Valeria Mocci Visual Merchandising Portfolio
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The document provides descriptions of the branding and retail experiences for several luxury fashion brands: - Benetton is described as celebrating diversity through vibrant colors and apparel. - Versace is centered around an idea of fashion, glamour, and sexiness that dates back to the brand's founding by Gianni Versace. - Cartier's retail executions are flawless and awe-inspiring, true to the brand's values. - Armani is described as conveying a subdued, sensual European simplicity through its products, making it a way of life.
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Versace
Versace is an Italian luxury fashion company founded in 1978 in Milan. It designs haute couture, accessories, jewelry, and home goods bearing the Medusa logo. Donatella Versace is the current vice president and chief designer. Versace stores feature opulent designs with smoky mirrors, industrial ceilings, and mosaics inspired by ancient Rome. Mannequin displays are carefully arranged to guide customers' eyes throughout the store.
Moschino Brand Elements
The document discusses the key elements of the Moschino brand. It provides information on the brand's history, identity, values, positioning in the market, and marketing strategies. Specifically, it notes that Moschino is known for its witty and surreal designs, use of bright colors, and tongue-in-cheek messaging. However, it finds that the brand needs to strengthen its marketing in Asia and ensure consistency in its brand image and messaging across campaigns.
THE 6PS OF LUXURY MARKETING MOSCHINO
Moschino was founded in 1983 by Franco Moschino as an Italian luxury brand known for its extravagant and unconventional concepts. It is now owned by Aeffe SpA and Sportswear International SpA, with a yearly turnover of 300 million Euro. Jeremy Scott was appointed creative director in 2013. Moschino offers women's and men's clothing, accessories, bags, shoes and fragrances. It uses various pricing strategies including skimming pricing and prestige pricing. Celebrities like Miley Cyrus are fans of the brand. Moschino connects with people through social media platforms like Instagram where it has over 6 million followers.
LV Communications Project
The document analyzes Louis Vuitton and its top 10 competitors' visual branding strategies. It identifies each brand's key concept, mood, and target consumer insight. It then proposes a new visual strategy for an original brand focused on an adventurous, cosmopolitan woman embarking on a romantic fairytale journey. A 3-part narrative fashion film is outlined to bring this strategy to life.
Versace
Versace is an Italian luxury fashion house known for its glamorous and sexy aesthetic. Founded in 1978 by Gianni Versace, the brand achieved instant success combining fashion, art, music and theatre. Since Gianni's death in 1993, his sister Donatella has led the company as creative director, expanding into new product categories while maintaining the luxury lifestyle vision. Versace appeals to confident men and women through designs that enhance sex appeal and sophistication. The brand is distributed globally through boutiques in exclusive cities as well as luxury department stores.
Hermes visual-merchandising
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Nina Ricci Final
Nina Ricci is a French luxury fashion house founded in 1932 in Paris by Maria "Nina" Ricci and her son Robert. They are known for feminine, romantic designs. In the 1940s, they helped raise money for war relief through fashion exhibitions. They launched a successful perfume, L'Air du Temps, in 1948. The brand reached great success and notoriety over the decades. Today, they produce ready-to-wear clothing, perfumes, cosmetics, watches and leather goods for women and men. Nina Ricci eyes expanding their market share in India's growing fragrance industry.
Celine
Hedi Slimane was appointed as the creative director of Celine in 2018 and has transformed the brand. He expanded into men's wear, couture, perfumes, and focused on a rock n' roll aesthetic. This has led to both excitement and criticism from Celine's loyal customers. As part of a market analysis, the document discusses Celine's history, competitors, iconic bags, stores, musical collaborations, and does a SWOT analysis. It examines how Slimane has changed the brand and positioning while balancing Celine's heritage.
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Versace
Versace is an Italian luxury fashion company founded in 1978 in Milan. It designs haute couture, accessories, jewelry, and home goods bearing the Medusa logo. Donatella Versace is the current vice president and chief designer. Versace stores feature opulent designs with smoky mirrors, industrial ceilings, and mosaics inspired by ancient Rome. Mannequin displays are carefully arranged to guide customers' eyes throughout the store.
Moschino Brand Elements
The document discusses the key elements of the Moschino brand. It provides information on the brand's history, identity, values, positioning in the market, and marketing strategies. Specifically, it notes that Moschino is known for its witty and surreal designs, use of bright colors, and tongue-in-cheek messaging. However, it finds that the brand needs to strengthen its marketing in Asia and ensure consistency in its brand image and messaging across campaigns.
THE 6PS OF LUXURY MARKETING MOSCHINO
Moschino was founded in 1983 by Franco Moschino as an Italian luxury brand known for its extravagant and unconventional concepts. It is now owned by Aeffe SpA and Sportswear International SpA, with a yearly turnover of 300 million Euro. Jeremy Scott was appointed creative director in 2013. Moschino offers women's and men's clothing, accessories, bags, shoes and fragrances. It uses various pricing strategies including skimming pricing and prestige pricing. Celebrities like Miley Cyrus are fans of the brand. Moschino connects with people through social media platforms like Instagram where it has over 6 million followers.
LV Communications Project
The document analyzes Louis Vuitton and its top 10 competitors' visual branding strategies. It identifies each brand's key concept, mood, and target consumer insight. It then proposes a new visual strategy for an original brand focused on an adventurous, cosmopolitan woman embarking on a romantic fairytale journey. A 3-part narrative fashion film is outlined to bring this strategy to life.
Versace
Versace is an Italian luxury fashion house known for its glamorous and sexy aesthetic. Founded in 1978 by Gianni Versace, the brand achieved instant success combining fashion, art, music and theatre. Since Gianni's death in 1993, his sister Donatella has led the company as creative director, expanding into new product categories while maintaining the luxury lifestyle vision. Versace appeals to confident men and women through designs that enhance sex appeal and sophistication. The brand is distributed globally through boutiques in exclusive cities as well as luxury department stores.
Hermes visual-merchandising
A team project dedicated to the brand Hermès. Challenge: How to integrate digital strategies on their iconic store in Rive Gauche?
Nina Ricci Final
Nina Ricci is a French luxury fashion house founded in 1932 in Paris by Maria "Nina" Ricci and her son Robert. They are known for feminine, romantic designs. In the 1940s, they helped raise money for war relief through fashion exhibitions. They launched a successful perfume, L'Air du Temps, in 1948. The brand reached great success and notoriety over the decades. Today, they produce ready-to-wear clothing, perfumes, cosmetics, watches and leather goods for women and men. Nina Ricci eyes expanding their market share in India's growing fragrance industry.
Celine
Hedi Slimane was appointed as the creative director of Celine in 2018 and has transformed the brand. He expanded into men's wear, couture, perfumes, and focused on a rock n' roll aesthetic. This has led to both excitement and criticism from Celine's loyal customers. As part of a market analysis, the document discusses Celine's history, competitors, iconic bags, stores, musical collaborations, and does a SWOT analysis. It examines how Slimane has changed the brand and positioning while balancing Celine's heritage.
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Visual merchandising portfolio
Morgan Hisey's portfolio includes several visual merchandising projects laying out clothing collections from Giorgio Armani and Emporio Armani on floors and in windows. The portfolio documents floor layouts for Giorgio Armani and Emporio Armani women's clothing collections as well as Emporio Armani men's collection and uses of mannequins in window displays.
Visual Merchandising - The Silent Salesperson
Visual merchandising aims to influence consumer behavior and purchasing decisions. It works by altering perceptions and attitudes to encourage browsing, spending, and loyalty. Stores use techniques like window displays, interior design, lighting, music, and mannequin presentation to attract attention, create positive impressions of brands, and provide an enjoyable shopping experience that becomes part of customers' memories. Research shows these factors can significantly increase browsing time, impulse purchases, and recall of the store name. The goal is to move people from passive observers to active buyers through multi-sensory stimulation at each stage of the purchase funnel.
Visual Display Portfolio
The document is a portfolio for Tara Baker-Paries that summarizes her experience in interior design, visual merchandising, space planning, and retail management. It lists the companies she has worked for including Kohler Interiors Group, Design Within Reach, and Brenda Bell & Associates. Examples of projects are provided for each role along with her contact information.
Visual merchandiser cover letter
This PowerPoint file provides samples and tips for writing a cover letter for a visual merchandiser position. It includes two sample cover letters addressing interest in open visual merchandiser roles. Both letters highlight the applicants' experience in visual merchandising and display work along with their qualifications for the role. The presentation also lists additional free resources on its website for cover letter writing, resume samples, interview questions and answers, and tips for winning a job interview.
Visual Merchandiser
In my intermediate (3-5) class, we had a guest artist come in to talk about their job. This artist was a visual merchandiser from the company Forever 21. She discussed her roles in the company, fashion, and why this is a career in art.
My Fashion Homage Script 11
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Minimalist.pdf
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Final louis vuitton
Louis Vuitton is a luxury brand founded in 1854 in Paris, France by Louis Vuitton. The brand is known for its monogram canvas prints and trunks. Over time, Louis Vuitton has expanded globally with over 400 stores worldwide. In Thailand, Louis Vuitton uses integrated brand promotion strategies like print ads, outdoor signage, and word-of-mouth to build its brand. Recommendations for the next two years include opening a new branch in a major Bangkok department store, hosting invitation-only events, charity auctions, collaborating with Thai artists, and adding Thai language to its website.
The Future of Luxury Fashion
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This document introduces a new global fashion platform called Worldwide Couture that aims to connect fashion designers and lovers worldwide. It believes the future of fashion will be decentralized and global. The platform functions as a virtual fashion catalogue, social network and marketplace. It allows designers worldwide to showcase and sell their work, and users to discover and shop unique fashion from around the world. The company has achieved early success in its pre-launch phase and aims to continue growing its global user and designer base while launching new features and securing funding to realize its vision of being the next generation global fashion platform.
Fashion world
This document provides summaries of various terms related to the fashion world. It includes short descriptions of famous fashion designers and brands such as Alexander McQueen, Balmain, Carven, Celine, Chanel, Coach, Dior, Harrods, Laura Gravestock Jewellery, Louis Vuitton, Maje, Manolo Blahnik, Mulberry, Ralph Lauren, Selfridges, and Yves Saint Laurent. It also defines industry organizations like the British Fashion Council and terms like catwalk. The document is submitted as an assignment by a fashion design student to gather knowledge about the fashion world.
Vogue australia march_2016
The document provides an overview of articles featured in the March 2016 issue of Vogue Australia magazine. It includes the cover story featuring actress Elle Fanning wearing a Chanel dress. Other articles summarized are about grunge fashion trends from the 1990s, ingenues with an edge in current fashion, a focus on Cuban fashion, and a trunk show exhibition in Paris paying tribute to Louis Vuitton luggage and travel. The issue also includes sections on beauty trends like smoky eyes, accessories, arts and culture pieces, and fashion shoots and stories and interviews.
monastic-chic
This document discusses the recent trend of "monastic chic" in fashion, with designers drawing inspiration from religious imagery. It provides opinions from several designers on what this trend means and whether it will last. Some see it as a reflection of society questioning faith or debating spirituality, while others view it as more intuitive or a commentary on the times. The document also profiles recent runway shows and collections that featured these religiously-inspired styles.
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Luxury brands are exploring new digital trends like curation, bespoke experiences, and intimacy. Digital allows for more personalized communication and customization through tools like customization configurators and bespoke services. Brands are also embracing digital culture through collaborations with artists and designers and drawing inspiration from elements of digital culture like memes, gifs and video games. Curation is also important as brands and users curate content and experiences on digital platforms.
GUGLIELMINOTTI woman
Milan is known for its hidden beauty and attractions like The Last Supper. Fashion houses in Milan remain loyal to tradition but also keep up with international trends. Guglielminotti was founded in Milan and combines Italian style with a focus on quality, passion, and service. The brand aims to create sophisticated, structured silhouettes for customers who appreciate quality details.
Givenchy Omni Retail Analysis
Givenchy analyzes the luxury consumer journey through 8 steps: awareness, discovery, interest, evaluation, purchase decision, transaction, engagement, and loyalty. This presentation explores Givenchy's omni-channel retail strategy, focusing on its apparel. It details the brand's stores, history, codes, websites, social media, touchpoints, and how they guide consumers through the purchase funnel. The analysis shows how Givenchy seamlessly integrates online and offline experiences to drive awareness, evaluation, and loyalty among luxury consumers.
Coto 9-16-16 oc fashion week
The document summarizes Orange County Fashion Week events that were held at the Laguna Design Center in Laguna Beach. It describes runway shows that featured established designers as well as emerging local and international designers. It also discusses the 3rd Annual Masterstylist Competition, which challenges hair and makeup artists to transform models. The events aim to support local fashion businesses and help launch new designers.
Fashion
Fashion means different things to different people and is constantly changing. It can be seen as an art, a job, or a reflection of personality. Ultimately, fashion represents how an individual chooses to present themselves to the world at a given point in time. Major fashion cities like Paris, Milan, London, New York, and Tokyo are home to many famous fashion designers and houses. Fashion trends are influenced by movies, celebrities, and what is featured on runways and in high-end magazines seasonally.
Luxury lifestyle business_beyond_buzzwords
Luxury brands are increasingly leveraging lifestyle as a way to grow their businesses beyond core products. There are two dimensions to a brand's lifestyle approach: touchpoints like marketing channels used and categories of products offered. Some brands focus on core products and marketing while others use diverse touchpoints and offer multiple product categories and experiences. Most successful brands climb the lifestyle ladder step-by-step, first strengthening their core then exploring lifestyle through communication before fully embodying a lifestyle in their offerings. How brands leverage lifestyle depends on their heritage, with fashion houses generally better able to extend into lifestyle.
BECOMING PART OF MODERN DAY WOMEN'S WARDROBE
An e-commerce Fashion & Lifestyle brand that deals in women's clothing online which is an online dress shopping e-commerce website.
Louis Vuitton case study
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en el siguiente presentación daremos a conocer que tan es el origen y la evolución del transporte maritimi
Visual merchandising portfolio
Morgan Hisey's portfolio includes several visual merchandising projects laying out clothing collections from Giorgio Armani and Emporio Armani on floors and in windows. The portfolio documents floor layouts for Giorgio Armani and Emporio Armani women's clothing collections as well as Emporio Armani men's collection and uses of mannequins in window displays.
Visual Merchandising - The Silent Salesperson
Visual merchandising aims to influence consumer behavior and purchasing decisions. It works by altering perceptions and attitudes to encourage browsing, spending, and loyalty. Stores use techniques like window displays, interior design, lighting, music, and mannequin presentation to attract attention, create positive impressions of brands, and provide an enjoyable shopping experience that becomes part of customers' memories. Research shows these factors can significantly increase browsing time, impulse purchases, and recall of the store name. The goal is to move people from passive observers to active buyers through multi-sensory stimulation at each stage of the purchase funnel.
Visual Display Portfolio
The document is a portfolio for Tara Baker-Paries that summarizes her experience in interior design, visual merchandising, space planning, and retail management. It lists the companies she has worked for including Kohler Interiors Group, Design Within Reach, and Brenda Bell & Associates. Examples of projects are provided for each role along with her contact information.
Visual merchandiser cover letter
This PowerPoint file provides samples and tips for writing a cover letter for a visual merchandiser position. It includes two sample cover letters addressing interest in open visual merchandiser roles. Both letters highlight the applicants' experience in visual merchandising and display work along with their qualifications for the role. The presentation also lists additional free resources on its website for cover letter writing, resume samples, interview questions and answers, and tips for winning a job interview.
Visual Merchandiser
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My Fashion Homage Script 11
This article pays tribute to three influential fashion designers: Coco Chanel, Gianni Versace, and Alexander McQueen. It summarizes their key contributions: Coco Chanel empowered women with her simple yet elegant designs; Gianni Versace challenged conventions and celebrated individuality; Alexander McQueen was a provocateur who used fashion to make bold artistic statements. The article highlights how each designer revolutionized fashion and left a lasting legacy.
Minimalist.pdf
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Final louis vuitton
Louis Vuitton is a luxury brand founded in 1854 in Paris, France by Louis Vuitton. The brand is known for its monogram canvas prints and trunks. Over time, Louis Vuitton has expanded globally with over 400 stores worldwide. In Thailand, Louis Vuitton uses integrated brand promotion strategies like print ads, outdoor signage, and word-of-mouth to build its brand. Recommendations for the next two years include opening a new branch in a major Bangkok department store, hosting invitation-only events, charity auctions, collaborating with Thai artists, and adding Thai language to its website.
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This document introduces a new global fashion platform called Worldwide Couture that aims to connect fashion designers and lovers worldwide. It believes the future of fashion will be decentralized and global. The platform functions as a virtual fashion catalogue, social network and marketplace. It allows designers worldwide to showcase and sell their work, and users to discover and shop unique fashion from around the world. The company has achieved early success in its pre-launch phase and aims to continue growing its global user and designer base while launching new features and securing funding to realize its vision of being the next generation global fashion platform.
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The document provides an overview of articles featured in the March 2016 issue of Vogue Australia magazine. It includes the cover story featuring actress Elle Fanning wearing a Chanel dress. Other articles summarized are about grunge fashion trends from the 1990s, ingenues with an edge in current fashion, a focus on Cuban fashion, and a trunk show exhibition in Paris paying tribute to Louis Vuitton luggage and travel. The issue also includes sections on beauty trends like smoky eyes, accessories, arts and culture pieces, and fashion shoots and stories and interviews.
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- Valentino was founded in 1959 in Rome by Valentino Garavani and has become synonymous with elegance and uniqueness through its focus on artisanal designs, craftsmanship, and individuality.
- Under current creative director Pierpaolo Piccioli, Valentino continues to be a trendsetter through its ready-to-wear, accessories, shoes, and haute couture collections which revive classic silhouettes with edgy prints and signature embellishments like the Rockstud.
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Valeria Mocci Visual Merchandising Portfolio
- 1. VISUAL MERCHANDISING ART DIRECTION CREATIVE DESIGN FOR A BRAND VALERIA MOCCI
- 3. ‘’A world of knit, color and creativity – the definitive story of the Benetton brand. The retail space is a vivid mix of vibrant color spectrum of apparel & accessories .The true Benetton style it is a celebration of diversity ‘’
- 28. ‘’ THE VERSACE MYTH IS WHAT MAKES THE VERSACE NAME WORLD FAMOUS. IT IS CENTERED ON THE IDEA OF A WORLD OF FASHION, GLAMOUR AND SEXINESS.THE MYTH DATES BACK TO 1978, WHEN THE BRAND WAS CREATED BY THE FOUNDER, GIANNI VERSACE ’’
- 91. “ Every execution from Cartier is resoundingly rich and true to the brand’s values. The implementation is flawless and the effect simply awe-inspiring ‘’
- 121. ‘’ Few names in fashion conjure so distinctive a look. With the brand—a subdued, sensual, European kind of simplicity— delivered via almost any product imaginable to the modern fashion-conscious mind, Armani today is practically a way of life ‘’
- 302. ‘’ Elie Tahari has come to characterize modern sophistication understated grace and elegance ‘’
- 324. Created by Valeria Mocci www.linkedin.com/in/valeriamocci/ http://valeriamocci.prosite.com