This portfolio is a compilation of works completed by Ashley Stanton while attending FIDM/Fashion Institute of Design & Merchandising in San Francisco.

1. Ashley Stanton
San Francisco, CA
925-451-1911
ashley.stanton@sbcglobal.net
Merchandising
Marketing
Business Management
Buying

2. Ashley Stanton: Bio
Oscar Wilde said, “You can never be
overdressed or overeducated.” Ashley came to
appreciate this saying at an early age. With a
passion for fashion and knowing everything
she can about the industry, Ashley has
developed an eclectic skill set. She is a
creative and dedicated individual with
experience in many different roles throughout
the retail industry including 6 years as a Store
Manager and Pricer for a Luxury Consignment
Store.
Ashley has completed her degree in
Merchandise Marketing at FIDM/Fashion
Institute of Design & Merchandising in San
Francisco. Ashley is looking for an
opportunity within a company where she can
put her creative skills to work and build upon
her existing industry knowledge. With
proficiency in luxury sales, store
management, and visual merchandising
Ashley is sure to be a welcomed addition to
the fashion retail industry.

3. Mission Statement
I strive to contribute creativity and
innovation in the world of fashion
retailing.

4. Merchandising Marketing
Buying
Business
Management
Key Skills

5. Merchandising
Knowledgeable of Omni-Channel
retailing and how important it is
for a seamless customer
experience.
Background in visual
communications and
merchandise presentation.
Strong trend forecasting and
research skills.

6. Merchandising
Predicted and created the Spring
2014 fashion message for
TOPSHOP: “All Work And More Play”
based on trends from their previous
collections and upcoming trends in
color, fabric, and fashion.

7. Merchandising
Determining color and fashion trends during the
1980’s based on economic, cultural, political, and
social influences during that time period.

8. Merchandising
I developed a concept for a store called
“Retrofitters”. I designed the interior,
floor plan, and wall elevations. I also
merchandised the store with fixtures and
visuals based on my target market.

9. Marketing
Understanding of the
importance of brand
identities and strategies.
Creative vision for marketing
campaigns and product and
store promotion.
Knowledgeable of various
forms of marketing including
public relations, social media
and special events.

10. Marketing
Within a team environment, I
created a Press Kit announcing Sarah
Jessica Parker’s appearance at
Nordstrom to promote her new line.
The Press Kit includes: Cover Letter,
News Release, Fact Sheet, Photo
Opportunity Sheet, and Photo with
Caption.

11. Marketing
I created a blog called
“Harlow Dreams”. The
theme of the blog is Fashion
and Film and this particular
blog covered the Red Carpet
at the Golden Globes.

12. Marketing
I created the home page to an online magazine called
“Modern Maven”. It is a magazine for the modern woman
with a playful vintage theme.

13. Business Management
Strong interpersonal, leadership,
and team-building skills.
Accomplished in developing and
implementing a business plan for a
potential startup company.
Experienced in running a small
business.

14. Business Management
In Leadership Development
we studied influential
company leaders and what
makes them successful. I
researched Kip Tindell,
Founder and CEO of The
Container Store.

15. Business Management
Within a team environment I
developed a concept and wrote an
extensive business plan for a startup
company called “Paws & Claws”. An
upscale pet boutique specializing in
local and natural products and
unique services.

16. Business
Management

17. Buying
Experienced in developing a
company profile by analyzing data
and identifying trends.
Ability to produce spreadsheets for
assortment and six-month
planning.
Knowledgeable of techniques used
to allocate merchandise based on
demographic and psychographic
within specific geographic
locations.

18. Buying
For this project I acted as a
buyer for the Joie
department at Nordstrom. I
created a Market Trend
Analysis based on company,
demographic, and
psychographic information.

19. Buying
As the buyer for the Joie
department at Nordstrom, I
created a six-month sales and
assortment plan based on
information from my Market
Trend Analysis.

20. Buying
16.6%
10.8%
11.0%
4.6%
Chicago Annual Incomes
$50,000-$74,999
$75,000-$99,999
$100,000-$149,000
$150,000-$199,000
Within a team environment, I built a
customer profile of the typical male
Burberry client in Chicago. I used
demographic and psychographic data to
allocate a sweater to the Chicago store. The
colors and sizes chosen are reflective of this
data.

21. Ashley Stanton
Pleasant Hill, CA 925-451-1911 ashley.stanton@sbcglobal.net
Merchandising, Marketing, Business Management, Buying
Profile of Strengths:
Technical:
Microsoft Office, Excel, and PowerPoint
Managerial:
Project Management, Team Building, Leadership
Interpersonal:
Creative, Dedicated, Organized, and Passionate
Education:
FIDM/Fashion Institute of Design & Merchandising
San Francisco, CA
Associate of Arts Degree: Merchandise Marketing
June 2014
Courses Include:
- Entrepreneurship
- Leadership Development
- Merchandise Presentation
- Contemporary Business Strategies
- Consumer Behavior & Research
- Promotion in the Merchandising Environment
- Merchandise Buying
- Allocation
Experience:
Labels Luxury Consignment, Walnut Creek, CA March 2007
to October 2013
Manager and Pricing Specialist
- Drove sales through client relations and special events
- Authentication of luxury items
- Responsible for all pricing operations
- Visual Merchandising
- Employee and Customer relations
BCBG Max Azria, San Francisco, CA March 2006 to October
2006
Sales Specialist, Flagship Store
- Provided excellent customer service
- Acted as personal stylist for all customers
- Maintained client relationships through wish lists
Express, San Francisco, CA October 2005 to March 2006
Fashion Stylist
- Demonstrated excellent product knowledge
- Familiarized clients with product fit
- Participated in launch of new location