Gucci is an Italian luxury brand founded in Florence known for high-quality leather goods and handmade shoes. It has expanded internationally since 1989, targeting young consumers and the Asian Pacific region. Currently, Gucci operates over 450 stores worldwide. The company was founded by Guccio Gucci and is now a multi-brand luxury conglomerate that includes other high-end brands. It focuses on quality craftsmanship and positioning itself as a sophisticated, high-class brand to appeal to consumers' prestige and status.

2. HIMEL HAWLADERID.082011341SEM.5THSHANTO-MARIAM UNIVERSITY OF CREATIVE TECHNOLOGY

4. considered to be the most recognizable fashion

5. brands all over the world.

6. Gucci is known for the high-quality leather products and

7. hand-making shoes.

8. Gucci accelerated internationalization in 1989 and targeted

9. at young generation and Asian Pacific Region.

11. PRODUCT

12. GUCCI LADIS DRESS

13. GUCCI MENS DRESS

14. GUCCI CHILDREN’s LINE

15. GUCCI FOOTWEAR

16. Accessories

17. brand The Gucci Group in now a multi-brand conglomerate, with a collection of high fashion brands, like: Gucci Alexander McQueen Balenciaga Bédat & Co Bottega Veneta Boucheron Sergio Rossi Stella McCartney Yves Saint Laurent Today, it is one of the world’s leading luxury brands, in fact the name Gucci conjures a vibe of exclusivity and prestige, an Italian brand of quality.

18. customers Europe, Asia Pacific, Australia, Hong Kong, Japan, Singapore, Switzerland and U.S. Why Gucci family slogan is “quality is remembered long after the price is forgotten” ? We think that quality is crucial in giving the customers an idea of the best product available.

19. leadership Industry: fashion Segment: high fashion A good leader is able to make staff feel involved and part of company success or failure and he must represent people’s feelings. Gucci has created and defined concepts of fashion using charisma and intuition.

20. location Statutory headquarters: The Netherlands Administrative Centre and Human Resources Department: Florence, Italy

21. mission To become a group leader in the luxury market at world-wide level through: putting into effect and maintaining. Main goals: - to coordinate a standard and global planning process - to reduce global complexity from the different regions - to improve system accuracy and reduce business risk

22. competitors In Italy: - Armani - Versace - Dolce & Gabbana - Prada - Moschino In the world: -Chanel - Dior - Burberry - Ralph Lauren - … Gucci, Armani and Versace are the most desired designer labels, but are they also the most desired designer clothing? For the great many fashion consumers, that brands are the most common designer labels, but they select different designers labels too, how many would then really choose Gucci, Armani and Versace? If nothing else, this survey probably reveals some disturbing facts about consumer manipulation.

24. The most famous products of the company is the leather metal

25. chain handbag and the perfume―Chanel N˚5.

26. Chanel has owned more than 100 boutiques all

28. based in Milan.

29. The company separates the brand into two

30. leading lines.

31. DOLCE&GABBANA opened the first

33. Versace Furniture and Versace hotel―Palazzo Versace.

34. The company launched an inferior series for the

35. economic group.

36. Versace do business in 60 countries and own more than

38. success and expansion In 1990s, Gucci decided to extend beyond its “mature” style in creating a trendy brand. The vision of the company is that Gucci has become a beautiful symbol of maturity with aristocratic lines, and no longer a boring icon. In few years, the company spent a lot to built new stores and so it came through the global economic bump of 1998. The international expansion permitted brand development.

39. organization The Company directly operates stores in major markets throughout the world and wholesales products through franchise stores, duty free boutiques and leading department and speciality stores.

40. WORKERS IN THE COMPANY: Robert Polet -President, Chief Executive Officer CEO Domenico de Sole- President and Chief Executive Officer of the Gucci Group and Chairman of the Group’s Management Board Tom Ford- Creative Director FridaGiannini – Creative Director of Gucci Gucci Group believe that every employee is an ambassador for the Group and its brands.

41. strategy The strategy of Robert Polet, the new chief executive of the Gucci Group is: - to focus on meeting with employees - to build one business plan- to understand the taste of the people - to consider what their looking for, their ambition and the target.

42. advertising The company advertises through media, magazines, television, posters, etc.

43. breakdown of revenue by brand of Gucci Group of PPR in year 2009

45. Control Its Distribution Channels

46. Strong Chain Value With Suppliers & Retailers

47. Directly Operated Stores

48. More Control Its Distribution ProcessThe 2003 figure showed that DOS accounted for 61.3% of revenues compared to a much lower 32.5% in 1999.

50. The financial base is weak and alarmingfrom $17 million in 1998 to $143 million in 1999 and to $1.3 billion in 2003.

52. creating competitive advantage in different business segments

54. Invest huge money in brand promotions in order to maintain their image.

58. Quality, leadership, performance

59. Symbolic-expressive value

62. Excellence

63. Fairness

64. Sense of purpose

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