Gucci is a renowned Italian luxury fashion brand, founded in 1921 by Guccio Gucci, known for its high-quality leather goods and international presence with 450 stores. The company has evolved into a multi-brand conglomerate and aims to lead the luxury market globally through effective planning and brand development. Key strategies include maintaining a strong brand image, understanding customer preferences, and adhering to ethical business practices.

2. HIMEL HAWLADERID.082011341SEM.5THSHANTO-MARIAM UNIVERSITY OF CREATIVE TECHNOLOGY

3. Gucci is an Italian company founded in Florence and

4. considered to be the most recognizable fashion

5. brands all over the world.

6. Gucci is known for the high-quality leather products and

7. hand-making shoes.

8. Gucci accelerated internationalization in 1989 and targeted

9. at young generation and Asian Pacific Region.

10. At present, Gucci is operating 450 stores worldwide. Guccio GucciGucci was born in Florence.Guccio Gucci (26 March 1881 – 2 January 1953) was an Italian business man and fashion designer, is the founder of The House of Gucci and son of an Italian merchant from the country’s northern manufacturing region.

11. PRODUCT

12. GUCCI LADIS DRESS

13. GUCCI MENS DRESS

14. GUCCI CHILDREN’s LINE

15. GUCCI FOOTWEAR

16. Accessories

17. brandThe Gucci Group in now a multi-brand conglomerate, with a collection of high fashion brands, like:Gucci Alexander McQueen Balenciaga Bédat & Co Bottega Veneta Boucheron Sergio Rossi Stella McCartney Yves Saint LaurentToday, it is one of the world’s leading luxury brands, in fact the name Gucci conjures a vibe of exclusivity and prestige, an Italian brand of quality.

18. customersEurope, Asia Pacific, Australia, Hong Kong, Japan, Singapore, Switzerland and U.S.Why Gucci family slogan is“quality is remembered long after the price is forgotten” ?We think that quality is crucial in giving the customers an idea of the best product available.

19. leadershipIndustry: fashionSegment: high fashionA good leader is able to make staff feel involved and part of company success or failure and he must represent people’s feelings.Gucci has created and defined concepts of fashion using charisma and intuition.

20. locationStatutory headquarters: The Netherlands Administrative Centre and Human Resources Department: Florence, Italy

21. missionTo become a group leader in the luxury market at world-wide level through: putting into effect and maintaining.Main goals:- to coordinate a standard and global planning process- to reduce global complexity from the different regions- to improve system accuracy and reduce business risk

22. competitorsIn Italy: - Armani - Versace - Dolce & Gabbana - Prada - MoschinoIn the world: -Chanel - Dior - Burberry - Ralph Lauren - …Gucci, Armani and Versace are the most desired designer labels, but are they also the most desired designer clothing? For the great many fashion consumers, that brands are the most common designer labels, but they select different designers labels too, how many would then really choose Gucci, Armani and Versace? If nothing else, this survey probably reveals some disturbing facts about consumer manipulation.

23. ChanelChanel is a dominant couture company comes from France.

24. The most famous products of the company is the leather metal

25. chain handbag and the perfume―Chanel N˚5.

26. Chanel has owned more than 100 boutiques all

27. over the global. DOLCE&GABBANA is an Italian company

28. based in Milan.

29. The company separates the brand into two

30. leading lines.

31. DOLCE&GABBANA opened the first

32. international boutique in Japan 1989. Versace is an Italian corporation established in 1978.

33. Versace Furniture and Versace hotel―Palazzo Versace.

34. The company launched an inferior series for the

35. economic group.

36. Versace do business in 60 countries and own more than