Dojo Google Updates Link Building Tools and SEO Lessons

Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Jim Boykin
CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More.
Affiliate Summit NYC 2016 - All About LINKS:
How to Get Them, Measure Them, and Not Get Penalized.

You may know some of our Communities

Google Rankings have
always been based
on BACKLINKS

Maintaining those
rankings depends
on many other
things….mostly
based on the user
experience.
Tasting

Links as a measurement are not going away
“It turns out backlinks, even though there’s
some noise, and certainly a lot of spam, for
the most part are still a really, really big win
in terms of quality for search results.”
Matt Cutts Feb 19th
2014

They watch what
SEO’s do, and then
filter and penalize as
many un-natural
patterns as they can
find.

And if they
find Unnatural
or Low Quality
Patterns you
get Spanked
with a Penalty

89% of sites that ranked 7 years ago are
not ranking today - Marcus Tober (searchmetrics)
Behind the Analysis is our massive 7 year historical research
cloud. I aggregated all the domains that used to have at
least one ranking in the past on keywords with at least a
search volume of 10. Then I checked how many of these
domains still have at least 1 ranking.
Only 11% are left!
(from checking the top 30 results).

not ranking today - Marcus Tober
I also asked Marcus
"What do you think the % would be if you just took
"expensive commercial phrases and checked?
and he replied
"If you take commercial queries, probably the number of
domains that disappeared would be higher"
.

Google sent more than 4.3 million
messages to webmasters about manual
actions taken on their sites.
Google says they receive 400,000 spam
reports that are prioritized. Google then
acts on 65% of them, of which 80% are
spam.

What do you use to find your backlinks?

.
Find sites that 301 redirect into your site too!

8383 Domains: Moz, Majestic, ahrefs, SEOKicks
7391 Domains Google Webmaster Console
6343 Domain Links from Moz, Majestic, ahrefs, SEOKicks
but Google did not report on.
5384 Domains Google knew about but Moz, Majestic,
ahrefs, and SEOKicks did Not know about.
12,442 Total unique domains

So now that you have your backlinks, how do you
analyze them?

How to Analyze Backlinks to Find
Good vs Bad Backlinks

.
Find Patterns, and Values,
and Historical Information

40,342 Total Backlinks
7,391 Domains
2,828 “Live Domains”
4,563 “Dead Domains”
Free Tool: imninjas.com/google-backlinks/

Free Tool: imninjas.com/google-backlinks

Patterns

The words people use to link to you.

The Pages that have Backlinks

Other Patterns to look for

Common Nameservers
More Patterns

Find Patterns in Backlinks to Backlinks

Backlinks Compared to Keywords and Organic Value

outsourceit2philippines.com
3403 Majestic Domain Backlinks
38 Keywords rank in the top 100
$17 Monthly SEMRush Value

Moz vs Majestic vs ahrefs
Domain Value and Page Value
Vs
REALITY

#15 progardenbiz.com
1658 majestic domain backlinks
2010 worth $1566
2012 worth $87
2014 worth $0
Today worth $0

#8 Forum.Snitz.com/donations.asp
4,595 domain backlinks – Majestic
Pagerank 7 Page

#8 Forum.Snitz.com/donations.asp - 4,595 domain backlinks – majestic - Pagerank 7 page -
SEMRush Value = $1 today

Guess who found this site in 2002?
The Pagerank/Trust hasn’t flowed from this site
Since December 2003

not ranking today - Marcus Tober

What are the most valuable
types of links you could get?

www.trustedwebsite.com/resources.html
Moz – Majestic - Ahrefs
Domain scores low,
page scores of Zero
3 backlinks to that site
What is the Value?
What if those 3
backlinks were
trusted?
What if the other links
on that page were
trusted?
What if there was an
author

What are the
types of links
that you’ll never
have to disavow,
or ever worry
about?

Trust Bait Link Building
Broken Link Building
Trusted Links
Competitor/Neighborhood Link Building
Digital Asset Natural Link Building
plus social signals

Broken Link Building

URL that is a 404 error page –
http://www.TrustedOldWebsite.com/auto-history.html

Hey Writer, write something like this
(We give them the link to the wayback
machine URL)
…But make it better and cite more
resources.

Hey Client, publish this educational paper
on your website.

Hi Professor Bob,
I was researching about Henry Ford and the Assembly line, and came
across your excellent documtation – That was awesome! I had no idea
about the automotive impact on farms, prior to reading your articles.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of
http://l3d.cs.colorado.edu/systems/New-Vista/automobile/
The words “Total Automobile History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin

Oh wow, not only is that 1 edu page
linking to that broken page…but oh…
there’s 200 other websites linking to
that broken page….wow….

Hi Professor Gene,
across your excellent online pages on colorado.edu – Thank you so
much for providing such awesome information online! I had no idea
about many things, like the impact on farms, prior to reading your
pages.
broken link. On the bottom of http://harvard.edu/systems/New-
Vista/automobile/
The words “Automobile History” seem to go to a broken page.
Jim Boykin

Hi Professor Paul,
pages.
broken link. On the bottom of http://Rider.edu/systems/New-
Vista/automobile/
The words “Car History” seem to go to a broken page.
Jim Boykin

Hi Professor Peter,
pages.
broken link. On the bottom of http://JimNinja.edu/automobile/
Jim Boykin

Hi Professor Ace,
pages.
broken link. On the bottom of http://JimNinja.edu/automobile/
Jim Boykin

Trusted Link Building

Lets find other pages
that link out to pages
about the history of the automobile

Search Google for History automobile henry ford Karl Benz

Grab top 1000 results
Check those pages to find the pages where
there are 7 or more external link on those
pages.
Write to them and see if they’ll add your link
to their page.

Hey Tom,
I was doing some research on the history of the automobile,
and I came across your page at
http://www.trustedsite.com/great-resource-page.htm
Your page was one of 2 great pages I found, the other page
was at http://www.clientsite.com/automobile-history.htm
I was surprised your page didn’t link to that page.
I think it would help your users if you were to link to that
page under the section called “Great Resources from other
websites”…it was a great help to me, and would probably
highly help your visitors as well.
Have a wonderful day,
Jim Boykin

Hey Dick,
Jim Boykin

Hey Harry,
Jim Boykin

Competitor Link Harvesting

AKA Neighborhood Links

Identify 3-10 of your competitors
Download their backlinks (Moz, Majestic, ahrefs)
In a sense, do a disavow, leave only the good links.
Group the links in categories…. Blogs, forums,
news, articles, resource pages, etc
Make a list of sites you feel that you can get
onTry first to get a link on a page that also links to the
competitors (good co-citation)
If you can’t get on the page, can you get on the site

Competitor Backlink Building / Neighborhood Link Building

Digital Assets for Links

Here’s how it’s doing so far on the clients
website
Tweets = 532
Facebook Shares = 5,800+
Google +1s = 1,600+
Pinterest Pins = 729
This infographic so far has 71 unique domain
backlinks, here are a few highlights:

Social Signals on Clients Website
http://www.huffingtonpost.com/2015/08/31/xxxxx.html
• Received 2,100+ Facebook Shares - • Received 12,800+ Pinterest Pins
http://www.buzzfeed.com/cathyngo/something
• Received 16,500+ Facebook Shares • 12,800+ Pinterest Pins
http://distractify.com/abby-s-marino/something/
• Received 5,200+ Pinterest Pins
http://www.boredpanda.com/something/
• Received 17,000+ Facebook Shares - • Received 2,100+ Pinterst Pins
This infographic was shared by the legendary actor and
social media icon George Takei who has over 8.7 million
loyal followers. The post was shared by 37,379 people.

website
Tweets - 124
Facebook Shares - 296
Google +1s - 26
LinkedIn Shares - 102
This infographic ended with a total of 61 unique
domain backlinks, here are a few highlights:

This infographic ended with a total of 61 unique domain
http://www.huffingtonpost.com/2015/08/11/something.html
• Received 26 unique domain backlinks
http://www.washingtonpost.com/blogs/wonkblog/wp/2015/05/08/something/
Received 2,800+ Facebook Shares & 20 unique domain backlinks
http://www.dailymail.co.uk/news/article-3074763/somethingy.html
http://www.businessinsider.com/something.html
http://www.bizjournals.com/triangle/morning_call/2015/09/something.html
This infographic was so popular it ended up on at least two live television broadcasts
http://www.ny1.com/nyc/all-boroughs/news/2015/08/12/something
http://www.wdbj7.com/video/something/498494094

website
Tweets - 196
Facebook Shares - 1,800+
Google +1s - 35
LinkedIn Shares - 20
Pinterest Pins - 112
This infographic ended with a total of 55 unique
domain backlinks, here are a few highlights:

This infographic so far has 55 unique domain backlinks,
here are a few highlights:
Yahoo.com
https://www.yahoo.com/makers/something.html
Foxnews.com
http://www.foxnews.com/leisure/2015/08/17/something/
Lifehacker.com
http://afterhours.lifehacker.com/something-6642689
Foodandwine.com
http://www.foodandwine.com/fwx/drink/something
Gizmodo.co.uk
http://www.gizmodo.co.uk/2015/08/something/

website
Tweets - 127
Facebook Shares - 318
Google +1s - 11,000+
Pinterest Pins - 1,200+
This infographic so far has 78 unique domain

This infographic so far has 78 unique domain backlinks,
here are a few highlights:
http://www.dorkly.com/post/70735/infographic-something.html
• Received 14,700+ Facebook Shares
http://designtaxi.com/news/3271039/something/
http://blog.collegehumor.com/post/114272607/something
http://io9.com/heres-a-handy-little-guide-to-something-445028
http://www.playboy.com/articles/something

We Build a lot of FREE Tools for Links

Resources: imninjas.com/additional-resources

Resources: imninjas.com/additional-resources
The
Jim And
Ann Show

Dojo Google Updates Link Building Tools and SEO Lessons

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