This document provides a visual merchandising plan for a multi-brand boutique called "L'étoile" that carries 6 fashion brands targeting women ages 18-30. The store aims for an elegant yet vintage aesthetic. Key elements of the plan include dividing the 100sqm space into different "rooms" separated by racks and furniture, using mannequins and curated displays to showcase outfits, and engaging customers through social media, a blog, and a biweekly window display refresh. The store image is modeled after American actress and model Dree Hemingway to appeal to the target demographic.
Eagle Scout Service Project PresentationJames Jack
An interpretive garden and wall mural at Rim Of The World High School in Lake Arrowhead, CA - Project progress and activity can be seen and followed at "Chis Jack's Eagle Scout Project" Facebook page
Telling your story presentation (with notes)jbrown935
I recently spoke with hunger advocates from across Arkansas at the 2015 Arkansas Hunger Alliance. We talked about strategies to tell your brand's story and how to get your entire team on board to share the story. Most importantly, though, we discussed strategies on how to keep everyone in your organization telling the same story to everyone they meet.
Eagle Scout Service Project PresentationJames Jack
An interpretive garden and wall mural at Rim Of The World High School in Lake Arrowhead, CA - Project progress and activity can be seen and followed at "Chis Jack's Eagle Scout Project" Facebook page
Telling your story presentation (with notes)jbrown935
I recently spoke with hunger advocates from across Arkansas at the 2015 Arkansas Hunger Alliance. We talked about strategies to tell your brand's story and how to get your entire team on board to share the story. Most importantly, though, we discussed strategies on how to keep everyone in your organization telling the same story to everyone they meet.
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
We love to hear stories since we were a kid
There is something in stories that kept us engage.
As it turned out somehow we are programmed to seek and make sense of the world through narratives. Anthropologists contend that 70 percent of everything we learn is through stories. Even as we grow into stubborn adults set in our ways, we fundamentally remain a storytelling
species.
Brand knew about this.
That's why nowadays, more brands are approaching the way to become a great storyteller! They tell compelling stories about the brand while still hold truth to their brand's essence or DNA.
Despite there are many stories been shared by brands, actually we can categorize the stories into 7 basic themes.
Here are the 7 basic plots with examples from some famous brands.
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
This presentation was from a panel I sat on called Supercharging Your Business Growth Through Storytelling for the NY Technology Council. The focus of the panel was to explain why storytelling has become such an integral part of marketing campaigns and to provide tips to brands and marketers on how to develop better storytelling techniques.
Presentation on the case study Scooter- a store for kids toys, books, apparel, and other essentials. Topics covered window display, fixtures, trade area analysis, store atmospheric and major VM elements.
This is my final project for my Principles of Visual Merchandising class. Our assignment was to develop a pop-up store of our own liking and be able to create an excellent visual merchandising concept for it. My store was called "Edge Pop," and the concept of it was that its merchandise blended the styles of sweet and edgy together.
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
We love to hear stories since we were a kid
There is something in stories that kept us engage.
As it turned out somehow we are programmed to seek and make sense of the world through narratives. Anthropologists contend that 70 percent of everything we learn is through stories. Even as we grow into stubborn adults set in our ways, we fundamentally remain a storytelling
species.
Brand knew about this.
That's why nowadays, more brands are approaching the way to become a great storyteller! They tell compelling stories about the brand while still hold truth to their brand's essence or DNA.
Despite there are many stories been shared by brands, actually we can categorize the stories into 7 basic themes.
Here are the 7 basic plots with examples from some famous brands.
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
This presentation was from a panel I sat on called Supercharging Your Business Growth Through Storytelling for the NY Technology Council. The focus of the panel was to explain why storytelling has become such an integral part of marketing campaigns and to provide tips to brands and marketers on how to develop better storytelling techniques.
Presentation on the case study Scooter- a store for kids toys, books, apparel, and other essentials. Topics covered window display, fixtures, trade area analysis, store atmospheric and major VM elements.
This is my final project for my Principles of Visual Merchandising class. Our assignment was to develop a pop-up store of our own liking and be able to create an excellent visual merchandising concept for it. My store was called "Edge Pop," and the concept of it was that its merchandise blended the styles of sweet and edgy together.
2. STORE
Multi brand store
Style
-Elegant, young, vintage look, rock style, cutting edge sense of
style, sophisticated fitted pieces, basics.
Six brands:
- Maje, RVCA x Erin Wasson, Patricia Nicolas (Jewellery), Bird by
Juicy Couture, All Saints, American Vintage
Location
- El Borne
3. BRANDS
RVCA x Erin Wasson Maje Patricia Nicolas
American Vintage Bird by Juicy Couture All Saints
6. TARGET
Demographic profile
Age: 18 - 30 years old
Gender: Female
Occupation: Students - part time jobs
Income: Middle-upper income or depend on parents
Hobbies/activities: Fashion, art, design, reading, traveling, music,
movies, books, going out.
Music: The XX, Metric, Coco Rosie, Bat for Lashes
Where do they shop? Maje, Topshop, COS, Vintage shopping,
boutiques in Borne, Zara, H&M.
Shopping drivers: Design, innovation, style.
7.
8. INTERIOR
Measures
- 100m2 store and 50m2 Stock area.
Ambiance
-Cozy, elegant, sophisticated, vintage looking
Decoration
-Black / dark grey painted walls
-Dark wooden floors
-Torn wallpaper
-Black & White pictures, Vinyl, mirrors
Furniture
-Rococo style
-Table, Chairs, sofas
9. INTERIOR
Fitting rooms
- Stainless steel doors, mirror, chair
Music
-Coco Rosie, Metric, Bat for Lashes, The XX
Lighting
-Chandeliers, built in lights in the ceiling
Scent
-Diptyque candles around the shop
Staff
-Nice, friendly and polite
-Wearing clothes from the store
-Aware of the product
10.
11. STORE IMAGE
- Fashion model
- USA
- Internationally known
- Personal style matches our product
- Early adopter
- Followed by many people
DREE HEMINGWAY
12. MERCHANDISING SRATEGY
• Clear look - not too much
•Long table at the entrance
- Vinyl
-Books
-Movies
-Magazines
• Divided in different rooms
- Rack (lateral hanging)
- Table
- Chair
- Light
- Interior mannequins
- Wooden hangers
- Two sizes per garment: S and M
13. MERCHANDISING SRATEGY
Catalogue
- Model (Store image) mixing brands
Shopping bags
-Cotton bags
-Re-usable
• Change of windows display every two
weeks
- Similar theme, just new garments
- 8 changes per season
14. MERCHANDISING SRATEGY
Entrance
American Vintage
Bird
by Juicy Couture
Patricia Nicolas
RVCA
All Saints x Erin Wasson
Maje
Windows
Changing rooms
15. WINDOWS
Mannequins
-Atrezzo mannequins (real
looking)
Look
Hair: Long wavy brown hair,
short bob with fringe.
Make up: Simple make up, dakr
eyes
-Rock style look, rebellious, fun,
sexy and strong
Decoration
-Background torn wall paper,
chairs and the mannequins.
16. ACTIONS (communication)
Magazine
-Fashion, art, design (i-D, Architectural Digest, Vogue)
Internet
- Facebook, Twitter, other blogs
Blog
- Lifestyle blog
- Music events, movies, places to go.
Website
- New arrivals, trends, brand and product information
- Online buying.