Opened in 1978 by Gianni Versace, Versace is an Italian luxury brand known for clothing, accessories, fragrances and home furnishings. It is headquartered in Milan, Italy and maintains high-end boutiques around the world. Versace is recognized for its signature Medusa head logo and uses fashion shows, celebrity endorsements and lavish campaigns to promote its luxury image and high quality products targeting wealthy consumers.

2. Opened by Gianni Versace in Italy in 1978, Producing luxury clothing, accessories, fragrances, makeup and home furnishings.

3. Profile at a glance………… Type Private Founder & Founded Gianni Versace & 1978 Headquarter Milan, Italy Industry Consumer Goods Product Textile - Apparel clothing Key people Gianni Versace, Founder Santo Versace, Chairman & Co-CEO Gian Giacomo Ferraris, Director & Co-CEO Donatella Versace, Artistic Director Revenue € 273 million (2009) Net income € -30 million (2009) Website www.versace.com

8. Fashion Show

11. Marketing Mix . . . .

13. Versace Shirts

16. Versace Bags

17. Versace Belts

18. Versace Shoes

19. Versace Home Furnishing

20. Versace Watch

21. Versace Sunglasses

23. Versace Red Jeans Perfume Price: $185.00 Price $2995.00 £ 170.00

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