Alycia Morando has experience in visual merchandising from working at GiaVentola and studying at Lasell College. Her responsibilities included window displays, styling clients, and roles as a visual merchandiser, personal assistant, and sales associate. She has included examples of her work highlighting her abilities in visual merchandising, fashion styling and photography, interior display and design, and set design for a fashion show.

1. Alycia Morando
Visual Merchandising & Fashion Styling

2. My experience in Visual Merchandising has been mainly gained from my time at
GiaVentola and as a student at Lasell College. My roles as Visual
Merchandiser, Personal Assistant, and Sales Associate meant my responsibilities
were broad ranging from window displays, to styling clients.
I have included examples of my work which highlight my abilities as a Visual
Merchandiser throughout my experiences and journey as a merchandising
student.

4. Front table of the boutique showcasing Trash & Luxury and Wildfox
apparel as well as Melissa shoes, and Kelsi Dagger handbag.

7. Front desk; The
mannequin sits on top
of the desk, below her
is a try set up with
jars of candy for
customers to indulge.
With the overall
concept of candy, and
color, and this very
“girly” yet edgy
boutique experience I
created a 6 tier
wedding cake made
completely out of
rolled up Spanx.

8. Back left corner of the store; the clothing is positioned in the fixtures to
give the customer the idea of a complete wardrobe. Fresh orchids are used
on the table with Robin’s denim folded.

9. Fashion Styling
& Photography
My second year of college I took a styling course that I fell in love with, the next
semester I took digital photography. I incorporated Fashion Styling into all of my
shoots.

11. Chanel inspired
shoot

13. From Coco to Karl
Transformation through
styling from Coco Chanel to
Karl Lagerfield

15. Interior Display & Design
Lasell College Runway Show 2013

16. Elements of Design
LINE
SHAPE
COLOR
TEXTURE
FORM
VALUE
SPACE

17. Faded Value
Inspiration- Design inspiration; thick black lines, broken
glass, shattered mirrior, triangles, distorted shapes, and
diagonal lines drawing the eye to a focal point.
Fashion Show Set Design