The document provides guidance on successful poster design. It discusses defining the message and audience, gathering inspiration, choosing fonts and colors, using grids for layout, and evaluating the final design. The key aspects are: 1) Identifying the main message, understanding the audience and requirements. 2) Conceptualizing by gathering inspirations, choosing design elements and organizing them. 3) Developing the poster using tools like PowerPoint and principles of layout, typography and color. 4) Evaluating the poster for clarity, conciseness and relevance to the intended audience.

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Successful Poster Design
Presented by
Hedren SUM
@ NTU Libraries
18th May 2009

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My Design Experience…
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,

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Large printed picture or notice used for decoration or
advertisement (By Oxford Dictionary)
Displayed sheet or placard giving news or information
(By Oxford Dictionary)
Graphic design as symbols, emblems or words, used
especially for identification or as means of giving
direction or warning (By dictionary.com)

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Decoration
Advertisement
News or information
Identification
Direction
Warning

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What is a Poster?

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Step 1: (Information Gathering)
Step 2: (Conceptualization)
Step 3: (Development)
Step 4: (Evaluation)

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Step 1: (Information Gathering)
 Identify the main message or focus
 Define and understand target audience
 Consider presentation and printing requirements

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Picture Source: Fedora Art Team

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What was the

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3
SECONDS
30
SECONDS

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Define and understand
your
Picture Source: www.optimizedagent.com

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For Kids For Teenagers For Adults
What is the for the posters?
(Kids, Teenagers and Adults)
Picture Source: Design Blueprints

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Picture Source: Epson

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Where are you going
to the poster?

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Picture Source: Wikipedia

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Step 2: (Conceptualization)
 Gathering inspirations
 Choosing elements
 Organize your elements

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inspiration
is found (or discovered)
Picture Source: Getty Images

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Think
Out-of-the-box?

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inspiration can be gathered anywhere…
 Books, designs and journals
 Internet
 Movies and televisions
 Colleagues, friends and family
 Music
 Everyday environment
 etc.

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Picture Source: Design Blueprints

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Picture Source: www.inmart.com.hk

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Choosing Fonts

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Typeface
Spacing Size
Style Case

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Choose
Typeface
carefully

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Sans Serif
Serif
Script

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Sans Serif

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Which is more ?

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Increase to improve
readability
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using
to add emphasis

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Types of Font Styles

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Use to
increase readability

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Picture Source: Pantone

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Colour Wheel
Picture Source: hidc.com.au

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Colours can be used to:
 convey meanings, moods and symbolisms
 emphasize something
 help readers recall information

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Colours can
meanings, moods and symbolisms

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(Exciting)
(Calming)
Colour Wheel
Picture Source: martyk72.wordpress.com

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Love, Infatuation, Danger, Intensifier of
Emotions, Strength, Aggression, Sexuality
Joy, Optimism, Happiness, Idealism, Anger
Life, nature, growth, renewal, health, environment, jealousy
, inexperience
Calm, Peace, security, friendly
More at http://sparxoo.com/2009/02/09/colors-of-economy and http://desktoppub.about.com/cs/color/a/symbolism.htm

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Colours can
something

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Picture Source: Design Blueprints

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Colours can help readers
information

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Picture Source: NTU Libraries

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Understand relationship of colours:
 Analogous colours
 Complementary colours

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Picture Source: hidc.com.au

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abc abc
abc abc
abc abc

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Picture Source: COLOURlovers

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Picture Source: COLOURlovers

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Picture Source: COLOURlovers

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Picture Source: painting.about.com

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abc abc
abc abc
abc abc

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Colour perceptual property corresponding
in humans to the categories
called red, yellow, blue and others. Colour
derives from the spectrum of light
interacting in the eye with the spectral
sensitivities of the light receptors.

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Picture Source: COLOURlovers

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Picture Source: COLOURlovers

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Picture Source: sharris.wordpress.com

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Consider the following:
 Target audience
 Meaning
 Focus and intention of use
 Resolution and picture quality
 Intellectual Property (IP)

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Picture Source: What is Graphic Design? poster contest

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Picture Source: www.unbsj.ca

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“ Anatomy”
Exploring

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Margins
Flowlines
Columns
Column
intervals
Grid
modules

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Single-column
Grid
Picture Source: Design Blueprints

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Picture Source: Design Blueprints

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Picture Source: psstpassiton.com

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Picture Source: Design Blueprints

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Picture Source: www.toddroeth.com

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Is this design by grids?
Picture Source: Design Blueprints

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Picture Source: Design Blueprints

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Picture Source: NTU Libraries

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Picture Source: Design Blueprints; What is Graphic Design? poster contest

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Be Back in 15 mins…
Picture Source: Kit Kat

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Step 3: (Development)
 Getting Started with Microsoft PowerPoint
 Demonstration on Poster Design

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Picture Source: Microsoft PowerPoint

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 Setting Unit Measurement
 Setting the Stage
 Interface
 Text styles, spacing and character spacing
 Handling images
 Grouping and aligning

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Step 4: (Evaluation)
 Thinking back…

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Picture Source: www.abelramirez.com

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Picture Source: SMUSA

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Picture Source: SMUSA

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Picture Source: NTU Libraries

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Picture Source: Design Blueprints

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Picture Source: NTU Libraries

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Picture Source: NTU Libraries

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Picture Source: NTU Libraries

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 Too much text and information
 Missing crucial information
 Incorrect or misleading visuals
 Hard to read text
 Consistency with other peripherals

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Clear
A
Successful
Poster
Concise Relevant

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“ ”

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Successful Poster Design

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