Visual merchandising
The silent sale person
Name: Sumit Singh
Age: 25 yrs (Delhi, India)
Experience: 5 yrs (2011- 2015)
After completing Graduation in Fashion Design and Merchandising,
I have worked as a Visual Merchandiser at companies such as Color Plus (Raymond's),
Just For kids (Major Brands) and More Megastore (Aditya Birla). Throughout my
education and work experiences, I have grown a true passion for Visual
Merchandising and Store Design because it allows me to be innovative by creating
window displays and store layouts. I am excited to gain more knowledge and
experience, and strive to reach my goals to become an industry leader.
Why visual merchandising ?
-- VM alters the perception and attitude of consumer, forcing them to buy
product in such a way that he or she enjoy purchasing goods.
-- Primary objective of visual merchandising is to convert a passerby into a
browser, a browser into spender , a spender into big spender and a big sender
into a loyal customer.
NEW STORE LAUNCH- PACIFIC STORE, DELHI
COLOR PLUS LTD,
RAYMOND GROUP
ROLE : CLUSTER
VISUAL MERCHANDISER
Delhi ,North India
RESPONSIBILITIES:
-VISUAL DISPLAY , &
MERCHANDISING
-SPACE PLANNING
-MANNIQUIN STYLING
-RETAIL SALES AND
MANAGEMENT
-INVENTORY
MANAGEMENT
-PROPS DEVELOPMENT
-VENDOR MANAGEMENT
COLOR PLUS- NORTH REGION (WORK PROCESS)
GUIDELINES
INSTALLED
NEW STORE LAUNCH- LUCKNOW, U.P
SECTOR-17, CHANDIGARH
AMBIENCE MALL ,GURGAON
NEW STORE LAUNCH- JAMMU, J&K
FLOOR PLAN-JAMMU, J&K
STORE ZONING-JAMMU, J&K
•
PLANNING FOR STORE OPENING/STOCK PLAN-JAMMU, J&K
•
PLANNING FOR STORE OPENING/STOCK PLAN-JAMMU, J&K
NEW STORE- JAMMU, J&K
KEY STORY : INDIGO
PROPS/ STYLING
COLOR STORY
COLOR STORY
NEW MERCHANDISE- LAUNCH DISPLAY
PROMO MERCHANDISE
NEW COLLECTION LAUNCH- WINDOW DISPLAY
COLOR PLUS –(LFs COUNTER)- LAUNCH
CENTRAL MALL, NOIDA
COLOR PLUS –(LFs COUNTER)- LAUNCH
CENTRAL MALL, NOIDA
COLOR PLUS –(LFs COUNTER)- LAUNCH
CENTRAL MALL, ROHINI
DESIGN & IN-STORE
-INITIATIVES/EXPERIMENTS
PROPS DEVLOPMENT-
ON INITIAL STAGE- INSPIRATION
Mirrorimagewillreflecttocustomer
INSTORE ACTIVITES : - CUSTOMER CONNECT
MANNIQUIN STYLING
LOOKBOOK PREPRATION
SILVER ARC MALL, LUDHIANA
NEW STORE LAUNCH- MUMBAI
JUST FOR KIDS,
MAJOR BRAND PVT
LTD
ROLE : AREA VISUAL
MERCHANDISER
RESPONSIBILITIES:
-STORE PLANNING
-MARKETING
-MANNIQUIN
STYLING
-MAINTANE STORE
AS PER GUIDELINES
INSTORE MERCHANDISE DISPLAY
MORE MEGASTORE,
ADITYA BIRLA
RETAIL LTD
ROLE : Executive visual
merchandiser
RESPONSIBILITIES:
-Floor maintain
-Signage prepare
-Create Focal point
-Non moving goods
display creatively .
NEW STORE LAUNCH- BULL TEMPLE ROAD, BANGALORE
Space : 22000 sq ft
SUMIT SINGH, DELHI (INDIA)
SUMIT05SINGH1989@GMAIL.COM
Thank You

visual merchandising Portfolio sumit singh