Duane Forrester is an expert in search engine optimization (SEO) with over 12 years of experience. He previously ran the SEO team at MSN and has consulted with large companies like Disney, GAP, and Walmart. He speaks regularly at SEO conferences and runs forums and a blog on his website to provide guidance to webmasters.
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
Workshop #1: Introduction to Search Engines
Search engines (Google, Yahoo, etc.) are little hungry monsters that you constantly need to feed with keywords, presented in a logical manner, in order to get their attention! Search engines index Web pages individually. If one of your pages is successful (good positioning) for a given term, this does not mean that all of your website’s pages will fare as well. This workshop will address various techniques to follow in order to be successful with all of your pages. In order to do so, you must first understand how search engines work.
Workshop #2: Your Website’s Architecture
The architecture of a website has a considerable impact on search engine optimization efforts. A poor architecture will limit the number of pages found and indexed by robots, regardless of all the optimization efforts… they will simply be invisible. Robots love, and derive their primary sustenance, from text. The goal of stellar architecture is to provide text in a format that is simple and easy to read by robots. This website is aimed at content creators and will present various aspects of architecture that must be taken into account in order to reach this objective.
E-Mail Marketing, Internet Advertising, Blog Marketing, Social Media Marketin...Janette Toral
Presentation focused on case studies in the Philippines with success metrics indicated. Janette Toral delivered this presentation during a corporate workshop on Internet Marketing 101 and Technology Applications for a multinational corporation last July 23, 2010. Due to limited time, Internet advertising was not discussed but included in this presentation handout.
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
Workshop #1: Introduction to Search Engines
Search engines (Google, Yahoo, etc.) are little hungry monsters that you constantly need to feed with keywords, presented in a logical manner, in order to get their attention! Search engines index Web pages individually. If one of your pages is successful (good positioning) for a given term, this does not mean that all of your website’s pages will fare as well. This workshop will address various techniques to follow in order to be successful with all of your pages. In order to do so, you must first understand how search engines work.
Workshop #2: Your Website’s Architecture
The architecture of a website has a considerable impact on search engine optimization efforts. A poor architecture will limit the number of pages found and indexed by robots, regardless of all the optimization efforts… they will simply be invisible. Robots love, and derive their primary sustenance, from text. The goal of stellar architecture is to provide text in a format that is simple and easy to read by robots. This website is aimed at content creators and will present various aspects of architecture that must be taken into account in order to reach this objective.
E-Mail Marketing, Internet Advertising, Blog Marketing, Social Media Marketin...Janette Toral
Presentation focused on case studies in the Philippines with success metrics indicated. Janette Toral delivered this presentation during a corporate workshop on Internet Marketing 101 and Technology Applications for a multinational corporation last July 23, 2010. Due to limited time, Internet advertising was not discussed but included in this presentation handout.
Google+ Local is one of the products of the most important Internet companies and is the largest and most used search engine today. It is more visually interesting as it already integrates social interaction between fans/followers/customers and business/company. Having an optimized and verified Google+ Local for your business would mean exposure not only on Google Maps and Google+, but on the SERPs as well.
Information about engaging your audience online and creating powerful 2.0 based marketing programs. This was a presentation I gave to marketing professionals from events, fairs, amusement parks and expos.
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
A multi-channel approach to effective Internet Marketing. We focus on an integrated approach that produces the highest ROI of any marketing strategy. These case studies illustrate the essentials of keyword research, competitive analysis, website design, search engine optimization, social media marketing and analytics.
SEO for Startups - #StartupSEO.TO by Powered by SearchPowered by Search
Slides from the 1st ever StartupSEO.TO event by Powered by Search.
This meetup is for startups and marketers curious about the building blocks and foundation of proper SEO and Inbound Marketing, come join us for a session where Dev Basu and his team at Powered by Search walks you through a crash course session of the low hanging fruit that you can pick off to get your website generating more traffic, conversions, leads and ultimately more business from search engines for your startup.
Slides Images Credit: SEOMoz & Eliance.
Web 2.0 Business Websites And Inbound MarketingGems Solutions
In an environment that blocks traditional marketing techniques, inbound marketing and web 2.0 websites are a great option for businesses. What is Web 2.0 and how can inbound marketing be used to drive business and growth?
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
EPiServer and Intergen spoke to attendees about what’s new with the latest version of the EPiServer CMS Content Management System as well as their other offerings for Commerce and Communities.
This session is designed as an update for any existing non-technical EPiServer customers or anyone interested in looking at the EPiServer offerings.
EPiServer in Australia/New Zealand: Developments in the past year, the team, purchase of Media Chase, corporate growth, new EPiServer.world and community for editors
What’s new with EPiServer Software: EPiServer as a platform, EPiServer CMS 7 release, CMO, Google Analytics, SEO, Find, Commerce, Relate, Social Pack, Mobile (short demo & slides)
Upgrade to EPiServer CMS7: What’s involved and why you should consider it
Upcoming events: EPiServer Customer Day 2013, seminar/webinar series
Google+ Local is one of the products of the most important Internet companies and is the largest and most used search engine today. It is more visually interesting as it already integrates social interaction between fans/followers/customers and business/company. Having an optimized and verified Google+ Local for your business would mean exposure not only on Google Maps and Google+, but on the SERPs as well.
Information about engaging your audience online and creating powerful 2.0 based marketing programs. This was a presentation I gave to marketing professionals from events, fairs, amusement parks and expos.
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
A multi-channel approach to effective Internet Marketing. We focus on an integrated approach that produces the highest ROI of any marketing strategy. These case studies illustrate the essentials of keyword research, competitive analysis, website design, search engine optimization, social media marketing and analytics.
SEO for Startups - #StartupSEO.TO by Powered by SearchPowered by Search
Slides from the 1st ever StartupSEO.TO event by Powered by Search.
This meetup is for startups and marketers curious about the building blocks and foundation of proper SEO and Inbound Marketing, come join us for a session where Dev Basu and his team at Powered by Search walks you through a crash course session of the low hanging fruit that you can pick off to get your website generating more traffic, conversions, leads and ultimately more business from search engines for your startup.
Slides Images Credit: SEOMoz & Eliance.
Web 2.0 Business Websites And Inbound MarketingGems Solutions
In an environment that blocks traditional marketing techniques, inbound marketing and web 2.0 websites are a great option for businesses. What is Web 2.0 and how can inbound marketing be used to drive business and growth?
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
EPiServer and Intergen spoke to attendees about what’s new with the latest version of the EPiServer CMS Content Management System as well as their other offerings for Commerce and Communities.
This session is designed as an update for any existing non-technical EPiServer customers or anyone interested in looking at the EPiServer offerings.
EPiServer in Australia/New Zealand: Developments in the past year, the team, purchase of Media Chase, corporate growth, new EPiServer.world and community for editors
What’s new with EPiServer Software: EPiServer as a platform, EPiServer CMS 7 release, CMO, Google Analytics, SEO, Find, Commerce, Relate, Social Pack, Mobile (short demo & slides)
Upgrade to EPiServer CMS7: What’s involved and why you should consider it
Upcoming events: EPiServer Customer Day 2013, seminar/webinar series
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
A common theme among small businesses and nonprofits is they don’t know what their website is doing for them. Many don't update their website and don’t even know how much traffic they’re getting. This presentation will give you 9 ideas about how you can improve your website today!
A look at how business will change due to new technologies and expectations of the Millenials. Understand what drives Gen Y's decision making, what technologies will impact how we do business and where things like SEO fit into this future mix.
Brought to you by Microsoft Ventures, this interactive session featured a review of what matters in search and social today, tactics you can implement immediately to help your business move in the right direction, tips and tricks for future plans and a list of useful tools. From SEO 101, to tools and Social media, we covered a lot!
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
Deck for SMX London in May 2014 where we talked about SEO for the long term. 5 major areas were covered, with some future ideas to think about as well. Covered: Content, Usability Social, Link Building and SEO.
An SEO 101 review by Duane Forrester of Bing Webmaster Tools. We cover the best practices of technical SEO, onpage SEO and touch on broader topics which affect the success of SEO and a website such as conversion optimization and social media programs.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
The Internet of Things is here. Walk through this presentation and see how today's search is impacted by entities, markup and social media. Understand the basics needed to succeed in this evolving landscape. Learn what to avoid.
Explores the future of search, how mobile and wearables are influencing search and how Bing is adjusting to new consumer expectations. Touches on the new TLDs coming out as well.
2013 Seattle Interactive Conference - Web of ThingsDuane Forrester
Explore the web of things and see how the future of search looks. From social media to psychographics and corporate realignments, the future holds much promise for those able to keep up.
Scared of building links? Wondering if you should, or even how to do it safely? Stop fretting and get creating (content, that is). We review what to focus on and what to avoid in this presentation.
Review of the Web of Things, how social influences search and where search is evolving in the future. We cover entities, actions and showcase a TON of useful tools.
Take a walk through how search and social interact, understand why social influences search and see where we're heading with search in the future. All followed by a ton of cool tools. Gain a better understanding of how and why search is evolving to position your business to succeed.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
Bing Webmaster Tools SEO 101 Webinar
1.
2. what does duane do at bing
Bing Webmaster Tools
Speaks at shows, runs forums and
blog, provides guidance on new WM
www.bing.com/toolbox/webmasters
tools
Does he have a clue?
12+ years as an inhouse SEO; ran seo at
MSN; has helped Disney, GAP, Walmart +
http://www.linkedin.com/in/dforrester
@duaneforrester And this helps me how?
Blogging since 2001; owns 150 domains;
makes money online
http://twitter.com/DuaneForrester
Your data, always fully provided.
3. I’m Boca! I’m Diva!
Great content wins! (now feed us…)
Your data, always fully provided.
5. Man’s History of Marketing
Billboards Social
Radio Email
Mercantile shops SEO
Throwing rocks Smoke signals Trading goods Mail order catalogues Television PPC
Your data, always fully provided. Image credit: www.conducthq.com
6. • Keyword stuffing • SEO software works • Google and MSN Search launch • Google fights spam
all the rage very well for #1 • Word spreads that links help rankings with Florida update;
• SE submissions placements • DMOZ launches and starts directory • First paid link hurts legit sites
help rankings • cloaking makes its movement network appears • Blogging takes off
appearance • Text Link Ads creates
network link buying
• Google Toolbar shows PR –
• Dawn of modern search drives link requests
engines w/Altavista • Google notes the
• Death of SE submissions “sandbox”
• First SEO conference
held: SE Strategies • Link Farms appear
1994 1995 1997 1998 1999 2000 2002 2003 2004
2005 2006 2007 2008 2009 2010 2011 2012 2013
?
• Social
• XML sitemaps • Google’s “Brand” • Canonical tag • Google launches G+ signals
jointly supported update uses “trust appears • G launches +1, tells • Mobile
by all engines signals” to restack • Caffeine rolls out sites they rank • Gestures
SERP around allowing faster better displaying it • Voice
brands indexing – “real
time” search is here • Bing partners with
• Nofollow tags appear; • Universal search appears • Tweets integrated Facebook to • Bing expands
PR sculpting follows • Text Link Ads banned by Google showing future of integrate social social inclusion
• G Jagger/BigDaddy • Wikipedia shows the future – social influencing signals into SERPs with FB, Twitter &
updates seek link spam domain authority through search • rich snippets 4Square
content depth starting to be used • Rich Snippets
by sites impacting SERPs
Your data, always fully provided. Data credit: gossip.greenlightdigital.com/blog/the-history-and-evolution-of-seo/
8. • Build social followers & fans
organically
• Wall posts/tweets with links are
perceived as more credible and
useful
• Get the basics of SEO covered, then
focus on content
• Its worth repeating:
unique, compelling content still
works
Your data, always fully provided.
9. • The engines really respond
to unique, useful content
• Your visitors respond to
this as well
• It’s a wise investment of
your time
• Don’t take shortcuts – limit
syndicated content
Your data, always fully provided. image credit: http://mashable.com/2011/01/10/social-content-strategy/
10. • The Internet is B.I.G. Slice and
dice to find your niche.
• Plenty of niche areas to
explore/exploit – start your
fight where you can dominate
• Choose your voice wisely;
don’t be afraid to express an
informed opinion
• Watch what users respond
to, then amplify along those
lines
Your data, always fully provided.
11. • Know exactly what users
are searching for
• Data can help you uncover
new niches or refine your
focus
• Helps keep you focused on
creating compelling
content
• Got writers block? Check
your keyword research for
inspiration
Your data, always fully provided.
12. • SEO is not just content
• SEO can be affected by
technical elements
• You need both
• Content can win, but
technical SEO helps
Your data, always fully provided.
13. • Crawlability • Content
– Xml sitemaps – Build based on keyword research
– Navigational structure – Down-level experience enhances discoverability
– Rich media cautions – Keep out of rich media and images
– Graceful degradation – Produce new content frequently
– URL structure – Make it unique – don’t reuse content from other
– Robots.txt sources
• Site Structure – Content management – using 301s to reclaim value
from retiring content/pages
– Internal Links – <LINK> canonical to help engines understand which
– URL structure and keyword usage page should be indexed and have value attributed to it
– Clean URLs – no extraneous parameters – 404 error page management to help cleanse old pages
(sessions, tracking, etc.) from search engine indexes
– HTML & XML sitemaps • Links
– Content hierarchy – Plan for incoming & outgoing link generation
– Rel-canonical usage to manage duplication issues – Internal & external link management
– Rich media – don’t bury links in Javascript/flash – Content selection – planning where to link to
/silverlight/AJAX
– Responsive design for managing mobile & web – Link promotion via social spaces – direct traffic & seo
value
• On-Page – Managing anchor text properly
– Head copy – URL structure can help insert keywords where they are
• Titles – unique, relevant, 60 characters or so long needed
• Descriptions – unique, relevant, grammatically • Social
correct, 160 or fewer characters
– Body Copy – Be an authority
• H1, H2 and other H tag usage – Build your community
• ALT tag importance & usage – Interact often
• Keyword usage within the content/text – Share useful content
• Anchor text – using target keywords to support other – Be consistent and useful
internal pages – Grow facebook, twitter, pinterest, etc.
Your data, always fully provided.
14. • Skip m. domains
• m. domains produce unwanted
duplication
• Responsive design is your friend
• HTML5 can help
Your data, always fully provided.
15. Where does SEO fit in?
Content Social User Experience Link Building SEO
Your data, always fully provided.
16. Search – you’re trying to solve…
When optimizing your site for search, you invest in these major areas
QUALITY TRUST POPULARITY TIMELINESS
Content Authority Traffic Current
Links Usefulness Repeat Visits Fresh
Appearance Resource Links Relevant
Your data, always fully provided.
17. Search – we're trying to solve…
Your data, always fully provided. ComScore and Microsoft Internal Analysis 2010
18. A Changing “Web of Objects”
Real-Time Firehose People Services
Devices Places/Things Multimedia
Your data, always fully provided.
19. A Changing Web of Your Objects
Schema.org can help
Mark up your content
Your data, always fully provided.
20. Search - Evolved
Deliver knowledge by computationally understanding user intent.
“Linda” Query Intent Detection Task Derivation
• Who • Purchase
• Where • Install
“home gym” • Others • Sell
• Semantic • Set fire to
• Research • Impress friends
Content
Social
Media + Signals
Real Time
Your data, always fully provided.
21. • Signal of topical authority
• Real-time – engines want fresh
content, fast
• Integrated social signals influence click
actions of searchers
• Social signals remain only a few of
thousands of signals for organic
ranking
How users click on your results can impact rankings and when we show cues like your
Facebook friends with results, click rates can be impacted.
Your data, always fully provided.
22. • What else will be considered “search”?
• Mobile image capturing
• Voice activated search
• APPs are refined search experiences
• Gestures could indicate search intent
• Look at kids today and the habits they
are developing to help understand
what they will need in the future from
technology
Think about how people looking for your business will find you using the technologies
available to them. Smart phones, in-car systems, tablets, xBox, etc.
Your data, always fully provided.
23. • Different sources must be handled
differently
• Organic traffic is building trust
• Paid traffic is ready to open their wallets
• Email traffic is ready to buy…now
• Ensure your conversion path is short
and sweet
• Off the shelf carts can usually be tweaked
to gain improvements in conversions.
Your data, always fully provided.