Headings <H1> • Body Content • Text Links • ALT Tags 31 Keyword Placement 31
- 32. Page title • Highlyimportant • Need to be unique • Use primary keyphrases • Given greatest weight in SE’s • Match the page content • 60 characters or less • Keep important words at the front
- 33. Search Engine ResultsPage (SERPs)
- 34. Exercise • Split intogroups • Critique the following page from an SEO perspective • What changes would you make?
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- 37. Social in Practice • Key Tools • Channel Insights – Twitter – Facebook – LinkedIn
- 38. 21,335 What’syour objective?
- 39. Repeat and EngagedAudience www.bbc.co.uk www.steve.pavlina.com
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- 41. Social and onlinePR Share Content Build Relationships Listen
- 42. Staying Up ToDate @danielrowles
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- 45. Exercise • Five minutes • One social media question • Basic is fine
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- 49. SME Advantage Custom Dashboards SEO Email Display CRM PPC Social Media Web Analy;cs @danielrowles
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- 53. • Understand userjourney • Provide value • Measure against objectives • Monitor, test and learn Conclusions @danielrowles
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