Social Media for Events - Technology Association of Georgia

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Greg Tirico

This is the supporting presentation I used for the Technology Association of Georgia's Social Media Council.

TAG Social Media Council
3rd Quarter Meeting – 2013

BACKGROUND
@gregt12 / @SageNAmerica / #SageTAG

Background on me…
(Also known as, “Who is this guy?”)
• I work for Sage.
• I have spent most of my career as a digital marketer.
• Prior to that, I was a web developer.
• I tried to steal a Ferrari two weeks ago.
@gregt12 / @SageNAmerica / #SageTAG

Background on Sage…
• We make accounting, ERP, and CRM software for small
and medium sized businesses.
• We have over 3 million customers in North America.
• We like RVs.
– Seriously. SageLovesOurCustomers.com for more info.
@gregt12 / @SageNAmerica / #SageTAG

Why the RV and the Ferrari?
I was at Sage Summit a few weeks ago.
@gregt12 / @SageNAmerica / #SageTAG

And, of course…
@gregt12 / @SageNAmerica / #SageTAG

Why do I tell you this?
I learned a lot from our annual partner and customer event.
For smaller events there are some big lessons.
@gregt12 / @SageNAmerica / #SageTAG

Encourage Social Activity
• Social icons are great
– But you should go further
• Social sharing
• Event hashtag
• Twitter feed

Seize the Registration Opportunity
• In the registration email, include Facebook, Twitter, and
LinkedIn references.

Identify Your Influencers
• Ask for Twitter handles during registration
• Reach out to registrants
– What do they expect from the event?
– Do they have topic suggestions? Questions?

“Be an Endorsed Socialite”
@gregt12 / @SageNAmerica / #SageTAG

Build Some Hype
• Live Streaming Events
• Bring in the guest speaker(s)
• Google+ is a great choice
– Automatic publishing to YouTube
– 10 total active participants
– Unlimited audience
• Think of this as a trailer
@gregt12 / @SageNAmerica / #SageTAG

Be Social
Hashtag. Hashtag. Hashtag.
• Give away gifts to active users
• Accept questions via Twitter
• Always follow back
• Provide tweetable moments and amplify
@gregt12 / @SageNAmerica / #SageTAG
At #SageTAG, @gregt12 says create tweetable
moments to get your audience more involved.

Visualize Your Success
@gregt12 / @SageNAmerica / #SageTAG

Bribery Works Too
• “I’m totally TWEETING this.” T-shirts
• Laptop stickers
• Apple TV
• Beats Headphones
• Jambox
• Mophie Juicepacks
• iTunes Gift cards
@gregt12 / @SageNAmerica / #SageTAG

How do you capture the event, after the event?
• Was it a live event?
– Post event photos to Facebook
@gregt12 / @SageNAmerica / #SageTAG

How do you capture the event, after the event?
• Slideshare
@gregt12 / @SageNAmerica / #SageTAG

How do you capture the event, after the event?
• Actively respond to any tweets (actively being the key
word)
– Thank contributing attendees from the event
• Get the LinkedIn conversation going
• Did you record the session (webinar or otherwise)? Post it
to YouTube.
@gregt12 / @SageNAmerica / #SageTAG

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Social Media for Events - Technology Association of Georgia

1. TAG Social Media Council 3rd Quarter Meeting – 2013

2. BACKGROUND @gregt12 / @SageNAmerica / #SageTAG

3. Background on me… (Also known as, “Who is this guy?”) • I work for Sage. • I have spent most of my career as a digital marketer. • Prior to that, I was a web developer. • I tried to steal a Ferrari two weeks ago. @gregt12 / @SageNAmerica / #SageTAG

4. @gregt12 / @SageNAmerica / #SageTAG

5. Background on Sage… • We make accounting, ERP, and CRM software for small and medium sized businesses. • We have over 3 million customers in North America. • We like RVs. – Seriously. SageLovesOurCustomers.com for more info. @gregt12 / @SageNAmerica / #SageTAG

7. Why the RV and the Ferrari? I was at Sage Summit a few weeks ago. @gregt12 / @SageNAmerica / #SageTAG

8. @gregt12 / @SageNAmerica / #SageTAG

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14. And, of course… @gregt12 / @SageNAmerica / #SageTAG

15. Why do I tell you this? I learned a lot from our annual partner and customer event. For smaller events there are some big lessons. @gregt12 / @SageNAmerica / #SageTAG

16. BEFORE THE EVENT

17. Encourage Social Activity • Social icons are great – But you should go further • Social sharing • Event hashtag • Twitter feed

18. Seize the Registration Opportunity • In the registration email, include Facebook, Twitter, and LinkedIn references.

19. Identify Your Influencers • Ask for Twitter handles during registration • Reach out to registrants – What do they expect from the event? – Do they have topic suggestions? Questions?

20. “Be an Endorsed Socialite” @gregt12 / @SageNAmerica / #SageTAG

21. Build Some Hype • Live Streaming Events • Bring in the guest speaker(s) • Google+ is a great choice – Automatic publishing to YouTube – 10 total active participants – Unlimited audience • Think of this as a trailer @gregt12 / @SageNAmerica / #SageTAG

22. DURING THE EVENT

23. Be Social Hashtag. Hashtag. Hashtag. • Give away gifts to active users • Accept questions via Twitter • Always follow back • Provide tweetable moments and amplify @gregt12 / @SageNAmerica / #SageTAG At #SageTAG, @gregt12 says create tweetable moments to get your audience more involved.

24. Visualize Your Success @gregt12 / @SageNAmerica / #SageTAG

25. Twitter Media Wall Example

26. Bribery Works Too • “I’m totally TWEETING this.” T-shirts • Laptop stickers • Apple TV • Beats Headphones • Jambox • Mophie Juicepacks • iTunes Gift cards @gregt12 / @SageNAmerica / #SageTAG

27. AFTER THE EVENT

28. How do you capture the event, after the event? • Was it a live event? – Post event photos to Facebook @gregt12 / @SageNAmerica / #SageTAG

29. How do you capture the event, after the event? • Slideshare @gregt12 / @SageNAmerica / #SageTAG

30. The Quiet Giant

31. How do you capture the event, after the event? • Actively respond to any tweets (actively being the key word) – Thank contributing attendees from the event • Get the LinkedIn conversation going • Did you record the session (webinar or otherwise)? Post it to YouTube. @gregt12 / @SageNAmerica / #SageTAG

Social Media for Events - Technology Association of Georgia

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