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UNDER-
A BASIC INTRODUCTION




STANDING
GRAPHIC
DESIGN
Information gathered
   from this book
This is another good book
 (check their great website)
4
BASIC
PRINCIPLES
contrast
epetitionrepetitionrepetitio
           proximity
   a l i g n m e n t
PROXIMI
  PROXIMITY
proximity basically means


SPACE
TEXT                         TEXT
     unfortunately, most people
  simply try to fill up empty space




TEXT                         TEXT
SPACE
SPACE
SPACE   space should be organised
              so information

SPACE    can be easily understood




SPACE
Which business card looks better? Why?
  Name                       phone number




            Company Name


  Address                       City, State
MAECENAS ALIQUAM MAECENAS NOSTRA                                                 MAECENAS ALIQUAM MAECENAS NOSTRA
Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,     Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet   ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim       arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
unt ut labore et dolore magna aliqua.                                            unt ut labore et dolore magna aliqua.
MAECENAS ALIQUAM MAECENAS NOSTRA
Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,     MAECENAS ALIQUAM MAECENAS NOSTRA
ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet   Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim       ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
unt ut labore et dolore magna aliqua.                                            arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
MAECENAS ALIQUAM MAECENAS NOSTRA                                                 unt ut labore et dolore magna aliqua.
Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
                                                                                 MAECENAS ALIQUAM MAECENAS NOSTRA
ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
                                                                                 Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
                                                                                 ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
unt ut labore et dolore magna aliqua.
                                                                                 arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
MAECENAS ALIQUAM MAECENAS NOSTRA
                                                                                 unt ut labore et dolore magna aliqua.
Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet   MAECENAS ALIQUAM MAECENAS NOSTRA
arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim       Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
unt ut labore et dolore magna aliqua.                                            ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
MAECENAS ALIQUAM MAECENAS NOSTRA                                                 arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,     unt ut labore et dolore magna aliqua.
ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim       MAECENAS ALIQUAM MAECENAS NOSTRA
unt ut labore et dolore magna aliqua.                                            Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
MAECENAS ALIQUAM MAECENAS NOSTRA                                                 ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,     arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet   unt ut labore et dolore magna aliqua.
arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
unt ut labore et dolore magna aliqua.                                            MAECENAS ALIQUAM MAECENAS NOSTRA
MAECENAS ALIQUAM MAECENAS NOSTRA                                                 Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,     ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet   arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim       unt ut labore et dolore magna aliqua.
unt ut labore et dolore magna aliqua.
                                                                                 MAECENAS ALIQUAM MAECENAS NOSTRA
MAECENAS ALIQUAM MAECENAS NOSTRA
                                                                                 Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet   ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
                                                                                 arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
                                                                                 unt ut labore et dolore magna aliqua.
unt ut labore et dolore magna aliqua.
                                                                                 MAECENAS ALIQUAM MAECENAS NOSTRA
                                                                                 Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est,
                                                                                 ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet
                                                                                 arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim
                                                                                 unt ut labore et dolore magna aliqua.




                                             Which looks better?
Which looks better?
ALIGNMENT
ALIGNMENT
ALIGNMENT
ALIGNMENT
             alignment is like
ALIGNMENT
            rulers or margins
ALIGNMENT
Which looks better?
Name                            phone number




          Company Name


Address                            City, State
LIGULA                             MAECENAS ALIQUAM MAECENAS
                                                                            LIGULA SUSPENDISSE NULLA RHONCUS TEMPOR
                                                 NOSTRA
SUSPENDISSE NULLA                       Dolor mauris, vel eu libero cras.
                                                                             Dolor mauris, vel eu libero cras.
RHONCUS TEMPOR                            Interdum at. Eget habitasse
                                                                             Interdum at. Eget habitasse
  Dolor mauris, vel eu libero cras.    elementum est, ipsum purus pede
                                                                             elementum est, ipsum purus pede
    Interdum at. Eget habitasse           porttitor class, ut adipiscing,
                                                                             porttitor class, ut adipiscing,
 elementum est, ipsum purus pede       aliquet sed auctor, imperdiet arcu
                                                                             aliquet sed auctor, imperdiet arcu
    porttitor class, ut adipiscing,   per diam dapibus libero duis. Enim
                                                                             per diam dapibus libero duis. Enim
 aliquet sed auctor, imperdiet arcu    eros in vel, volutpat nec. Ut enim
                                                                             eros in vel, volutpat nec. Ut enim
per diam dapibus libero duis. Enim       unt ut labore et dolore magna
                                                                             unt ut labore et dolore magna
 eros in vel, volutpat nec. Ut enim                   aliqua.
                                                                             aliqua.
   unt ut labore et dolore magna
                aliqua.                                                      MAECENAS ALIQUAM MAECENAS
                                                                             NOSTRA
  MAECENAS ALIQUAM MAECENAS                                                  Dolor mauris, vel eu libero cras.
           NOSTRA                                                            Interdum at. Eget habitasse
  Dolor mauris, vel eu libero cras.                                          elementum est, ipsum purus pede
    Interdum at. Eget habitasse                                              porttitor class, ut adipiscing,      MAECENAS ALIQUAM MAECENAS
 elementum est, ipsum purus pede                                             aliquet sed auctor, imperdiet arcu   Dolor mauris, vel eu libero cras.
    porttitor class, ut adipiscing,                                          per diam dapibus libero duis. Enim   Interdum at. Eget habitasse
 aliquet sed auctor, imperdiet arcu                                          eros in vel, volutpat nec. Ut enim   elementum est, ipsum purus pede
per diam dapibus libero duis. Enim      Dolor mauris, vel eu libero cras.    unt ut labore et dolore magna        porttitor class, ut adipiscing,
 eros in vel, volutpat nec. Ut enim       Interdum at. Eget habitasse        aliqua.                              aliquet sed auctor, imperdiet arcu
   unt ut labore et dolore magna       elementum est, ipsum purus pede       Dolor mauris, vel eu libero cras.    per diam dapibus libero duis. Enim
                aliqua.                   porttitor class, ut adipiscing,    Interdum at. Eget habitasse          eros in vel, volutpat nec. Ut enim
  Dolor mauris, vel eu libero cras.    aliquet sed auctor, imperdiet arcu    elementum est, ipsum purus pede      unt ut labore et dolore magna
    Interdum at. Eget habitasse       per diam dapibus libero duis. Enim     porttitor class, ut adipiscing,      aliqua.
 elementum est, ipsum purus pede       eros in vel, volutpat nec. Ut enim    aliquet sed auctor, imperdiet arcu   Dolor mauris, vel eu libero cras.
    porttitor class, ut adipiscing,      unt ut labore et dolore magna       per diam dapibus libero duis. Enim   Interdum at. Eget habitasse
 aliquet sed auctor, imperdiet arcu                   aliqua.                eros in vel, volutpat nec. Ut enim   elementum est, ipsum purus pede
per diam dapibus libero duis. Enim                                           unt ut labore et dolore magna        porttitor class, ut adipiscing,
 eros in vel, volutpat nec. Ut enim                                          aliqua.                              aliquet sed auctor, imperdiet arcu
   unt ut labore et dolore magna        Dolor mauris, vel eu libero cras.
                                                                                                                  per diam dapibus libero duis. Enim
                aliqua.                   Interdum at. Eget habitasse        MAECENAS ALIQUAM MAECENAS            eros in vel, volutpat nec. Ut enim
                                       elementum est, ipsum purus pede       Dolor mauris, vel eu libero cras.    unt ut labore et dolore magna
  MAECENAS ALIQUAM MAECENAS               porttitor class, ut adipiscing,    Interdum at. Eget habitasse          aliqua.
  Dolor mauris, vel eu libero cras.    aliquet sed auctor, imperdiet arcu    elementum est, ipsum purus pede
    Interdum at. Eget habitasse       per diam dapibus libero duis. Enim     porttitor class, ut adipiscing,      Dolor mauris, vel eu libero cras.
 elementum est, ipsum purus pede       eros in vel, volutpat nec. Ut enim    aliquet sed auctor, imperdiet arcu   Interdum at. Eget habitasse
    porttitor class, ut adipiscing,      unt ut labore et dolore magna       per diam dapibus libero duis. Enim   elementum est, ipsum purus pede
 aliquet sed auctor, imperdiet arcu                   aliqua.                eros in vel, volutpat nec. Ut enim   porttitor class, ut adipiscing,
per diam dapibus libero duis. Enim                                           unt ut labore et dolore magna        aliquet sed auctor, imperdiet arcu
 eros in vel, volutpat nec. Ut enim                                          aliqua.                              per diam dapibus libero duis. Enim
   unt ut labore et dolore magna                                             Dolor mauris, vel eu libero cras.    eros in vel, volutpat nec. Ut enim
                aliqua.                                                      Interdum at. Eget habitasse          unt ut labore et dolore magna
  Dolor mauris, vel eu libero cras.                                          elementum est, ipsum purus pede      aliqua.
    Interdum at. Eget habitasse                                              porttitor class, ut adipiscing,
Consectetuer
 Dolor mauris, vel eu libero cras. Interdum
 at. Eget habitasse elementum est, ipsum
 purus pede porttitor class, ut adipiscing,
 aliquet sed auctor, imperdiet arcu per diam
 dapibus libero duis. Enim eros in vel,
 volutpat nec. Ut enim unt ut labore et
 dolore magna aliqua.




           Consectetuer
      Dolor mauris, vel eu libero cras. Interdum
         at. Eget habitasse elementum est, ipsum
         purus pede porttitor class, ut adipiscing,
     aliquet sed auctor, imperdiet arcu per diam
             dapibus libero duis. Enim eros in vel,
           volutpat nec. Ut enim unt ut labore et
                             dolore magna aliqua.




Which looks better?
Avoid:
Using more than one alignment


          Centered alignment
REPETITION
REPETITION
REPETITION
REPETITION
REPETITION
REPETITION
REPETITION
REPETITION
There are many ways to create repetition


-Bullets
-Bold Font
-Colour
-Line
-a Design Element
-Format
-Spacial Relationships
Repetition
       Unifies
& Strengthens
it creates
visual
interest
CONTRAST
There are many ways to create contrast:



  large type                                            small type



   old fontnew font
                  thick line thin line



warm      cool




                                                 vertical
colour   colour


                                    horizontal
2
contrast has
  purposes
1  create
    interest
   on a page
      aid the
2
organisation
   on a page
4
Review
contrast
epetitionrepetitionrepetitio
           proximity
   a l i g n m e n t
also,
use blank space

be asymmetrical

make text large and small

very bold or minimal

use a colour wheel
Frank Curkovic

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Understanding Graphic Design

  • 2. Information gathered from this book
  • 3. This is another good book (check their great website)
  • 5. contrast epetitionrepetitionrepetitio proximity a l i g n m e n t
  • 8. TEXT TEXT unfortunately, most people simply try to fill up empty space TEXT TEXT
  • 9. SPACE SPACE SPACE space should be organised so information SPACE can be easily understood SPACE
  • 10. Which business card looks better? Why? Name phone number Company Name Address City, State
  • 11. MAECENAS ALIQUAM MAECENAS NOSTRA MAECENAS ALIQUAM MAECENAS NOSTRA Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim unt ut labore et dolore magna aliqua. unt ut labore et dolore magna aliqua. MAECENAS ALIQUAM MAECENAS NOSTRA Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, MAECENAS ALIQUAM MAECENAS NOSTRA ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet unt ut labore et dolore magna aliqua. arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim MAECENAS ALIQUAM MAECENAS NOSTRA unt ut labore et dolore magna aliqua. Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, MAECENAS ALIQUAM MAECENAS NOSTRA ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet unt ut labore et dolore magna aliqua. arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim MAECENAS ALIQUAM MAECENAS NOSTRA unt ut labore et dolore magna aliqua. Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet MAECENAS ALIQUAM MAECENAS NOSTRA arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, unt ut labore et dolore magna aliqua. ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet MAECENAS ALIQUAM MAECENAS NOSTRA arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, unt ut labore et dolore magna aliqua. ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim MAECENAS ALIQUAM MAECENAS NOSTRA unt ut labore et dolore magna aliqua. Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, MAECENAS ALIQUAM MAECENAS NOSTRA ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet unt ut labore et dolore magna aliqua. arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim unt ut labore et dolore magna aliqua. MAECENAS ALIQUAM MAECENAS NOSTRA MAECENAS ALIQUAM MAECENAS NOSTRA Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim unt ut labore et dolore magna aliqua. unt ut labore et dolore magna aliqua. MAECENAS ALIQUAM MAECENAS NOSTRA MAECENAS ALIQUAM MAECENAS NOSTRA Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim unt ut labore et dolore magna aliqua. unt ut labore et dolore magna aliqua. MAECENAS ALIQUAM MAECENAS NOSTRA Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim unt ut labore et dolore magna aliqua. Which looks better?
  • 14. ALIGNMENT ALIGNMENT ALIGNMENT alignment is like ALIGNMENT rulers or margins ALIGNMENT
  • 15. Which looks better? Name phone number Company Name Address City, State
  • 16. LIGULA MAECENAS ALIQUAM MAECENAS LIGULA SUSPENDISSE NULLA RHONCUS TEMPOR NOSTRA SUSPENDISSE NULLA Dolor mauris, vel eu libero cras. Dolor mauris, vel eu libero cras. RHONCUS TEMPOR Interdum at. Eget habitasse Interdum at. Eget habitasse Dolor mauris, vel eu libero cras. elementum est, ipsum purus pede elementum est, ipsum purus pede Interdum at. Eget habitasse porttitor class, ut adipiscing, porttitor class, ut adipiscing, elementum est, ipsum purus pede aliquet sed auctor, imperdiet arcu aliquet sed auctor, imperdiet arcu porttitor class, ut adipiscing, per diam dapibus libero duis. Enim per diam dapibus libero duis. Enim aliquet sed auctor, imperdiet arcu eros in vel, volutpat nec. Ut enim eros in vel, volutpat nec. Ut enim per diam dapibus libero duis. Enim unt ut labore et dolore magna unt ut labore et dolore magna eros in vel, volutpat nec. Ut enim aliqua. aliqua. unt ut labore et dolore magna aliqua. MAECENAS ALIQUAM MAECENAS NOSTRA MAECENAS ALIQUAM MAECENAS Dolor mauris, vel eu libero cras. NOSTRA Interdum at. Eget habitasse Dolor mauris, vel eu libero cras. elementum est, ipsum purus pede Interdum at. Eget habitasse porttitor class, ut adipiscing, MAECENAS ALIQUAM MAECENAS elementum est, ipsum purus pede aliquet sed auctor, imperdiet arcu Dolor mauris, vel eu libero cras. porttitor class, ut adipiscing, per diam dapibus libero duis. Enim Interdum at. Eget habitasse aliquet sed auctor, imperdiet arcu eros in vel, volutpat nec. Ut enim elementum est, ipsum purus pede per diam dapibus libero duis. Enim Dolor mauris, vel eu libero cras. unt ut labore et dolore magna porttitor class, ut adipiscing, eros in vel, volutpat nec. Ut enim Interdum at. Eget habitasse aliqua. aliquet sed auctor, imperdiet arcu unt ut labore et dolore magna elementum est, ipsum purus pede Dolor mauris, vel eu libero cras. per diam dapibus libero duis. Enim aliqua. porttitor class, ut adipiscing, Interdum at. Eget habitasse eros in vel, volutpat nec. Ut enim Dolor mauris, vel eu libero cras. aliquet sed auctor, imperdiet arcu elementum est, ipsum purus pede unt ut labore et dolore magna Interdum at. Eget habitasse per diam dapibus libero duis. Enim porttitor class, ut adipiscing, aliqua. elementum est, ipsum purus pede eros in vel, volutpat nec. Ut enim aliquet sed auctor, imperdiet arcu Dolor mauris, vel eu libero cras. porttitor class, ut adipiscing, unt ut labore et dolore magna per diam dapibus libero duis. Enim Interdum at. Eget habitasse aliquet sed auctor, imperdiet arcu aliqua. eros in vel, volutpat nec. Ut enim elementum est, ipsum purus pede per diam dapibus libero duis. Enim unt ut labore et dolore magna porttitor class, ut adipiscing, eros in vel, volutpat nec. Ut enim aliqua. aliquet sed auctor, imperdiet arcu unt ut labore et dolore magna Dolor mauris, vel eu libero cras. per diam dapibus libero duis. Enim aliqua. Interdum at. Eget habitasse MAECENAS ALIQUAM MAECENAS eros in vel, volutpat nec. Ut enim elementum est, ipsum purus pede Dolor mauris, vel eu libero cras. unt ut labore et dolore magna MAECENAS ALIQUAM MAECENAS porttitor class, ut adipiscing, Interdum at. Eget habitasse aliqua. Dolor mauris, vel eu libero cras. aliquet sed auctor, imperdiet arcu elementum est, ipsum purus pede Interdum at. Eget habitasse per diam dapibus libero duis. Enim porttitor class, ut adipiscing, Dolor mauris, vel eu libero cras. elementum est, ipsum purus pede eros in vel, volutpat nec. Ut enim aliquet sed auctor, imperdiet arcu Interdum at. Eget habitasse porttitor class, ut adipiscing, unt ut labore et dolore magna per diam dapibus libero duis. Enim elementum est, ipsum purus pede aliquet sed auctor, imperdiet arcu aliqua. eros in vel, volutpat nec. Ut enim porttitor class, ut adipiscing, per diam dapibus libero duis. Enim unt ut labore et dolore magna aliquet sed auctor, imperdiet arcu eros in vel, volutpat nec. Ut enim aliqua. per diam dapibus libero duis. Enim unt ut labore et dolore magna Dolor mauris, vel eu libero cras. eros in vel, volutpat nec. Ut enim aliqua. Interdum at. Eget habitasse unt ut labore et dolore magna Dolor mauris, vel eu libero cras. elementum est, ipsum purus pede aliqua. Interdum at. Eget habitasse porttitor class, ut adipiscing,
  • 17. Consectetuer Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim unt ut labore et dolore magna aliqua. Consectetuer Dolor mauris, vel eu libero cras. Interdum at. Eget habitasse elementum est, ipsum purus pede porttitor class, ut adipiscing, aliquet sed auctor, imperdiet arcu per diam dapibus libero duis. Enim eros in vel, volutpat nec. Ut enim unt ut labore et dolore magna aliqua. Which looks better?
  • 18. Avoid: Using more than one alignment Centered alignment
  • 20. There are many ways to create repetition -Bullets -Bold Font -Colour -Line -a Design Element -Format -Spacial Relationships
  • 21. Repetition Unifies & Strengthens
  • 24. There are many ways to create contrast: large type small type old fontnew font thick line thin line warm cool vertical colour colour horizontal
  • 25. 2 contrast has purposes
  • 26. 1 create interest on a page aid the 2 organisation on a page
  • 28. contrast epetitionrepetitionrepetitio proximity a l i g n m e n t
  • 29. also, use blank space be asymmetrical make text large and small very bold or minimal use a colour wheel