The document discusses the history and evolution of search engine optimization (SEO) from the early 1990s to the present day. It provides a timeline of major events and changes in SEO practices over the decades, including the rise of keyword stuffing, link building, social signals influencing rankings, and ongoing battles against spam. The document also gives brief overviews of what SEO is, the basics practitioners should understand, and the importance of creating compelling content.
Link Strategies for SEO: an SEMrush webinarJake Aull
- The document discusses strategies for link building and search engine optimization (SEO), noting that keywords are still important but should no longer be used excessively in anchor text. It emphasizes writing for readers over search engines and focusing on quality over quantity of links. Content and links should demonstrate "relational relevance" to drive strategic content management and link engagement for SEO purposes.
This document summarizes the key points from a presentation on SEO trends in 2013. It discusses how mobile is overtaking desktop, how authorship through Google+ can help prevent spam, and how search engines need new signals like social to determine authority with the changing link graph. Other topics include building quality content, having technical SEO fundamentals in order, and focusing on real relationships both online and offline. The presentation provides examples and resources to illustrate these concepts.
AiMA Search SIG Event 8/2015: Search, Social, Content & Local Jake Aull
The document summarizes a panel discussion on content strategy, search engine optimization (SEO), and social media. The panelists discussed how content remains important but the focus has shifted to mobile content. They also debated whether Google+ is declining in relevance. Additionally, the panel explored how SEO and social media analytics can integrate and the changing roles of location-based directories and content curation channels.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
Case Study 2016: When Content Marketing Meets SEOSemrush
Learn techniques you can apply to your own online marketing efforts. This presentation will focus on the step-by-step application of a process to develop, optimise and syndicate content. It’s suitable for business owners and digital agencies looking for a smarter SEO strategy that will stand the test of time.
Here are a few of the things you’ll discover:
- An efficient method for creating up to 4 months of high-quality content in one day.
- How to share content the ‘right way’ and earn quality backlinks.
- Where most SEOs go wrong and why Google penalize them.
- How to use data to amplify only your best content.
- A holistic approach to successful online marketing.
You can also watch video version here: www.semrush.com/webinars/case-study-2016-when-content-marketing-meets-seo/
The document discusses social media integration options for WordPress sites. It covers various social media plugins that can be used, such as those for social sharing, social follow buttons, RSS feeds, and social image sharing. It also discusses using plugins to integrate features from social networks like Google+, Facebook, Twitter, and Pinterest. The document provides an overview of how WordPress sites can be used to build online communities and forums. It emphasizes the importance of researching social media channels and developing a strategic social media plan tailored to business goals before implementing social media integrations on a WordPress site.
Webmarketing123 webinar 4 secrets to brilliant seo copywriting 4.18.12DemandWave
The document discusses 4 secrets to effective SEO copywriting. It summarizes a webinar on creating content that search engines will love. The webinar covers how to approach keyword research by focusing on people, developing foundational content through 5 key steps like using keywords and compelling titles, and becoming a trusted source by creating quality, shareable content.
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
Link Strategies for SEO: an SEMrush webinarJake Aull
- The document discusses strategies for link building and search engine optimization (SEO), noting that keywords are still important but should no longer be used excessively in anchor text. It emphasizes writing for readers over search engines and focusing on quality over quantity of links. Content and links should demonstrate "relational relevance" to drive strategic content management and link engagement for SEO purposes.
This document summarizes the key points from a presentation on SEO trends in 2013. It discusses how mobile is overtaking desktop, how authorship through Google+ can help prevent spam, and how search engines need new signals like social to determine authority with the changing link graph. Other topics include building quality content, having technical SEO fundamentals in order, and focusing on real relationships both online and offline. The presentation provides examples and resources to illustrate these concepts.
AiMA Search SIG Event 8/2015: Search, Social, Content & Local Jake Aull
The document summarizes a panel discussion on content strategy, search engine optimization (SEO), and social media. The panelists discussed how content remains important but the focus has shifted to mobile content. They also debated whether Google+ is declining in relevance. Additionally, the panel explored how SEO and social media analytics can integrate and the changing roles of location-based directories and content curation channels.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
Case Study 2016: When Content Marketing Meets SEOSemrush
Learn techniques you can apply to your own online marketing efforts. This presentation will focus on the step-by-step application of a process to develop, optimise and syndicate content. It’s suitable for business owners and digital agencies looking for a smarter SEO strategy that will stand the test of time.
Here are a few of the things you’ll discover:
- An efficient method for creating up to 4 months of high-quality content in one day.
- How to share content the ‘right way’ and earn quality backlinks.
- Where most SEOs go wrong and why Google penalize them.
- How to use data to amplify only your best content.
- A holistic approach to successful online marketing.
You can also watch video version here: www.semrush.com/webinars/case-study-2016-when-content-marketing-meets-seo/
The document discusses social media integration options for WordPress sites. It covers various social media plugins that can be used, such as those for social sharing, social follow buttons, RSS feeds, and social image sharing. It also discusses using plugins to integrate features from social networks like Google+, Facebook, Twitter, and Pinterest. The document provides an overview of how WordPress sites can be used to build online communities and forums. It emphasizes the importance of researching social media channels and developing a strategic social media plan tailored to business goals before implementing social media integrations on a WordPress site.
Webmarketing123 webinar 4 secrets to brilliant seo copywriting 4.18.12DemandWave
The document discusses 4 secrets to effective SEO copywriting. It summarizes a webinar on creating content that search engines will love. The webinar covers how to approach keyword research by focusing on people, developing foundational content through 5 key steps like using keywords and compelling titles, and becoming a trusted source by creating quality, shareable content.
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
A marketing framework which has been built on the premise of combining SEO, Content Marketing, Social Media amplification concepts to get a disproportional amount of media coverage which help build brand awareness, product trial, brand loyalty and ambassadorship.
This framework has been built based on the SEO concepts I’ve been using for years, with a proven track record with eBay, Airbnb and now with Fanatics.
Alignment of Usability, SEO & CRO in Site ArchitectureBenj Arriola
Alignment of Usability, SEO &; CRO in Site Architecture
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Hands-on Keyword & SEO Research for Content StrategyJake Aull
Hands-On Keyword Research, SEO Strategy & Content Plans is a presentation by Jake Aull about search engine optimization. It covers topics such as conducting keyword research using tools like KeywordSpy and Google's Keyword Planner, developing an SEO strategy that fits a company's marketing objectives and positioning, using Google tools like Search Console and Analytics, creating XML sitemaps, and developing a content strategy and plans based on targeted keywords. The presentation provides hands-on guidance for businesses on how to optimize their websites and content for search engine rankings.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
If your company is falling into one of these common traps, you’ll benefit from this 30 minute webinar.
Recent updates to the Google algorithm have outpaced your Search Engine Optimization. You’re behind the times- you’re getting penalized in the search rankings for the SEO you paid for in 2004
You’re not creating content, at least not content that generates ranking-boosting links and likes . Your team has the bandwidth to create content or syndicate it, but not both.
You don’t know which search terms are really performing for you, and so your conversion rates from search aren’t moving the needle.
Mike Turner, Webmarketing123’s Director of Business Development, will bring his humor and years of search marketing expertise to this high-impact, complimentary webinar.
The document provides an agenda and overview for assessing a competitor's digital strategy and online presence. It discusses evaluating a competitor's website aesthetics, content, search engine optimization, social media usage, traffic sources, and "Who is" data. The presenter is identified as the president and founder of an internet marketing firm who is self-taught in web design, SEO and social media with successful experience growing companies online.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
The document discusses how optimizing your LinkedIn profile can improve SEO for your company. It recommends enriching your profile with keywords related to your work, making your public profile visible, creating a unique URL, adding links to your company's website, and answering LinkedIn questions. Doing so increases traffic to your own website from search engines and strengthens your online presence and visibility.
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
SEO for YouTube & Video results case studiesJake Aull
The document summarizes the search engine results growth for two clients over several months from video and blog SEO activities. For Client A, their YouTube channel saw a steady rise in video plays from 0 to over 400 across their 9 videos. Their website also saw growth in search engine results. For Client B, their YouTube videos saw a rise in daily views from 0 to 25 and their total lifetime views reached 238 across 5 videos. Their website also saw a steady increase in search engine displays from 22 to 170 over three months, both clients achieving this growth through SEO and technical implementations.
From zero to hero - based on a true inbound marketing storyJason Acidre
The document provides tips and strategies for inbound marketing and link building. It discusses developing brand identity and expertise, engaging with online communities, creating valuable content assets, licensing content, building microsites, and continually learning to improve one's skills. The overall message is that inbound marketing is an evolving field that requires an ongoing focus on creating and sharing useful content to build authority, earn links, and drive traffic over time.
The document provides an overview of search engine optimization (SEO) for WordPress websites and blogs. It discusses 15 principles of WordPress SEO success, the stages of SEO including strategy, implementation, off-site activities and maintenance. It also covers choosing SEO plugins, keyword research and content strategy, site architecture planning, link building, and analytics. The overall document serves as a guide to optimizing WordPress websites and blogs for search engine rankings.
Modern SEO: What You Need to Compete in 2018Rebecca Gill
1. The document discusses the key elements needed to compete in search engine optimization (SEO) in 2018, including modern SEO techniques, semantic search, the Google Knowledge Graph, structured data and schema, voice search, and mobile first indexing.
2. Semantic search aims to improve search accuracy by understanding a searcher's intent and how it relates to content and trends. The Knowledge Graph and structured data help search engines understand content like humans to provide richer search results.
3. Technical SEO has expanded and now must be considered throughout the entire website development process, including content, architecture, hosting, coding, audits, and ongoing maintenance.
Paid advertising, SEO, and social media strategies are discussed. Key points include:
- Google AdWords allows paid search, display, and remarketing ads. Higher click-through rates lower costs. Landing pages must match ads.
- Facebook ads focus on likes, clicks, or conversions. Targeting uses demographics and custom audiences.
- SEO involves research, content marketing through many formats, and link building from sources like bloggers, customers, and forums. Social interactions can positively impact search rankings.
- Social media like Google+, Twitter, and Facebook can promote content and build links and authority when used strategically for PR.
This document provides 11 tips for optimizing a personal LinkedIn profile and online personal branding. Some of the key tips include: thinking about appropriate connections like in real world networking instead of randomly connecting; using features like plug-ins to enhance your profile; using groups, events and associations to showcase industry involvement; and determining what contact information is appropriate to include. The overall goal is to use LinkedIn effectively for networking, jobs, and business connections.
Ticketmaster has recognized the importance of SEO for driving traffic to its site for live event tickets. SEO was previously not a priority but now accounts for 45% of visits, growing faster than paid search. Ticketmaster uses search intelligence across its organization and applies best practices like rich snippets and non-crawlable Ajax to improve searchability. The company aims to build an SEO program that scales and shares its expertise with clients in the live events industry.
Stefan Pioso from Ancestry.com discusses how the company approaches optimizing their content and websites for one billion web pages. He outlines Ancestry's three step approach of maintaining existing content and systems, improving current opportunities, and growing through new content development and data aggregation. Pioso believes building credibility with stakeholders, demonstrating opportunities, and creating clear measurable plans are important for building the necessary team to manage content at this scale.
The document discusses using personas and buyer's journeys to engage buyers. It recommends identifying key personas like the CHRO, VP of Talent Acquisition, Recruiter, and HRIS Professional. For each persona, marketers should understand their pain points, role in buying, and effective influences. It also recommends mapping the buyer's journey for each persona across phases like inquire, learn, evaluate, justify, and sell. The document provides examples of how to target each persona with the right content like videos, infographics, demos, case studies, and third-party content. It emphasizes the importance of understanding buyers as people rather than just personas.
This document appears to be a series of tweets by Wil Reynolds discussing various topics related to search engine optimization (SEO), marketing, and business strategies. Some key points discussed include hustling to earn money now so you can get lazy later, measuring return on investment (ROI) of marketing activities, focusing on helping current customers by answering their questions, and targeting competitors' frustrated customers through email and search advertising.
A marketing framework which has been built on the premise of combining SEO, Content Marketing, Social Media amplification concepts to get a disproportional amount of media coverage which help build brand awareness, product trial, brand loyalty and ambassadorship.
This framework has been built based on the SEO concepts I’ve been using for years, with a proven track record with eBay, Airbnb and now with Fanatics.
Alignment of Usability, SEO & CRO in Site ArchitectureBenj Arriola
Alignment of Usability, SEO &; CRO in Site Architecture
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Hands-on Keyword & SEO Research for Content StrategyJake Aull
Hands-On Keyword Research, SEO Strategy & Content Plans is a presentation by Jake Aull about search engine optimization. It covers topics such as conducting keyword research using tools like KeywordSpy and Google's Keyword Planner, developing an SEO strategy that fits a company's marketing objectives and positioning, using Google tools like Search Console and Analytics, creating XML sitemaps, and developing a content strategy and plans based on targeted keywords. The presentation provides hands-on guidance for businesses on how to optimize their websites and content for search engine rankings.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
If your company is falling into one of these common traps, you’ll benefit from this 30 minute webinar.
Recent updates to the Google algorithm have outpaced your Search Engine Optimization. You’re behind the times- you’re getting penalized in the search rankings for the SEO you paid for in 2004
You’re not creating content, at least not content that generates ranking-boosting links and likes . Your team has the bandwidth to create content or syndicate it, but not both.
You don’t know which search terms are really performing for you, and so your conversion rates from search aren’t moving the needle.
Mike Turner, Webmarketing123’s Director of Business Development, will bring his humor and years of search marketing expertise to this high-impact, complimentary webinar.
The document provides an agenda and overview for assessing a competitor's digital strategy and online presence. It discusses evaluating a competitor's website aesthetics, content, search engine optimization, social media usage, traffic sources, and "Who is" data. The presenter is identified as the president and founder of an internet marketing firm who is self-taught in web design, SEO and social media with successful experience growing companies online.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
The document discusses how optimizing your LinkedIn profile can improve SEO for your company. It recommends enriching your profile with keywords related to your work, making your public profile visible, creating a unique URL, adding links to your company's website, and answering LinkedIn questions. Doing so increases traffic to your own website from search engines and strengthens your online presence and visibility.
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
SEO for YouTube & Video results case studiesJake Aull
The document summarizes the search engine results growth for two clients over several months from video and blog SEO activities. For Client A, their YouTube channel saw a steady rise in video plays from 0 to over 400 across their 9 videos. Their website also saw growth in search engine results. For Client B, their YouTube videos saw a rise in daily views from 0 to 25 and their total lifetime views reached 238 across 5 videos. Their website also saw a steady increase in search engine displays from 22 to 170 over three months, both clients achieving this growth through SEO and technical implementations.
From zero to hero - based on a true inbound marketing storyJason Acidre
The document provides tips and strategies for inbound marketing and link building. It discusses developing brand identity and expertise, engaging with online communities, creating valuable content assets, licensing content, building microsites, and continually learning to improve one's skills. The overall message is that inbound marketing is an evolving field that requires an ongoing focus on creating and sharing useful content to build authority, earn links, and drive traffic over time.
The document provides an overview of search engine optimization (SEO) for WordPress websites and blogs. It discusses 15 principles of WordPress SEO success, the stages of SEO including strategy, implementation, off-site activities and maintenance. It also covers choosing SEO plugins, keyword research and content strategy, site architecture planning, link building, and analytics. The overall document serves as a guide to optimizing WordPress websites and blogs for search engine rankings.
Modern SEO: What You Need to Compete in 2018Rebecca Gill
1. The document discusses the key elements needed to compete in search engine optimization (SEO) in 2018, including modern SEO techniques, semantic search, the Google Knowledge Graph, structured data and schema, voice search, and mobile first indexing.
2. Semantic search aims to improve search accuracy by understanding a searcher's intent and how it relates to content and trends. The Knowledge Graph and structured data help search engines understand content like humans to provide richer search results.
3. Technical SEO has expanded and now must be considered throughout the entire website development process, including content, architecture, hosting, coding, audits, and ongoing maintenance.
Paid advertising, SEO, and social media strategies are discussed. Key points include:
- Google AdWords allows paid search, display, and remarketing ads. Higher click-through rates lower costs. Landing pages must match ads.
- Facebook ads focus on likes, clicks, or conversions. Targeting uses demographics and custom audiences.
- SEO involves research, content marketing through many formats, and link building from sources like bloggers, customers, and forums. Social interactions can positively impact search rankings.
- Social media like Google+, Twitter, and Facebook can promote content and build links and authority when used strategically for PR.
This document provides 11 tips for optimizing a personal LinkedIn profile and online personal branding. Some of the key tips include: thinking about appropriate connections like in real world networking instead of randomly connecting; using features like plug-ins to enhance your profile; using groups, events and associations to showcase industry involvement; and determining what contact information is appropriate to include. The overall goal is to use LinkedIn effectively for networking, jobs, and business connections.
Ticketmaster has recognized the importance of SEO for driving traffic to its site for live event tickets. SEO was previously not a priority but now accounts for 45% of visits, growing faster than paid search. Ticketmaster uses search intelligence across its organization and applies best practices like rich snippets and non-crawlable Ajax to improve searchability. The company aims to build an SEO program that scales and shares its expertise with clients in the live events industry.
Stefan Pioso from Ancestry.com discusses how the company approaches optimizing their content and websites for one billion web pages. He outlines Ancestry's three step approach of maintaining existing content and systems, improving current opportunities, and growing through new content development and data aggregation. Pioso believes building credibility with stakeholders, demonstrating opportunities, and creating clear measurable plans are important for building the necessary team to manage content at this scale.
The document discusses using personas and buyer's journeys to engage buyers. It recommends identifying key personas like the CHRO, VP of Talent Acquisition, Recruiter, and HRIS Professional. For each persona, marketers should understand their pain points, role in buying, and effective influences. It also recommends mapping the buyer's journey for each persona across phases like inquire, learn, evaluate, justify, and sell. The document provides examples of how to target each persona with the right content like videos, infographics, demos, case studies, and third-party content. It emphasizes the importance of understanding buyers as people rather than just personas.
This document appears to be a series of tweets by Wil Reynolds discussing various topics related to search engine optimization (SEO), marketing, and business strategies. Some key points discussed include hustling to earn money now so you can get lazy later, measuring return on investment (ROI) of marketing activities, focusing on helping current customers by answering their questions, and targeting competitors' frustrated customers through email and search advertising.
This document discusses strategies for building an SEO program without dedicated resources. It recommends establishing SEO as a collaborative process and educating others about their role. Key points include identifying stakeholders, conducting keyword research, maintaining site structure and speed, and creating monthly reports to demonstrate SEO's value. The document also provides tips on gaining executive buy-in, such as aligning SEO with business goals and using metrics to show impact on revenues.
Danaher Corporation is a $20 billion global science and technology company with over 300 operating companies. They faced the challenge of scaling a web presence management solution across their decentralized global organization. They established a Center of Excellence (COE) using the Conductor platform. The COE developed standard processes, provided training and support, and established regular reviews. This helped operating companies improve search engine optimization and grow organic traffic by 20% within 12 months. The key learnings were establishing standards, enabling rollouts through workshops, maintaining regular management, and providing a platform for sharing successes.
Content Ideation + Links for the Lazy MarketerConductor
This document contains slides from a presentation by Wil Reynolds on content ideation and link building for marketers. Some of the key points discussed include developing a 12-month outreach plan without new assets, finding people commenting on your blog to build relationships, using Copyscape to find copied content, targeting misspelled domains, and focusing on creating long-term value through quality content rather than short-term wins. The presentation emphasizes listening to your audience and developing great content that solves people's needs in order to naturally build links over time.
The document discusses how to build an effective content organization. It recommends hiring the right people, such as those with writing and journalism backgrounds. It also stresses defining clear content strategy goals and following best practices like having a content calendar. The organization uses Conductor Searchlight to track performance and ensure accountability. This data shows traffic and lead increases, helping justify expanding the content team and gaining company-wide adoption.
This document discusses the C3NY conference hosted by Conductor. It provides details on the event including over 550 registrants, 20 industry-leading speakers, and networking opportunities. The document also discusses Conductor's growth over the years, their clients including Ticketmaster, and their focus on content strategy and moving beyond silos towards more collaborative work. Conductor aims to help organizations mobilize stakeholders and improve search engine optimization.
C3 2012 Why 2013 Will Be the Year of the SEO - Nathan SafranConductor
The document discusses economic indicators that can measure the state of the SEO industry. It summarizes findings from a survey of over 600 SEO professionals. Key findings include that 66% saw marketing budgets grow in the last year, organizations continue to increase SEO headcounts, and SEO now has increased influence within organizations including involvement in revenue strategy. The top challenges for SEOs are algorithm changes, budget, and headcount, while top goals include improving content, scaling keywords, and measuring ROI. The document concludes that demand for SEO professionals has never been higher, as budgets, headcounts and organizational stature of SEO rise.
1) Michael Lazerow discusses the evolving role of the CMO to become a "Customer Journey Officer" who is responsible for defining and optimizing the customer experience across all touchpoints.
2) Customers now expect a seamless, personalized experience across every channel as they move through different stages of their journey.
3) Marketing must shift its focus from managing customers to understanding where customers are in their journey and helping to guide them to the next step.
The document provides 51 tips for search engine optimization from experts at an event. It includes tips such as hiring an agency based on track record not price, creating content for all stages of the buyer's journey, reviewing robots.txt files, optimizing titles with keywords and brands, and more tips for on-page optimization, link building, international SEO, and measuring performance.
Mobile usage has overtaken desktop usage for the first time. Google and search engines are pushing for mobile-first design and may penalize sites that do not work well on mobile. The document discusses responsive design, dedicated mobile sites, and dynamic serving as technical approaches and provides guidelines for each. It also covers important mobile ranking factors like speed, user experience, and errors to avoid.
Actionable Ideas and Strategies for Your Conference ReportingConductor
The document provides tips and strategies for optimizing website content. It suggests reconsidering where content is added or not added on a site, checking the quality of above-the-fold content, and reviewing below-the-fold content. It also recommends reconsidering who contributes content and brainstorming new content campaigns. Specific tips include adding content to every category page to convert traffic and satisfy Google, identifying pages needing optimization, and reworking above-the-fold content. Ideas are presented for creating, sourcing, and sharing content through various means.
Creating Content, Conversations, and Community on a National Scale -- Teach F...Conductor
A perennial favorite at C3, flip through this presentation by marketers from Teach For America – a national non-profit focused on cultivating a strong, focused digital presence across all channels to recruit new teachers and donors. Explore how they differentiate content for multiple audiences across social media channels, online job boards, blogs and more, all leading back to a website geared toward converting visitors to action and building a community among fans and followers. Then explore how your content can provide value for your audiences so that they return to your channels again and again. After all, social media is one big focus group; if you listen well, your audience will help you discover how to utilize your brand’s niche to meet your organization’s goals.
Presentation by:
Lauren Sanders – Sr. Managing Director, Content & Engagement, Teach For America
Stacey Jaffe – Managing Director – National Social Media and Community, Teach For America
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Building Reports, Workspaces, and Widgets That EngageConductor
This document summarizes a presentation about Conductor, a company that provides building reports, workspaces, and widgets to engage organizations. It introduces Stephan Bajaio and Patrick Kent of Conductor and outlines their agenda to discuss how SEO involvement early in the content creation process is critical for success, how their product is a workspace rather than just a dashboard, and how templates make reporting easier. The presentation aims to show how Conductor can help organizations at different stages of the content life cycle from ideation to promotion.
Searchlight Case Study: Turning Raw Search Data into Shareable Content -- Edu...Conductor
The Education Dynamics content team – made up of 9 Searchlight Certified power users – knows how to take raw data and turn it into highly visible, shareable content better than just about anyone else in the biz. What’s inside their sleek content creation machine? In this presentation, Josepf Haslam, Senior Director of SEO, Social, and Display Advertising, gives a rare look at their process, learnings, and favorite features. Don’t miss the opportunity to learn why a”#SocialSEO” strategy can help you become a better content marketer.
Presentation by:
Josepf Haslam, Senior Director of #SocialSEO
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
C3 2012 Inbound & SEO Strategies for the Best Lead Conversions - John FernandezConductor
This document outlines the inbound marketing and SEO strategies used by IntraLinks to improve lead generation and conversions. It describes how the company fixed issues with its website infrastructure and search engine optimization, which led to improved tracking of leads and a significant increase in qualified leads and pipeline revenue. Key steps included streamlining web forms to collect only essential info, implementing analytics to track form submissions, and creating dashboards and reports to monitor lead handling processes and ensure follow up within 24 hours.
Your Bullet-proof, All-in-One Searchlight Web Presence Management (WPM) Start...Conductor
You’ve got big Web Presence Management (WPM) dreams, but how do you turn those into solid wins? Learn from Wakefly’s Ren Lacerda, who, after nearly 100 successful Conductor Searchlight implementations, has WPM strategy down to an elegant science. You’ll also hear from Beckman Coulter’s Steve Hill, sharing one of the trickiest WPM setups to date (and the duo’s ingenious workarounds). This session contains a WPM formula that tackles everything from inspiring corporate buy-in to ramping up your ROI.
Presentation by:
Steve Hill – Global Search Marketing Manager, Beckman Coulter Life Sciences Ren Lacerda – Digital Marketing Strategist, Wakefly
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
SEO for Visibility, Action, & Conversion (SMBFTW)Cirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Social Media Breakfast Fort Wayne on September 21st, 2010 at the Saint Joseph United Methodist Church in Fort Wayne Indiana.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Supercharge & Make Your Business Searchable on Google.pptxIMSeoKing.com
This document provides an overview of search engine optimization (SEO) strategies and techniques. It begins with an introduction to SEO and discusses how search engines like Google work. It then presents a case study of a business that achieved the first page of Google search results. The document outlines specific steps businesses can take to make themselves more searchable, such as optimizing website content, building backlinks, prioritizing user experience, and ensuring the business is searchable across different content formats. It warns against misleading SEO practices and predicts emerging SEO trends like voice search, chatbots, and analytics. The overall message is that SEO requires an in-depth understanding of search engines and implementation of both on-page and off-
Ninja Marketing teaches a customized online marketing approach combining website design, SEO, and social media. It focuses on improving search engine ranking, increasing website traffic, and converting visitors to buyers. Key strategies include creating optimized websites and content, building verified profiles on Google+, publishing quality blog content, engaging on social media, and capitalizing on local search and video. The document provides tips for each strategy and recommends training programs to become a master of online marketing.
This document discusses integrating SEO and social media marketing strategies, known as SEO-cial. It begins with introductions and an overview of what will be covered, including getting on the same page about SEO, why SEO-cial is effective, how to implement it for B2B brands, examples from other companies, and an in-depth look at one company's SEO-cial program. Benefits of social media for B2B marketers are presented, along with top social media platforms used by B2B marketers. The concept of SEO-cial is defined and challenges of integrating SEO and social strategies internally are addressed.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Google In 2015 & Authority Content To Increase Traffic & Conversionssemrush_webinars
Google, and the web, is changing and unless you update your old SEO strategies you will be penalised and pushed further down the rankings. In this webinar you will discover what Google is looking for in 2015 and a 3 step formula to triple your traffic. Throw away those old strategies of spammy blog comments, press releases and blog networks - there is a better, long lasting and highly profitable way of to do SEO.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
This document discusses Ryan Stewart's SEO services and methods for growing website traffic. It provides tips for choosing keywords, creating content in different formats, and promoting content across owned, earned, and paid channels. The document contains strategies for keyword research, developing audience profiles, optimizing content for search engines, repurposing content, outreach to influencers and publications, and paid social media advertising. The goal is to generate an online buzz and traffic through content marketing.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Guide on developing a sustainable content strategy, goals of content marketing, types of content to use for different user profiles and ways to syndicate those content types.
The document discusses how SEO and content have evolved together over time. It describes the transition from early "black hat" SEO techniques like keyword stuffing to modern "white hat" practices focused on creating high-quality, user-centered content. It emphasizes that SEO is not dead, but has adapted to help marketers improve content findability and drive the right traffic through search. The key is applying SEO best practices like relevant keywords, titles, and links to amplify content messages and measure what content and topics resonate best with target audiences.
1. The document provides 10 strategies for building links to drive competitors crazy, including blogs, news media, social media, jobs sites, directories, shopping sites, trusted sites, business sites, sites that already link to you, and co-linking.
2. It emphasizes researching link prospects thoroughly, creating valuable content to engage audiences, and turning existing activities like customer interactions into link building opportunities.
3. The key is to make link building a routine part of business by focusing on sites that are relevant and well-established and by starting small with targeted blog outreach.
Similar to C3 2012 The A, B, and Cs of SEO - Duane Forrester (20)
Conductor C3 2019 - Keynote: Find What MattersConductor
The document appears to be from a marketing conference or presentation. It includes an agenda with keynote speakers and panels on topics like organic performance, customer voice, and measuring what matters for business goals. There are also case studies and testimonials about traffic and revenue increases from clients. Graphics promote the speaker's company and its leadership in the SEO industry according to independent analysts.
Conductor C3 2019 - SEO + Paid: Better TogetherConductor
Jon Chang, IBM
Paid and organic: can this marriage be saved? You may find it’s easier (and more important) than you think.
Learn more at c3.conductor.com
Conductor C3 2019 - NLP and Search Intent: What Happens in Vagueness Stays in...Conductor
Dawn Anderson, Move It Marketing
As the amount of digital content search engines must make sense of increases, so too does the importance of clarity in the written and spoken word. In this session, you’ll learn about challenges and developments in NLP (natural language processing) and how to disambiguate vagueness to focus intent and content in your SEO tactics and strategy.
Learn more at c3.conductor.com
Conductor C3 2019 - What’s Next, Now: The Modern Media MixConductor
Collin Colburn, Forrester
ow does organic marketing fit in with the modern media mix? And how do you make it pay? Guest speaker Collin Colburn will highlight the trends that are shaping ROI metrics and integration of SEO.
Conductor C3 2019 - Trick Shots vs. Epic Fails: Building a Team Culture Aroun...Conductor
Matt Bailey & Aaron Watkins, Johns Hopkins Medicine
Good medicine (and business) starts with good data. But how do we help our teams make data-driven decisions as a rule? Learn how leading light Johns Hopkins Medicine built a culture around SEO, what was a huge success, and what fell flat on its face as they transformed decision-making within the institution and web team.
Conductor C3 2019 - The Circle of Trust: How Making SEO Accessible To Non-Spe...Conductor
Claudia Higgins, Argos | Simon Dale, Organic
Want to save time spent “fixing” issues and optimizing SEO after the fact? Learn how one of the largest online retailers in the UK ensures specialists and non-specialists alike integrate SEO and user insights in their day-to-day work. Hint: free exchange of knowledge and data allows them to prioritize effectively and keep the customer at the center of web production workflow.
Conductor C3 2019 - Quantum Content Theory and the Odd Numbers of Early-Stage...Conductor
Ali Harris, Bitdefender
Proving the value of early-stage content and SEO was never an exact science—but this session comes close. Bonus: Learn how to get all the “fun money” for early-stage content with solid ROI modeling.
Conductor C3 2019 - The Human Side of ROI: CX on a Global ScaleConductor
Murilo de Favari, Omega Engineering
No matter what you sell, customer experience is the product. We’ll show you how to align resources, budgets, and processes to focus marketing goals more on the people. At Omega, we set
goals valuable to both our organization and our customers, measuring results with granularity that actually excites our Analytics teams. It’s not easy, but it is extremely rewarding.
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Conductor C3 2019 - Be the Butterfly: How to Transform Your Customer ExperienceConductor
Waseem Kawaf, Stanley Black & Decker
Accelerate your customer experience development with help from Waseem’s foundational tactics, focused on finding your brand’s purpose and passion. No matter what stage of CX you’re in, this session can help your strategy take flight.
Learn more at c3.conductor.com
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Conductor C3 2019 - How to Supercharge Traffic with Evergreen ContentConductor
This document discusses the importance and lifespan of evergreen content. It summarizes a case study by Condé Nast where they refreshed over 400 evergreen articles across 6 brands, which led to significant increases in traffic, ranked keywords, and average search position over a period of years. The presentation outlines an 11-step process for identifying underperforming evergreen content, analyzing search and competitors, updating content, optimizing links, and promoting refreshed content to maximize its lifespan and traffic.
Conductor C3 2019 - Advanced SEO AutomationConductor
Garth O'Brien, GoDaddy
Step into the future of SEO with this session on the latest in SEO automation. Learn how to use technology, tools, and tricks to automate manual tasks so you can save time and be more effective.
Conductor C3 2019 - A Sound Advantage: How Voice Search Works & Works For YouConductor
Upasna Gautam, Manager, Search, Ziff Davis
Become fluent in voice search form, function, and success. Learn how Google processes sound and conducts speech modeling; the four voice search quality metrics Google applies; and how to enhance your own strategy with tactics for targeting content by searcher need states.
This is hands-down the fastest, funnest way to learn how to make your site healthier and more visible. It’s like speed dating for strategy. Join Conductor’s professional service team as they rip through 30 actionable strategies in a rapid-fire fashion that you can implement the minute you leave the room (or even while you’re there!).
Speakers: Pat Reinhart, Stephan Bajaio, Holland Dauterive, Conductor
Moderated by: Katie Greenwood, Conductor
Conductor C3 - Influence. Not Influencers - Rand Fishkin, SparkToroConductor
Rand Fishkin, SparkToro
The field of influencer marketing in the last five years has taken an unwise turn toward a narrow definition of “influencers,” that harms the potential of this powerful strategy. In this presentation, Rand will show the dangers of leaning exclusively on heavily-followed individuals, and offer a broader, more impactful, higher ROI path to reach the *right* customers, in the *right* places. Get ready to have myths dismantled and add new tactics to your toolbox.
Learn more about C3 at c3.conductor.com
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
Using Search Data to Influence Organizational Decision MakingConductor
James Patterson, Senior Manager, SEO, American Eagle at C3 2018
While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
2. #C3ny
Who’s
the
speaker
today?
@duaneforrester
Bing
Webmaster
Tools
Speaks
at
shows,
runs
forums
and
blog,
provides
guidance
on
new
WM
tools
www.bing.com/toolbox/webmasters
Does
he
have
a
clue?
12+
years
as
an
inhouse
SEO;
ran
seo
at
MSN;
has
helped
Disney,
GAP,
Walmart
+
h,p://www.linkedin.com/in/dforrester
And
this
helps
me
how?
Blogging
since
2001;
owns
150
domains;
gets
monthly
Adsense
checks
($x,xxx)
h,p://twi,er.com/#!/DuaneForrester
what
does
duane
do
at
bing
Your
data,
always
fully
provided.
3. #C3ny
SEO
is
simply
a
marke6ng
tool
Throwing
rocks
Smoke
signals
MercanVle
shops
Mail
order
catalogues
Billboards
Television
Radio
Email
SEO
PPC
Trading
goods
Man’s
History
of
MarkeVng
Image
credit:
www.conducthq.com
4. #C3ny
History
of
SEO
Data
credit:
gossip.greenlightdigital.com/blog/the-‐history-‐and-‐evoluVon-‐of-‐seo/
• Keyword
stuffing
all
the
rage
• SE
submissions
help
rankings
• Dawn
of
modern
search
engines
w/Altavista
• Death
of
SE
submissions
• SEO
soaware
works
very
well
for
#1
placements
• cloaking
makes
its
appearance
• Google
and
MSN
Search
launch
• Word
spreads
that
links
help
rankings
• DMOZ
launches
and
starts
directory
movement
• Google
Toolbar
shows
PR
–
drives
link
requests
• Google
fights
spam
with
Florida
update;
hurts
legit
sites
• Blogging
takes
off
• Text
Link
Ads
creates
network
link
buying
• First
paid
link
network
appears
• First
SEO
conference
held:
SE
Strategies
1994
1999
2012
2011
2010
1995
1997
1998
2000
2002
2003
2004
2005
2006
2007
2008
2009
• Universal
search
appears
• Text
Link
Ads
banned
by
Google
• Wikipedia
shows
the
future
–
domain
authority
through
content
depth
• Nofollow
tags
appear;
PR
sculpVng
follows
• G
Jagger/BigDaddy
updates
seek
link
spam
• XML
sitemaps
jointly
supported
by
all
engines
• Google
notes
the
“sandbox”
• Link
Farms
appear
2013
• Google’s
“Brand”
update
uses
“trust
signals”
to
restack
SERP
around
brands
• Bing
partners
with
Facebook
to
integrate
social
signals
into
SERPs
• rich
snippets
starVng
to
be
used
by
sites
• Canonical
tag
appears
• Caffeine
rolls
out
allowing
faster
indexing
–
“real
Vme”
search
is
here
• Tweets
integrated
showing
future
of
social
influencing
search
• Social
signals
conVnue
to
influence
SERPs
• Google
launches
G+
• G
launches
+1,
tells
sites
they
rank
beoer
displaying
it
• Bing
expands
social
inclusion
with
FB,
Twioer,
Quora
&
4Square
• Rich
Snippets
impacVng
SERPs
5. #C3ny
What
is
SEO?
+ Search
Engine
OpVmizaVon
(SEO)
is
the
process
of
improving
a
website
to
make
it
more
relevant
to
searchers
and
search
engines.
+ At
it’s
very
core,
SEO
is
about
improving
usability
on
a
website.
+ What
SEO
is
not…
• Fast
• Guaranteed
• Once
&
done
• Free
6. #C3ny
What
we’ll
cover
in
this
sec6on
• Understanding
the
Mindset
for
Success
• Covering
the
basics
• Compelling
content
• Your
niche;
your
voice
• Keyword
research
• Why
social
maoers
to
search
• Community
• Influence
• Sharing
• SEO
focal
points
• Content
• Links
• Social
• Crawlability
• On-‐page
factors
• Site
structure
• Conversion
OpVmizaVon
• Bing
Webmaster
Tools
&
SEO
7. #C3ny
The
Secret
Sauce
The
Basics
• Build
social
followers
&
fans
organically
• Wall
posts/tweets
with
links
are
perceived
as
more
credible
and
useful
• Get
the
basics
of
SEO
covered,
then
focus
on
content
• Its
worth
repeaVng:
unique,
compelling
content
sVll
works
Make
sure
you
research
and
understand
the
basic
factors
that
influence
search
engine
opVmizaVon.
You
may
not
be
able
to
work
out
the
kinks
in
every
item,
but
you
should
be
able
to
cover
the
big
items
on
your
own.
Choose
your
host/plauorms
carefully
–
can
you
set
up
a
robots.txt
and
sitemap.xml
with
them?
Will
they
validate
webmaster
tools
for
you?
Look
for
plugins
that
will
help
with
SEO
basics
and
manage
elements
on-‐the-‐fly.
Avoid
the
temptaVon
of
auto-‐follow
tools
and
tricks
to
gain
fans/followers
overnight
8. #C3ny
The
Secret
Sauce
Compelling
Content
• The
engines
really
respond
to
unique,
useful
content
• Your
visitors
respond
to
this
as
well
• It’s
a
wise
investment
of
your
Vme
• Don’t
take
shortcuts
–
limit
syndicated
content
SEO
is
only
one
part
of
the
equaVon.
CreaVng
content
that
users
want,
and
an
environment
they
enjoy
being
in,
can
go
a
long
way.
It’s
tough
to
create
unique
content,
but
that
doesn’t
mean
you
won’t
have
something
unique
to
say
about
your
topic.
Get
creaVve
on
adding
relevant
content
beyond
just
the
basics.
Get
feedback
from
your
readers
and
post
that
for
all
to
read.
The
booom
line
on
this
point
is
quality
content
is
what
the
search
engines
seek.
Successful
ecommerce
retailers
don’t
rely
on
generic
product
photos.
They
grab
a
camera,
shoot
all
angles
of
the
product,
create
videos,
describe
the
packaging
in
detail,
talk
about
warranty
coverage
and
more.
They
create
compelling
content
that
keeps
shoppers
engaged
and
makes
the
sale.
image
credit:
hop://mashable.com/2011/01/10/social-‐content-‐strategy/
9. #C3ny
The
Secret
Sauce
Niche
&
Voice
• The
Internet
is
B.I.G.
Slice
and
dice
to
find
your
niche.
• Plenty
of
niche
areas
to
explore/exploit
–
start
your
fight
where
you
can
dominate
• Choose
your
voice
wisely;
don’t
be
afraid
to
express
an
informed
opinion
• Watch
what
users
respond
to,
then
amplify
along
those
lines
There
are
plenty
of
unexplored
niches
just
waiVng
to
be
mastered
by
small,
authoritaVve
websites.
Finding
a
niche
that
you’re
passionate
about,
and
speaking
to
users
in
a
voice
that
resonates
with
them,
will
go
a
long
way
to
cemenVng
your
lead
in
your
chosen
space.
Start
small.
Trying
to
rank
#1
for
“recipes”
is
a
daunVng
task.
Ranking
#1
for
“texas
bbq
recipes”
or
“pulled
pork
recipes”
would
be
easier.
It
will
sVll
take
work,
but
when
you
are
ranking
well,
that
will
help
your
site
start
to
rank
beoer
for
those
more
generic
phrases
where
the
big
traffic
lives.
Keyword
research
can
help
you
slice
and
dice
your
topic
area
to
find
the
hidden
gems.
These
phrases
will
have
you
targeVng
the
topic
from
new
angles,
ranking
well,
driving
traffic
and
winning
the
minds
of
your
readers
as
an
authority.
10. #C3ny
The
Secret
Sauce
Keyword
Research
• Know
exactly
what
users
are
searching
for
• Data
can
help
you
uncover
new
niches
or
refine
your
focus
• Helps
keep
you
focused
on
creaVng
compelling
content
• Got
writers
block?
Check
your
keyword
research
for
inspiraVon
Don’t
be
guessing
at
which
topics
to
target.
Keyword
research
will
help
you
understand
which
phrases
people
search
for
most
frequently.
That
nugget
of
insight
is
criVcal
to
planning
what
you
should
blog
about.
Leverage
this
to
increase
your
relevancy
in
the
eyes
of
searchers.
Are
you
stuck
trying
to
decide
what
to
write
about
next?
Keyword
research
can
help
you
not
only
find
the
hidden
gems,
but
plan
your
content
producVon
in
advance.
This
makes
you
much
more
efficient.
Keep
your
keyword
research
data
fresh.
Changes
happen,
so
refresh
your
data
every
few
months.
Beoer
yet,
get
good
at
keyword
research
on-‐the-‐fly
and
integrate
the
process
into
your
blogging
effort.
11. #C3ny
The
Secret
Sauce
You
• Be
realisVc
–
this
is
a
business
aaer
all
• Set
goals
and
plan
your
work
• There
are
no
failures,
just
learning
opportuniVes
• Write
like
you
mean
it,
be
thoughuul,
helpful
and
informed
Too
many
websites
fail
because
their
owners
don’t
realize
they
are
operaVng
a
business.
Don’t
worry
about
that
feeling
of
being
alone,
like
no
one
is
reading
because
you
don’t
see
comments.
Watch
your
analyVcs
and
see
how
traffic
looks.
It’ll
take
some
Vme,
but
within
that
first
year
you’ll
see
traffic
increasing.
Find
your
voice
and
adjust
to
see
what
resonates
more
with
your
visitors.
Passion
maoers
–
write
what
you
know,
know
what
you
write
–
be
an
authority
12. #C3ny
6
major
investment
areas
for
SEO
• Crawlability
– Xml
sitemaps
– NavigaVonal
structure
– Rich
media
cauVons
– Graceful
degradaVon
– URL
structure
– Robots.txt
• Site
Structure
– Links
– URL
structure
and
keyword
usage
– Clean
URLs
–
no
extraneous
parameters
(sessions,
tracking,
etc.)
– HTML
&
XML
sitemaps
– Content
hierarchy
– Global
navigaVon
–
springs
form
hierarchy
planning
+
style
of
nav
(breadcrumb,
link
lists,
etc.)
– Rich
media
–
don’t
bury
links
in
Javascript/flash
/silverlight/AJAX
• On-‐Page
– Head
copy
• Titles
–
unique,
relevant,
60
characters
or
so
long
• DescripVons
–
unique,
relevant,
grammaVcally
correct,
160
or
fewer
characters
(Google
shows
up
to
160
characters)
– Body
Copy
• H1,
H2
and
other
H
tag
usage
• ALT
tag
importance
&
usage
• Keyword
usage
within
the
content/text
–
see
“Perfectly
OpVmized
Page”
image
• Anchor
text
–
using
target
keywords
to
support
other
internal
pages
• Content
– Build
based
on
keyword
research
– Down-‐level
experience
enhances
discoverability
– Keep
out
of
rich
media
and
images
– 250
words
per
page
or
more
– Produce
new
content
frequently
– Make
it
unique
–
don’t
reuse
content
from
other
sources
– Content
management
–
using
301s
to
reclaim
value
from
reVring
content/pages
– <LINK>
canonical
to
help
engines
understand
which
page
should
be
indexed
and
have
value
aoributed
to
it
– 404
error
page
management
to
help
cleanse
old
pages
from
search
engine
indexes
• Links
– Plan
for
incoming
&
outgoing
link
generaVon
– Internal
&
external
link
management
– Content
selecVon
–
planning
where
to
link
to
– Link
promoVon
via
social
spaces
–
direct
traffic
&
seo
value
– Managing
anchor
text
properly
– URL
structure
can
help
insert
keywords
where
they
are
needed
• Social
– Build
your
community
– Interact
oaen
– Share
useful
content
– Be
consistent
and
useful
– Grow
facebook,
twioer,
etc.
13. #C3ny
• Don’t
try
to
extrapolate
from
this
graph
• Importance
is
relaVve
• Use
as
a
guide
–
no
item
is
unimportant
Where
does
SEO
fit
in?
Content
Social
User
Experience
Link
Building
SEO
14. #C3ny
Search – you’re trying to solve…
QUALITY TIMELINESSPOPULARITYTRUST
When
opVmizing
your
site
for
search,
you
invest
in
these
major
areas
Content
Links
Appearance
Authority
Usefulness
Resource
Traffic
Repeat
Visits
Links
Current
Fresh
Relevant
15. #C3ny
Search – we're trying to solve…
ComScore and Microsoft Internal Analysis
16. #C3ny
Time
Spent
on
Sessions
by
Length
Queries
Over
Time
0-‐3
mins
9%
3-‐10
mins
12%
10-‐15
mins
10%
15-‐30
mins
23%
>30
mins
46%
Almost
50%
of
all
Vme
spent
searching
is
on
sessions
>
30
minutes
Almost
50%
of
queries
are
returning
to
previous
tasks
New
Queries
51%
ParVal
Repeats
30%
Exact
Repeats
19%
Moving Beyond Queries to Sessions
Increasing Use for More Complex Tasks
Search Sessions are Long and Repetitive…
17. #C3ny
A Changing “Web of Objects”
Real-Time Firehose Services
Devices MultimediaPlaces/Things
People
19. #C3ny
Search - Evolved
Deliver
knowledge
by
computa@onally
understanding
user
intent.
“home
gym”
• Purchase
• Install
• Sell
• Set
fire
to
• Impress
friends
• Who
• Where
• Others
• SemanVc
• Research
Content
Services
Media
Real
Time
+
UX
“Linda”
Query
Intent
Detec@on
Task
Deriva@on
26. #C3ny
Why
social
maUers
to
search
• Signal
of
topical
authority
• Real-‐Vme
–
engines
want
fresh
content,
fast
• Integrated
social
signals
influence
click
acVons
of
searchers
• Social
signals
remain
only
a
few
of
thousands
of
signals
for
organic
ranking
As
social
becomes
integrated
within
search
results,
the
signals
those
placements
send
to
users
-‐
and,
by
extension,
the
signals
of
user’s
interacVons
with
those
placements
–
will
impact
click
results
and,
potenVally,
rankings.
The
placements
themselves
don’t
impact
ranking.
ParVcipaVng
in
social
alone
doesn’t
impact
ranking.
How
users
click
on
your
results
can
impact
rankings
and
when
we
show
cues
like
your
Facebook
friends
with
results,
click
rates
can
be
impacted.
27. #C3ny
Conversion
op6miza6on
• Different
sources
must
be
handled
differently
• Organic
traffic
is
building
trust
• Paid
traffic
is
ready
to
open
their
wallets
• Email
traffic
is
ready
to
buy…now
Each
source
of
traffic
to
your
website
requires
a
slightly
different
approach
to
ge~ng
the
conversion.
People
using
search
are
researching
and
need
to
build
trust.
Those
clicking
on
paid
ads
are
typically
much
closer
to
a
purchase
decision.
Traffic
from
valid
email
lists
is
usually
ready
to
buy
immediately,
though
respond
best
to
special
offers.
Users
clicking
on
banner
ads
are
driven
by
offers.
In
all
cases,
strive
to
ensure
your
conversion
path
is
short
and
sweet.
No
surveys,
no
extra
opVons.
Get
them
to
the
thank
you
page
cleanly.
Off
the
shelf
carts
can
usually
be
tweaked
to
gain
improvements
in
conversions.
28. #C3ny
Tools
should
enable
doing
Found
@
Google
WMT
Found
@
Bing
WMT
crawl
data
crawl
rate
configure
sitemap
submissions
parameter
handling
link
data
for
your
site
traffic
stats
keyword
data
messaging
block
URLs
fetch
as
bot
crawl
data
crawl
rate
configure
sitemap
submissions
parameter
handling
link
data
for
your
site
traffic
stats
keyword
data
messaging
block
URLs
fetch
as
bot
organic
keyword
research
rank
stats
index
stats
index
tracker
canonical
alerts
SEO
reports
SEO
analyzer
link
explorer
29. #C3ny
Organic
keyword
research
tool
revisions
Select
mulVple
countries
for
the
same
languages
True
organic
data
from
Bing
Search
Research
mulVple
keywords
at
once
31. #C3ny
Link
explorer
Explore
internal
and
external
links
Explore
links
on
your
site
and
other
sites
32. #C3ny
Wrapping
up
• Content
is
the
reason
• Keyword
research
is
a
beacon
• Quality
is
your
watch
word
• Authority
is
your
goal
• Niche
is
your
starVng
point
• User
Experience
is
your
religion
+ …and
use
the
tools
provided.
+ Thanks
for
your
Vme!
Duane
Forrester
+ Sr.
Product
Manager
-‐
Bing
+ @duaneforrester