Deck for SMX London in May 2014 where we talked about SEO for the long term. 5 major areas were covered, with some future ideas to think about as well. Covered: Content, Usability Social, Link Building and SEO.
Brought to you by Microsoft Ventures, this interactive session featured a review of what matters in search and social today, tactics you can implement immediately to help your business move in the right direction, tips and tricks for future plans and a list of useful tools. From SEO 101, to tools and Social media, we covered a lot!
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
An SEO 101 review by Duane Forrester of Bing Webmaster Tools. We cover the best practices of technical SEO, onpage SEO and touch on broader topics which affect the success of SEO and a website such as conversion optimization and social media programs.
Deck for SMX London in May 2014 where we talked about SEO for the long term. 5 major areas were covered, with some future ideas to think about as well. Covered: Content, Usability Social, Link Building and SEO.
Brought to you by Microsoft Ventures, this interactive session featured a review of what matters in search and social today, tactics you can implement immediately to help your business move in the right direction, tips and tricks for future plans and a list of useful tools. From SEO 101, to tools and Social media, we covered a lot!
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
An SEO 101 review by Duane Forrester of Bing Webmaster Tools. We cover the best practices of technical SEO, onpage SEO and touch on broader topics which affect the success of SEO and a website such as conversion optimization and social media programs.
#1NWebinar - Transparency in SEO: A Look Inside the Black BoxOne North
Historically, search engine optimization (SEO) has been predicated on a mysterious, black box model for page rankings. However, as Google and other search engines have provided transparency into the rules used to order and return search results, that is no longer the case. Google is urging website owners to “make pages primarily for users, not search engines” and is regularly updating its algorithms to penalize sites that try to ‘game’ SEO.
So, what does SEO mean now? Join One North’s Managing Director of Technology, Ryan Horner, as he shares a simple and straightforward explanation from industry experts on how search engines really work and what factors contribute to search engine rankings. Discover how your firm can develop a strategy that will maximize your visibility, in a clear and transparent way.
To view a recording of the webinar, visit http://bit.ly/1blN4Kx.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
Pardot SEO Webinar - "Unlocking the Mysteries of SEO"Derek Grant
Search engine optimization (SEO) has held the mystique of being complex and even confusing for some marketers. In truth, it is one of the most useful approaches to increasing and improving visibility of your website or web pages in search engines. Come join us as we unlock the mysteries of SEO – step-by-step.
Top 10 Technical SEO Mistakes (that we see time and again)...Erudite
Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
International SEO - Search Love London 2012Lisa Myers
My presentation on International SEO at Search Love London (2012). Go through all options for geo targeting including hreflang, using webmaster tools and ccTLD vs subdomain and subfolders.
#1NWebinar - Transparency in SEO: A Look Inside the Black BoxOne North
Historically, search engine optimization (SEO) has been predicated on a mysterious, black box model for page rankings. However, as Google and other search engines have provided transparency into the rules used to order and return search results, that is no longer the case. Google is urging website owners to “make pages primarily for users, not search engines” and is regularly updating its algorithms to penalize sites that try to ‘game’ SEO.
So, what does SEO mean now? Join One North’s Managing Director of Technology, Ryan Horner, as he shares a simple and straightforward explanation from industry experts on how search engines really work and what factors contribute to search engine rankings. Discover how your firm can develop a strategy that will maximize your visibility, in a clear and transparent way.
To view a recording of the webinar, visit http://bit.ly/1blN4Kx.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
Pardot SEO Webinar - "Unlocking the Mysteries of SEO"Derek Grant
Search engine optimization (SEO) has held the mystique of being complex and even confusing for some marketers. In truth, it is one of the most useful approaches to increasing and improving visibility of your website or web pages in search engines. Come join us as we unlock the mysteries of SEO – step-by-step.
Top 10 Technical SEO Mistakes (that we see time and again)...Erudite
Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
International SEO - Search Love London 2012Lisa Myers
My presentation on International SEO at Search Love London (2012). Go through all options for geo targeting including hreflang, using webmaster tools and ccTLD vs subdomain and subfolders.
Patrick Campbell, CEO of Price Intelligently shares techniques and tactics for pricing your product as you start your business out. He includes a variety of methods you can use.
Take a walk through how search and social interact, understand why social influences search and see where we're heading with search in the future. All followed by a ton of cool tools. Gain a better understanding of how and why search is evolving to position your business to succeed.
My Learnings on SEO and Marketing from Mozcon 2013 and Beyond!!Aisra Shervani
I had a great time at MozCon 2013. Learned a lot and have compiled my notes here....this will give you a quick overview of some of the presentations on Branding, Customer Loyalty, Social Media, SEO, Ecommerce and more...
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
By Shari L.S. Worthington, President, Telesian Technology
Did you know that duplicate web content will severely damage your search rankings? What about all that material your channel has copied onto their web site? Did you know that Google applies its optimization criteria to PPC’s? Are you generating anonymous clicks or actual leads?
Almost all businesses start searches for products and services online. The first stop is a known web site or a search engine. That means you must have a decent web site and you have to be visible in the search engines. You can’t play at it any more. But search marketing often feels like zookeeping. There are Panda and Penguin updates (and so many more that you haven’t heard about) on the search optimization side. On the PPC side, there are rabid increases in cost-per-clicks (CPC’s) for the best keywords. In this session, Shari Worthington provides an update on the latest tools and techniques for SEO and PPC success
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Jonathan Kay - How to launch your product and build buzz for your businessRamenCamp
Jonathan Kay, Cofounder of mobile app marketplace, Apptopia, shares his learnings from building Apptopia including getting TechCrunch coverage *before* he launched a website.
Chris Savage: Bootstrapping Sales: Getting those first customers
Duane Forrester - SEO and Marketing when Bootstrapped
1.
2. @duaneforrester
Bing Webmaster Tools
Speaks at shows, runs forums and blog,
provides guidance on new WM tools
www.bing.com/toolbox/webmasters
Does he have a clue?
12+ years as an inhouse SEO; ran seo at
MSN; has helped Disney, GAP, Walmart +
http://www.linkedin.com/in/dforrester
And this helps me how?
Blogging since 2001; owns 150 domains;
makes money online
http://twitter.com/DuaneForrester
what does duane do at bing
Your data, always fully provided.
3. • Crawlability
– Xml sitemaps
– Navigational structure
– Rich media cautions
– Graceful degradation
– URL structure
– Robots.txt
• Site Structure
– Internal Links
– URL structure and keyword usage
– Clean URLs – no extraneous parameters (sessions,
tracking, etc.)
– HTML & XML sitemaps
– Content hierarchy
– Rel-canonical usage to manage duplication issues
– Rich media – don’t bury links in Javascript/flash
/silverlight/AJAX
– Responsive design for managing mobile & web
• On-Page
– Head copy
• Titles – unique, relevant, 60 characters or so long
• Descriptions – unique, relevant, grammatically correct,
160 or fewer characters
– Body Copy
• H1, H2 and other H tag usage
• ALT tag importance & usage
• Keyword usage within the content/text
• Anchor text – using target keywords to support other
internal pages
• Content
– Build based on keyword research
– Down-level experience enhances discoverability
– Keep out of rich media and images
– Produce new content frequently
– Make it unique – don’t reuse content from other
sources
– Content management – using 301s to reclaim value
from retiring content/pages
– <LINK> canonical to help engines understand which
page should be indexed and have value attributed to it
– 404 error page management to help cleanse old pages
from search engine indexes
• Links
– Plan for incoming & outgoing link generation
– Internal & external link management
– Content selection – planning where to link to
– Link promotion via social spaces – direct traffic & seo
value
– Managing anchor text properly
– URL structure can help insert keywords where they are
needed
• Social
– Be an authority
– Build your community
– Interact often
– Share useful content
– Be consistent and useful
– Grow facebook, twitter, pinterest, etc.
Your data, always fully provided.
4. • Robots.txt
• Build carefully so you don’t accidentally block us
• Sitemaps
• Keep them clean, accurate and current
• Navigation
• Can we easily crawl the site to find your content?
• Rich Media
• Be careful to expose any links inside rich media in your sitemaps
• Reasons to compel us
• Creating highly engaging experiences drives people to you – which attracts us
Your data, always fully provided.
There are no promises: we may crawl, but we compare quality & need before we index
5. • Skip m. domains
• m. domains produce unwanted
duplication
• Responsive design is your friend
• HTML5 can help
Your data, always fully provided.
6. Where does SEO fit in?
Content Social User Experience Link Building SEO
Your data, always fully provided.
7. • What else will be considered “search”?
• Mobile image capturing
• Voice activated search
• APPs are refined search experiences
• Gestures could indicate search intent
• Look at kids today and the habits they
are developing to help understand
what they will need in the future from
technology
Think about how people looking for your business will find you using the technologies
available to them. Smart phones, in-car systems, tablets, xBox, etc.
Your data, always fully provided.