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Winning With Old School SEO in 2016 (& Beyond)

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Ryan McLaughlin proves that you don’t need flashy new tactics to win at SEO. Sometimes the best solution is to go a little old school and get back to the basics.

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Winning With Old School SEO in 2016 (& Beyond) @recalibrate #StateofSearch
@recalibrate linkedin.com/in/recalibrate @recalibrate #StateofSearch
2016  2017 @recalibrate #StateofSearch
“SEO IS DEAD” @recalibrate #StateofSearch
Search Engines & SEOs (the internet’s original symbiotic relationship) @recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
https://moz.com/blog/can-you-guess-which-page-ranks-better @recalibrate #StateofSearch
CTR & user behavior as ranking signals make Google better @recalibrate #StateofSearch
@recalibrate #StateofSearch
http://www.bls.gov/data/inflation_calculator.htm @recalibrate #StateofSearch
ON-SITE OPTIMIZATION @recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
Internal links Page titles H1s Written content Good code @recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
Search engines need context @recalibrate #StateofSearch
Search engines need context (hint: so do people) @recalibrate #StateofSearch
LOGO
IL #1 IL #2 IL #3 IL #4 LOGO IL #5 IL #6
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE BREADCRUMBS
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE BREADCRUMBS INTRO TEXT / VALUE PROP / HERO IMAGE
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE BREADCRUMBS CONTENT INTRO TEXT / VALUE PROP / HERO IMAGE
IL #1 IL #2 CTA IL #3 IL #4 LOGO LOGO IL #1 IL #2 IL #3 IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE BREADCRUMBS CONTENT INTRO TEXT / VALUE PROP / HERO IMAGE
What does it look like above the fold? @recalibrate #StateofSearch
IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT
BREADCRUMBS INTRO TEXT / VALUE PROP / HERO IMAGE CONTENT TITLE
@recalibrate #StateofSearch
@recalibrate #StateofSearch
LINK BUILDING @recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
Be empathic. @recalibrate #StateofSearch
Be empathic. Be awesome. @recalibrate #StateofSearch
Be empathic. Be awesome. Help others achieve their goals. @recalibrate #StateofSearch
https://moz.com/blog/putting-guest-post-outreach-theories-to-the-test-with-some-real-world-data @JamesAgate @recalibrate #StateofSearch
https://moz.com/blog/putting-guest-post-outreach-theories-to-the-test-with-some-real-world-data @JamesAgate @recalibrate #StateofSearch
https://moz.com/blog/putting-guest-post-outreach-theories-to-the-test-with-some-real-world-data @JamesAgate @recalibrate #StateofSearch
#1 – March 25th
#2 – September 20th
#1 w/ featured snippet – October 3rd
Results don’t always reveal themselves on the timeline we’d expect.
… or in the way we’d expect. @recalibrate #StateofSearch
Just do you. @recalibrate #StateofSearch
https://www.utahhumane.org/ @recalibrate #StateofSearch
https://www.utahhumane.org/ @recalibrate #StateofSearch
https://www.utahhumane.org/ @recalibrate #StateofSearch
https://www.utahhumane.org/ @recalibrate #StateofSearch
https://www.utahhumane.org/ @recalibrate #StateofSearch
https://www.utahhumane.org/ @recalibrate #StateofSearch
“The Humane Society of Utah (HSU) had a record-breaking year, adopting out 11,318 animals in 2015 and achieved a no-kill status as the largest open admissions shelter in the state.” @recalibrate #StateofSearch
B2B Link Building @recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
@recalibrate #StateofSearch
Appreciate that things are changing. @recalibrate #StateofSearch
Appreciate that things are changing. Know the principles are static. @recalibrate #StateofSearch
Appreciate that things are changing. Know the principles are static. Play to your strengths & others’ needs. @recalibrate #StateofSearch
Thank you! @recalibrate #StateofSearch

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