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Company Profile


                  04.2013
Page 2




Content:
 About Us

 Range of Services

 Portfolio

 Customer List
Page 3



                 About Orca Creation




    • Established since 2005

    • A team with more then 10 years of design experiences

    • Specialized in product design & program management

    • Established design system and global working exposure

    • Exercise IP Control towards product & client information




Turning Intangible Ideas Into Product Reality        www.orcacreation.net
Page 4



                     Company Organization Chart

                                         General Manager
                                          Lee Wee Thuang




       Admin &
                         Business           Program                         Research &
        Finance                                            Procurement
                       Development         Management                      Development
      Jennifer Tan                                            PL Chon
                          WT Lee             PL Chon                          KS Aw
       Vivian Lim




                           KS Aw
       Kelly Tan                                                             Elvin Chee
                                                FS Chai                       KW Fong
      Ashley Wong         PL Chon
         Prem                                                FS Chai          M. Faeez
                                                 LC Lee                       M. Nasir
                                                             LC Lee           Selamat
                                                 CH Lim                     Shaharuddin
                                                                                Zikri
                                                LC Chong                     Ryan Jung
                                                                             Antonio Jo




Turning Intangible Ideas Into Product Reality                            www.orcacreation.net
Page 5




Range of Services:

 Product Design & Development

 Engineering Analysis & Consultancy

 Program Management
Page 6



                 Product Design & Development




                                                Our product design team specializes in
                                                product enclosure design, mechanism
                                                design and design for manufacturing.

                                                We work on
                                                Unigraphics, ProEngineer, Solidwork and
                                                One Space Designer.




Turning Intangible Ideas Into Product Reality                            www.orcacreation.net
Page 7



                         Product Design Services

      Project                        Product                 Product           Tooling             Development                      Mass
       Start              Conceptualization                   Design           Support             Build Support               Production
                                                                                                                                 Support

     Project Schedule         Industrial Design      Component Layout                      DFM      Design Refinement        Mass Production
                                                                                                                              Issue Support
         Project Brief    Initial Concept Design         Detail Concept     Mold Flow Analysis           Reliability Test
                                                                 Design                                         Support       Cost Reduction
  Design Specification           UI exploration                                 Tooling Design                              Activities Support
                                                     Assembly Concept                   Review       Compliance Test /
    RACI/Com. Matrix      Product Cost Analysis                Design                              Certification Support
                                                                          Electrode Verification
   Product Feasibility    Mock Up & Validation             3D Modeling                                     ATL Support
               Study                                                                 Mold Trial
                                                          Detail Design                            Product FA & Buy Off
                                                                             Component FA &                    Support
                                                    EE Co-development       Process Capability
                                                                            Report Verification
                                                        Design Analysis
                                                                              Cosmetic Buy Off
                                                           Prototype &                Support
                                                             Validation

                                                   User Testing Support

                                                   Design Improvement

                                                       3D Data Release

                                                   2D Drawing Release




Turning Intangible Ideas Into Product Reality                                                                 www.orcacreation.net
Page 8



                 Product Matrix
                                                Engineering




  Simple                                                                  Complex




                                                Design

Turning Intangible Ideas Into Product Reality                 www.orcacreation.net
Page 9



                 Light Pipe Design




                                 Light Effect




                                                A novel 1-LED solution for true uniformity
                                                and energy efficiency. The lens profile is
                                                optimized to minimize energy lost




Turning Intangible Ideas Into Product Reality                      www.orcacreation.net
Page 10



                 Gearing Mechanism Design




                                                A patterned rack & pinion + worm gear
                                                mechanism led to an elegant user interface
                                                with very fine and smooth movement




Turning Intangible Ideas Into Product Reality                     www.orcacreation.net
Page 11



                 IP67 Ingression Protection Design




                                                • Over Mold PC Lens
                                                • Acoustic Membrane
                                                • Ultrasonic Welding on Casing
                                                • Over Mold Battery Contact
                                                • Rubber Seal on Speaker
                                                • Double Injection TPE Seal on Casing




                                                 Ruggedized life saving equipment to
                                                 withstand the hazardous environment of the
                                                 underground mine.




Turning Intangible Ideas Into Product Reality                        www.orcacreation.net
Page 12



                 Aesthetic Design




                                                Attention to details and expertise in various
                                                manufacturing processes is key to bring out
                                                the aesthetic value of the product.




Turning Intangible Ideas Into Product Reality                      www.orcacreation.net
Page 13



                 Structural Mechanism Design




                Able to rotate/Tilt LCD
                                          Easy height adjustment
                                                                   Right choice of material and extensive
                                                                   engineering calculation lead to elegant user
                                                                   experience and sturdy structure.




Turning Intangible Ideas Into Product Reality                                         www.orcacreation.net
Page 14



                           Printer Enclosure Design


                                                   PCA                         COVER M
                                                   DOOR                        TOP
                                                   SENSOR
                                        MPCA                                COVER
                                        COVER                               CARRIEGE
                                                                            MOTOR
                                COVE
                                R FAX


                         PCA LOGIC                                                       ASSY-PRINT
                         BOARD                                                           MECH
                         (WALLACE)

                                                                                         ASSY
          ASSY
                                                                                         SPEAKER
          DUPLEXER
          WITH COVER                                                                     COVER BASE
                                                                                         PRINT



                                                                                         COVER M
                                                                                         FRONT PRINT


                                                                                         SS COVER
                COVER FAX                                                                SERVICE
                BOTTOM                                                                   CENTER
                                                                                         PRINT

                                                                                         TRAY CHEEK
                       FLEXI                                                             INPUT PRINT
                       GUIDE

                                                                                         ASSY TRAY M
                                                                                         OUTPUT
              COVER
              CONNECTO
              R HARNESS
              PRINT                                                                   TRACK WIDTH
                                                                                      ADJUST
                                PCA
                                WIRELESS                               GUIDE M
                                MODULE          LIGHT       BUTTON     WIDTH ADJUST
                                NEPTUNE         PIPE        WIRELESS   PRINT
                                                BASE


                                                                                                       Innovative part break and low material
                                                                                                       usage reduce overall product cost and
                                                                                                       simplify assembly and servicing processes.




Turning Intangible Ideas Into Product Reality                                                                             www.orcacreation.net
Page 15



                 Paper Path Architecture Design




                                                New paper path architecture design with
                                                improved throughput.




Turning Intangible Ideas Into Product Reality                     www.orcacreation.net
Page 16



                 Our Design Knowledge



              Metal




               Light
           Illumination




           Mechanism




Turning Intangible Ideas Into Product Reality   www.orcacreation.net
Page 17



                 Our Design Knowledge



              Button




              Hinges




            Ingression
            Protection




Turning Intangible Ideas Into Product Reality   www.orcacreation.net
Page 18



                 Our Design Knowledge


              Double
             Injection




           Ergonomics




           Dimensional
           Robustness




Turning Intangible Ideas Into Product Reality   www.orcacreation.net
Page 19



                 Engineering Analysis & Consultancy




                                                Our design consultancy team reviews the
                                                product design, performs engineering
                                                analysis and recommends design solution
                                                to improve product reliability and design
                                                robustness.

                                                We work on Ansys, Moldflow and TracePro.




Turning Intangible Ideas Into Product Reality                            www.orcacreation.net
Page 20



                 Cam Profile Simulation & Optimization




                                                Cam profile optimization to achieve good
                                                user experience in hinge operation, while
                                                maintaining the hinge retention force.




Turning Intangible Ideas Into Product Reality                      www.orcacreation.net
Page 21



                 Structure Analysis & Improvement




                                                FEA analysis and design improvement of
                                                the printer base to improve the drop test
                                                performance.




Turning Intangible Ideas Into Product Reality                      www.orcacreation.net
Page 22



                 Lens Design & Simulation




                                      Focused
                                      Lighting




                                       Diffused
                                       Lighting




                                                  Lens profile optimization produce different
                                                  light diffusion effect with minimum energy
                                                  lost




Turning Intangible Ideas Into Product Reality                        www.orcacreation.net
Page 23



                 Tolerance Stack-up Analysis




                                                A thorough tolerance stack-up analysis
                                                exercise on the functional and cosmetically
                                                critical area to ensure the design robustness
                                                of the industrial printer




Turning Intangible Ideas Into Product Reality                      www.orcacreation.net
Page 24



                 Program Management (PM)




                                                Our program management team gathers
                                                and manages the best resources to realize
                                                the product goal, in terms of product
                                                quality and time to market.

                                                We build in Asia and ship to worldwide.




Turning Intangible Ideas Into Product Reality                            www.orcacreation.net
Page 25



                 Program Operation Structure
                            Product Development



             Industrial   Mechanical    Electronic     Design
              Design       Design         Design        QA




                          Manufacturing Operation



                NPI         Process     Product       Tooling
                          Engineering     QA         Managem’t    Program           Our
             Managem’t
                                                                  Manager         Customer




             Procurem’t    Material     Material     Purchasing
                          Managem’t     Planning




               Order
                           Logistics
             Managem’t




Turning Intangible Ideas Into Product Reality                               www.orcacreation.net
Page 26



                 CDM flow Chart




Turning Intangible Ideas Into Product Reality   www.orcacreation.net
Page 27



                 Program Management Services


               (1) Prototype Management


               (2) Industrialization Management


               (3) Contract Design Manufacturing




Turning Intangible Ideas Into Product Reality      www.orcacreation.net
Page 28



                 Prototype Management

       Functional Case Part Prototype




       Functional ID Prototype




Turning Intangible Ideas Into Product Reality   www.orcacreation.net
Page 29



                 Prototype Management

       Mechanism Prototype




        Metal Prototype




Turning Intangible Ideas Into Product Reality   www.orcacreation.net
Page 30



                    Industrialization Management

       Plastic Tooling




        Line Setup




        Production Line               Assembly Process   SOP




Turning Intangible Ideas Into Product Reality                  www.orcacreation.net
Page 31



                   Industrialization Management

       Production Jig




        IC Programming                Keypad Press Jig   Assembly Jig



        Testing




      LCD & KeypadLine
        Production Testing             EMF test          RF Signal Testing




Turning Intangible Ideas Into Product Reality                      www.orcacreation.net
Page 32



                 Contract Design Manufacturing
         Concurrent Engineering Process
    Our Concurrent Engineering Process is designed for minimizing lead time. It also
    ensures that the up stream design captures all down stream need; and the down stream
    activities can gain full support from up stream

                                                                                                 Mass
               Spec &
    PM         Schedule
                                  Program & Quality Control & Supply Chain Management            Production



                          Industrial      Prototype           Detail ID                 Build
    ID                    Design          Review              Refinement                Review



                                          Mechanical
                            DFX                                Tooling              Development
    MD                                    Design &
                                                               Discussion 2         Build
                                          Prototype



                                          Tooling              Tooling                  EC
    Tooling                 DFX                                Design &
                                          Discussion 1                                  Support
                                                               Fabrication




Turning Intangible Ideas Into Product Reality                                      www.orcacreation.net
Page 33



                 Contract Design Manufacturing




                                            MD              FIRMWARE &
                                                             HARDWARE

                         ID




                                                                         SOFTWARE


        CERTIFICATION
                                                  PROTOTYPING &
                                   RELIABILITY
                                                  MANUFACTURING
                                  QUALIFICATION



Turning Intangible Ideas Into Product Reality                     www.orcacreation.net
Page 34




Portfolio
Page 35



                 Portfolio. Product Design




                  HP Officejet J6400            HP Officejet 6500   HP Officejet 6500A




                  HP Officejet 6600             HP Officejet 6000   HP Officejet 6100




Turning Intangible Ideas Into Product Reality                         www.orcacreation.net
Page 36



                 Portfolio. Product Design




                HP Officejet Pro 8600           HP Officejet Pro 8100




                 Intermec PM43                    Intermec PM43c




Turning Intangible Ideas Into Product Reality                           www.orcacreation.net
Page 37



                 Portfolio. Product Design




                  Motorola GP344R               Motorola GP388R      Motorola GP340 EX2




                  Creative SB X-Fi Go!      Creative Movieworks HD




Turning Intangible Ideas Into Product Reality                          www.orcacreation.net
Page 38



                 Portfolio. Product Design




                 HM Monitor Support             Lottery Machine LT8800   Lottery Machine CJ3000




                    CM Stacker 830                  Brady BMP91               Brady BBP31




Turning Intangible Ideas Into Product Reality                                www.orcacreation.net
Page 39



                 Portfolio. Product Design




                   Tricubes T1030               Tricubes Sekure 2       Franklin BES 1890




                    Awox VOD Box            Pyrex Premium Glass Lids   Avent Comfort Double




Turning Intangible Ideas Into Product Reality                             www.orcacreation.net
Page 40


                 Portfolio. Contract Design Manufacturing




                   Avery PLP 9100                Avery ALP 9000




                  ResponseCard RF               ResponseCard NXT   Triton Receiver




Turning Intangible Ideas Into Product Reality                      www.orcacreation.net
Page 41



                 Portfolio. Contract Design Manufacturing




                     Osim iGogo                   Osim uGogo        Osim uPixie




                                                                  HP Deskjet 940C
                  ScaleRID SR2000               ScaleRID SR1000    Control Panel




Turning Intangible Ideas Into Product Reality                      www.orcacreation.net
Page 42



                 Our Clients




Turning Intangible Ideas Into Product Reality   www.orcacreation.net
Page 43




Thank you..

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Orca creation company presentation

  • 1. Company Profile 04.2013
  • 2. Page 2 Content: About Us Range of Services Portfolio Customer List
  • 3. Page 3 About Orca Creation • Established since 2005 • A team with more then 10 years of design experiences • Specialized in product design & program management • Established design system and global working exposure • Exercise IP Control towards product & client information Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 4. Page 4 Company Organization Chart General Manager Lee Wee Thuang Admin & Business Program Research & Finance Procurement Development Management Development Jennifer Tan PL Chon WT Lee PL Chon KS Aw Vivian Lim KS Aw Kelly Tan Elvin Chee FS Chai KW Fong Ashley Wong PL Chon Prem FS Chai M. Faeez LC Lee M. Nasir LC Lee Selamat CH Lim Shaharuddin Zikri LC Chong Ryan Jung Antonio Jo Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 5. Page 5 Range of Services: Product Design & Development Engineering Analysis & Consultancy Program Management
  • 6. Page 6 Product Design & Development Our product design team specializes in product enclosure design, mechanism design and design for manufacturing. We work on Unigraphics, ProEngineer, Solidwork and One Space Designer. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 7. Page 7 Product Design Services Project Product Product Tooling Development Mass Start Conceptualization Design Support Build Support Production Support Project Schedule Industrial Design Component Layout DFM Design Refinement Mass Production Issue Support Project Brief Initial Concept Design Detail Concept Mold Flow Analysis Reliability Test Design Support Cost Reduction Design Specification UI exploration Tooling Design Activities Support Assembly Concept Review Compliance Test / RACI/Com. Matrix Product Cost Analysis Design Certification Support Electrode Verification Product Feasibility Mock Up & Validation 3D Modeling ATL Support Study Mold Trial Detail Design Product FA & Buy Off Component FA & Support EE Co-development Process Capability Report Verification Design Analysis Cosmetic Buy Off Prototype & Support Validation User Testing Support Design Improvement 3D Data Release 2D Drawing Release Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 8. Page 8 Product Matrix Engineering Simple Complex Design Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 9. Page 9 Light Pipe Design Light Effect A novel 1-LED solution for true uniformity and energy efficiency. The lens profile is optimized to minimize energy lost Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 10. Page 10 Gearing Mechanism Design A patterned rack & pinion + worm gear mechanism led to an elegant user interface with very fine and smooth movement Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 11. Page 11 IP67 Ingression Protection Design • Over Mold PC Lens • Acoustic Membrane • Ultrasonic Welding on Casing • Over Mold Battery Contact • Rubber Seal on Speaker • Double Injection TPE Seal on Casing Ruggedized life saving equipment to withstand the hazardous environment of the underground mine. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 12. Page 12 Aesthetic Design Attention to details and expertise in various manufacturing processes is key to bring out the aesthetic value of the product. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 13. Page 13 Structural Mechanism Design Able to rotate/Tilt LCD Easy height adjustment Right choice of material and extensive engineering calculation lead to elegant user experience and sturdy structure. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 14. Page 14 Printer Enclosure Design PCA COVER M DOOR TOP SENSOR MPCA COVER COVER CARRIEGE MOTOR COVE R FAX PCA LOGIC ASSY-PRINT BOARD MECH (WALLACE) ASSY ASSY SPEAKER DUPLEXER WITH COVER COVER BASE PRINT COVER M FRONT PRINT SS COVER COVER FAX SERVICE BOTTOM CENTER PRINT TRAY CHEEK FLEXI INPUT PRINT GUIDE ASSY TRAY M OUTPUT COVER CONNECTO R HARNESS PRINT TRACK WIDTH ADJUST PCA WIRELESS GUIDE M MODULE LIGHT BUTTON WIDTH ADJUST NEPTUNE PIPE WIRELESS PRINT BASE Innovative part break and low material usage reduce overall product cost and simplify assembly and servicing processes. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 15. Page 15 Paper Path Architecture Design New paper path architecture design with improved throughput. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 16. Page 16 Our Design Knowledge Metal Light Illumination Mechanism Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 17. Page 17 Our Design Knowledge Button Hinges Ingression Protection Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 18. Page 18 Our Design Knowledge Double Injection Ergonomics Dimensional Robustness Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 19. Page 19 Engineering Analysis & Consultancy Our design consultancy team reviews the product design, performs engineering analysis and recommends design solution to improve product reliability and design robustness. We work on Ansys, Moldflow and TracePro. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 20. Page 20 Cam Profile Simulation & Optimization Cam profile optimization to achieve good user experience in hinge operation, while maintaining the hinge retention force. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 21. Page 21 Structure Analysis & Improvement FEA analysis and design improvement of the printer base to improve the drop test performance. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 22. Page 22 Lens Design & Simulation Focused Lighting Diffused Lighting Lens profile optimization produce different light diffusion effect with minimum energy lost Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 23. Page 23 Tolerance Stack-up Analysis A thorough tolerance stack-up analysis exercise on the functional and cosmetically critical area to ensure the design robustness of the industrial printer Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 24. Page 24 Program Management (PM) Our program management team gathers and manages the best resources to realize the product goal, in terms of product quality and time to market. We build in Asia and ship to worldwide. Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 25. Page 25 Program Operation Structure Product Development Industrial Mechanical Electronic Design Design Design Design QA Manufacturing Operation NPI Process Product Tooling Engineering QA Managem’t Program Our Managem’t Manager Customer Procurem’t Material Material Purchasing Managem’t Planning Order Logistics Managem’t Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 26. Page 26 CDM flow Chart Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 27. Page 27 Program Management Services (1) Prototype Management (2) Industrialization Management (3) Contract Design Manufacturing Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 28. Page 28 Prototype Management Functional Case Part Prototype Functional ID Prototype Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 29. Page 29 Prototype Management Mechanism Prototype Metal Prototype Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 30. Page 30 Industrialization Management Plastic Tooling Line Setup Production Line Assembly Process SOP Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 31. Page 31 Industrialization Management Production Jig IC Programming Keypad Press Jig Assembly Jig Testing LCD & KeypadLine Production Testing EMF test RF Signal Testing Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 32. Page 32 Contract Design Manufacturing Concurrent Engineering Process Our Concurrent Engineering Process is designed for minimizing lead time. It also ensures that the up stream design captures all down stream need; and the down stream activities can gain full support from up stream Mass Spec & PM Schedule Program & Quality Control & Supply Chain Management Production Industrial Prototype Detail ID Build ID Design Review Refinement Review Mechanical DFX Tooling Development MD Design & Discussion 2 Build Prototype Tooling Tooling EC Tooling DFX Design & Discussion 1 Support Fabrication Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 33. Page 33 Contract Design Manufacturing MD FIRMWARE & HARDWARE ID SOFTWARE CERTIFICATION PROTOTYPING & RELIABILITY MANUFACTURING QUALIFICATION Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 35. Page 35 Portfolio. Product Design HP Officejet J6400 HP Officejet 6500 HP Officejet 6500A HP Officejet 6600 HP Officejet 6000 HP Officejet 6100 Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 36. Page 36 Portfolio. Product Design HP Officejet Pro 8600 HP Officejet Pro 8100 Intermec PM43 Intermec PM43c Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 37. Page 37 Portfolio. Product Design Motorola GP344R Motorola GP388R Motorola GP340 EX2 Creative SB X-Fi Go! Creative Movieworks HD Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 38. Page 38 Portfolio. Product Design HM Monitor Support Lottery Machine LT8800 Lottery Machine CJ3000 CM Stacker 830 Brady BMP91 Brady BBP31 Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 39. Page 39 Portfolio. Product Design Tricubes T1030 Tricubes Sekure 2 Franklin BES 1890 Awox VOD Box Pyrex Premium Glass Lids Avent Comfort Double Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 40. Page 40 Portfolio. Contract Design Manufacturing Avery PLP 9100 Avery ALP 9000 ResponseCard RF ResponseCard NXT Triton Receiver Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 41. Page 41 Portfolio. Contract Design Manufacturing Osim iGogo Osim uGogo Osim uPixie HP Deskjet 940C ScaleRID SR2000 ScaleRID SR1000 Control Panel Turning Intangible Ideas Into Product Reality www.orcacreation.net
  • 42. Page 42 Our Clients Turning Intangible Ideas Into Product Reality www.orcacreation.net