Marks and Spencers aims to encourage sales through visual merchandising. This includes creatively displaying products using color, lighting, space and other sensory inputs. The presentation is a combined effort between various departments. For Marks and Spencers stores specifically, visual merchandising plays a key role in their brand image and pleasant shopping experience, with attractive window and interior displays following design principles.

1. PRESENTATION ON
VISUAL MERCHANDISING
MARKS AND SPENCERS

2. INTRODUCTION TO VISUAL MERCHANDISING
 Visual Merchandising is the activity of promoting
the sale of goods especially by their presentation
in retail outlets.
 This includes combining products, environments
and spaces into a stimulating and engaging
display to encourage the sale of product.
 The combined effort of the senior management,
architects, merchandising managers, industrial
designer, visual merchandising director and staff
is needed.

3. IMPORTANT ASPECTS
o Creating a display –
 Colour
 Lighting
 Space
 Product Information
o Sensory inputs as well as technologies such
as -
 Digital display
 Interactive installations

4. MARKS & SPENCERS

5. BASIC INFORMATION ABOUT M&S
 Industry: Retail
 Founder : Michael Marks & Thomas Spencer
 Headquarters : City of Westminster, London.
 No. of stores: 1010
 Revenue : 9.5 Billion(2010)
 Employees : 76,250(2010)
 Also known as MARKS & SPARKS.

6. STORE IMAGE
 A wide variety of
PRICE RANGE
on all apparels,
footwear, home
décor and
accessories.
 A pleasant
shopping
experience.
 Good customer
service.

7. STORE EXTERIOR
 Very attracting
window display.
 Mannequins
donning the latest
collection.
 Dim lighting to
emphasize the
store products.
 Product
information.

8. STORE INTERIOR

9.  Brighter look :
 Installation of brighter more
spacious, modern and
contemporary design.
 Replacing carpets and
laminated floors with white
tiles throughout the store.
 New design clothing rails and
avant-garde product stands.
 Product walls, window display
styles, glass walls and large
fitting rooms.

10. CURRENT M&S PRODUCT LINES
 Women's wear
 Summer classics
 Classic collection
 Seasonal classics
 Beachwear
 Sportswear
 Lingerie & hosieries
 Menswear
 Kids wear
 Home wear

11. DISPLAY
 Window display outside the store.
 Having a new contemporary white
mannequins in new design and poses.

12.  Colours :
 Textures : plain and smooth.
 Principles of design :
 Emphasis on colour
 Rhythm
 Balance
 Proportion

13. CONCLUSION
The visual merchandising of MARKS &
SPENCERS is a huge success even when
people cant afford the products but they
visit the store to have a look on the
various attractive products available.

14. THANK YOU