Versace is an Italian luxury fashion company founded in 1978 in Milan. It designs haute couture, accessories, jewelry, and home goods bearing the Medusa logo. Donatella Versace is the current vice president and chief designer. Versace stores feature opulent designs with smoky mirrors, industrial ceilings, and mosaics inspired by ancient Rome. Mannequin displays are carefully arranged to guide customers' eyes throughout the store.

1. VERSACE
Presented By
Amelia
John

2. Company Profile
• Versace is a world-famous Italian luxury fashion company
and trade name founded by Gianni Versace in 1978.
• Headquarter at Milan, Italy.
• It designs, manufactures, distributes and retails fashion and
lifestyle products including haute couture, accessories,
jewellery, watches, eyewear, fragrances, and home
furnishings all bearing the distinctive Medusa logo.
• Donatella versace is the current vice president of versace
as well as its chief designer.

3. Logo
• The Versace logo is the
head of Medusa, a Greek
mythological figure.
• Gianni Versace chose
Medusa as the logo
because she made people
fall in love with her and
they had no way back.
He hoped his company
would have the same
effect on people

4. Store Exterior
• Versace went big at the Fifth
Avenue storefront windows
with high-definition video
walls displaying a Versace
runway show.
• The oversize displays served
as the backdrop for live
models wearing the season’s
hottest looks, drawing crowds
on the sidewalks outside.
• They used Christie MicroTiles,
a new video display
technology, to provide strong
image quality and a wide color
palette.

6. Store interior
• The store looks complete with
smoky mirrored panels, gray
walls, industrial ceilings, brass
fixtures, digital screens and a
juice bar.
• The clothing collections are
defined by sharp silhouettes in
black, hot pink and bold abstract
prints, plus an abundance of its
signature gold lion heads,
complete with manes.

7. Floor and Wall Covering
• The showpiece is a mosaic
floor, based on an especially
beautiful example of a Cosmati
floor found in the Church of
Santa Prassede in Rome, with
the brand’s distinctive insignia.
• Soft, curving walls and shelves
in rough plaster enclose the
space with echoes of
Byzantine form. The overall
effect is opulent yet
contemporary.
• Versace boutique at shanghai.

8. Lighting
• To direct customer attention
to the display.
• Flood lighting on the bag
display area.
• Beam spread technique on
the mannequins.

9. Color
• Help the merchandise to
look more interesting.
• Capture shoppers attention.
• Pure white luxury.

10. Contrasts and oppositions between black and white,
glossy and matt are the main point of the Concept
exclusively studied to praise the merchandise

11. Versace Merchandise Display
• The red outfit in the middle
grabs the eye even more
because of it being different
from the other outfits, which
becomes the focal point of
the visual display.
• Animal print background
goes with the collection and
then a large Versace picture
to break up the printed
background.

12. Contd.
• Not having a full white
back board was a good idea.
The back board goes with
the outfit on the mannequin.
• Nice use of the logo and
overall, there is a sense of
elegance. It's clean, cut and
simple which accents the
outfit..

13. Contd.
• All the mannequins are wearing
a different outfit.
• The over sized "VERSACE"
was creatively placed around
the mannequins and on the
floor. With the Greek symbol.
• Nice use of space and even
though there is a lot in the
display, it doesn't look messy
or bad.
• This angle is probably not the
best angle to see the display.

14. Contd.
• The checkered background was a
good idea to help the eye travel.
In both pictures, it looks like the
checker board is angling towards
the middle which is where the
bag and shoe is making them the
focal point.
• The mannequins are strategically
placed so that the eye travels out
but back in the middle.
• The lights on the side gives a
sense of being in the spot light.
• Versace window display autumn
2012, Vienna – Austria.

15. Types of Fixtures used
• Straight rack fixture Image: versace store by Arcabi associates
• Wall fixtures
• Plexiglas table

16. Store Design
• Versace’s accessories store design
in Milan.
• They are almost entirely
transparent and made of
Plexiglas, disappearing into their
surroundings and creating a
perfect foil for the product.
• The store look features include
some antique friezes and painted
ceilings indicating a luxury store.

17. Store Layout
• The floor plan of the
Versace Paris boutique,
showing the placement
of the Cosmati floor.
• Free – flow layout
- fixtures group in
cluster
- no defined traffic
pattern

18. Visual Merchandiser Oversight
• Weekly styling of mannequins on boutique and
implementation of seasonal floor sets.
• Ability to travel to various boutique locations,based on the
needs of the business.
• Identify brand appropriate ways to drive sales through visual
merchandising specific to each boutique in Metro; ensure
appropriate action is being taken to achieve goals.
• Assist in VM training and development of store management
and visual correspondents.
• Responsible for the luxury standard maintenance and
organization of Store props and fixtures.