Planning for Grapic Design Success
•
1 like•389 views
This document provides guidance on basic planning questions to consider when developing a printed piece. It outlines key factors to determine such as purpose, audience, design, intended use, distribution, quantity needed, budget, workflows, assistance required, and desired services. Questions address topics like look and feel, quality level, costs, schedules, file standards, and more to help ensure the printed piece meets its objectives on time and on budget. Thorough planning up front can help streamline the production process.
Recommended
More Related Content
Similar to Planning for Grapic Design Success
Similar to Planning for Grapic Design Success (20)
More from Danielle Oser, APR
More from Danielle Oser, APR (20)
Planning for Grapic Design Success
- 2. You can have two … Good CheapQuick
- 3. Basic Planning Questions1-1 What is your purpose? Who is your audience? How will your piece look? How will readers use your piece? How will you reach your audience? Where else might you use your content? When do you need the job delivered? How many pieces do you need? How much should you spend? What are your workflows? How will your piece reach your printer? What help do you need? What services do you want from your printer?
- 4. What is your purpose? Entertain Inform Sell Inspire
- 5. Don’t waste a professional’s time and your money because you have no idea what you want
- 6. Who is your audience? Keep it consistent with the best standards of your clients, customers or members have come to expect from similar organizations
- 7. How will your piece look? Dignified or informal Conservative or speculative Products or services
- 8. Writing quality Pay equal attention to the quality of the written message Poor writing can ruin a printed piece as easily as poor design Every sentence you cut saves on paper and printing
- 9. There is a fine line between being specific enough to get what you want and general enough to stimulate creativity
- 10. How will readers use your piece? Read quickly? •Brochure •Newsletters Absorb over time? •Books Life expectancy? •Menus? •Instruction Manuals? •Catalogs with pricing?
- 11. How will others handle your piece? Labels must fit Instruction sheets fit into boxes Mailing? •Format •Size •Paper •Printing •Folding •Packing
- 12. How will you reach your audience? Envelopes? Spiral binding? Wrapping? Boxes? Shipping?
- 13. Where else might you use your content? Website “Any device in, any device out” CD TV Ad
- 14. When you need it delivered? First in, first out Set deadlines and stick to them Plan backward from the deadline
- 15. Cutting production time 1-3 •use common ink, paper, formatsStandardize •Files and specs right the first timeAvoid alterations •PDFs reduce pre-pressExploit technology •Keep it under one roofReduce buyouts •give up perfection, get the job doneLower quality •Reduce the number of people who review copy and proofsExpedite approvals •Use correct terms and symbolsCommunicate clearly •Eliminate unnecessary turn-around timeCut dead time •Pick up the job todaySpeed delivery •Find designers and printers who can accommodate rush workShop for speed •If you want it fast, you’ll pay for itPay for speed
- 16. How many? • 10% over or under • Quantity up, price per piece goes down
- 17. Accountability for the accuracy of the final copy lies with you
- 18. What quality do you need? • One or two colors, toner not ink • Newsletters, real estate flyersBasic • Standard materials, toner or ink, colors saturated • Hardcover books, Time NewsweekGood • High Grade materials, ink, very sharp • National Geographic, upscale clothing catalogsPremium • Best materials and machines, First class, photo quality • Museum-grade art books, resortsShowcase • Quality highly variable • Acceptable for internal consumption DIY
- 19. How much should you spend? Fixed costs Design and prepress Price of paper Press time Finishing Few copies, pay attention to fixed costs Variable Quantity More copies, pay attention to variable costs
- 20. What are your workflows? 1-5 Agreements Service expectations Schedules Quality Digital standards Documents Descriptions Agreements Proofs Delivery Financial Technical Tests Calibrate Preflight Archives Materials Documents
- 21. What help do you need? Writers Photographers Illustrators Designers Agencies Overhead Stock photography Fonts Print brokers
- 22. What services do you need? Price? Flawless production? What aspects are important? Finishing? Shipping?