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Digital Revolution
The document discusses the significance of social media in modern marketing, highlighting the shift from traditional outbound techniques to inbound marketing strategies. It emphasizes the importance of building relationships with customers and crafting an authentic brand story in the digital age. Additionally, it touches on the necessity of having a social media policy and guidelines for responding to customer interactions online.
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Digital Revolution
- 1. GROW YOUR BRAND’S ECOSYSTEM Welcome to the Digital Revolution
- 2. GROW YOUR BRAND’S ECOSYSTEM What is Social Media? Face-to-Face networking Word-of-mouth marketing in a virtual world © Brio Group 2012
- 3. Customer acquisition byChannel by industry Customer Acquistion by linkedIn Channel by Industry twitter facebook blog % of channel users who Acquired A customer through that channel Share This Ebook! the 2012 state of Inbound marketing www.Hubspot.com/soIm www.Hubspot.com © Brio Group 2012
- 4. it as moreimportant which was consistent with the percentage in the 2011 survey. Which sources ofofleads havebecome more Which sources ofleads have become MORE Which sources leads have become MORE important to youover the last sixsix months? important to you over the lastsix months? important to you over the last months? 62% 60% 52% % of Respndents 40% 36% 20% 20% 14% 10% 9% 0% Social Media SEO (Organic Blogs PPC (Paid Trade Shows Direct Mail Telemarketing Search) Search) Share This Ebook! Inbound marketing the 2012 state of www.Hubspot.com/soIm www.Hubspot.com © Brio Group 2012
- 5. GROW YOUR BRAND’S ECOSYSTEM Push (outbound) v’s Pull (inbound) Marketing © Brio Group 2012
- 6. PUSH MARKETING NEWSPAPERS TELEVISION EMAIL MARKETING RADIO MAGAZINES FLYERS PHONE BILLBOARDS POSTERS © Brio Group
- 7. PULL MARKETING VIDEO ON DEMAND EG. YOUTUBE BLOG ONLINE ARTICLES PROFILE EG. LINKEDIN EBOOKS SEARCH MARKETING RSS/CONTENT SOCIAL MEDIA FEED © Brio Group
- 8. 1 the 2012 state of inbound marketing “Traditional outbound marketing the 2012 State of techniques – including direct mail, print inbound advertising and telemarketing – are marketing becoming less effective. 2012 Report on Inbound marketing Buyers are not only finding ways to tune practices & trends these messages out, but more importantly, Blogging Social media they now have the capability to evaluate Share This Ebook! A publication of the products and services they need on www.Hubspot.com their own.” © Brio Group 2012
- 9. You’re the BestCampaign Engagement with the local community using social networks to ‘pull’ prospects to the brand. © Brio Group 2012
- 10. Billboard Bus Advertisment Flyer Press Ads Poster © Brio Group 2012
- 11. Microsite Leaderboard Facebook Ad Facebook Page Facebook Ad Winner Announced © Brio Group 2012
- 12. GROW YOUR BRAND’S ECOSYSTEM Why is Social Media important? • Build relationships with prospective customers • Social interaction through words, pictures, videos and audio • Builds trust users share stories, experiences, links and information about a company, product or service IMPORTANT: Businesses must provide value to be effective © Brio Group 2012
- 13. American Express –Open Forum OPEN Forum is an online community for business owners, connecting them with insights, advice, and tools to help them manage and grow their companies. © Brio Group 2012
- 14. http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded © Brio Group 2012
- 15. GROW YOUR BRAND’S Businesses can’t successfully ECOSYSTEM integrate with these new ways of marketing by using the same thinking. The rules have changed. © Brio Group 2012
- 16. GROW YOUR BRAND’S ECOSYSTEM Tell an authentic brand story Consumers will hear about you from multiple sources, so you need to get your brand story straight. If you have a business that is predominently offline, you can’t simply put it online and hope people will come. © Brio Group 2012
- 17. Artificial Intelligence isEverywhere News Portal. Create a portal where you use technology to stream in the stories that you are interested to read. Quick and easy to catchup on your news daily. QR Codes. Quick Response (QR) Codes are being used more and more in marketing in Australia after being created by Toyota in 1994 to track vehicles during manufacture. Google Speech Recognition. Click on the mircophone and then simply speak your search request, to return results. © Brio Group 2012
- 18. Friction is Fiction Lulu. Onestop publishing. Kaching. Commbank Kaching allows you to pay anyone, anywhere, anytime. Available for payments with contacts through email, facebook, contactless payment (paypass) and mobile. Square. Not yet available in Australia, but when it is, will allow businesses to take credit card payments with their iPhone, while on the road. © Brio Group 2012
- 19. GROW YOUR BRAND’S ECOSYSTEM Communicating in a ‘virtual world’ gives us a greater reach, but with this comes with increased risk. How can we protect ourselves? © Brio Group 2012
- 20. GROW YOUR BRAND’S ECOSYSTEM What is a Social Media Policy? It is a document that provides guidance on how social media should be used within your business. © Brio Group 2012
- 21. http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded © Brio Group 2012
- 22. GROW YOUR BRAND’S ECOSYSTEM Responding to negative comments • Always respond and quickly • Be understanding view situation from customers perspective • Contact person privately • Let the community respond © Brio Group 2012
- 23. © Brio Group2012
- 24. GROW YOUR BRAND’S ECOSYSTEM What is new in the virtual world of Social Media? How could it work for my business? © Brio Group 2012
- 25. Conversation Prism © Brio Group
- 26. Collaborate Across People,Teams, Content, and Business Data Yammer brings the power of social networking inside the enterprise in a private and secure environment. • Connects people across your company • Divide team into virtual workspaces • Create and share content • Create networks for customers and partners • Access via mobile devices anytime, anywhere • Integrate with key business applications © Brio Group 2012
- 27. http://www.youtube.com/watch?v=vwwtcl6BDqU&feature=player_embedded © Brio Group 2012
- 28. Connects people to‘great’ local businesses Created to help people find great local businesses like dentists, hair stylists and mechanics. • Launched in Australia November 2011 • Customers review local businesses • Every business owner (or manager) can setup a free account to post photos and message customers • Go in and ‘unlock’ your business © Brio Group 2012
- 29. © Brio Group2012
- 30. Share your thoughts,links and photos with the right circles. © Brio Group 2012
- 31. Share your thoughts,links and photos with the right circles. © Brio Group 2012
- 32. Online Pinboard Share thethings that say something about your brand. • Run contests • New product approval • Showcase your brand personality • Display various sections of your company © Brio Group 2012
- 33. © Brio Group2012
- 34. © Brio Group2012
- 35. This new onlineway of marketing GROW YOUR BRAND’S ECOSYSTEM doesn’t just demand we become better marketers. It demands better products, better services and better organisations. As a business what are you doing? © Brio Group 2012
- 36. GROW YOUR BRAND’S ECOSYSTEM THANK YOU If you would like to chat more with me on how social media can be used in your business here are my details: Belinda Vesey-Brown belinda@briogroup.com.au 1800 8710 8710 © Brio Group 2012