Social Media for Innovation
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Presentation about Social Media and Innovation. Originally presented at the Shropshire Chamber of Commerce.
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The Greater Amman Municipality set out in 2006 to replace its outdated 1987 development plan with Amman 2025. Due to rapid development pressures, the plan shifted from a traditional 20-year master plan to a more flexible strategic growth initiative. Rather than a long planning phase separated from implementation, analysis and legislative interventions occurred closer together. Extensive engagement with professionals and municipal staff also distinguished Amman 2025. The plan aimed to accommodate 4 million new residents by 2025 through infill, densification, and limiting expansion, while concentrating large developments in designated high-density zones. The short timeline of under two years reflected the urgent need to guide Amman's growth.
Social Psychology of Social Media
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns.
The content is presented in a simple format that makes key linkages between our daily social lives and the social world in social media. During the workshop, participants have a chance to learn a number of theories, see examples of how they play out online, and then join a group analysis on the social psychology employed by a number of social media sites and mobile apps.
Questions Answered:
1. What are some of the most popular theories from social psychology that I can leverage to build more persuasive social applications or run more engaging social media campaigns?
2. What’s social influence and how can it help me? How about six-degrees of separation? And what about the strengths of weak ties?
3. Where did all this hype about “influencers” come from and what’s up with the obsession over social metrics? Are they real or just marketing hype?
4. Is it true that all the top websites in the world are driven by social algorithms?
5. What’s the difference between interpersonal persuasion and social influence?
Based on this top paper from a world leading scientific journal: http://www.jmir.org/2011/1/e17/
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Amman Downtown Plan & Revitalization Strategy | Amman Institute
Amman Downtown Plan & Revitalization Strategy | Amman Institute
Amman 2025 From Master Plan to Strategic Initiative | Amman Institute
Amman 2025 From Master Plan to Strategic Initiative | Amman Institute
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Social Media for Innovation
- 3. Social Media for Innovation • Social Media to Support Innovation • Integrate Social Media into Products • Use Social Media to Innovate your Business
- 4. Support Innovation • Crowdfunding • Wisdom of the Crowd (CrowdSourcing)
- 7. QuickTime™ and a AVC Coding decompressor are needed to see this picture.
- 10. Crowdsourcing
- 11. Wisdom of the Crowd • Ask Questions • Get Feedback • Request Suggestions • Contributions
- 13. #Lego
- 16. Lego Cusoo
- 17. QuickTime™ and a decompressor are needed to see this picture.
- 20. QuickTime™ and a AVC Coding decompressor are needed to see this picture.
- 29. QuickTime™ and a decompressor are needed to see this picture.
- 37. QuickTime™ and a decompressor are needed to see this picture.
- 38. Social Media and Google Glass • Even more instant • ShareVideo and Images • StreamVideo • Share from your point of view (POV Marketing) • Google+ becomes more important?
- 39. Business Ideas for Google Glass • Remote Selling (e.g. Estate Agent) • Real time help desk • Training (Medical,Training Situations) • Personal Shopper • QR codes, NFC for Products/Sales • Barcodes Pick, Pack and Wrap
- 43. #HashtagHour
- 44. #ShropshireHour
- 46. #WestMidsHour
- 48. #AgriChatUK
- 50. #BforBHour
- 54. Cold Calling?
- 55. Warm Calling Looking to talk to people who want to buy?
- 58. Twitter Sales
- 59. Twitter Sales
- 60. LinkedIn Sales
- 66. Future • Wearable Tech • Sensors (Internet of things) • Location based • Data • Context