Christian Dior was founded in 1946 in Paris, France and is known for women's fashion. It is currently headquartered in Paris and employs over 79,000 people worldwide. Christian Dior enjoys strong brand recognition and owns other luxury brands through parent company LVMH, providing access to a large portfolio of prestigious brands. Dior focuses on popularizing its fragrance, makeup, and skincare product lines, targeting customers seeking elegance and distinction.
A group presentation on Louis Vuitton. It is a case analysis given in the prescribed textbook by the university. We have brought the content up to date (2018) and tried to answer the questions related to the case. By reading this ppt, if you can get a general idea about their business model and their standings among competitor. Please let us know in case of any differences in your opinions or praise us for the good work if you liked it.
A presentation on the case study - Louis Vuitton. This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur.
Gucci- Social Media Marketing Strategies using Internet & social networking s...Kriti Sangar
This ppt describes the usage of social networking sites being used by Gucci worldwide to market it self. Gucci is present on almost all the social networking sites like Twitter, Facebook, LinkedIn, eBlogger & what not! This ppt has been made with a lot of detailed & extensive research & I hope this helps other researchers as well & provides valuable Information to all. Cheers!
i'Dior is an idea for the Inside LVMH Program 2018. i’Dior is an in-store app that showcases models wearing latest collections dynamically and virtually interact with the app users.
What could be the problematics for Louis Vuitton in the upcoming years with their current strategy.
Based on their history and latest work what does it say about Vuitton true core values.
A group presentation on Louis Vuitton. It is a case analysis given in the prescribed textbook by the university. We have brought the content up to date (2018) and tried to answer the questions related to the case. By reading this ppt, if you can get a general idea about their business model and their standings among competitor. Please let us know in case of any differences in your opinions or praise us for the good work if you liked it.
A presentation on the case study - Louis Vuitton. This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur.
Gucci- Social Media Marketing Strategies using Internet & social networking s...Kriti Sangar
This ppt describes the usage of social networking sites being used by Gucci worldwide to market it self. Gucci is present on almost all the social networking sites like Twitter, Facebook, LinkedIn, eBlogger & what not! This ppt has been made with a lot of detailed & extensive research & I hope this helps other researchers as well & provides valuable Information to all. Cheers!
i'Dior is an idea for the Inside LVMH Program 2018. i’Dior is an in-store app that showcases models wearing latest collections dynamically and virtually interact with the app users.
What could be the problematics for Louis Vuitton in the upcoming years with their current strategy.
Based on their history and latest work what does it say about Vuitton true core values.
This study by Mohamed Mazhoud will cover main aspects of Louis Vuitton (LV)’s strategic processes as an organisation and will underline the organization type, purpose, mission, vision, and objectives that sustain its organisational structure.
Money from Malawi Cashgate scandal allegedly funded electoral campaignsJoseph Jacob Esther
Money from Malawi Cashgate scandal allegedly funded electoral campaigns
Cashgate Scandal Malawi and Capital Hill Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
MALAWIS CASHGATE SCANDAL: PROGRESS AND LESSONS
Cashgate Scandal Malawi and Massive Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
Experience beauty's essence with Presentation Geeks. Explore Estée Lauder's legacy in our presentation. Ready to shine? Visit https://presentationgeeks.com/ for a link to timeless elegance.
2. INTRODUCTION:
• Started In 1946 by Christian Dior.
• Headquartered in Paris, France.
• 79,450 Employees.
• Biggest hit of today is fashion world.
• 3 main competitors are Chanel, Versace and Gucci.
3. INTRODUCTION:
• Christian Dior (21 January 1905 – 23 October 1957) was a
French fashion designer, best known as the founder of one of
the world's top fashion houses, also called Christian Dior. His
company Dior owns LVMH which also owns Louis Vuitton
4. DIOR MARKETING STRATEGY
• It operates through three companies: Christian Dior Couture
(100% owned), Financiere Jean Goujon (100% owned) & and
LVMH (42.5%owned).
• Christian Dior enjoys strong brand equity. Through its
subsidiary LVMH, it has access to one of the strongest luxury
brand portfolio. LVMH possesses a portfolio of over 60
prestigious brands including Louis Vuitton, Christian Dior, TAG
Heuer, Fendi, Moet & Chandon, Sephora which gives it a
competitive advantage.
5. SYMBOL OF ABSOLUTE PERFECTION:
• Christian Dior, is going all out to reach its niche target market.
• The company's focus is clearly on popularizing the segment
(Fragrance, make up and Skin Care).
• Dior has built its fame on Women’s Fashions.
• Its target audience is anyone who has an extra ordinarily
mixture of romanticism, feminism and modernity.
11. BRAND IDENTITY PRISM:
Physique
Exclusive
Creation, Quality
Relationship
Social
distinctiveness,
status
Reflection
High Income Women, Elegant with
a social position.
Personality
Elegant, Conservative
Culture:
Classicism, Historical
rememberence
Self image:
I am elegant & distinctive,
traditional.
12. SWOT ANALYSIS:
• Strength:
• Strong luxury brand name and
image
• Strong presence over numerous
luxury avenues across the world
• Increasing vitality of its emblematic
product lines .
• Strong innovative and high-end
savoir- faire
• Weakness:
• Presence in a limited market.
• Low revenue and presence in Latin
and South America.
• Replicas create a problem to brand
identity.
13. • Opportunity:
• Developing the e-commerce .
• Expanding in emerging markets
• Focusing on green initiatives .
• Increasing technological innovation
investments.
• Threats:
• Tough existing competition.
• Increasing number of new
designers.
• Sales lost on its leading customer
group.
• Counterfeiting,