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My weakness...is architecture. I think of
my work as ephemeral architecture,
dedicated to the beauty of the female body.
Christian Dior
History

History

 Founded in 1946 by the
designer Christian Dior

 Headquartered in Paris, France
 However, the current Dior
corporation celebrates "1947"
as the opening year. Dior was
financially backed by wealthy
businessman Marcel Boussac
 Biggest Hit of today’s fashion
world
Consumers
Its target audience is anyone who has an extra
ordinarily mixture of romanticism, feminism and
modernity. hobby some consumers have
Competitors
Competitors to the House of Dior include, among many, the
fashion houses of Chanel, Yves Saint
Laurent, Gucci, Versace, Prada
Employees
551179 employees includes people
working from production to
management.
Media

Media support has played a huge and positive role at Dior. existed for
years the company has become very recognizable. It was promoted by
various glossy magazines, events with celebrities, high profile advertising
campaigns. The stronger advertisement show Dior effectively which
makes the women interested in this product. In the advertisement, the
perfume's bottle is shinning for the promotion, TV advertisement is
one of the useful ways, internet is another useful ways, and the
advertisement of Dior is usually present in the internet. The
advertisement have improved the product.
Ownership and shareholdings

At the end of 2010, the only
declared major shareholder in
Christian Dior S.A. was Groupe
Arnault SAS, the family holding
company of Bernard Arnault.
The group's control amounted
to 69.96% of Dior's stock and
82.86% of its voting rights.

The remaining shares are
considered free float
Christian Dior S.A. held
42.36% of the shares of
LVMH and 59.01% of its
voting rights at the end of
2010. Arnault held an
additional 5.28% of shares
and 4.65% of votes directly.
Conclusion
 Christian Dior has engineered a
remarkable commercial breakthrough
based on top quality, highly creative
products that appeal to a youthful,
refined clientele.
 Christian Dior continues to be the
domination of the Fashion Industry.
the
end

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Dior0

  • 1.
  • 2. My weakness...is architecture. I think of my work as ephemeral architecture, dedicated to the beauty of the female body. Christian Dior
  • 3. History History  Founded in 1946 by the designer Christian Dior  Headquartered in Paris, France  However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac  Biggest Hit of today’s fashion world
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Consumers Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity. hobby some consumers have
  • 9. Competitors Competitors to the House of Dior include, among many, the fashion houses of Chanel, Yves Saint Laurent, Gucci, Versace, Prada
  • 10. Employees 551179 employees includes people working from production to management.
  • 11.
  • 12. Media Media support has played a huge and positive role at Dior. existed for years the company has become very recognizable. It was promoted by various glossy magazines, events with celebrities, high profile advertising campaigns. The stronger advertisement show Dior effectively which makes the women interested in this product. In the advertisement, the perfume's bottle is shinning for the promotion, TV advertisement is one of the useful ways, internet is another useful ways, and the advertisement of Dior is usually present in the internet. The advertisement have improved the product.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Ownership and shareholdings At the end of 2010, the only declared major shareholder in Christian Dior S.A. was Groupe Arnault SAS, the family holding company of Bernard Arnault. The group's control amounted to 69.96% of Dior's stock and 82.86% of its voting rights. The remaining shares are considered free float Christian Dior S.A. held 42.36% of the shares of LVMH and 59.01% of its voting rights at the end of 2010. Arnault held an additional 5.28% of shares and 4.65% of votes directly.
  • 21. Conclusion  Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele.  Christian Dior continues to be the domination of the Fashion Industry.