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Moments of Influence
Steve Portigal
@steveportigal
Moments of Influence ‹#› Portigal
Click to edit Master title style
Unpacking Influence
Moments of Influence ‹#› Portigal
Click to edit Master title styleInfluence > persuasion
Moments of Influence ‹#› Portigal
Click to edit Master title styleInfluencing another to take action
Moments of Influence ‹#› Portigal
Click to edit Master title styleInfluencing another to let you take action
Moments of Influence ‹#› Portigal
Click to edit Master title styleInfluencing someone to change their beliefs
reciprocity-failure.blogspot.com
Moments of Influence ‹#› Portigal
Click to edit Master title styleShow someone a new way of looking at it
@RobbFraley
Moments of Influence ‹#› Portigal
Click to edit Master title style
Musing on Influence
Moments of Influence ‹#› Portigal
Click to edit Master title styleCredibility/Thought Leadership
Moments of Influence ‹#› Portigal
Click to edit Master title styleTeaching as influencing
Moments of Influence ‹#› Portigal
Click to edit Master title styleModeling Behavior
Moments of Influence ‹#› Portigal
Click to edit Master title styleLeadership without title
Moments of Influence ‹#› Portigal
Click to edit Master title styleBeing open to being influenced by others
Moments of Influence ‹#› Portigal
Click to edit Master title style
Getting practical
Moments of Influence ‹#› Portigal
Click to edit Master title styleCialdini’s Principles of Ethical Influence
Reciprocity
Scarcity
Authority
Consistency
Liking
Consensus/Social Proof
Moments of Influence ‹#› Portigal
Click to edit Master title styleReciprocity
We want to return favors
Moments of Influence ‹#› Portigal
Click to edit Master title styleScarcity
An offer is more appealing if there
are limited quantities
Moments of Influence ‹#› Portigal
Click to edit Master title styleAuthority
We are influenced by symbols of
authority and authority figures
Moments of Influence ‹#› Portigal
Click to edit Master title styleConsistency
If we’ve committed to something,
we will follow through
Moments of Influence ‹#› Portigal
Click to edit Master title styleLiking
We are influenced by people whom
we like
Moments of Influence ‹#› Portigal
Click to edit Master title styleConsensus/Social Proof
If everyone does it, then we’ll do it
Moments of Influence ‹#› Portigal
Click to edit Master title style
Resources, presentations and to purchase
http://rosenfeldmedia.com/books/interviewing-users/
I’m asking you to check out this stuff
Interviews with in-house user research leaders
http://www.portigal.com/series/DollarsDoDonuts/
Moments of Influence ‹#› Portigal
Click to edit Master title styleExercise: Planning for Influence
• Work in groups of 3-4
• Get a scenario card
• Discuss how you would handle the situation
• Write down a few key steps
• Let’s share
Moments of Influence ‹#› Portigal
Click to edit Master title style
Portigal Consulting
www.portigal.com
@steveportigal
steve@portigal.com
Thank you!

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Moments of Influence

  • 1. 1 Moments of Influence Steve Portigal @steveportigal
  • 2. Moments of Influence ‹#› Portigal Click to edit Master title style Unpacking Influence
  • 3. Moments of Influence ‹#› Portigal Click to edit Master title styleInfluence > persuasion
  • 4. Moments of Influence ‹#› Portigal Click to edit Master title styleInfluencing another to take action
  • 5. Moments of Influence ‹#› Portigal Click to edit Master title styleInfluencing another to let you take action
  • 6. Moments of Influence ‹#› Portigal Click to edit Master title styleInfluencing someone to change their beliefs reciprocity-failure.blogspot.com
  • 7. Moments of Influence ‹#› Portigal Click to edit Master title styleShow someone a new way of looking at it @RobbFraley
  • 8. Moments of Influence ‹#› Portigal Click to edit Master title style Musing on Influence
  • 9. Moments of Influence ‹#› Portigal Click to edit Master title styleCredibility/Thought Leadership
  • 10. Moments of Influence ‹#› Portigal Click to edit Master title styleTeaching as influencing
  • 11. Moments of Influence ‹#› Portigal Click to edit Master title styleModeling Behavior
  • 12. Moments of Influence ‹#› Portigal Click to edit Master title styleLeadership without title
  • 13. Moments of Influence ‹#› Portigal Click to edit Master title styleBeing open to being influenced by others
  • 14. Moments of Influence ‹#› Portigal Click to edit Master title style Getting practical
  • 15. Moments of Influence ‹#› Portigal Click to edit Master title styleCialdini’s Principles of Ethical Influence Reciprocity Scarcity Authority Consistency Liking Consensus/Social Proof
  • 16. Moments of Influence ‹#› Portigal Click to edit Master title styleReciprocity We want to return favors
  • 17. Moments of Influence ‹#› Portigal Click to edit Master title styleScarcity An offer is more appealing if there are limited quantities
  • 18. Moments of Influence ‹#› Portigal Click to edit Master title styleAuthority We are influenced by symbols of authority and authority figures
  • 19. Moments of Influence ‹#› Portigal Click to edit Master title styleConsistency If we’ve committed to something, we will follow through
  • 20. Moments of Influence ‹#› Portigal Click to edit Master title styleLiking We are influenced by people whom we like
  • 21. Moments of Influence ‹#› Portigal Click to edit Master title styleConsensus/Social Proof If everyone does it, then we’ll do it
  • 22. Moments of Influence ‹#› Portigal Click to edit Master title style Resources, presentations and to purchase http://rosenfeldmedia.com/books/interviewing-users/ I’m asking you to check out this stuff Interviews with in-house user research leaders http://www.portigal.com/series/DollarsDoDonuts/
  • 23. Moments of Influence ‹#› Portigal Click to edit Master title styleExercise: Planning for Influence • Work in groups of 3-4 • Get a scenario card • Discuss how you would handle the situation • Write down a few key steps • Let’s share
  • 24. Moments of Influence ‹#› Portigal Click to edit Master title style Portigal Consulting www.portigal.com @steveportigal steve@portigal.com Thank you!