Final presentation of Kellyefine.com

1. Final Project
Kelly Fine

2. What
• Idea: an online portfolio of my work, including my
personal blog
• Goal: Create an attractive, compelling online web
presence that advertises my skills to potential
employers

3. Why
• Significance: Potential visitors would ideally enjoy
reading my blog, which I put a lot of effort into, and
get a good idea of who I am as a person and as a
writer
• Target Audience: I graduate in December, so the
audience would include potential employers, as well
as friends and family that already visit my blog.

4. Content
• My website will contain:
• An “about me” page with my ambitions
• A page including my resume (with a PDF available to
download)
• A page with my published work, including class work
and links to outside sites
• A page with my personal blog

5. Basically…
• I just need to update this:

6. Presenting…
• KellyEFine.com

7. Header and Footer

8. Blog

9. Resume

10. Marketing plan- social
• Continuity:
• Updated my username
across all social
platforms
• Added website URL to
profiles
• Sharing
• Shared blog posts on
social platforms
• Added authorship tag to
posts

11. Marketing plan-seo
• SEO-optimized my page
using the following
keywords:
• Austin blog (searched 210
time/month)
• Funny blog (searched 1,000
times/month)
• Optimized by adding
keywords in the page title,
updated the
metadescriptions and
adding page title to all posts
and pages

12. Marketing plan- sem
• Used Google AdWords with the following ad groups:
• Austin blog (searched 600 times/month)
• Funny blog (searched 5,720 times/month)
• Launched search-only campaign on Google AdWord
network

13. Results- Social
• Increased site views– 875 total views (Nov. 27-Dec. 4)
• Biggest referrals:
• Facebook (586)
• Twitter (67)
• Pinterest(5)

14. Results- SEO
• Increased page ranking on Google
• Total page views through organic search referrals:
14

15. Results- SEM
• Impressions: 1,463
• Clicks: 11
• CPC:
• Austin blog: $0
• Funny blog: $1.26
• CTR:
• Austin blog: 0.00
• Funny blog: 0.84%