1. www.rvtechsolutions.com | RV Tech Solutions | www.facebook.com/rvtechsolutions

2. FACEBOOK IN 2012
900 million monthly active users
483 million daily active users
425 million monthly active users who’ve used
Facebook mobile products
Available in more than 70 languages
Accounts for more than 95% of social networking time
on the web

3. THE NEW TIMELINES LAYOUT
Introduced to Pages on Feb. 29th
All pages switched to the new Timeline layout on
March 31st.
Many new changes
No default landing page
Bigger custom page width
Large cover image plus many more

5. THE BASICS OF FACEBOOK PAGES
Facebook Pages for Business / Organizations
Privacy: Page information and posts are public and generally
available to everyone on Facebook.
Audience: Anyone can like a Page to become connected with it and
get news feed updates. There is no limit to how many people can
like a Page.
Communication: Page admins can share posts under the Page’s
name. Page posts appear in the news feeds of people who like the
Page. Page admins can also create customized apps for their Pages
and check Page Insights to track the Page’s growth and activity.

6. THE BASICS OF FACEBOOK PAGES
Groups
Privacy: In addition to an open setting, more privacy settings are available
for groups. In secret and closed groups, posts are only visible to group
members.
Audience: Group members must be approved or added by other members.
When a group reaches a certain size, some features are limited. The most
useful groups tend to be the ones you create with small groups of people
you know.
Communication: In groups, members receive notifications by default
when any member posts in the group. Group members can participate in
chats, upload photos to shared albums, collaborate on group docs and
invite members who are friends to group events.

7. What's New with Timelines?
• Cover Image • Friend Feed
• Profile Picture • Pin Posts
• About Section • Milestones
• App Display • Starred Stories
• Highlight Feed • Private Message
• Timeline Navigation • Admin Panel
• Activity Feed • Activity Log

9. COVER IMAGE

10. COVER IMAGE RESTRICTIONS

11. COVER IMAGE RESTRICTIONS
851 x 315 pixels (min. 399 pixels wide)
Make it stand out; incorporate your brand, your fans,
etc. and change it often (shows in newsfeed)
www.pixlr.com for free photo editing
NO – Price or purchase info
NO – Contact info such as website, phone #, address
NO – Like or Share references
NO – Calls to Action i.e Click Like, Sign up Now

12. COVER IMAGE EXAMPLES

16. PROFILE PICTURE
180 x 180 pixels – gets resized to 32 x 32 pixels
Follows you around Facebook and the Web
Should be your logo, brand, product or spokesperson
If your brand is you, use could a headshot
Can be creatively combined with your Cover Image

17. COMBINING PROFILE PIC & COVER

18. ABOUT SECTION
155 characters long
Good to include URL (start with http:// to make it
clickable)
Should describe your company and what you do
(search engines read this as well)
Entire box is automatically
linked to your Info page
Places Page shows location.

20. APP DISPLAY
Only top 4
displayed
–users must click the drop down / more arrow
1st is always photos, can’t be changed; others can be
Thumbnail is customizable – 111 x 74 pixels
Choose thumbnails that encourage the user to click
Change the thumbnail image

22. HIGHLIGHT FEED
Allows users ability to choose how
they interact with your page
Highlights – what FB deems most
important
Posts by Page – only admins’ posts shown
Posts by Others – everyone except admins’ posts.
Allows users to see what others are saying about your
brand

24. TIMELINE NAVIGATION
Allows users to easily navigate your page by date
Since users can now dig deeper into your page’s
history, make sure you review your page
Add Milestones and Starred Posts where needed!

26. PIN POSTS
Pinning posts keeps it at the top
of your activity feed for 7 days
Use it for important updates,
contests, announcements etc.
Add links and additional info in
the description
Pin posts by clicking pencil icon
at the top right of the post

27. FRIEND FEED
Highlights the visitors’ friends’
interaction with the page.
Shows interaction from your
fans’ friends
Increases social proof

28. MILESTONES
Used to highlight important dates & events
Admins set the date of milestones which enter the
timeline at that date
Milestones hold more weight in FB’s algorithm so they
will appear in more fans’ newsfeeds
Use for new store opening,
new product launch, when
you company was founded etc.

29. STARRED STORIES
Similar to Milestones but not as big of an event
Does not have a limit of time like Highlights
Any post can be starred so that it stands out
Stretch to fill up entire page (both sides)
Dates can be changed so they appear where you want
them to in your page’s timeline

31. PRIVATE MESSAGE
Fans and non-fans can send messages to pages
This feature can be turned on or off
Pages can only respond – not initiate a conversation
Pages can only send 2 messages back for every 1
received
Best not to use to sell – use it to build trust and
relationships with your fans

33. ADMIN PANEL
Appears at the top of your page and can be hidden
from view
Allows for quick access to stats such as notifications,
likes, messages and Insights
Also where you edit your page info and settings
Find access to Manage Page, Build Audience & Help

35. MANAGE > EDIT PAGE
Go through menus to confirm setup
Choose featured pages & admins; add admins
Change the URL of your page; select a username
www.facebook.com/rvtechsolutions.com
Use social plugins – website uses
Mobile – Upload photos and posts via email and text
Insights – statistics of your page

37. FACEBOOK TRICKS & TIPS
Refer to other business pages with the @symbol
Tag others in your photos – remember to be respectful
Adjust the photo on your page
Tag or link to people or events in your cover photo
Use Facebook as your Page, comment on and like other
pages and posts.

38. FACEBOOK TRICKS & TIPS
Questions has moved under Events Menu

39. ENGAGEMENT TIPS
Copy and paste links of pages from your website as a
status update (lead visitors back to your site)
Share other’s posts and information, refer to them
Always respond to comments as soon as possible
Use Facebook Ads to increase engagement
Use Check-In Deals and Offers
Videos and Photos get the highest engagement

40. ENGAGEMENT TIPS
Facebook Offers – NEW!
Use a catchy
thumbnail
Write a Strong
Headline
Add Fine Print
and Expiration
Prepare Your Staff

41. CONTESTS, GIVEAWAYS & LIKES
Facebook’s Promotions Guidelines state:
You will not administer a promotion through Facebook, except through an application on the Facebook
Platform. Administration includes operation of any element of the promotion, such as collecting
entries, conducting a drawing, judging entries, or notifying winners.
You must not use Facebook features or functionality as a promotion’s registration or entry
mechanism.
For example, the act of liking a Page or checking in to a Place cannot automatically
register or enter a promotion participant.
You must not notify winners through Facebook, such as through Facebook messages,
chat, or posts on profiles (timelines) or Pages.
Many more….
Visit www.rvtechsolutions.com/facebookrules for details

42. CUSTOM APPS
Use custom apps to draw traffic to your website
Run contests, giveaways and promotions
Use fangates to get Likes
Grow your email list
Sell products through Facebook
Add your flyers, ads and coupons for easy viewing
Add any web page to a tab, just drop it in!
Use interactive forms, like, tweet and share buttons

44. CUSTOM APPS
Free and Paid For Services
Wildfire, Static HTML Tabs and more
Brand Builder for Facebook with RV Tech Solutions
Custom Apps using drag and drop (no code)
Unlimited tabs and white label (brand yourself )
$85 a month for SMB Attendees (regular $100)
visit www.rvtechsolutions.com/brandbuilder
and use code SMB

45. RESOURCES
Facebook Pages Help
www.facebook.com/help/pages
RV Tech Solutions Blog and Facebook Page
www.rvtechsolutions.com
www.facebook.com/rvtechsolutions
Social Media Gurus
www.socialmediaexaminer.com / www.marismith.com