This document contains the resume of Sumit Singh, who has 5 years of experience in visual merchandising. It outlines his educational background and work history at various retail companies like Color Plus, Just For Kids, and More Megastore. It then provides examples of visual merchandising projects he worked on, including new store launches and displays. The document aims to showcase his skills and responsibilities in areas like store design, display creation, and inventory management.
Introduction to visual merchandising, its importance and role in transforming consumer behavior.Details on various new store launches in different locations, including roles and responsibilities. Focus on store layout planning and zoning strategies for successful merchandising.
Techniques for launching new merchandise and visual displays to attract customers.
Methods to enhance in-store experience and display tactics, including mannequins and signage. Summary of presenter’s professional journey and key responsibilities in visual merchandising.
Name: Sumit Singh
Age:25 yrs (Delhi, India)
Experience: 5 yrs (2011- 2015)
After completing Graduation in Fashion Design and Merchandising,
I have worked as a Visual Merchandiser at companies such as Color Plus (Raymond's),
Just For kids (Major Brands) and More Megastore (Aditya Birla). Throughout my
education and work experiences, I have grown a true passion for Visual
Merchandising and Store Design because it allows me to be innovative by creating
window displays and store layouts. I am excited to gain more knowledge and
experience, and strive to reach my goals to become an industry leader.
3.
Why visual merchandising?
-- VM alters the perception and attitude of consumer, forcing them to buy
product in such a way that he or she enjoy purchasing goods.
-- Primary objective of visual merchandising is to convert a passerby into a
browser, a browser into spender , a spender into big spender and a big sender
into a loyal customer.
4.
NEW STORE LAUNCH-PACIFIC STORE, DELHI
COLOR PLUS LTD,
RAYMOND GROUP
ROLE : CLUSTER
VISUAL MERCHANDISER
Delhi ,North India
RESPONSIBILITIES:
-VISUAL DISPLAY , &
MERCHANDISING
-SPACE PLANNING
-MANNIQUIN STYLING
-RETAIL SALES AND
MANAGEMENT
-INVENTORY
MANAGEMENT
-PROPS DEVELOPMENT
-VENDOR MANAGEMENT
SILVER ARC MALL,LUDHIANA
NEW STORE LAUNCH- MUMBAI
JUST FOR KIDS,
MAJOR BRAND PVT
LTD
ROLE : AREA VISUAL
MERCHANDISER
RESPONSIBILITIES:
-STORE PLANNING
-MARKETING
-MANNIQUIN
STYLING
-MAINTANE STORE
AS PER GUIDELINES
MORE MEGASTORE,
ADITYA BIRLA
RETAILLTD
ROLE : Executive visual
merchandiser
RESPONSIBILITIES:
-Floor maintain
-Signage prepare
-Create Focal point
-Non moving goods
display creatively .
NEW STORE LAUNCH- BULL TEMPLE ROAD, BANGALORE
Space : 22000 sq ft