Presentation from Search Fest 2015 talking about Transforming your Content Marketing and everything to do with visual content marketing and getting the most out of your visuals.
The Power of Visual Content - State of SearchMatt Siltala
The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
Presentation given during Zenith Conference in Duluth 2015 by Matt Siltala & Megan Rivas talking about Mixing in Visual Marketing and the more visual social networks out there, and how to use.
The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
Presentation on leveraging visual content in social media to drive traffic, gain links, branding and social proof. This presentation shares it all and dives into case studies and everything visual. Presentation was given during Digital Dealer Tampa
The Power of Visual Content - State of SearchMatt Siltala
The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
Presentation given during Zenith Conference in Duluth 2015 by Matt Siltala & Megan Rivas talking about Mixing in Visual Marketing and the more visual social networks out there, and how to use.
The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
Presentation on leveraging visual content in social media to drive traffic, gain links, branding and social proof. This presentation shares it all and dives into case studies and everything visual. Presentation was given during Digital Dealer Tampa
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Brand Building with Creative Visual ContentMatt Siltala
State of Search presentation, given in Dallas Texas about Building Brands with Creative Visual Content with case studies and stats - also showing the good and bad.
Guide to dominate on Pinterest Organically Matt Siltala
Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
How to Create a Future-Proof Nonprofit Communications StrategyJulia Campbell
The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it.
We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top?
Key takeaways:
How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype
The 2 content pillars of an effective and engaging nonprofit communications strategy
How to build your nonprofit communications plan for the next 3 months
Several free and low-cost digital tools to enhance your nonprofit marketing
Real-world examples from small nonprofits and libraries who are getting it right
3 Growth Hacks To Test In Less Than an HourMention
This is the presentation we made at IdeaLabs in Antwerp, Belgium, for the "Unicorns & Rainbow" conference. The main topic was growth hacking.
We wanted the audience (and you guys) to test (and improve) those growth hacks for your own businesses. Those hacks were tested during our weekly iterations here at Mention.
Enjoy :)
Check out our blog here: http://blog.mention.com
Check out our plans here: http://bit.ly/mention-unicorn
Pinbusters: A Guide To Optimizing Your Pins By Matt SitalaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Power Marketing With Pinterest. PRESENTATION: Pinbusters: A Guide To Optimizing Your Pins - Given by Matt Sitala, @matt_sitala - Avalaunch Media, President. #SocialPro #15B
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Erica McGillivray
Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business.
Web Marketing for Fundraisers: Get Found, Get Traffic, Get AheadJonathon Colman
Originally presented at the United Jewish Communities Continuing Education Program in Philadelphia, PA on July 26, 2006. Covers basic theory of findability, an introduction to search engine optimization and search engine marketing, a walkthrough of keyword research, a primer on link solicitation, and even a bit about landing page design, testing, and online reputation management.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Brand stories are in a constant state of motion due to a rapidly changing media ecosystem that spans across devices, places and channels. Brands must create deliberate threads of content that engage consumers in their daily motion, as well as create, co-create and amplify content in real-time, living Stories in Motion.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Brand Building with Creative Visual ContentMatt Siltala
State of Search presentation, given in Dallas Texas about Building Brands with Creative Visual Content with case studies and stats - also showing the good and bad.
Guide to dominate on Pinterest Organically Matt Siltala
Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
How to Create a Future-Proof Nonprofit Communications StrategyJulia Campbell
The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it.
We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top?
Key takeaways:
How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype
The 2 content pillars of an effective and engaging nonprofit communications strategy
How to build your nonprofit communications plan for the next 3 months
Several free and low-cost digital tools to enhance your nonprofit marketing
Real-world examples from small nonprofits and libraries who are getting it right
3 Growth Hacks To Test In Less Than an HourMention
This is the presentation we made at IdeaLabs in Antwerp, Belgium, for the "Unicorns & Rainbow" conference. The main topic was growth hacking.
We wanted the audience (and you guys) to test (and improve) those growth hacks for your own businesses. Those hacks were tested during our weekly iterations here at Mention.
Enjoy :)
Check out our blog here: http://blog.mention.com
Check out our plans here: http://bit.ly/mention-unicorn
Pinbusters: A Guide To Optimizing Your Pins By Matt SitalaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Power Marketing With Pinterest. PRESENTATION: Pinbusters: A Guide To Optimizing Your Pins - Given by Matt Sitala, @matt_sitala - Avalaunch Media, President. #SocialPro #15B
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Erica McGillivray
Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business.
Web Marketing for Fundraisers: Get Found, Get Traffic, Get AheadJonathon Colman
Originally presented at the United Jewish Communities Continuing Education Program in Philadelphia, PA on July 26, 2006. Covers basic theory of findability, an introduction to search engine optimization and search engine marketing, a walkthrough of keyword research, a primer on link solicitation, and even a bit about landing page design, testing, and online reputation management.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Brand stories are in a constant state of motion due to a rapidly changing media ecosystem that spans across devices, places and channels. Brands must create deliberate threads of content that engage consumers in their daily motion, as well as create, co-create and amplify content in real-time, living Stories in Motion.
Meet the partners helping us solve problems, create ideas, transform strategies, scale buildings, rescue kittens … too far? They can probably do those last two, too. They’re pretty awesome.
FSAP "Hikaye Anlatımı ve İçerik" çalışmasını sizler için yeniden düzenledi. tadını çıkarın! / FSAP, redesigned its "Storytelling and Content" case for you. Enjoy It!
The Sitecore Marketing Technology Ecosystemedynamic
Learn how digital marketers can orchestrate superior email, social and video marketing campaigns, measure their effectiveness and integrate customer feedback into their initiatives.
7 Skills Required to Become a Digital Marketer Sorav Jain
This presentation is part of my Free Digital Marketing Course! I have jotted down 7 most important skills that every digital marketer must have. You can visit www.soravjain.com for more details.
May you have any question related to subject please feel free to ask in the community below: https://www.facebook.com/groups/socia...
A unified digital experience delivery platform will manage and deliver connected digital experiences to every step of the customer journey across multiple devices, channels, and geographies
Moment Mapping - a process for developing a data strategy by DADIChristopher Mair
Spurred by the ever increasing usage of multiple-devices & platforms, today’s battle for hearts, minds, and dollars is fought in a new battleground. Intent-driven moments of decision making and preference shaping that occur throughout the entire consumer journey.
Successful brands of the future will be those that have a plan for understanding and meeting consumers’ needs in the moments that matter to them.
We have developed a process called Moment Mapping to help brands understand where their brand sits with the new market landscape, ensuring they:
Know when to be there
Anticipate the ‘micro-moments’ for users in your industry and then commit to being there to help when those moments occur.
Know how to be smart
Being relevant to consumers’ needs in the moment and connect people to the answers they’re looking for, ensuring the mobile experience is fast and frictionless.
Get in touch to find out more at cm@dadi.co
Key Strategies To Building Your Authority Content Powerhouse By Doyle Buehler Doyle Buehler
Your Authority CONTENT PURPOSE?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation.
Content – What to “Say” Online
Your “VOICE”
From Content Plan?
To Whom? Persona
Are you delivering your value?
What do they WANT to HEAR?
What Does Your Content LOOK Like?
The Henry Ford's Digital Platform: Developing a Digital Content EngineEllice Engdahl
Presentation given at the MMA/AASLH 2016 unconference at The Henry Ford on 9/17/16, covering The Henry Ford's digital platform and digital content efforts.
Lee Bryant - Grow your own organizational structure: New forms made possible ...OpenKnowledge srl
This talk will look at way social technology opens up new possibilities for organisational design and structure within mature companies, and how we can learn from new models and new management thinking to create more agile, autonomous organisations that are more innovative but cheaper to run
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
Check and learn:
-the differences between Facebook and search engine
-what to publish in different services and when
-how to effectively automate social media marketing with marketing automation
Bringing Events to Life With Snapchat GeofiltersLiveTiles
Want to get some more insight on what Snapchat geofilters are all about? Find out how Snapchat geofilters are the ultimate tool for crowdsourced marketing and increasing promotion in your company.
Driving Loyalty & Advocacy in Banking, Financial Services, InsuranceChristophe Langlois
This is the presentation I delivered at Dialog Konferansen 2010 in Sweden on 23 August 2010.
I invite you to watch my short video on Visible Banking (http://bit.ly/aaK4CA) and get back to me with your questions.
Christophe (http://twitter.com/Visible_Banking)
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
EngagePDX Leverage your visual content to the MAXMatt Siltala
Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.
Being Influenced - Influencer Marketing 101 Matt Siltala
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
The content marketing trends session at Pubcon Vegas 2016 - everything there is to know about creating content, and promoting with social and brand building and community building.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
4. @Matt_Siltala
Of info submitted to the
brain is visual
90%
60,000x
Images process
faster than text
of people respond to visual
information over plain text
40%
5. @Matt_Siltala
Videos on landing pages
increase page conversions
rates by
80%
94% MORE
Posts with visuals get
page visits and engagement
than those without
of consumers are more
likely to click on a business
whose image appear in
search results
60%
10. @Matt_Siltala
Pinterest
70,000,000
Users
14.2 MINUTES/MONTH
Avg. time spent on Pinterest
80% OF PINS
Are repins (Best image size: 600 x 800)
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% since 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)
12. @Matt_Siltala
62%
61%
59%
42%
Of brands
have Pin It
buttons
Of brands
have Tweet
buttons
Of brands
have Like
buttons
Of brands
have Google+
buttons
Pinterest’s ‘Pin It’ button has now
overtaken Facebook’s ‘Like’ button
and Twitter’s ‘Tweet’ button on brands’ product pages.
13. @Matt_Siltala
Facebook
1.39 Billion
Users
20 MINUTES/DAY
Avg. time spent on Facebook
300 MILLION
Photos uploaded every day
4.5 BILLION
Likes per day
1.972 MILLION
Friend requests per day
30 BILLION
Whats App messages per day
https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
14. @Matt_Siltala
Facebook
Cover Photo: 851 x 315
Profile Photo: 180x 180 (recommended)
Shared Photos: 403 x 403
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403
http://www.techwyse.com/blog/infographics/facebook-cheat-sheetsize-and-dimensions/
15. @Matt_Siltala
Twitter
645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets everyday
2.1 BILLION
Twitter search engine queries
(per day)
75%
Of users are on mobile
208 FOLLOWERS
Per user (on average)
http://techcrunch.com/2013/10/03/mobile-twitter-161m-access-from-handheld-devices-each-month-65-of-ad-revenues-coming-from-mobile/
16. @Matt_Siltala
Google+
300,000,000
Users
5.5 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile monthly users
33% OVERALL
Growth per year
56% GROWTH
In usage for member
(Ages 45-54)
http://www.digitaltrends.com/social-media/google/#ixzz3SDrWEMnx
34. WITH THESE TIPS:
1. Become a better writer
2. See what the buzz is about
3. Leverage what you’ve got
4. Give them a window into your inner workings
5. Newsjack
6. Think like a journalist
@Matt_Siltala
38. Three years ago, it all started with this single infographic…
100,000+
Social Shares
Thousands
Of Links Built
Thousands
Of $$$ generated
@Matt_Siltala
47. Our interactive table outperformed
Friskies "list" because ours was
more visual.
@Matt_Siltala
48. • Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
Repurpose successful content
you already have into:
TRANSFORM
CONTENT YOU
ALREADY HAVE
@Matt_Siltala
50. The Quicksilver had a pair of
cargo shorts in stores that
were not
Selling like they had
anticipated
THE PROBLEM
@Matt_Siltala
51. We worked with the
sales team to get the
MOST commonly asked
questions and highlights
of the shorts and created
a series of infographics
and displays that sold the
shorts and made the
sales associates jobs
easier.
THE SOLUTION
@Matt_Siltala
53. ADP had a ton of products,
but their sales people didn’t
have
very good tools to sell all
products.
THE PROBLEM
@Matt_Siltala
54. Created infographics every month for them, each
time highlighting a new product.
THE SOLUTION
@Matt_Siltala
55. Measured
each graphic’s
popularity by
polling people
on Social
Media
Repurposed
successful
content into
slide decks,
videos, motion/
interactive
graphics, etc.
Created
offline materials
out of graphics
that would help
their sales team
(showrooming
using iPads, videos)
Sales
Increased
THE RESULT
@Matt_Siltala
56. • ADP sales team now has a tool to learn
& promote their products
• ADP can use successful content to
drive PR
• Increased brand awareness
• More mentions, more rankings for their
name
• Helps reputation management
BIGGER PICTURE
@Matt_Siltala
57. JewishBoston.com wanted to
modernize their Hagaddah so
that Young and inactive Jews
might
be interested in using it for
Passover (a.k.a. we need to
make it “hip”).
THE PROBLEM
@Matt_Siltala
58. Created eBook, app,
and helped redesign
part of their website to
make it more
attractive to a younger
audience (we made it
cool).
THE SOLUTION
@Matt_Siltala
59. 20,000+
App downloads
Word of mouth
about it spread on
social media
Created
Something physical
that could be
downloaded
THE RESULT
@Matt_Siltala
61. @Kristy
What’s your content marketing challenge? There’s a tool for that.
• Social Media Measurement
• Influencer Discovery and Outreach
• Insights Discovery
• Creation and Production
• Content Curation
Great content fills a need.
Amazing content has a voice – one that harmonizes with the brand.
Solid content is consistent – both with the brand voice but with itself.
It never feels like marketing/advertising and it’s timed appropriately
But it should feel good – the same care you take in your product experience needs to accompany your content creation.
But first, before Mat gets into what makes great content and showcasing some examples of that – let’s look at some folks that didn’t get it….quite right.
I think this is a good place to start. Hopefully it’s table stakes now because no one does this. None of us are creating sensationalistic headlines just to get more clicks on your content ala buzzfeed, upworthy and the like.
Unless you’re actually Upworthy or Buzzfeed, don’t use “you’ll never believe what happened next” headlines. In fact, even if you are them – can we all agree it’s time to move on?
Speaking of sensational headlines.
Taking risks is risky. So South Dakota learned.
This ad was initially targeted at drivers who end up over-correcting and jerking the wheel on icy roads. Targeting young men who are most likely to demonstrate this behavior.
Eventually they pulled the ad. It seems the risky move just didn’t have the desired effect.
http://www.argusleader.com/story/news/2014/12/11/jerk-drive-campaign-stirs-discussion/20240607/
Some brands build their brand on bricks of risk and offense. This particular commercial hit a particularly tender spot. [explain commercial]
Obviously when using potentially risky concepts in your content you run the risk of offending some people but you’ll need to weigh that risk carefully. One might want to stay away from promoting puppy mills for example. The outcry online was as loud as you’d expect – the internet loves puppies – and ultimately GoDaddy pulled their SB commercial. “Luckily” they happened to have another in their back pocket, but…
Over 42K signatures on the Change.org petition later.
Not sure this is consistent with their brand in any way. Even if they do want to be a little edgy.
Fifty Shades of Uncomfortable. This Domino’s ad is currently only running in Israel.
My biggest question really is – does this make you want to eat pizza? Perhaps this is in harmony with the Israeli Domino’s but I’m finding that a bit of a stretch honestly. This is just awkward.
There’s just no harmony I can find between Scandal and Denny’s. Even if you do put a piece of bacon in a sharp suit. When you have to reach this far for relevance there’s just no amount of content that is going to help you.
So speaking of appropriation.
What do capri pants have to do with MLK? Relevance is key.
If you’re going to participate in a holiday, I would think long and hard about how the virtues, purpose and meaning behind a holiday are relevant to your brand. If they’re not – don’t. NEXT.
Appropriation gets even more dangerous when you’re talking about something like this…..Context is everything. The basic premise of this app is that users can anonymously share secrets. While perhaps an interesting concept when marketed using a campaign that associates itself seemingly with a rape case via the #Vanderbilt tie in – it becomes immediately tasteless and completely offensive. This is beyond risky and just in the absolute worst taste. In case you’re wondering – rape is never funny and is definitely alwayss off limits.
I can see how this one happened. What I can’t understand is how no one foresaw the outfall of this one.
It’s hard to miss the ongoing conversation about how media portrays women, and the associated body acceptance movement. Essentially – most real people don’t look like this so representing this one body type as the perfect standard does a disservice to all of us. So when Victoria’s Secret presented this ad for their Body line, using this language you can perhaps see why so many feathers were ruffled. Originally displayed in the UK Victoria’s Secret ultimately had to change the text of the campaign and received untold damage to their brand by their exact demographic.
Has there ever been a bigger brand mismatch than the Speaker, John Boehner, using Taylor Swift gifs to make a point? At this point it seems that even the use of a gif is off-brand for him. And Taylor Swift? Nope.
The medium in which you convey your message is an important consideration when publishing. If your medium is detracting from your message or brand, then stay away from that medium regardless with how shiny they are or how much you’d like to give it a shot.
http://www.speaker.gov/general/12-taylor-swift-reactions-president-obamas-free-college-idea
Part of content is the format and experience. If you won’t do it for your users, do it for Google. But really, whatever the reason, just do it. Mobile is a critical format and ensuring a postive user experience for your mobile users will help build trust and greater engagement among other things.
At least pretend like you know me.
I’ve been shopping with SA both in person and online for years now. I’ve bought running gear, swim gear, weight and lifting equipment. But I have never, not even once bought anything baseball related. Nor have I ever bought anything for a child. Why in the world would they send me this email? Not even once mind you – I got a follow up “don’t forget” on this campaign too.
Know your audience. Don’t be awkward. Are you talking about your product or with your customers in a manner they actually talk in and with? Does anyone other than this brand want to use that hashtag? The answer is no, not really. I checked.
Maybe I’m too old. But I would be careful, regardless of who you are, using language that’s to…uhm….colloquial. Be true to your brand of course, but let’s not get too far afield.
I wasn’t in NY. I don’t live in NY. I haven’t been to NY even in over a year. A waste of money here!
And... Sigh. It’s the little things, like automation, that can get you in the end if you’re not careful.
Timing is everything.
This tweet went out a day too late. Originally designed to honor the victims of WWI, it ultimately served as a reminder to everyone that they do indeed, sometimes forget.
And finally. Be careful with the snark. It can backfire on you…glass houses and all of that. Especially when you haven’t crossed your t’s and dotted all of your I’s.
we FIRST dropped Social MeOWdia at a Search Fest conference (this one we are doing this deck for) THREE YEARS ago and how it is still going strong because it is amazing evergreen type content
BIG NAMES WITH BIG FOLLOWERS TWEETING IT OUT
drive home the point why we do this ---- ie brand mentions ... talking about keywords relevant to your business (interactive, infographic all related to Brand Avalaunch Media)
drive home the point why we do this ---- ie brand mentions ... talking about keywords relevant to your business (interactive, infographic all related to Brand Avalaunch Media)
Measures your social accounts – pretty high level stuff, but it’s free. FREE. Tweets, RTs, RT reach, mentions, mention reach, favs, followers – for example.
Tons of platforms, G+, Tumblr, Facebook, Mail Chimp, GA, Moz, and on and on. Definitely one to check out.
Very flexible pricing – which is awesome for brands of all types. Allows listening and measurement at both the account and keyword level allowing you to monitor your performance but also the larger conversations.
This tool is cool because not only does it allow you to find influencers but it also helps you manage your relationships with them – with some neat reporting capabilities as well helping to take some of the burden out of proving the efficacy of your efforts.
Essentially a content influencer marketplace. The neat thing is it lets you collaborate with the creators and even measure the effectiveness of that content all from one platform.
This is a neat tool. They do a lot of stuff but they’re listed here for their influencer tool. They can help you find influencers by topic area, or even location. You can follow them right from this platform, analyze their profiles, see what kind of content they’re sharing and creating while also building out outreach lists and other tools.
Meltwater’s Ice Rocket.
While this tool has an engagement dash, it made today’s list for it’s lightweight social listening capabilities. Not as robust as something like a Radian6, it’s also got a far lower barrier to entry and learning curve. So depending what you’re looking for…
Real time social search with sentiment and associated keywords (HULLO OPPORTUNITY)
You can subscribe to the feed of your search to get ongoing updates, see the sources and even unique authors.
Oh, and free.
This is the sexy beast of content creation….if you’re using wordpress anyway.
This is a really easy, drag and drop style content creator. The tool is specially built for social and digital content. With all kinds of templates for presentations, facebook elements (cover, posts) Twitter elements (images, cards, etc), Instagram, blog graphics, and others its’ practically a DIY graphic design resource for all of your social creation needs. Obviously something like this isn’t going to have the same level of flexibility as a designer could give you, but if your’e limited on resources or just don’t need to get that specialized, this might be a good option for you.
Getting your images right-sized for the different uses on social can be such a giant PIA. This simple but super helpful tool from the Ninjas solves this nagging little problem. Will all kinds of presets for just about every different need you could have from favicon to facebook cover image, this tool can help you quickly resize your image to fit the standards perfectly.
This little mobile app is super fun. It does actually….exactly what it’s name says. It lets you put all kinds of text in different fonts over your images really easily amping up your instagrams and facebook uploads
Storify let’s you create collections, or stories, full of posts and updates from across the social web. For example a blog post that highlights different tweets on a hashtag, etc. This allows you to easily leverage posts all over on a theme or topic and collect them into a shareable format.
Video curation – for those that leverage video media.
This is a neat curation tool because it let’s you set TRAPS based on all kinds of things….URL’s, keywords, individual pieces of content, etc and it learns and optimizes itself based on your opinions and preferences – you thumb up stuff you like basically making it super easy to fine tune.
bit.ly/1BIDqSh
We covered a lot of ground today and Matt and I both thank you immensely for hanging with us through our time. If I had to summarize into three take-aways for you:
Do everything we said to do,
Stop doing everything we said to stop doing, and finally,
Get in touch with Matt or myself if you need help building out a stellar content marketing strategy for your organization.