The document discusses key principles of web design including purpose, communication, typefaces, colors, images, navigation, layouts, and load time. Purpose refers to the goal of the website and types include informing, entertaining, transactions. Communication aims to provide valuable information concisely. Typefaces are important for visual perception. Colors and images can set mood and connect with audiences. Effective navigation allows users to logically find information through hierarchical organization. Layouts depend on the target audience. Load time significantly impacts users' experiences, as slow loading sites cause users to leave.

1. Web Design Principles and
Elements
Purpose
Images
Communication
Navigation Layouts
Typefaces
Load Time
Colors

2. PURPOSE
A website can be categorized
primarily in terms of the goal it
aims to fulfill.Web sites can be
categorized into different types
and functions depending on the
purpose they serve the user or
audience.

3. PURPOSE
Web visitors may want to look
for information, be
entertained, play games,
socialize, or transcat
business.

4. COMMUNICATION
Essentially,when we visit a Web site,the
primary
objective is to absorb as much valuable
information
as possible in the shortest amount of
time.

5. COMMUNICATION
Thus,the information or text
on a Web site should be
concise and direct to the
point.

6. TYPEFACES
This is an essential factor in Web site
design because this is considered the
most dominant and noticeable in
terms of visuals.

7. TYPEFACES
Typeface deals with text
format,text style,and text.The
appearance of texts can greatly
contribute to the perception of
the visitors to the Web site

8. COLORS
Furthermore , colors can
introduce a mood or make
the Web site lively and
enticing for viewers.

9. IMAGES
Images alone placed on the Web
site can deliver a complete
message that the Web site
wishes to communicate to the
audience . Choosing correct
images can connect the Web site
to viewers or the audience
effectively.

10. IMAGES
The most commonly used
images are infographics. Images
with proper balance , color , and
contrast accompanied by texts
can deliver great impact and
information to the audience.

11. NAVIGATION
Navigation refers to the facility
that the audience can use to go
through the Web site and its
subpages . There are several
ways on how to create an
effective and good navigation
system on a Web site.

12. NAVIGATION
One of these includes a
hierarchical organization
of information , so that
users can logically
anticipate the location of
information.

13. LAYOUTS
A layout refers to the physical arrangement
of the content and elements on a Web site .
There are various ways on how to do an
effective layout on a Web site , and typically ,
these ways are determined by the creator or
developer.

14. LAYOUTS
However, there are
categories that classify a
layout that will guide the
users with the suitable
layout for their target
audience.

15. LOAD TIME
Another basis for the success of a
Web site is the time that the Web
site will load or appear onto the
viewers’ display device.

16. LOAD TIME
Nowadays , people demand
information at the very fast
pace . If the Web site takes
some time to load , most
specifically if there are too
much content , the user will
most likely search for another
service.