This week I worked with the Italian luxury fashion house Valentino, now owned by the Qatari royal family. In this presentation you will find a brief history of the brand, my interpretation of its DNA and the Luxury Codes Prism applied to it step by step.
Please check the Google Presentation to enjoy the full audiovisual experience:
https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
Feel free to comment!
Group Branding Project
Members names on Cover page
Year 2 of BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Group Branding Project
Members names on Cover page
Year 2 of BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Proposition of new product line for Chanel made up within group of 4 participants of "Luxury brand management and product design" by London College of Fashion, 2011
This is the project that our group prepared to assess the management of a luxury Italian brand in Chinese market. It includes a brief survey, inventory analysis in the local context, as well as the analysis and recommendations to enhance the brand's activities, which will benefit the brand equity in long term of the brand without damaging the brand image. The goal is to "translate" the language of the brand to convey the messages and preserve the importance of craftsmanship, connection with lifestyle, and the symbolism among Chinese consumers.
Chanel is a French fashion house that focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
This presentation analyses the luxury industry through the Prada group case. Also, point out some new trends in this industry especially the importance of China new rich purchasing power in luxury industry.
Proposition of new product line for Chanel made up within group of 4 participants of "Luxury brand management and product design" by London College of Fashion, 2011
This is the project that our group prepared to assess the management of a luxury Italian brand in Chinese market. It includes a brief survey, inventory analysis in the local context, as well as the analysis and recommendations to enhance the brand's activities, which will benefit the brand equity in long term of the brand without damaging the brand image. The goal is to "translate" the language of the brand to convey the messages and preserve the importance of craftsmanship, connection with lifestyle, and the symbolism among Chinese consumers.
Chanel is a French fashion house that focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
This presentation analyses the luxury industry through the Prada group case. Also, point out some new trends in this industry especially the importance of China new rich purchasing power in luxury industry.
Trabalho realizado pelos alunos do Curso de Produção de Moda do CEFET-MG campus Divinópolis sobre Valentino Clemente Ludovico Garavani, conhecido como Valentino, um importante estilista italiano.
Nereo Sciutto (WebRanking) Gestione e Controllo della Reputazione SES Italy 2006Nereo Sciutto
La presentazione di Nereo Sciutto (WebRanking) al SES Italy 2006 dal titolo: Gestione e controllo della reputazione (online attraverso i motori di ricerca)
( You should be able to copy and paste this text file directly in.docxkatherncarlyle
(* You should be able to copy and paste this text file directly into Mathematica. These notes will be interpreted as commented code. *)
(* ********* Here are the numbers from problem 4 ******** *)
problem4n := 8130390764015866244802763
problem4phi := 8130390764010072092213320
(* ********* Here are some useful commands for powers mod m ******** *)
(* Note: when homework problems ask for evaluated values, you cannot say "Mathematica says the answer is ----": you must actually show how to solve the problem *)
FactorInteger[143]
(* This will factor an integer *)
PowerMod[2, 10, 99]
(* This will compute 2^10 modulo 99. PowerMod is intelligent and will use successive squaring *)
PowerMod[2, -1, 99]
(* This will compute 2^(-1) modulo 99. *)
EulerPhi[40]
(* This will compute phi(40). *)
MultiplicativeOrder[2, 15]
(* This will compute the order of 2 modulo 15. *)
ChineseRemainder[{1,2},{4,5}]
(* This will compute the smallest positive integer solution to x = 1 mod 4, x = 2 mod 5 *)
Moza Al-Anbari And Hussam Alhamidi
Report Outline Swarovski and Van Cleef and Arpels
Introduction:
Premium Luxury Brand: This brand is focused towards a very small group of customers who can afford it. The products are usually so expensive and valued much higher than the cost to produce them so that it limits access to the brand. The brand is only accessible at certain places. For example, the products are only available at an exclusive boutique. A premium luxury brand only sells a few products they make very well, often limited supply and the products are one-of-a-kind. Lastly, the customer can’t immediately purchase the product, there may be a wait (Michael, 2013).
Luxury Brand: More people can purchase products from a luxury brand because the price point is not as high as a premium luxury brand. The price is determined by the quality of the product. A luxury brand can be found everywhere, in many stores all over the world. A luxury brand invests money in advertising to many people, where premium luxury brands often do not advertise. Luxury brand product lines can be broad and have many different products. Luxury brand products are often mass-produced to make as a much and sell as much as possible. Lastly, luxury brand products can be bought and enjoyed right away. There isn’t usually a wait to recievereceive this product (Michael, 2013).
Van Cleef and Arpels
Section 1:
Introduction:
Van Cleef and Arpels is a high-end luxury jewelry brand around the world based in Paris. The company is known specifically for jewelry but also for watches and perfume. They use flowers in many of their collections.
Section 2:
History:
Van Cleef and Arpels is a historic jewelry company that’s that is based in from Paris, France and was they startedfounded in 1896. The family opened their first shop in 1906 across from the famous Ritz Carlton Hotel in Paris. After that the family started to open other ...
What could be the problematics for Louis Vuitton in the upcoming years with their current strategy.
Based on their history and latest work what does it say about Vuitton true core values.
actors influencing online shopping behavior: The mediating role of purchase intention" by Yu, C.-S. (2012). This paper explores the factors that influence online shopping behavior, which could be valuable for understanding consumer behavior in the non-apparel categories.
"The role of website quality in influencing online purchasing behavior: Evidence from Iranian online consumers" by Alipour, J., Aghdam, H. H., & Khani, N. (2015). This paper discusses the importance of website quality in influencing online purchasing behavior, which could be relevant for improving the online shopping experience for non-apparel products.
"Effects of brand preferences, product attributes, and marketing mix variables in technology product markets" by Liao, S.-H. (2007). Although focused on technology products, this paper discusses the effects of brand preferences, product attributes, and marketing mix variables, which could be applicable to non-apparel products like watches and sunglasses.
"The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator" by Kim, S., & Stoel, L. (2004). This paper examines the impact of online store environment cues on purchase intention, which could be relevant for creating a positive online shopping experience for non-apparel products.
"Online shopping motivation factors and their impact on Taiwanese mid-life women's internet shopping behavior" by Chen, S.-C., & Dhillon, G. S. (2003). Although specific to Taiwanese mid-life women, this paper discusses online shopping motivation factors, which could provide insights into consumer behavior for non-apparel products.
These papers cover various aspects of online shopping behavior, website quality, brand preferences, and purchase intention, which could be relevant to your project.
User
I will provide more information/rough notes of my project. Please go through all the details and suggest more literature review based on that
ChatGPT
Of course! Please provide the additional information or rough notes of your project, and I'll be happy to review them and suggest more literature for your literature review.
User
1. Work on the online part
2. Online as a channel for lifestyle concept
3. Map everything online
4. Lifestyle.com VS what could be the other platforms that customers buys these categories from - first identify that.
5. Then what is the immediate competition of LS
6. Immediate competition example - someone who have online presence as well as departmental stores and who has all the categories that we have like for eg. (shoppers stop)
7. In the online space, there are brands like amazon, flipkart which are marketplaces across all verticals or categories.
8. But there are also online, which are specialties online verticals, something like a Tata cliq, which is only into apparels, non-apparels that can have lifestyle space.
9. Something like a Nykaa which started off with beauty but now is expanding into lifestyle.
10. So in onlin
Do you want to learn about Fashion and Latest Fashion Trends?If yes then this is your right choice.Check this Fashion presentation and visit my blog of Latest Fashion Trends http://girlou.blogspot.com
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
Viktor & Rolf STPR - Marketing ProjectAaliyaGujral
A marketing project about the Segmentation, Targeting, Positioning and Repositioning of the brand Viktor & Rolf. It is a mock report with proposed repositioning.
3. 1.1. Brief history of the brand
1960 Valentino is founded by Valentino Garavani, later joined by
Giancarlo Giammetti
1962 Valentino showed his first couture collection in Florence
1969 The first Valentino store is opened in Milan
1975 The first Valentino ready-to-wear collection is shown in Paris
2007 45th anniversary of the house. Valentino Garavani retires.
Maria Grazia Chiuri and Pierpaolo Piccioli are appointed as Creative
Directors
2016 1300 points of sale across the globe, $644M revenue 2013*
4. 1.2. Brand DNA, references, space and time
40’s & 50’s Haute Couture
evening wear 60’s Hollywood Socialites Aristocracy
Haute Couture FW 1961 Collection, Elizabeth Taylor Jackie Kennedy, New York, 1976Valentino learned from Jean Desses
Red Valentino
“Fiesta” dress, SS 1959
21. Strong aristocratic
connection
2.2. The main brand differentiation
The red
Valentino
Rarity on the materials,
processes and techniques
The myth of the
creator
22. - Traditional with hints of
modernity
- Artistic
- Romantic
- Sophisticated
- Exclusive
2.3. Positioning
23. A chic young clientele that belongs to the new generation of international
jet setters. Also a loyal customer from the upper class .
Cultural International Upper classTraveler Powerful jet-setters
2.3. Positioning and Target / Moodboard
25. 3.1. Recommendations / What can be improved?
An alliance with Ebay Inc:
- Enhance in store experience with "interactive walls",
allow the client not only to browse across brand
content and collections, but also to select and ask
for items to be placed in the fitting room, and a drink,
why not?
A prize for young artists:
- Increase recognition and engagement among new
generations of artists by promoting and sponsoring
the most talented ones.
Create co-created capsule collections with the winners
26. Thank you for your time
Juan Pablo Zuluaga & Charlotte Bontemps
Luxury, an overview of Valentino
Luxury Management
IED Barcelona
2016