Duane Forrester is an expert in search engine optimization (SEO) with over 12 years of experience. He has worked as an in-house SEO specialist at MSN and helped optimize websites for large companies like Disney, Gap, and Walmart. He also runs several SEO forums and blogs, speaking regularly at industry events. Duane has owned over 150 website domains and actively works to optimize and monetize them. He provides guidance to others on using new SEO and webmaster tools.
Social Search: A Little Help From My FriendsBrynn Evans
These are the slides from the SxSW'10 panel on social search with Max Ventilla (@ventilla), Ash Rust (@ashrust), Scott Prindle (@prindlescott), Marc Vermut (@mvermut), and me!
No matter how many departments your organization has, to your customers, it's all the same business. They expect a cohesive experience across all touch-points with your company, regardless of whether it's related to advertising, customer service, social presence, or the actual product or service you provide. The satisfaction of your customers, and thereby the success of your organization, depends in no small part on your ability to create a cohesive and consistently high-quality cross-channel experience.
Some examples of disjointed cross-channel experiences are:
The customer has to inform the customer service representative of what the website says about their own return policy.
The specifications of a product online does not match the actual product a customer goes to pick up in the retail store.
The experience of the mobile application is far superior to the experience of the standard web application or software application.
The customer has to make three different phone calls to get their account changed because the information is stored in three separate business units.
Applying consideration for the cross-channel experience is much easier said than done. It requires a significant level of coordination and collaboration between the stakeholders, to understand not just how to optimize their particular part of the service, but to maintain that optimal and consistent experience throughout. For example, the customer service department can do a great job of correcting a problem after the fact, but they can add greater value to the product or service as a whole by collaborating with sales and product teams to prevent the issue from arising in the first place.
In this presentation, you will gain a better understanding of the different ways your customers might interact with your business. We will show how you can map out these touchpoints and help drive the creation of a cohesive experience across the various channels. We will show you how to navigate the political waters within your business to implement a true cross-channel design, which will build great experiences for your customers, regardless of how they are engaging with your business.
Keynote presentation to the Transmedia Living Lab, Madrid sponsored by Telefonica.
The presentation introduces a methodology for participatory storytelling and illustrates with examples from my work a
Take a walk through how search and social interact, understand why social influences search and see where we're heading with search in the future. All followed by a ton of cool tools. Gain a better understanding of how and why search is evolving to position your business to succeed.
This presentation covers utilizing Social Media to grow your business. Topics include branding, engagement and interaction with prospective customers and brand advocates.
The Hive Think Tank: Machine Learning at Pinterest by Jure LeskovecThe Hive
Machine learning is at the core of Pinterest. Pinterest personalizes and ranks 1B+ pins, 700+ million boards for 100M+ users all over the world, using data gathered from collaborative filtering, user curation, web crawling, and more. At Pinterest we model relationships between pins, handle cold-start problems and deal with real-time recommendations.
In this presentation Jure gave an overview of the problems and effective solutions developed at Pinterest. He focused on systems and effective engineering choices made to enable productive machine learning development and enable multiple engineers effectively develop, test, and deploy machine-learned models.
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
A look at how business will change due to new technologies and expectations of the Millenials. Understand what drives Gen Y's decision making, what technologies will impact how we do business and where things like SEO fit into this future mix.
Brought to you by Microsoft Ventures, this interactive session featured a review of what matters in search and social today, tactics you can implement immediately to help your business move in the right direction, tips and tricks for future plans and a list of useful tools. From SEO 101, to tools and Social media, we covered a lot!
Social Search: A Little Help From My FriendsBrynn Evans
These are the slides from the SxSW'10 panel on social search with Max Ventilla (@ventilla), Ash Rust (@ashrust), Scott Prindle (@prindlescott), Marc Vermut (@mvermut), and me!
No matter how many departments your organization has, to your customers, it's all the same business. They expect a cohesive experience across all touch-points with your company, regardless of whether it's related to advertising, customer service, social presence, or the actual product or service you provide. The satisfaction of your customers, and thereby the success of your organization, depends in no small part on your ability to create a cohesive and consistently high-quality cross-channel experience.
Some examples of disjointed cross-channel experiences are:
The customer has to inform the customer service representative of what the website says about their own return policy.
The specifications of a product online does not match the actual product a customer goes to pick up in the retail store.
The experience of the mobile application is far superior to the experience of the standard web application or software application.
The customer has to make three different phone calls to get their account changed because the information is stored in three separate business units.
Applying consideration for the cross-channel experience is much easier said than done. It requires a significant level of coordination and collaboration between the stakeholders, to understand not just how to optimize their particular part of the service, but to maintain that optimal and consistent experience throughout. For example, the customer service department can do a great job of correcting a problem after the fact, but they can add greater value to the product or service as a whole by collaborating with sales and product teams to prevent the issue from arising in the first place.
In this presentation, you will gain a better understanding of the different ways your customers might interact with your business. We will show how you can map out these touchpoints and help drive the creation of a cohesive experience across the various channels. We will show you how to navigate the political waters within your business to implement a true cross-channel design, which will build great experiences for your customers, regardless of how they are engaging with your business.
Keynote presentation to the Transmedia Living Lab, Madrid sponsored by Telefonica.
The presentation introduces a methodology for participatory storytelling and illustrates with examples from my work a
Take a walk through how search and social interact, understand why social influences search and see where we're heading with search in the future. All followed by a ton of cool tools. Gain a better understanding of how and why search is evolving to position your business to succeed.
This presentation covers utilizing Social Media to grow your business. Topics include branding, engagement and interaction with prospective customers and brand advocates.
The Hive Think Tank: Machine Learning at Pinterest by Jure LeskovecThe Hive
Machine learning is at the core of Pinterest. Pinterest personalizes and ranks 1B+ pins, 700+ million boards for 100M+ users all over the world, using data gathered from collaborative filtering, user curation, web crawling, and more. At Pinterest we model relationships between pins, handle cold-start problems and deal with real-time recommendations.
In this presentation Jure gave an overview of the problems and effective solutions developed at Pinterest. He focused on systems and effective engineering choices made to enable productive machine learning development and enable multiple engineers effectively develop, test, and deploy machine-learned models.
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
A look at how business will change due to new technologies and expectations of the Millenials. Understand what drives Gen Y's decision making, what technologies will impact how we do business and where things like SEO fit into this future mix.
Brought to you by Microsoft Ventures, this interactive session featured a review of what matters in search and social today, tactics you can implement immediately to help your business move in the right direction, tips and tricks for future plans and a list of useful tools. From SEO 101, to tools and Social media, we covered a lot!
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
Deck for SMX London in May 2014 where we talked about SEO for the long term. 5 major areas were covered, with some future ideas to think about as well. Covered: Content, Usability Social, Link Building and SEO.
An SEO 101 review by Duane Forrester of Bing Webmaster Tools. We cover the best practices of technical SEO, onpage SEO and touch on broader topics which affect the success of SEO and a website such as conversion optimization and social media programs.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
The Internet of Things is here. Walk through this presentation and see how today's search is impacted by entities, markup and social media. Understand the basics needed to succeed in this evolving landscape. Learn what to avoid.
Explores the future of search, how mobile and wearables are influencing search and how Bing is adjusting to new consumer expectations. Touches on the new TLDs coming out as well.
2013 Seattle Interactive Conference - Web of ThingsDuane Forrester
Explore the web of things and see how the future of search looks. From social media to psychographics and corporate realignments, the future holds much promise for those able to keep up.
Scared of building links? Wondering if you should, or even how to do it safely? Stop fretting and get creating (content, that is). We review what to focus on and what to avoid in this presentation.
Review of the Web of Things, how social influences search and where search is evolving in the future. We cover entities, actions and showcase a TON of useful tools.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
Rimc 2013 Keynote Address
1.
2. what does duane do at bing
Bing Webmaster Tools
Speaks at shows, runs forums and blog,
provides guidance on new WM tools
www.bing.com/toolbox/webmasters
Does he have a clue?
12+ years as an inhouse SEO; ran seo at
MSN; has helped Disney, GAP, Walmart +
http://www.linkedin.com/in/dforrester
@duaneforrester And this helps me how?
Blogging since 2001; owns 150 domains;
actively optimizes and monetizes
http://twitter.com/DuaneForrester
Your data, always fully provided.
3. Search – we're trying to solve…
Your data, always fully provided. ComScore and Microsoft Internal Analysis
4. • Query is a single action
• Session is a collection of related actions over time
Query Session
dog • Monday • Tuesday
• dog beds • dog sweaters
• dog accessories • dog collars
• dog toys • dog leashes
• vet near me • puppy training
• dog friendly hotels • dog park
• organic dog food • dog allergies
• doggy day care • pictures of dogs
Your data, always fully provided.
5. Moving Beyond Queries to Sessions
Increasing Use for More Complex Tasks
Time Spent on
Sessions by Length Queries Over Time
0-3 mins
>30 mins 9% Exact Repeats
46% 19% Partial
Repeats
3-10 mins 30%
Almost 12%
Almost
50% 50%
of all time spent 10-15 mins
10%
of queries are
searching is on returning to
sessions > 30 minutes previous tasks
New Queries
15-30 mins
51%
23%
Search Sessions are Long and Repetitive…
Your data, always fully provided.
6. A hotel that’s near Bryant Park, since
that’s near my meeting, has reliable air
conditioning, good smelling shampoo
and a shower taller than me. A decent
bar is nice to have. A coffee maker in the
room is critical. I don’t care if it’s
Starwood. Needs to be under
$200/night.
7. To crawl a URL costs roughly a penny…a little less, in fact
There are trillions of pages online, from ~ 700 million sites
We need to crawl them all to see if they’re worth indexing
REAL-TIME SOCIAL LOCAL & MOBILE COMMERCE
DEVICES PLATFORMS SERVICES
Your data, always fully provided. 7
9. Reinventing Search Across 3
Dimensions
Information
Architecture
Creation of new
information via social
graph and geospatial
index
Interaction Model
Not just mouse and
keyboard, but also
voice, touch, gesture &
vision
Entry Points
Not just browser, but
devices, services and
social networks
Your data, always fully provided.
10. A Changing “Web of Objects”
Real-Time Firehose People Services
Devices Places/Things Multimedia
Your data, always fully provided.
11. A Changing Web of Your Objects
Mark up your content
Schema.org can help
Your data, always fully provided.
12. Search - Evolved
Deliver knowledge by computationally understanding user intent.
“Linda” Query Intent Detection Task Derivation
• Who • Purchase
• Where • Install
“home gym” • Others • Sell
• Semantic • Set fire to
• Research • Impress friends
Content
Services
Media + UX
Real Time
Your data, always fully provided.
15. • Signal of topical authority
• Real-time – engines want fresh
content, fast
• Integrated social signals influence click
actions of searchers
• Social signals remain only a few of
thousands of signals for organic
ranking
How users click on your results can impact rankings and when we show cues like your
Facebook friends with results, click rates can be impacted.
Your data, always fully provided.
16. • Buy a camera
• Search finds:
• Expert results
• Crowd-sourced opinions
• Getting close, but want a friend’s opinion
• Wait for lunch?
• Social search helps me see their opinion faster
• I skip from asking a question (including my
friend) to impressing them with a choice
they’d make (and getting their approval)
Social search gets us closer to what we really want – even if we don’t state it clearly
Your data, always fully provided.
19. More than just traces, a collective convo…
http://www.facebook.com/notes/facebook-
engineering/visualizing-
friendships/469716398919
Your data, always fully provided.
20. Social Graph and Patterns
Social Graph Patterns
Retweets/Likes Natural
(by whom)
Follows
(Twitter) You:
Who else
Followers
Posts/Shares
Follows (reputation)
Likes
Replies
Followers Unnatural
(Twitter) Fans
(Facebook)
Focus
Quality Trust
Popularity Timeliness
Your data, always fully provided.
21. Where does SEO fit in?
Content Social User Experience Link Building SEO
Your data, always fully provided.
22. • Crawlability • Content
– Xml sitemaps – Build based on keyword research
– Navigational structure – Down-level experience enhances discoverability
– Rich media cautions – Keep out of rich media and images
– Graceful degradation – 250 words per page or more
– URL structure – Produce new content frequently
– Robots.txt – Make it unique – don’t reuse content from other
• Site Structure sources
– Links – Content management – using 301s to reclaim value
from retiring content/pages
– URL structure and keyword usage – <LINK> canonical to help engines understand which
– Clean URLs – no extraneous parameters page should be indexed and have value attributed to it
(sessions, tracking, etc.) – 404 error page management to help cleanse old pages
– HTML & XML sitemaps from search engine indexes
– Content hierarchy • Links
– Global navigation – springs form hierarchy planning + – Plan for incoming & outgoing link generation
style of nav (breadcrumb, link lists, etc.)
– Rich media – don’t bury links in Javascript/flash – Internal & external link management
/silverlight/AJAX – Content selection – planning where to link to
• On-Page – Link promotion via social spaces – direct traffic & seo
value
– Head copy – Managing anchor text properly
• Titles – unique, relevant, 60 characters or so long
• Descriptions – unique, relevant, grammatically
– URL structure can help insert keywords where they are
correct, 160 or fewer characters (Google shows up to needed
160 characters) • Social
– Body Copy – Build your community
• H1, H2 and other H tag usage – Interact often
• ALT tag importance & usage – Share useful content
• Keyword usage within the content/text – see “Perfectly
Optimized Page” image – Be consistent and useful
• Anchor text – using target keywords to support other – Grow facebook, twitter, etc.
internal pages
Your data, always fully provided.
23. • Every area of your site has a
value - $, PV, Emails, etc.
• Determine what the value is
• Sort your site by value to see
what really matters
• Organize work around high-
value areas first
Your data, always fully provided.
24. • The engines respond to
unique, useful content
• How do you define “content”?
• Match content to your audience
• Different mediums for different
jobs (video, text, images, etc.)
• Don’t take shortcuts – limit
syndicated content
Your data, always fully provided. image credit: http://mashable.com/2011/01/10/social-content-strategy/
25. • It will always begin here
• Match data from external
sources against your own data
• Develop “Share of Voice”
reporting to explain success
• Back to sessions – create
keyword campaigns around
topics
Your data, always fully provided.
26. • So you want more shares for your content, do you?
Try these ideas.
• Create lists: people love to consume content in
list-form. Its quick, easy and simple.
• Use hooks: ego, humor, anger, contrarian – be
careful with them, but when used well, they are
highly effective.
• Participate in communities: when you are
valued member of a community, the community
supports you.
• Share others’ information: people love when
what they share gets shared itself. Share from
trusted sources.
• Ask questions: your followers will love the
interaction and it’ll grow your following as
others engage.
Your data, always fully provided.
28. • SEO tactics
• Social tactics
• Paid search methodologies
• Budget management
• Negotiation
• Executive pitching
• Influence
• Psychology
• Marketing
Your data, always fully provided.
29. • Take classes on your own
• Take training offered by employers
• Seek mentorship opportunities
(someone to mentor you)
• Run your own websites
• Read more
• Seriously – read this book >>>
Your data, always fully provided.
30. • Different sources must be handled
differently
• Organic traffic is building trust
• Paid traffic is ready to open their wallets
• Email traffic is ready to buy…now
• Ensure your conversion path is short
and sweet
• Off the shelf carts can usually be tweaked
to gain improvements in conversions.
Your data, always fully provided.
So once we have all these objects, and begin to understand intent, we can do some magic
9 billion to 25 billion in the next 8 years
Quality : Create unique, interesting and useful content.Trust: Work on getting trustworthy sites linking to your site. Be sure to manage the anchor text they use.Popularity: Being popular helps. While quality of your inbound links matters more, having a number of trustworthy links pointed at your content helps, too.Timeliness: Practice frequent updating of your sites or blogs. Visitors like to know your site is current.Simplicity: Make it easy to Like and Share content. Enable functionality which encourages visitors to share your content. Share: Include links in Tweets and Updates via your own social spaces. As we’ve seen, the perceived quality of your tweets and posts increases when you include links to relevant, useful content.Relationships: Seek ways to encourage trust-worthy people to share your links or tweets. Avoid spammy clumps or groups who randomly retweet or like things. Organic is best.Frequency: The number of people retweeting or Liking what you said/shared in the last minute, hour, day, week is easily seen by the engines. Work to increase your influence.Change: Be prepared to turn on a dime, and for the flash mob as new things go viral. Focus shifts quickly today, so be ready to take advantage of shifts as they occur.