The document discusses problems with how software is typically designed and calls for a more user-centered approach. It argues that most software focuses too much on features rather than the user experience. In contrast, the app iA Writer is highlighted as an example of software designed to be enjoyable to use for its target users. The document calls for involving users more directly in the design process through techniques like personas and scenarios to help ensure software meets user needs and motivations.
UX strategy lacks strategy, it is usually just a glorified waterfall process, even agile processes are just incremental waterfall. This presentation tells the current state of UX strategy in pictures while it outlines a real UX Strategy in words.
How does usability relate to the role of a Business Analyst or a Business Analyst Manager
Trent Mankelow from Optimal Usability looks at the two and asks - "Can't we all be friends?"
UX strategy lacks strategy, it is usually just a glorified waterfall process, even agile processes are just incremental waterfall. This presentation tells the current state of UX strategy in pictures while it outlines a real UX Strategy in words.
How does usability relate to the role of a Business Analyst or a Business Analyst Manager
Trent Mankelow from Optimal Usability looks at the two and asks - "Can't we all be friends?"
By demystifying Agile constructs, and how architects fit into the
development process, organizations can find and follow best practices
and deliver benefits that advance accelerated coding objectives and
meet strategic business needs.
Stakeholder Persuasion - How to quantify your gut feelingUser Intelligence
Using User Research to Convince Stakeholders
Everyone who has worked with large corporate clients knows how hard it can be to align a group of stakeholders and get them all to agree. They’re often hardly engaged in the project itself, and they are hard to convince when it comes to design decisions. In the past, we’ve worked with a number of these types of clients, and we have found a few ways to get the stakeholders more engaged. Next to that, we have learned to speak their language (sort of), which helps tremendously when you need to convince them that your solution is actually better.
In this presentation Jacco and Martijn will tell you how they have used different forms of user research to address these issues and use examples from recent project to illustrate their way of working.
Rapid User Research - a talk from Agile 2013 by Aviva RosensteinAviva Rosenstein
Doing user research before and during development helps inform your choices about strategy (what to build) as well as tactics (how to build it)-- and it doesn't have to slow down your development process . In fact some rapidly executed research can speed up your time to market by reducing the need to refactor late in a project.
This presentation includes practical information to help product owners and developers quickly get inside the heads of their users, validate product ideas and improve the usability of their software at warp speed. The talk included tips and techniques for recruiting research participants, shadowing and interviewing users effectively, getting valuable feedback on product concepts and information architecture, and rapidly iterating on the user interface to improve usability. They discussed remote testing tools that help teams evaluate if users can successfully achieve their goals with their designs, and reviewed best practices collecting feedback from users after launch.
SoftExpert PPM Suite is the most robust, functional and easy-to-use solution for prioritizing, planning, managing and executing projects, portfolios and programs. SoftExpert PPM solution is an integrated suite that allows organizations to seamlessly manage their services, projects, products and resources.
Designing an MVP that works for users (2 and 1/2 hours) @Lean UX NYC 2013Ariadna Font Llitjos
2 and 1/2 hour workshop that covers contextual inquiry, empathy map, user experience map, MVP, elevator pitch, flow diagrams, stories, paper prototype and guerrilla usability testing.
New approaches for designing in the responsive age. These slides are from a presentation I did at the NYC Responsive Web Design Meetup on 14 June.
It includes a responsive case study from my work at R/GA and a look at new techniques responsive designers are using around the world to improve their workflow.
Huge thanks to @brad_frost, @laurenbugeja and Michael Barrish.
By demystifying Agile constructs, and how architects fit into the
development process, organizations can find and follow best practices
and deliver benefits that advance accelerated coding objectives and
meet strategic business needs.
Stakeholder Persuasion - How to quantify your gut feelingUser Intelligence
Using User Research to Convince Stakeholders
Everyone who has worked with large corporate clients knows how hard it can be to align a group of stakeholders and get them all to agree. They’re often hardly engaged in the project itself, and they are hard to convince when it comes to design decisions. In the past, we’ve worked with a number of these types of clients, and we have found a few ways to get the stakeholders more engaged. Next to that, we have learned to speak their language (sort of), which helps tremendously when you need to convince them that your solution is actually better.
In this presentation Jacco and Martijn will tell you how they have used different forms of user research to address these issues and use examples from recent project to illustrate their way of working.
Rapid User Research - a talk from Agile 2013 by Aviva RosensteinAviva Rosenstein
Doing user research before and during development helps inform your choices about strategy (what to build) as well as tactics (how to build it)-- and it doesn't have to slow down your development process . In fact some rapidly executed research can speed up your time to market by reducing the need to refactor late in a project.
This presentation includes practical information to help product owners and developers quickly get inside the heads of their users, validate product ideas and improve the usability of their software at warp speed. The talk included tips and techniques for recruiting research participants, shadowing and interviewing users effectively, getting valuable feedback on product concepts and information architecture, and rapidly iterating on the user interface to improve usability. They discussed remote testing tools that help teams evaluate if users can successfully achieve their goals with their designs, and reviewed best practices collecting feedback from users after launch.
SoftExpert PPM Suite is the most robust, functional and easy-to-use solution for prioritizing, planning, managing and executing projects, portfolios and programs. SoftExpert PPM solution is an integrated suite that allows organizations to seamlessly manage their services, projects, products and resources.
Designing an MVP that works for users (2 and 1/2 hours) @Lean UX NYC 2013Ariadna Font Llitjos
2 and 1/2 hour workshop that covers contextual inquiry, empathy map, user experience map, MVP, elevator pitch, flow diagrams, stories, paper prototype and guerrilla usability testing.
New approaches for designing in the responsive age. These slides are from a presentation I did at the NYC Responsive Web Design Meetup on 14 June.
It includes a responsive case study from my work at R/GA and a look at new techniques responsive designers are using around the world to improve their workflow.
Huge thanks to @brad_frost, @laurenbugeja and Michael Barrish.
UX + BA: Working Together In Harmony [updated]Jacklyn Burgan
Talk given at Web Afternoon: UX Edition on August 28, 2015.
By combining the efforts of business analysis and user experience design, building efficient, easy to use software that achieves the goals of both the business and the users is easier. User Experience and Business Analysis are two disciplines that apply analysis and design thinking during the product and software development process. Both roles are unique and the people that fill them have different strengths, but often times the roles overlap. In this talk, I'll explain how I worked through UX/BA clashes, what I learned from those experiences and provide you with new strategies to take back to your workplace that will help you to improve the collaboration across your teams and ultimately create a better product.
Usability and Users’ Experiences in Moodle landOlli Savolainen
Moodle usability: Who is all this development work for? Why do usability? A quick look at Moodle's current situation. Pointers to some paths we could take, to better know what *our* users expect (even though they aren't telling).
Presented at www.imoot.com in February 2010.
Talk for the Vancouver User Experience group on October 16, 2007 about the user experience of usability projects and how we've re-designed our process.
Usability vs. User Experience: What's the difference?Domain7
What's the difference between usability and user experience? Is there one? Check out Domain7's quick, handy guide—for designers, developers, and clients alike! Learn more: http://www.domain7.com/blog
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
How do we move from research to design to development without losing sight of the user experience. This session looks at specifying UX artifacts for team members to glean meaning from our work. How does experience design specify its output in a way that developers can code and business can understand how the UX relates to business requirements?
Software prototyping is an important UX design skill that many people “just do” but effective prototyping requires crucial knowledge and practices that aren’t obvious. As a result, many prototyping efforts aren’t productive and fail to achieve their goals.
In this talk, Everett will explain prototyping and its goals, compare prototyping to sketching, and explore the different types of prototyping. He will then give the eight rules for effective prototyping and show why those rules are so important.
Everett will review several commonly available prototyping tools (including SketchFlow), give nine criteria for evaluating prototyping tools, and evaluate the tools based on the criteria. He will conclude by showing some examples effective and ineffective prototyping in practice.
If you or your team is prototyping now or considering prototyping in the future, this talk is for you!
User Interface Prototyping - Low- and High-Fidelity Prototyping TodayThomas Memmel
Zühlke offers various usability engineering services – get in touch at www.zuehlke.com/usability
User Studies, User Profiling & User Modeling (e.g. Personas), User-Centered Requirements Engineering, Usability Concepts & Modeling (e.g. Scenarios, Storyboards), Agile Development & User Experience (e.g. User Stories combined with elements of Interaction Design), User Interface Prototyping (Low- & High-Fidelity), User Interface Engineering (Integration of Usability Methodology in the Software Development Process), Usability Testing (e.g. with Mobile Usability Lab), User Interface Specification.
“Specification by Example” is a set of process patterns that helps to validate the application for faster feedback and minimal documentation. With Specification by Example, teams write just enough documenta- tion to facilitate change effectively in short iterations or in flow-based development.
Software prototyping is an important UX design skill that many people “just do” but effective prototyping requires crucial knowledge and practices that aren’t obvious. In this talk, Everett will explain prototyping and its goals, compare prototyping to sketching, and explore the different types of prototyping. He will then characterize effective prototyping and explain why those characteristics are so important.
Everett will review several commonly available prototyping tools (including SketchFlow), and evaluate their pros and cons. He will conclude by working through some examples so that you can see effective prototyping in practice.
If you or your team is prototyping now or considering prototyping in the future, this talk is for you!
Oracle has been working hard for several years in building Oracle Fusion Applications which are slated to be released sometime during 2010. In this session, you will learn basic concepts of Fusion Applications, User Experience/UI Shell, features and functionality of Applciations. Present information about the Oracle Fusion Applications Present key concepts and ideas behind Fusion Applications Discuss the key technologies used by Oracle for Fusion Applications
The Essentials of Great Search Design (ECIR 2010)Vegard Sandvold
Enterprise search is a wicked problem - a problem that can't be solved merely with clever algorithms, beautiful code and lots of data. It takes dialog and cross-diciplinary collaboration with stakeholders, users and techies to explore all the requirements for a possibly great enterprise search solution.
MeshLabs is a pure-play developer of text analytics software. Our core product is a hybrid text analytics engine, that combines linguistic (NLP), statistic, and semantic approaches to process large volumes of unstructured and structured content. Built to enterprise performance standards, the engine offers flexible integration capabilities including content connectors and APIs. We are a team of information retrieval professionals who are passionate about solving complex unstructured data processing problems for a variety of industries. Our product is deployed at large enterprises globally. We specialize in developing products using emerging content processing technologies to solve complex customer experience management problems. I can discuss with you specific ideas, best practices, and case studies.
Governing services, data, rules, processes and moreRandall Hauch
Randall and Kurt will present how Guvnor is being reborn so that it can manage artifacts from a variety of domains, including web services, data services, business rules and processes, and metadata management. Guvnor not only will storing these artifacts, but it will fully manage their lifecycle, enable search and discovery, and provide insight into how, when and where they can be used. They'll also describe Guvnor's architecture and use of JCR, REST, GWT, Atom, and S-RAMP.
Natalie Hanson, PhD. April 2011 presentation to the Philadelphia chapter of ACM-CHI (Association for Computing Machinery, special interest group on Computer Human Interaction).
What is a SOA project? Do these projects exist in real life? This session gives an overview about different types of real world projects based on the Oracle SOA infrastructure, which could be labeled "SOA." You will learn about different requirements answered with different architectures and tools from the Oracle SOA-Palette, including a view on what's possible and what made sense. Discussion will include SOA, BPM, and EAI topics, as well as components like mediator, OSB, BPEL PM, BPM studio, Rules, EDN, and BAM. Even PL/SQL, APEX, and ADF find their place in an SOA-world.
User experience is vital, and the word "design" seems to be a buzz word and a magical pill to elevate products or services - all thanks to global success and publicity of Apple. Organisations in Asia will benefit by grasping the essence of user experience and design research. Lean UX evolved from well-understood UX practices, to conduct UX in a much leaner and cost effective way. As the saying goes" Some UX is better than no UX"!
Raven will share fundamental concepts and "quick-and-dirty" tips that enable improvement on user experience of products or services in a cost effective manner with case studies.
The ultimate findability challenge: the decisions you make as you find your way through your career in user experience design. Here's some things to think about, much of it crowdsourced from the community.
What We Talk About When We Talk About Navigation (IA Conf 2019)Andrew Hinton
Much of what information architecture practice is expected to figure out is “the navigation.” But what if we’ve been oversimplifying the way we discuss, design, and deliver navigation — and what if that’s been the source of later pain for users and organizations for a really long time? This short talk makes the case that we’ve been conflating too many things into the rubric of “navigation”, explains how this bad habit has come to pass, and the challenges that have resulted. But fear not! We’ll also look at practical ways to overcome the problem in our own day to day work, as well as with stakeholders and team members.
Practical Conceptual Modeling at UX Detroit Feb 2015Andrew Hinton
See the slides with all CORRECT notes here: http://understandinggroup.com/2015/02/practical-conceptual-modeling/
A presentation by Kaarin Hoff, Andrew Hinton, and Joe Elmendorf (not present at the event), for UX Detroit's Feb 2015 meetup. An introduction to some of the content that will be in the IA Summit 2015 workshop
Language is Infrastructure for InteractConf London 2014Andrew Hinton
I had the pleasure of speaking at Interact London in October 2014. I presented an updated version of this talk, which I originally gave at IA Summit earlier in the spring. The talk is based on content from my book, Understanding Context. You can read more about it at http://contextbook.com.
In this version, I have updated the way I'm talking about how language works as environment: instead of 'semantic affordance' I'm now calling it 'semantic function.' (Which is in keeping with how it's now being described in the book.)
A Model for Information Environments - Reframe IA Workshop 2013Andrew Hinton
My five-minute ignite-style talk for the Reframe IA workshop. Please note, for SlideShare purposes, I had to embed my notes into the slides, because PowerPoint wasn't behaving with other options.
(Information about the workshop: http://2013.iasummit.org/program/workshops/the-amazing-academics-practitioners-round-table/)
Context Design (beta2) World IA Day 2013Andrew Hinton
My talk for World IA Day 2013, based on a book I'm writing. This is another permutation, somewhat different from the first "beta" talk I did in the fall. More about book: http://inkblurt.com/contextbook/
Context Design (beta) CHI Atlanta Nov 2012Andrew Hinton
A very beta version of a talk I'll continue to be working on, related to an in-progress book on designing context. Presented at CHI Atlanta November 2012. (check out @contextbook on Twitter )
My presentation at WebVisions Portland in May 2012. Speaker notes / narrative included! Please forgive the cues & odd little notes to myself for presenting purposes.
A basic explanation for communities of practice, and some ideas for designing digital environments to help them thrive. Based on portions of presentations I have given over the last 4-5 years.
Presented at EBAI (the Information Architecture Congress of Brazil); an updated Linkosophy with some other presentations mixed in. Portions address conversations that were happening at the conference.
Uploaded as PDF with notes and slides. Best viewed full screen (or download PDF).
The first portion of content presented as part of the IAInstitute's pre-conference workshop at the 2009 IA Summit in Memphis, TN. "Beyond Findability: Re-framing IA Strategy and Practice for Turbulent Times" http://iasummit.org/2009/program/pre-con/beyond-findability/
There were no "notes" for this one, so it doesn't have the long-format pdf, just the slides.
Explains how social dynamics have been changed by the Web, and what it can mean for how organizations design for newer generations.
This is a long presentation I gave at DigitalNow in 2007. It's a sort of mashup of my "Clues to the Future" and "Architectures for Conversation" with some additional content, for a 1.5 hr workshop.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
1. Stop the Madness
A modest proposal for sane software design.
Andrew Hinton & Patrick Quattlebaum
IIBA Denver / April 2011
Tuesday, May 10, 2011 1
2. MS Word
Jack of all trades,
master of none
iA Writer
Nearly perfect
#uxba
for a particular context
Tuesday, May 10, 2011 2
Word has so many features, they often get in the way of one another. When the fact is, the
vast majority of users need only the most basic capabilities it offers.
It’s an example of how a list of requirements can be literally translated into a UI, without real
Design happening. Word is not a “beloved” application. People use it because they have to.
iA Writer, however, is a different application with a very specific audience: people with iPads
who want to be able to write on them without the distraction of unnecessary functions & user
interface widgets. It’s enormously successful -- selling at a fraction of the price of MS Word,
but making tons of money for its creators (a small team) with a rabid fan-base.
It was designed to be something you *want* to use -- that makes you happy about sitting
down to write.
Why can’t we make software like this all the time? There are many reasons that we can’t get
into today but one to focus on has to do with the relationship between technical & business
analysis and design.
3. WHY CAN’T WE
MAKE STUFF
PEOPLE LOVE TO
USE?
#uxba
Tuesday, May 10, 2011 3
4. A Meeting
Between People
Who are Part of an Organization
This is
This is Hawkeye
Sal - Chief Surgeon
- Recently given
the cook for
charge of mess hall
M*A*S*H unit 4077
- Has a favorite family
recipe for french toast
#uxba
Tuesday, May 10, 2011 4
6. The “Outsourced Design” Model
Production
Edge use cases
often outnumber
SMEs & Business the most common
Stakeholders Analysts use cases.
Develop,
Review, Test
Task, Process Design isn't
Requirements Detailed
& Point-of-pain actually finished
& Process Models Specification
descriptions but process pretends
Design, in a bubble, it is.
misses out
on the inputs it
needs most.
Task & Process
often miss deeper
context (cognition)
& interaction (behavior)
issues.
Deliverables
UI Description missing tacit
(wireframes + visual design) knowledge
Design behind the
Team design
Content
#uxba
Tuesday, May 10, 2011 6
A typical process. (Explain each part - then click through the risk points)
What is missing?
7. Long tail of edge-case
requirements
Everything flattened into one
Most important use cases for long list of equally-weighted
highest percentage of users requirements.
(Also, loses context)
#uxba
Tuesday, May 10, 2011 7
8. CONTEXT
#uxba
Tuesday, May 10, 2011 8
This is a big deal. We may think we’re getting the full story when we interview SMEs and stake
holders (and even end-users), but often we aren’t.
9. Task
Task Need
Task
Situation
Task
Need
Need
Task Task Task
Task
“Scenario”
#uxba
Tuesday, May 10, 2011 9
In addition to the inherent behavioral characteristics of the person,
>> there is the Situation the person is in, which is often the main reason why they are using
what we make to begin with. The situation could be International Travel, Getting Married,
Going to School. And, frankly, it could be all three of those at once!
>> A situation gives rise to needs -- problems the person needs to solve. These are practical,
concrete outcomes of the general situation. I’m traveling: I need to book plane fare and hotel,
and decide what to pack; Wedding: I need to plan the ceremony, get a ring, send
announcements, plan a honeymoon.
>> So those needs then give rise to tasks that must be completed in order to solve the
problems. The tasks require tools, knowledge, and some kind of interactive activity.
Increasingly, the tools we use to solve these problems are *digital* ... fifteen years ago,
Travel, Marriage and Going to School had very little to do with *software*!
>> This nest of contextual facets is what we try to describe with a Scenario. And like the
persona, the goal is *understanding* -- no matter what format, documentation style or
method you choose.
10. THINKING
cognitive assumptions, education,
learning ability
Cognitive
DOING Physical
physical activity & ability,
habits, preferences, sensory
Emotional
FEELING
psychological state, anxiety,
confidence, stress, desire
“Persona”
#uxba
Tuesday, May 10, 2011 10
First, we have to consider the context of the User -- who is, after all, not only a “user” of our
product, but a whole person with a whole life of behaviors, where many things are much more
important to them than our precious design! Here are several dimensions that exist for the
person, whether we acknowledge them or not:
>> Doing (physical activity and ability, habits, preferences, and their sensory experience)
>> Thinking (cognitive assumptions, education, learning ability)
>> Feeling (psychological state, anxiety, confidence, stress, even desire)
These facets change from one person to the next, and can even change from one day to the
next for the same person, depending on other factors we will look at next.
>> This is in essence what we are wanting to understand when we use a “persona” for user
experience design. How you document the persona doesn’t matter as long as it helps you
gain an *honest* understanding of the person.
11. Task
Task Need
Cognitive
Task
Situation
Physical
Task
Need
Need
Emotional
Task Task Task
Task
Time
#uxba
Tuesday, May 10, 2011 11
When you overlay these, diagrams, you have what I call the Situation/Behavior Complex. It’s
helped me to map out the human situations people are in, their likely behavioral patterns and
assumptions, and better understand how my design can help them complete their tasks. This
keeps me from thinking of the user as someone who is doing nothing but using my software
or website.
>> Another important factor to consider is that people change over time, sometimes in a
matter of days or hours.
>> So it’s important to know where your users are in a given narrative. Because even
something as simple as their interaction with your system can cause changes that require the
system to interact with them differently later on.
12. Scenario-based Design
#uxba
Tuesday, May 10, 2011 12
Designing with persona & scenario approach is different from use-cases.
13. !!!
#uxba
Tuesday, May 10, 2011 13
Org I worked with early in my career had a mess of a site.
14. A typical “site map” architecture
Organizes information,
but shapes nothing else.
#uxba
Tuesday, May 10, 2011 14
Tried doing basic IA content organization, but it wasn’t enough -- I organized their
information without considering the larger issues they were facing (because I wasn’t listening
for them). Once I showed a normal “sitemap” (this is just a stand-in, not the real one) they
started talking more about the soft-tissue issues in their org -- how while this might
organize things OK for content’s sake,there would be tensions with
15. A contextual blueprint
#uxba
Tuesday, May 10, 2011 15
This diagram describes something more like rooms or neighborhoods -- it’s a description of
context, not (necessarily) literal links & hierarchies. It helped establish the conceptual
structure of the shared information environment.
This was more successful, and ended up driving the vision for the site.
16. SKETCHING
#uxba
Tuesday, May 10, 2011 16
This is a big deal. We may think we’re getting the full story when we interview SMEs and stake
holders (and even end-users), but often we aren’t.
17. Bill Buxton
#uxba
Tuesday, May 10, 2011 17
Explain diagram ...
- moves from cheap, easy, low-risk sketching to higher-cost, more-complex, higher-risk
prototyping
- Ideation = exploring alternatives; prototypes are more for usability & feasibility.
- as our investment increases, so should the weight of the design criteria - you don’t manage
ideation the same way, or with the same rigor, as usability & feasibility.
- circular arrows remind us we include users throughout the process, not just for usability
testing
18. From Bill Buxton’s “Sketching User Experiences”
#uxba
Tuesday, May 10, 2011 18
19. Bill Buxton on the shape of design
#uxba
Tuesday, May 10, 2011 19
Bill Buxton talks about how we tend to think design iterates into a tighter and tighter perimeter, until we’ve winnowed and honed to an ultimate,
ideal answer.
>>But he says that’s not how design really works -- design is about exploring alternatives and requires constant consideration of alternative
possibilities, lateral ideation.
You come up with variety, then winnow down, then expand again, until you explore your way to a solution.
But that’s not a very efficient activity, in the eyes of what is still mainstream management thinking by which I mean the thinking style of most
people with management roles. So we have to create a permission space within the linear activity of a project.
20. Exploration of Alternatives
Inflection point: the broad outlines &
design rationale are mostly settled
#uxba
Tuesday, May 10, 2011 20
21. Business
Analysts
SMEs &
Stakeholders
Design
Team
#uxba
Tuesday, May 10, 2011 21
This is a collaborative, conversational process -- not an assembly line.
22. Project Process
Design Space
#uxba
Tuesday, May 10, 2011 22
There has to be room for that sort of playful, exploratory thinking to happen.
Now, that certainly makes a lot of managers nervous. But I would argue that giving this room for design is non-negotiable.
If giving designers this room doesn’t result in great work -- don’t take away the room. Get new designers.
It’s our responsibility to be sure that, given the room to do the work, we make the most of it.
That means the responsibility is on us to be ever-vigilant of our own biases & cognitive flaws.
23. An Integrated Model
Collaboration
throughout
lifecycle
Business
Analysts
SMEs &
Stakeholders
Design
Team
Informed
by Context
Exploration & divergence
before refinement & final
design.
#uxba
Tuesday, May 10, 2011 23
24. THANKS!
Patrick Quattlebaum
patrick.quattlebaum@macquarium.com
@ptquattlebaum
Andrew Hinton
andrew.hinton@macquarium.com
@inkblurt
#uxba
Tuesday, May 10, 2011 24