The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
Presentation on leveraging visual content in social media to drive traffic, gain links, branding and social proof. This presentation shares it all and dives into case studies and everything visual. Presentation was given during Digital Dealer Tampa
Guide to dominate on Pinterest Organically Matt Siltala
Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
Presentation on leveraging visual content in social media to drive traffic, gain links, branding and social proof. This presentation shares it all and dives into case studies and everything visual. Presentation was given during Digital Dealer Tampa
Guide to dominate on Pinterest Organically Matt Siltala
Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach Search Engine Journal
Content marketing has become one the most powerful tools a digital marketer can use. Creating useful content is one of the best ways to build trust, establish your brand as an industry leader, and, most importantly, make sales.
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
Presentation delivered by Paul Stephen, CEO and Josh Whiten, Digital Marketing Director at Sagittarius - Future of Search Event, Wednesday, 27th July 2016, London.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan shares how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.
Beyond SEO: Proximity Marketing With Bluetooth BeaconsGreg Gifford
Presented with Casey Markee (@mediawyse on Twitter) at Pubcon Las Vegas on October 13, 2016. Learn how to market to nearby customers with BLE beacons (that's Bluetooth Low Energy, if you're a noob). Learn about the different types of beacons, how to integrate them with apps (or without apps), and how proximity marketing can help your clients or your business. The presentation finishes up with specific tips for using beacon marketing, sharing several real world examples and case studies.
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: My Top 10 Social Media Tools For Instagram, Pinterest and More - Given by Devon Gardner, @msdevonvictoria - Devon Victoria Communications, Founder. #SocialPro #15A
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this workshop, attendees will learn strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C, how event talent helps the process, new technologies, and much more.
Connecting Content Strategy with Intelligent Content
Intelligent Content Conference 2015
Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery.
It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
Presentation given during Zenith Conference in Duluth 2015 by Matt Siltala & Megan Rivas talking about Mixing in Visual Marketing and the more visual social networks out there, and how to use.
You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach Search Engine Journal
Content marketing has become one the most powerful tools a digital marketer can use. Creating useful content is one of the best ways to build trust, establish your brand as an industry leader, and, most importantly, make sales.
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
Presentation delivered by Paul Stephen, CEO and Josh Whiten, Digital Marketing Director at Sagittarius - Future of Search Event, Wednesday, 27th July 2016, London.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan shares how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.
Beyond SEO: Proximity Marketing With Bluetooth BeaconsGreg Gifford
Presented with Casey Markee (@mediawyse on Twitter) at Pubcon Las Vegas on October 13, 2016. Learn how to market to nearby customers with BLE beacons (that's Bluetooth Low Energy, if you're a noob). Learn about the different types of beacons, how to integrate them with apps (or without apps), and how proximity marketing can help your clients or your business. The presentation finishes up with specific tips for using beacon marketing, sharing several real world examples and case studies.
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: My Top 10 Social Media Tools For Instagram, Pinterest and More - Given by Devon Gardner, @msdevonvictoria - Devon Victoria Communications, Founder. #SocialPro #15A
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this workshop, attendees will learn strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C, how event talent helps the process, new technologies, and much more.
Connecting Content Strategy with Intelligent Content
Intelligent Content Conference 2015
Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery.
It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
Presentation given during Zenith Conference in Duluth 2015 by Matt Siltala & Megan Rivas talking about Mixing in Visual Marketing and the more visual social networks out there, and how to use.
The Power of Visual Content - State of SearchMatt Siltala
The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
Presentation from Search Fest 2015 talking about Transforming your Content Marketing and everything to do with visual content marketing and getting the most out of your visuals.
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
Quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives. Find out how in this presentation by Kim Caviness, TMG Custom Media’s SVP of Content, and Andrew Hanelly, TMG’s VP of Digital Experience. Kim and Andrew presented this in a workshop at the iStrategy 2012 conference in Chicago. Attendees got tips and tricks on how to solve the challenges that brands face in the constantly evolving media environment. Plus real-world data to help guide their strategy.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesAndrew Hanelly
Andrew Hanelly, TMG's VP, Digital Experience, and Kim Caviness, SVP, Content, co-presented this interactive workshop at IStrategy 2012 in Chicago, challenging attendees to test their content IQ with 3 real-world brand marketing challenges. Discover how more and more brands are taking advantage of the content marketing revolution, and find out how quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives.
#Meta: What We Learned From Our Own Content Marketing Case Study NewsCred
At the end of 2014 we set out on a mission to prove the ROI of our content marketing at NewsCred.
We decided to evaluate ROI by establishing this value chain:
•Quality content at a high volume/cadence = More Reach and Engagement
•More Reach and Engagement = More Leads (Conversion)
•More Leads = Sales Lift
Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
The slides from a recent webinar discussing the legal content marketing report. You can download the report at www.rankmyfirm.com and watch the webinar here: https://youtu.be/nG_wLCApirQ
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
Webinar presented by Good360 on Oct. 9, 2013. Presenter: Annie Lynsen of Small Act
Reach more people and build passion for your organization through social media.
Social media has the potential to be a powerful marketing and fundraising tool. But for time-strapped nonprofits, how do you use your limited time strategically and get the results you want?
In this webinar, the speaker will discuss why you can't afford to ignore social media, some strategic advice for getting started, and some general how-tos and etiquette tips that are applicable across Facebook, Twitter, and other networks.
5 Easy Ways To Increase Your Traffic On Instagram.pdfSW SOFTTECH
Learn how to increase your traffic on Instagram with these easy tips from SW Softtech. Social media marketing is a great way to get more eyes on your product or service, and Instagram is one of the most popular platforms. With a few simple strategies, you can quickly boost your visibility and get more people interested in your offer.
Social Media Training for Businesses - Noisy Little Monkey BRAVE SeminarSallyanne Howell
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.
Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
EngagePDX Leverage your visual content to the MAXMatt Siltala
Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.
Being Influenced - Influencer Marketing 101 Matt Siltala
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
The content marketing trends session at Pubcon Vegas 2016 - everything there is to know about creating content, and promoting with social and brand building and community building.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Brand Building with Creative Visual ContentMatt Siltala
State of Search presentation, given in Dallas Texas about Building Brands with Creative Visual Content with case studies and stats - also showing the good and bad.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. Going Visual On
Instagram 150,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
55 MILLION
Photos uploaded every day
16 BILLION
Total shared photos
1.2 BILLION
Likes per day
70%
Of users check Instagram daily
@matt_siltala
8. Going Visual On
Pinterest 70,000,000
Users
14.2 MINUTES/DAY
Avg. time spent on Pinterest
80% OF PINS
Are re-pins
BEST IMAGE SIZE: 600 x 800
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% from 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)
@matt_siltala
10. Pinterest’s
‘Pin It’ button has
Now overtaken
Facebook’s ‘Like’
button and Twitter’s
‘Tweet’ button on
Brands’ product
Pages.
62%
Of brands
Have Pin It
buttons
61%
Of brands
Have Tweet
buttons
59%
Of brands
Have Like
buttons
42%
Of brands
Have Google+
buttons
11. Going Visual On
Facebook 1,230,000,000
Users
18 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every day
72 MILLION
Likes per day
144 MILLION
Friend requests per day
216 MILLION
Sent messages per day
@matt_siltala
12. Going Visual On
Facebook
Cover Photo: 851 x 315
Profile Photo: 160 x 160
Shared Photos: 403 x 403
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403
@matt_siltala
13. Going Visual On
Twitter 645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets every day
2.1 BILLION
Twitter search engine
Queries per day
60%
Of users are on mobile
208 FOLLOWERS
Per user
(on average)
@matt_siltala
14. Going Visual On
Google+ 300,000,000
Users
6.9 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile monthly users
33% OVERALL
Growth per year
56% GROWTH
In usage for members
(Ages 45-54)
@matt_siltala
15. 6 Billion
Photos uploaded each month
Photos & Images get…
50% More
Interaction
than other content
10x More
Shares
than links
7x More
Likes
16. 90%
Videos on landing pages
Increase page conversion
Rates by
94%
Posts with Visuals receive
60%
of consumers are more
likely to click on a business
whose images appear in
search results
More page visits and
Engagement than
Those without
@matt_siltala
26. Repurpose Successful Content
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
Transform content you already have into:
@matt_siltala
28. Case Study
Social MEowDIA
“Avalaunch Media dropped this SWEET
infographic”
“I think this infographic is genius”
“PURE GENIUS”
“Best, cutest, funniest infographic ever”
“This infographic is AWESOME”
“LOL!”
“Social Meowdia is beyond absurd. So
absurd, that I LOVE IT”
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… the list goes on and on
• 100,000+ social shares
• Thousands of Links Build
• Thousands of $$ generated
30. Case Study
Paws vs. Claws
200,000+
Twitter Followers
1.8 Million
Facebook Likes
200,000+
Subscribers to
Weekly Newsletter
Avalaunch Media joined
with The Humane
Society of the United
States and NEADS
(Dogs for Deaf and
Disabled
Americans).
Social MEowDIA
Created
Paws Vs Claws