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Jim Boykin
CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More.
Affiliate Summit NYC 2016 - All About LINKS:
How to Get Them, Measure Them, and Not Get Penalized.
Twitter @JimBoykin JimB@IMNinjas.com
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You may know some of our Communities
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Twitter @JimBoykin JimB@IMNinjas.com
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Google Rankings have
always been based
on BACKLINKS
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Maintaining those
rankings depends
on many other
things….mostly
based on the user
experience.
Tasting
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Links as a measurement are not going away
“It turns out backlinks, even though there’s
some noise, and certainly a lot of spam, for
the most part are still a really, really big win
in terms of quality for search results.”
Matt Cutts Feb 19th
2014
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Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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They watch what
SEO’s do, and then
filter and penalize as
many un-natural
patterns as they can
find.
Twitter @JimBoykin JimB@IMNinjas.com
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And if they
find Unnatural
or Low Quality
Patterns you
get Spanked
with a Penalty
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89% of sites that ranked 7 years ago are
not ranking today - Marcus Tober (searchmetrics)
Behind the Analysis is our massive 7 year historical research
cloud. I aggregated all the domains that used to have at
least one ranking in the past on keywords with at least a
search volume of 10. Then I checked how many of these
domains still have at least 1 ranking.
Only 11% are left!
(from checking the top 30 results).
Twitter @JimBoykin JimB@IMNinjas.com
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89% of sites that ranked 7 years ago are
not ranking today - Marcus Tober
I also asked Marcus
"What do you think the % would be if you just took
"expensive commercial phrases and checked?
and he replied
"If you take commercial queries, probably the number of
domains that disappeared would be higher"
.
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Google sent more than 4.3 million
messages to webmasters about manual
actions taken on their sites.
Google says they receive 400,000 spam
reports that are prioritized. Google then
acts on 65% of them, of which 80% are
spam.
Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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What do you use to find your backlinks?
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Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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.
Find sites that 301 redirect into your site too!
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8383 Domains: Moz, Majestic, ahrefs, SEOKicks
7391 Domains Google Webmaster Console
6343 Domain Links from Moz, Majestic, ahrefs, SEOKicks
but Google did not report on.
5384 Domains Google knew about but Moz, Majestic,
ahrefs, and SEOKicks did Not know about.
12,442 Total unique domains
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So now that you have your backlinks, how do you
analyze them?
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How to Analyze Backlinks to Find
Good vs Bad Backlinks
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.
Find Patterns, and Values,
and Historical Information
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.
Find Patterns, and Values,
and Historical Information
Twitter @JimBoykin JimB@IMNinjas.com
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40,342 Total Backlinks
7,391 Domains
2,828 “Live Domains”
4,563 “Dead Domains”
Free Tool: imninjas.com/google-backlinks/
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Free Tool: imninjas.com/google-backlinks
Twitter @JimBoykin JimB@IMNinjas.com
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Free Tool: imninjas.com/google-backlinks
Patterns
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Free Tool: imninjas.com/google-backlinks
The words people use to link to you.
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Free Tool: imninjas.com/google-backlinks
The Pages that have Backlinks
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Other Patterns to look for
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Common Nameservers
More Patterns
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Find Patterns in Backlinks to Backlinks
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Find Patterns in Backlinks to Backlinks
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Backlinks Compared to Keywords and Organic Value
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outsourceit2philippines.com
3403 Majestic Domain Backlinks
38 Keywords rank in the top 100
$17 Monthly SEMRush Value
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Moz vs Majestic vs ahrefs
Domain Value and Page Value
Vs
REALITY
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#15 progardenbiz.com
1658 majestic domain backlinks
2010 worth $1566
2012 worth $87
2014 worth $0
Today worth $0
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#8 Forum.Snitz.com/donations.asp
4,595 domain backlinks – Majestic
Pagerank 7 Page
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#8 Forum.Snitz.com/donations.asp - 4,595 domain backlinks – majestic - Pagerank 7 page -
SEMRush Value = $1 today
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Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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Guess who found this site in 2002?
The Pagerank/Trust hasn’t flowed from this site
Since December 2003
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89% of sites that ranked 7 years ago are
not ranking today - Marcus Tober
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What are the most valuable
types of links you could get?
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www.trustedwebsite.com/resources.html
Moz – Majestic - Ahrefs
Domain scores low,
page scores of Zero
3 backlinks to that site
What is the Value?
What if those 3
backlinks were
trusted?
What if the other links
on that page were
trusted?
What if there was an
author
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What are the
types of links
that you’ll never
have to disavow,
or ever worry
about?
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Trust Bait Link Building
Broken Link Building
Trusted Links
Competitor/Neighborhood Link Building
Digital Asset Natural Link Building
plus social signals
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Broken Link Building
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URL that is a 404 error page –
http://www.TrustedOldWebsite.com/auto-history.html
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Twitter @JimBoykin JimB@IMNinjas.com
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Hey Writer, write something like this
(We give them the link to the wayback
machine URL)
…But make it better and cite more
resources.
Twitter @JimBoykin JimB@IMNinjas.com
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Hey Client, publish this educational paper
on your website.
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Hi Professor Bob,
I was researching about Henry Ford and the Assembly line, and came
across your excellent documtation – That was awesome! I had no idea
about the automotive impact on farms, prior to reading your articles.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of
http://l3d.cs.colorado.edu/systems/New-Vista/automobile/
The words “Total Automobile History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin
Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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Oh wow, not only is that 1 edu page
linking to that broken page…but oh…
there’s 200 other websites linking to
that broken page….wow….
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Hi Professor Gene,
I was researching about Henry Ford and the Assembly line, and came
across your excellent online pages on colorado.edu – Thank you so
much for providing such awesome information online! I had no idea
about many things, like the impact on farms, prior to reading your
pages.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of http://harvard.edu/systems/New-
Vista/automobile/
The words “Automobile History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin
Twitter @JimBoykin JimB@IMNinjas.com
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Hi Professor Paul,
I was researching about Henry Ford and the Assembly line, and came
across your excellent online pages on colorado.edu – Thank you so
much for providing such awesome information online! I had no idea
about many things, like the impact on farms, prior to reading your
pages.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of http://Rider.edu/systems/New-
Vista/automobile/
The words “Car History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin
Twitter @JimBoykin JimB@IMNinjas.com
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Hi Professor Peter,
I was researching about Henry Ford and the Assembly line, and came
across your excellent online pages on colorado.edu – Thank you so
much for providing such awesome information online! I had no idea
about many things, like the impact on farms, prior to reading your
pages.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of http://JimNinja.edu/automobile/
The words “Total Automobile History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin
Twitter @JimBoykin JimB@IMNinjas.com
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Hi Professor Ace,
I was researching about Henry Ford and the Assembly line, and came
across your excellent online pages on colorado.edu – Thank you so
much for providing such awesome information online! I had no idea
about many things, like the impact on farms, prior to reading your
pages.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of http://JimNinja.edu/automobile/
The words “Total Automobile History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin
Twitter @JimBoykin JimB@IMNinjas.com
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Trusted Link Building
Twitter @JimBoykin JimB@IMNinjas.com
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Lets find other pages
that link out to pages
about the history of the automobile
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Search Google for History automobile henry ford Karl Benz
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Grab top 1000 results
Check those pages to find the pages where
there are 7 or more external link on those
pages.
Write to them and see if they’ll add your link
to their page.
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Hey Tom,
I was doing some research on the history of the automobile,
and I came across your page at
http://www.trustedsite.com/great-resource-page.htm
Your page was one of 2 great pages I found, the other page
was at http://www.clientsite.com/automobile-history.htm
I was surprised your page didn’t link to that page.
I think it would help your users if you were to link to that
page under the section called “Great Resources from other
websites”…it was a great help to me, and would probably
highly help your visitors as well.
Have a wonderful day,
Jim Boykin
Twitter @JimBoykin JimB@IMNinjas.com
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Hey Dick,
I was doing some research on the history of the automobile,
and I came across your page at
http://www.trustedsite.com/great-resource-page.htm
Your page was one of 2 great pages I found, the other page
was at http://www.clientsite.com/automobile-history.htm
I was surprised your page didn’t link to that page.
I think it would help your users if you were to link to that
page under the section called “Great Resources from other
websites”…it was a great help to me, and would probably
highly help your visitors as well.
Have a wonderful day,
Jim Boykin
Twitter @JimBoykin JimB@IMNinjas.com
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Hey Harry,
I was doing some research on the history of the automobile,
and I came across your page at
http://www.trustedsite.com/great-resource-page.htm
Your page was one of 2 great pages I found, the other page
was at http://www.clientsite.com/automobile-history.htm
I was surprised your page didn’t link to that page.
I think it would help your users if you were to link to that
page under the section called “Great Resources from other
websites”…it was a great help to me, and would probably
highly help your visitors as well.
Have a wonderful day,
Jim Boykin
Twitter @JimBoykin JimB@IMNinjas.com
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Competitor Link Harvesting
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AKA Neighborhood Links
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Identify 3-10 of your competitors
Download their backlinks (Moz, Majestic, ahrefs)
In a sense, do a disavow, leave only the good links.
Group the links in categories…. Blogs, forums,
news, articles, resource pages, etc
Make a list of sites you feel that you can get
onTry first to get a link on a page that also links to the
competitors (good co-citation)
If you can’t get on the page, can you get on the site
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Competitor Backlink Building / Neighborhood Link Building
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Digital Assets for Links
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Here’s how it’s doing so far on the clients
website
Tweets = 532
Facebook Shares = 5,800+
Google +1s = 1,600+
Pinterest Pins = 729
This infographic so far has 71 unique domain
backlinks, here are a few highlights:
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Social Signals on Clients Website
http://www.huffingtonpost.com/2015/08/31/xxxxx.html
• Received 2,100+ Facebook Shares - • Received 12,800+ Pinterest Pins
http://www.buzzfeed.com/cathyngo/something
• Received 16,500+ Facebook Shares • 12,800+ Pinterest Pins
http://distractify.com/abby-s-marino/something/
• Received 5,200+ Pinterest Pins
http://www.boredpanda.com/something/
• Received 17,000+ Facebook Shares - • Received 2,100+ Pinterst Pins
This infographic was shared by the legendary actor and
social media icon George Takei who has over 8.7 million
loyal followers. The post was shared by 37,379 people.
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Twitter @JimBoykin JimB@IMNinjas.com
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Here’s how it’s doing so far on the clients
website
Tweets - 124
Facebook Shares - 296
Google +1s - 26
LinkedIn Shares - 102
This infographic ended with a total of 61 unique
domain backlinks, here are a few highlights:
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This infographic ended with a total of 61 unique domain
backlinks, here are a few highlights:
http://www.huffingtonpost.com/2015/08/11/something.html
• Received 26 unique domain backlinks
http://www.washingtonpost.com/blogs/wonkblog/wp/2015/05/08/something/
Received 2,800+ Facebook Shares & 20 unique domain backlinks
http://www.dailymail.co.uk/news/article-3074763/somethingy.html
• Received 14 unique domain backlinks
http://www.businessinsider.com/something.html
http://www.bizjournals.com/triangle/morning_call/2015/09/something.html
This infographic was so popular it ended up on at least two live television broadcasts
http://www.ny1.com/nyc/all-boroughs/news/2015/08/12/something
http://www.wdbj7.com/video/something/498494094
Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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Here’s how it’s doing so far on the clients
website
Tweets - 196
Facebook Shares - 1,800+
Google +1s - 35
LinkedIn Shares - 20
Pinterest Pins - 112
This infographic ended with a total of 55 unique
domain backlinks, here are a few highlights:
Twitter @JimBoykin JimB@IMNinjas.com
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This infographic so far has 55 unique domain backlinks,
here are a few highlights:
Yahoo.com
https://www.yahoo.com/makers/something.html
Foxnews.com
http://www.foxnews.com/leisure/2015/08/17/something/
Lifehacker.com
http://afterhours.lifehacker.com/something-6642689
Foodandwine.com
http://www.foodandwine.com/fwx/drink/something
Gizmodo.co.uk
http://www.gizmodo.co.uk/2015/08/something/
Twitter @JimBoykin JimB@IMNinjas.com
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Twitter @JimBoykin JimB@IMNinjas.com
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Here’s how it’s doing so far on the clients
website
Tweets - 127
Facebook Shares - 318
Google +1s - 11,000+
Pinterest Pins - 1,200+
This infographic so far has 78 unique domain
backlinks, here are a few highlights:
Twitter @JimBoykin JimB@IMNinjas.com
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This infographic so far has 78 unique domain backlinks,
here are a few highlights:
http://www.dorkly.com/post/70735/infographic-something.html
• Received 12 unique domain backlinks
• Received 14,700+ Facebook Shares
• Received 10,000+ Pinterest Pins
http://designtaxi.com/news/3271039/something/
http://blog.collegehumor.com/post/114272607/something
http://io9.com/heres-a-handy-little-guide-to-something-445028
• Received 16,000+ Pinterest Pins
http://www.playboy.com/articles/something
Twitter @JimBoykin JimB@IMNinjas.com
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We Build a lot of FREE Tools for Links
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Twitter @JimBoykin JimB@IMNinjas.com
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Resources: imninjas.com/additional-resources
Twitter @JimBoykin JimB@IMNinjas.com
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Resources: imninjas.com/additional-resources
Twitter @JimBoykin JimB@IMNinjas.com
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Resources: imninjas.com/additional-resources
Twitter @JimBoykin JimB@IMNinjas.com
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Resources: imninjas.com/additional-resources
The
Jim And
Ann Show
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Jim Boykin
CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More.
Affiliate Summit NYC 2016 - All About LINKS:
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Dojo Google Updates Link Building Tools and SEO Lessons

  • 1. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Jim Boykin CEO & Founder of Internet Marketing Ninjas Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More. Affiliate Summit NYC 2016 - All About LINKS: How to Get Them, Measure Them, and Not Get Penalized.
  • 2. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 You may know some of our Communities
  • 3. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 4. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Google Rankings have always been based on BACKLINKS
  • 5. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Maintaining those rankings depends on many other things….mostly based on the user experience. Tasting
  • 6. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Links as a measurement are not going away “It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014
  • 7. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 8. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 9. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 10. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 11. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 They watch what SEO’s do, and then filter and penalize as many un-natural patterns as they can find.
  • 12. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 And if they find Unnatural or Low Quality Patterns you get Spanked with a Penalty
  • 13. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 89% of sites that ranked 7 years ago are not ranking today - Marcus Tober (searchmetrics) Behind the Analysis is our massive 7 year historical research cloud. I aggregated all the domains that used to have at least one ranking in the past on keywords with at least a search volume of 10. Then I checked how many of these domains still have at least 1 ranking. Only 11% are left! (from checking the top 30 results).
  • 14. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 89% of sites that ranked 7 years ago are not ranking today - Marcus Tober I also asked Marcus "What do you think the % would be if you just took "expensive commercial phrases and checked? and he replied "If you take commercial queries, probably the number of domains that disappeared would be higher" .
  • 15. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Google sent more than 4.3 million messages to webmasters about manual actions taken on their sites. Google says they receive 400,000 spam reports that are prioritized. Google then acts on 65% of them, of which 80% are spam.
  • 16. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 17. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 What do you use to find your backlinks?
  • 18. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 19. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 20. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 21. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 22. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 23. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 . Find sites that 301 redirect into your site too!
  • 24. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 8383 Domains: Moz, Majestic, ahrefs, SEOKicks 7391 Domains Google Webmaster Console 6343 Domain Links from Moz, Majestic, ahrefs, SEOKicks but Google did not report on. 5384 Domains Google knew about but Moz, Majestic, ahrefs, and SEOKicks did Not know about. 12,442 Total unique domains
  • 25. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 So now that you have your backlinks, how do you analyze them?
  • 26. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 How to Analyze Backlinks to Find Good vs Bad Backlinks
  • 27. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 . Find Patterns, and Values, and Historical Information
  • 28. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 . Find Patterns, and Values, and Historical Information
  • 29. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 40,342 Total Backlinks 7,391 Domains 2,828 “Live Domains” 4,563 “Dead Domains” Free Tool: imninjas.com/google-backlinks/
  • 30. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Free Tool: imninjas.com/google-backlinks
  • 31. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Free Tool: imninjas.com/google-backlinks Patterns
  • 32. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Free Tool: imninjas.com/google-backlinks The words people use to link to you.
  • 33. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Free Tool: imninjas.com/google-backlinks The Pages that have Backlinks
  • 34. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Other Patterns to look for
  • 35. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Common Nameservers More Patterns
  • 36. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Find Patterns in Backlinks to Backlinks
  • 37. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Find Patterns in Backlinks to Backlinks
  • 38. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Backlinks Compared to Keywords and Organic Value
  • 39. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 outsourceit2philippines.com 3403 Majestic Domain Backlinks 38 Keywords rank in the top 100 $17 Monthly SEMRush Value
  • 40. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Moz vs Majestic vs ahrefs Domain Value and Page Value Vs REALITY
  • 41. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 #15 progardenbiz.com 1658 majestic domain backlinks 2010 worth $1566 2012 worth $87 2014 worth $0 Today worth $0
  • 42. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 #8 Forum.Snitz.com/donations.asp 4,595 domain backlinks – Majestic Pagerank 7 Page
  • 43. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 #8 Forum.Snitz.com/donations.asp - 4,595 domain backlinks – majestic - Pagerank 7 page - SEMRush Value = $1 today
  • 44. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 45. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 46. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Guess who found this site in 2002? The Pagerank/Trust hasn’t flowed from this site Since December 2003
  • 47. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 89% of sites that ranked 7 years ago are not ranking today - Marcus Tober
  • 48. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 What are the most valuable types of links you could get?
  • 49. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 www.trustedwebsite.com/resources.html Moz – Majestic - Ahrefs Domain scores low, page scores of Zero 3 backlinks to that site What is the Value? What if those 3 backlinks were trusted? What if the other links on that page were trusted? What if there was an author
  • 50. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 What are the types of links that you’ll never have to disavow, or ever worry about?
  • 51. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Trust Bait Link Building Broken Link Building Trusted Links Competitor/Neighborhood Link Building Digital Asset Natural Link Building plus social signals
  • 52. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Broken Link Building
  • 53. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 54. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 URL that is a 404 error page – http://www.TrustedOldWebsite.com/auto-history.html
  • 55. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 56. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hey Writer, write something like this (We give them the link to the wayback machine URL) …But make it better and cite more resources.
  • 57. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hey Client, publish this educational paper on your website.
  • 58. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hi Professor Bob, I was researching about Henry Ford and the Assembly line, and came across your excellent documtation – That was awesome! I had no idea about the automotive impact on farms, prior to reading your articles. Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://l3d.cs.colorado.edu/systems/New-Vista/automobile/ The words “Total Automobile History” seem to go to a broken page. If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm Have a great Friday Bob! Jim Boykin
  • 59. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 60. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Oh wow, not only is that 1 edu page linking to that broken page…but oh… there’s 200 other websites linking to that broken page….wow….
  • 61. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hi Professor Gene, I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages. Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://harvard.edu/systems/New- Vista/automobile/ The words “Automobile History” seem to go to a broken page. If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm Have a great Friday Bob! Jim Boykin
  • 62. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hi Professor Paul, I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages. Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://Rider.edu/systems/New- Vista/automobile/ The words “Car History” seem to go to a broken page. If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm Have a great Friday Bob! Jim Boykin
  • 63. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hi Professor Peter, I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages. Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://JimNinja.edu/automobile/ The words “Total Automobile History” seem to go to a broken page. If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm Have a great Friday Bob! Jim Boykin
  • 64. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hi Professor Ace, I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages. Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://JimNinja.edu/automobile/ The words “Total Automobile History” seem to go to a broken page. If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm Have a great Friday Bob! Jim Boykin
  • 65. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Trusted Link Building
  • 66. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Lets find other pages that link out to pages about the history of the automobile
  • 67. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Search Google for History automobile henry ford Karl Benz
  • 68. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Grab top 1000 results Check those pages to find the pages where there are 7 or more external link on those pages. Write to them and see if they’ll add your link to their page.
  • 69. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hey Tom, I was doing some research on the history of the automobile, and I came across your page at http://www.trustedsite.com/great-resource-page.htm Your page was one of 2 great pages I found, the other page was at http://www.clientsite.com/automobile-history.htm I was surprised your page didn’t link to that page. I think it would help your users if you were to link to that page under the section called “Great Resources from other websites”…it was a great help to me, and would probably highly help your visitors as well. Have a wonderful day, Jim Boykin
  • 70. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hey Dick, I was doing some research on the history of the automobile, and I came across your page at http://www.trustedsite.com/great-resource-page.htm Your page was one of 2 great pages I found, the other page was at http://www.clientsite.com/automobile-history.htm I was surprised your page didn’t link to that page. I think it would help your users if you were to link to that page under the section called “Great Resources from other websites”…it was a great help to me, and would probably highly help your visitors as well. Have a wonderful day, Jim Boykin
  • 71. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Hey Harry, I was doing some research on the history of the automobile, and I came across your page at http://www.trustedsite.com/great-resource-page.htm Your page was one of 2 great pages I found, the other page was at http://www.clientsite.com/automobile-history.htm I was surprised your page didn’t link to that page. I think it would help your users if you were to link to that page under the section called “Great Resources from other websites”…it was a great help to me, and would probably highly help your visitors as well. Have a wonderful day, Jim Boykin
  • 72. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Competitor Link Harvesting
  • 73. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 AKA Neighborhood Links
  • 74. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Identify 3-10 of your competitors Download their backlinks (Moz, Majestic, ahrefs) In a sense, do a disavow, leave only the good links. Group the links in categories…. Blogs, forums, news, articles, resource pages, etc Make a list of sites you feel that you can get onTry first to get a link on a page that also links to the competitors (good co-citation) If you can’t get on the page, can you get on the site
  • 75. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Competitor Backlink Building / Neighborhood Link Building
  • 76. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Digital Assets for Links
  • 77. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 78. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Here’s how it’s doing so far on the clients website Tweets = 532 Facebook Shares = 5,800+ Google +1s = 1,600+ Pinterest Pins = 729 This infographic so far has 71 unique domain backlinks, here are a few highlights:
  • 79. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Social Signals on Clients Website http://www.huffingtonpost.com/2015/08/31/xxxxx.html • Received 2,100+ Facebook Shares - • Received 12,800+ Pinterest Pins http://www.buzzfeed.com/cathyngo/something • Received 16,500+ Facebook Shares • 12,800+ Pinterest Pins http://distractify.com/abby-s-marino/something/ • Received 5,200+ Pinterest Pins http://www.boredpanda.com/something/ • Received 17,000+ Facebook Shares - • Received 2,100+ Pinterst Pins This infographic was shared by the legendary actor and social media icon George Takei who has over 8.7 million loyal followers. The post was shared by 37,379 people.
  • 80. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 81. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Here’s how it’s doing so far on the clients website Tweets - 124 Facebook Shares - 296 Google +1s - 26 LinkedIn Shares - 102 This infographic ended with a total of 61 unique domain backlinks, here are a few highlights:
  • 82. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 This infographic ended with a total of 61 unique domain backlinks, here are a few highlights: http://www.huffingtonpost.com/2015/08/11/something.html • Received 26 unique domain backlinks http://www.washingtonpost.com/blogs/wonkblog/wp/2015/05/08/something/ Received 2,800+ Facebook Shares & 20 unique domain backlinks http://www.dailymail.co.uk/news/article-3074763/somethingy.html • Received 14 unique domain backlinks http://www.businessinsider.com/something.html http://www.bizjournals.com/triangle/morning_call/2015/09/something.html This infographic was so popular it ended up on at least two live television broadcasts http://www.ny1.com/nyc/all-boroughs/news/2015/08/12/something http://www.wdbj7.com/video/something/498494094
  • 83. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 84. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Here’s how it’s doing so far on the clients website Tweets - 196 Facebook Shares - 1,800+ Google +1s - 35 LinkedIn Shares - 20 Pinterest Pins - 112 This infographic ended with a total of 55 unique domain backlinks, here are a few highlights:
  • 85. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 This infographic so far has 55 unique domain backlinks, here are a few highlights: Yahoo.com https://www.yahoo.com/makers/something.html Foxnews.com http://www.foxnews.com/leisure/2015/08/17/something/ Lifehacker.com http://afterhours.lifehacker.com/something-6642689 Foodandwine.com http://www.foodandwine.com/fwx/drink/something Gizmodo.co.uk http://www.gizmodo.co.uk/2015/08/something/
  • 86. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 87. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Here’s how it’s doing so far on the clients website Tweets - 127 Facebook Shares - 318 Google +1s - 11,000+ Pinterest Pins - 1,200+ This infographic so far has 78 unique domain backlinks, here are a few highlights:
  • 88. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 This infographic so far has 78 unique domain backlinks, here are a few highlights: http://www.dorkly.com/post/70735/infographic-something.html • Received 12 unique domain backlinks • Received 14,700+ Facebook Shares • Received 10,000+ Pinterest Pins http://designtaxi.com/news/3271039/something/ http://blog.collegehumor.com/post/114272607/something http://io9.com/heres-a-handy-little-guide-to-something-445028 • Received 16,000+ Pinterest Pins http://www.playboy.com/articles/something
  • 89. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 We Build a lot of FREE Tools for Links
  • 90. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
  • 91. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Resources: imninjas.com/additional-resources
  • 92. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Resources: imninjas.com/additional-resources
  • 93. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Resources: imninjas.com/additional-resources
  • 94. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Resources: imninjas.com/additional-resources The Jim And Ann Show
  • 95. Twitter @JimBoykin JimB@IMNinjas.com Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16 Jim Boykin CEO & Founder of Internet Marketing Ninjas Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More. Affiliate Summit NYC 2016 - All About LINKS: How to Get Them, Measure Them, and Not Get Penalized.

Editor's Notes

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