Social Media 101 - Tools, Tricks, DIY & make it not suck
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This document provides an overview of key social media platforms for marketing purposes, including Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest/YouTube. For each platform, it discusses why it's important, user statistics, best practices, examples of successful uses, and tips. Overall recommendations include listening to your audience, participating actively, sharing your story or promotions, building community, and having fun with social media.
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Social Media 101 - Tools, Tricks, DIY & make it not suck
- 1. Social Media 101 Tools, Tricks, DIY (and make it not suck) #SM101Cha Kristy Graves, @kg www.about.me/kristygraves cc: Frau Hölle - https://www.flickr.com/photos/36154286@N03
- 3. Disclaimer
- 5. Gazillion social media platforms cc: The Daring Librarian - https://www.flickr.com/photos/43666171@N07
- 6. Key Channels for #SM101Cha • Facebook • Twitter • Instagram • LinkedIn • Snapchat • Pinterest & YouTube cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
- 7. Facebook cc: iLifeinicity - https://www.flickr.com/photos/36222488@N02
- 8. Why Facebook • 1.59 Billion users (Dec 2015) • Brand awareness • Insights • Groups • Facebook Live • Events • Pro Tip: Overlay video with text! cc: niallkennedy - https://www.flickr.com/photos/35034351734@N01
- 9. FB monthly active mobile users, 1.4 billion in Q4 2015
- 10. 4,175 members
- 11. Twitter cc: cobalt123 - https://www.flickr.com/photos/66606673@N00
- 12. Why Twitter • 320 million users (March 2016) • 79% outside U.S. • New audience • Customer support, engagement, fans • Influencer engagement • Real-time news & trends • Conversation, Tweet chats • Fun fact: #Hashtag originated in 2007 cc: shawncampbell - https://www.flickr.com/photos/59077136@N00
- 13. #original
- 14. Personal touch goes a long way
- 17. Instagram cc: LoKan Sardari - https://www.flickr.com/photos/30013612@N03
- 18. Why Instagram • 400 million users (Sept 2015) • Visual content • Storytelling • All the hashtags • Niche communities • Pro tip: IG recently changed to algorithm based feed
- 20. Of course, shout out to @garyvee
- 21. Passion to hired. @rachelryle
- 22. LinkedIn cc: nan palmero - https://www.flickr.com/photos/97402086@N00
- 23. Why LinkedIn • 400 million users (Jan 2016) • Social selling • Recruiting • Build personal & brand reputation • Still piece of social media (for professionals) ecosystem • Fun fact: Microsoft bought LinkedIn for $26.2 billion cc: For Inspiration Only - https://www.flickr.com/photos/33603523@N00
- 24. 78% of social sellers outsell peers who don't use social media
- 25. Google's CFO, "the Lady CFO"
- 26. Snapchat cc: programwitch - https://www.flickr.com/photos/56661936@N00
- 27. Why Snapchat • 110 million users (Dec 2015) • Designed for "young people" • 1:1 and very intentional following • Best for personal brands, musicians, artists • Fun to use! (Once you figure it out; it's not just you) • Pro tip: Download snaps and repost to other channels cc: yukop - https://www.flickr.com/photos/22322135@N00
- 28. Custom overlays & add fun images
- 29. Sponsored Superbowl Gatorade Lens! ($450K - $750K)
- 30. Grubhub contest
- 31. Pinterest & Youtube cc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01
- 32. Why Pinterest & YouTube • Pinterest, 100 million (Sept 2015) • Pinterest - number one online social network for shoppers • YouTube, 1 billion+ users • 80% outside US • Fun fact: 1 million businesses on Pinterest
- 33. 93% pinners use to plan or make purchases
- 34. Education with personality! 1M views in 3 days
- 35. Big picture cc: vyxle - https://www.flickr.com/photos/89843448@N00
- 36. When starting out 1. Listen, listen, listen 2. Participate 3. Share story or promote ("12:1 rule") 4. Build community cc: meolog - https://www.flickr.com/photos/123648128@N07
- 37. Keep in Mind • What are your 3 main content buckets? • Why does your content/product have value? • What are your competitors doing? • What are you measuring? • Can you scale it? • Are you engaging your audience? • What can you learn? • Are you taking risks? Being authentic? cc: designsbykari - https://www.flickr.com/photos/43726999@N06
- 38. Beyond "marketing" • Social listening • Build brand authority • Make people's lives better • Drive answers (customer support) • Build relationships, identify partners/collaborators • Improve efficiency & transparency cc: michael.heiss - https://www.flickr.com/photos/15748454@N00
- 39. How to Rock It • Take advantage of timely events • Get creative • Follow interesting brands & people • Engage employees • Give credit • Have fun with it! cc: N1NJ4 - https://www.flickr.com/photos/61343210@N00
- 40. Tools • Canva.com • ManageFlitter.com • Simply Measured • Tweetdeck, Hootsuite • Bufferapp.com • Animoto • SomeEcards • Excel, Smartsheet • Slack, Trello, Asana cc: Emily Barney - https://www.flickr.com/photos/60162443@N00
- 41. cc: kdonovangaddy - https://www.flickr.com/photos/36801167@N02