Chanel is a privately held luxury goods and jewelry company headquartered in Greater New York City. It was founded in 1909 by Gabrielle "Coco" Chanel and is best known for its haute couture, perfumes, fashion accessories, and jewelry. Karl Lagerfeld has served as the creative director since 1983. Chanel targets both female and male customers across generations with products like bags, shoes, dresses, swimwear, watches, and fragrances. The company emphasizes fashion, accessories, and fragrances in its brand and expands globally while protecting its high-cost brand.

2. Company profileHeadquartersGreater New York City AreaIndustryLuxury Goods & JewelryTypePrivately HeldStatusOperatingCompany Size1001-5000 employeesFounded1909Websitehttp://www.chanel.com

3. FOUNDERGabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of the famous fashion brand Chanel. Her extraordinary influence on fashion was such that she was the only person in the couturier field to be named on Time 100: The Most Important People of the Century.

4. HISTORYType Privately held Industry fashion Founded 1909 / 1910 Founder(s)Gabrielle "Coco" Chanel Headquarters Paris, France135 Avenue Charles de Gaulle92521 Neuilly-sur-Seine Cedex Area served Worldwide Key people Alain Wertheimer, co-ownerHead designer Products haute couture, Perfume, Jewelers, Fashion accessory

5. Worker of chanelKarl Lagerfeld is a German fashion designer, artist and photographer based in Paris, France. He has collaborated on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel.

6. Target customer Ladies and gents

7. Young generation.PRODUCT(Bags)

8. LADIES SHOES

9. GENTS SHOES

10. LADIES DRESS

11. LADIES BIKINI

12. MENS DRESS

13. WATCH COLLECTION

14. CHANEL PERFUMES

15. CHANEL JEWELARY COLLECTION

16. brand ambassador of CHANEL company

17. Product life cycle

18. Core value the main products are fashion, accessories and fragrances.Blue oceanThis mascara is infallible: thanks to its special formula, it is waterproof, does not run, and guarantees you beautifully coated lashes all day long, whatever you happen to be doing. Water-resistant, it coats your lashes in total safety, so you can relax. Farewell to mascara that runs, long live the beach and water sports.

19. Market strategy The easiest way to understand the main aspects of marketing is through its more famous synonym of "4Ps of Marketing". The classification of four Ps of marketing was first introduced and suggested by McCarthy (1960), and includes marketing strategies of product, price, placement and promotion. This is helpful in determining the main ingredients of the four Ps in a marketing mix.

20. AdvertisingPrint Media

21. TV advertisement

22. Focuses on internetadvertisementOnline ShoppingGlobal strategy

23. WEAKNESSHigh cost of brand protection

24. Lack of control over distribution decisions Poor time management

25. Drop in performanceInitially no competitors

26. World wide expansion

27. Diversified product range

28. Arising of new market segmentOPPORTUNITY