The document discusses the increasing importance of visual content in social media. It notes that images receive significantly more engagement on social platforms than other content. Recent trends have emphasized visual elements, like Pinterest driving growth in visual sharing and larger profile/cover images on sites. The document also highlights statistics on visual consumption, like people processing images thousands of times faster than text. It provides tips for businesses to succeed using visuals on social media, such as creating publishing calendars, starting with top performing content, and utilizing social assets across multiple platforms.