Duane Forrester works at Bing where he speaks at shows, runs forums and blogs to provide guidance on new Bing Webmaster Tools. He has over 12 years experience in SEO, including running SEO at MSN and consulting for large companies. He also blogs and owns multiple domains that he monetizes.
How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The role of Twitter and emerging sites such as Foursquare
How to use YouTube videos for online business
\
YouTube: http://bit.ly/20110630-change-youtube
Share how three changes have impacted pastoral care:
The Gospel remains unchanged, the way we communicate changes;
The time constraint remains unchanged, the way we spend time changes;
The desire to share remains unchanged, the way we share changes.
分享三個轉變給牧養工作帶來的挑戰:
福音不變,但溝通模式不再一樣;
時間限制不變,但時間運用不再一樣;
分享的冀望不變,但分享方式不再一樣。
How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The role of Twitter and emerging sites such as Foursquare
How to use YouTube videos for online business
\
YouTube: http://bit.ly/20110630-change-youtube
Share how three changes have impacted pastoral care:
The Gospel remains unchanged, the way we communicate changes;
The time constraint remains unchanged, the way we spend time changes;
The desire to share remains unchanged, the way we share changes.
分享三個轉變給牧養工作帶來的挑戰:
福音不變,但溝通模式不再一樣;
時間限制不變,但時間運用不再一樣;
分享的冀望不變,但分享方式不再一樣。
Take a walk through how search and social interact, understand why social influences search and see where we're heading with search in the future. All followed by a ton of cool tools. Gain a better understanding of how and why search is evolving to position your business to succeed.
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
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Whether you have an established website, are launching a new one or seeking ideas for a redesign, how do you know what works best for increasing conversions? Does user experience design interfere with your search engine marketing strategies? What design changes can you make now that will bring an instant conversions lift? This fun session provides tips, tools and action items to build a successful website that both search engines and your visitors will love.
Watson Customer Engagement offerings deliver a broad range of capabilities for marketing, commerce and supply chain activities. Each offering is designed to complement the skills of forward-thinking professionals like you. To enhance your expertise. To empower you to make better, more informed decisions. And help you take action confidently as you drive your organization's growth and deliver rapid innovation.
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Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
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The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
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Bing Webmaster Tools Authority Building Webinar
1.
2. what does duane do at bing
Bing Webmaster Tools
Speaks at shows, runs forums and blog,
provides guidance on new WM tools
www.bing.com/toolbox/webmasters
Does he have a clue?
12+ years as an inhouse SEO; ran seo at
MSN; has helped Disney, GAP, Walmart +
http://www.linkedin.com/in/dforrester
@duaneforrester And this helps me how?
Blogging since 2001; owns 150 domains;
runs his own sites and monetizes them
http://twitter.com/#!/DuaneForrester
Your data, always fully provided.
6. To crawl a URL costs roughly a penny…a little less, in fact
There are over a trillion pages online, from ~ 650 million sites
We need to crawl them all to see if they’re worth indexing
REAL-TIME SOCIAL LOCAL & MOBILE COMMERCE
DEVICES PLATFORMS SERVICES
Your data, always fully provided. 6
7. • Signal of topical authority
• Real-time – engines want fresh
content, fast
• Integrated social signals influence click
actions of searchers
• Social signals remain only a few of
thousands of signals for organic
ranking
How users click on your results can impact rankings and when we show cues like your
Facebook friends with results, click rates can be impacted.
Your data, always fully provided.
8. Search – you’re trying to solve…
When optimizing your site for search, you invest in these major areas
QUALITY TRUST POPULARITY TIMELINESS
Content Authority Traffic Current
Links Usefulness Repeat Visits Fresh
Appearance Resource Links Relevant
Your data, always fully provided.
9. Authority Building Short List
Know the topic inside out
Engage your community
Share useful content freely
Be consistent and useful
Market your strengths
Be a go-to resource
Learn to spot trends in data
Your data, always fully provided.
17. Search – we're trying to solve…
Your data, always fully provided. ComScore and Microsoft Internal Analysis
18. Moving Beyond Queries to Sessions
Increasing Use for More Complex Tasks
Time Spent on
Sessions by Length Queries Over Time
0-3 mins
>30 mins 9% Exact Repeats
46% 19% Partial
Repeats
3-10 mins 30%
Almost 12%
Almost
50% 50%
of all time spent 10-15 mins
10%
of queries are
searching is on returning to
sessions > 30 minutes previous tasks
New Queries
15-30 mins
51%
23%
Search Sessions are Long and Repetitive…
Your data, always fully provided.
19. A hotel that’s near Bryant Park, since
that’s near my meeting, has reliable air
conditioning, good smelling shampoo
and a shower taller than me. A decent
bar is nice to have. A coffee maker in the
room is critical. I don’t care if it’s
Starwood. Needs to be under
$200/night.
Your data, always fully provided.
21. Reinventing Search Across 3
Dimensions
Information
Architecture
Creation of new
information via social
graph and geospatial
index
Interaction Model
Not just mouse and
keyboard, but also
voice, touch, gesture &
vision
Entry Points
Not just browser, but
devices, services and
social networks
Your data, always fully provided.
22. Search - Evolved
Deliver knowledge by computationally understanding user intent.
“Linda” Query Intent Detection Task Derivation
• Who • Purchase
• Where • Install
“home gym” • Others • Sell
• Semantic • Set fire to
• Research • Impress friends
Content
Services
Media + UX
Real Time
Your data, always fully provided.
25. • Build social followers & fans
organically
• Wall posts/tweets with links
are perceived as more
credible and useful
• Get the basics of SEO covered,
then focus on content
• Its worth repeating: unique,
compelling content still works
Your data, always fully provided.
26. How does it fit in?
Content Social User Experience Link Building SEO
Your data, always fully provided.