2. NORDSTROM
Alderwood Mall, Lynnwood WA
Visual Merchandiser
2014 – Present
Responsible for the design, construction, placement
and lighting of visual displays and department
fixtures. Window, table, mannequin, and form styling.
RECOGNITION
NORDSTROM
ALL - STAR (VISUAL)
May 2015
Awarded to one support employee who
demonstrates excellence in customer
service each quarter
4. WINDOW DISPLAY
STRATEGY
Styling current trends to showcase the best fashion
available in the store. Composition and lighting are
used to bring drama and mood to the display,
creating an inspirational moment for customers.
NORDSTROM Front Window
11. MANNEQUIN STYLING
Fall/Winter 2015 Trend Sample
STRATEGY
Seasonal Trends
Corporate Direction
Color or pattern story
Mixed textures
Proportion play
Appeal to local customer
Elements of mannequin styling:
26. DEPARTMENT LAYOUT & DISPLAY
COMPOSITION
Handbags
The handbag department
layout is designed to guide
customer flow through the
entire store, using table
merchandising to catch the
customer’s eye.
28. DEPARTMENT LAYOUT
The Lingerie department
incorporates a mixture of
feature merchandising to
showcase new fashions and
styles, and high volume
capacity fixtures for basics to
drive business. A combination
of forms and mannequins
create visual interest and
show how items are worn.
Women’s Sleepwear &
Lingerie
