Southbeach overview

Southbeach Modeller 3.0
10 Minute Overview

Copyright (C) 2005-2013, Southbeach Solutions Ltd

 Visual modelling software
 For creativity, design, analysis
 Unique “situational improvement” approach
 Communication, facilitation, understanding
 Problem solving, root cause analysis, wicked
problems
 Resolve human or engineering design
contradictions
 Generate directions, align stakeholders
 Improvement, innovation, course correction
 First tool to implement Southbeach Notation
 User extensible, programmable rules engine

What is Southbeach Modeller?

Multiple
models in a
single file via
tabs

Drill down to
individual
elements of any Mouse over
model, with no visual previews
need to open file of all models

Reuse models or
elements in any
file – simply drag
to canvas

Screenshot

Personalities Sample customers

 Creative people  Management Consultant
 Problem solvers  ICT Professional
 Critical thinkers  Enterprise Architect
 Designers  Requirements Analyst
 Change agents  Product Designer
 Strategists  Consulting Engineer
 Futurists  TRIZ Expert
 Academics  Data Scientist
 Students  Innovation Manager
 Business Process specialist
 Organizational Change leader
 Risk / Incident Analyst

Who uses Southbeach?

Analyze the model
using views and
sorts – navigate to
model elements

Views and Sorts

Keep notes
Select concept „This‟ notes
with each
or effect to with each
model and
edit notes model element
sub-model

Note taking

 Free form diagrams are  Communicate across
open to interpretation disciplines
 Mind Maps are organized ◦ Business, engineering,
in a hierarchy sales, marketing, C-Suite
 Concept Maps mean ◦ Better understand
customer requirements –
anything at all
internal / external
 UML is for systems
 Drive change in, e.g.
implementation
◦ Products / Services
 BPMN is for processes
◦ Systems Design
 Southbeach describes ◦ Business Process
innovation in any of ◦ Enterprise Architecture
these, and more ◦ Organizational Design
◦ Strategy and Planning

Why a new approach to modelling?


Drag tags to
canvas or
model
elements

Edit and
extend the tab
library as
required

Extensive tag
library
supporting
many
methodologies

Tags and tag library

Generates new
views and
sorts
Quick grids
provided, or
specify your
own axes and
labels New attributes
can be used in
creativity rules
and report
generation

Elements
Grids, pools inherit
and swim lane attributes off
models the grid

SWOT, 9 boxes and more

Projects large or small Industry solutions
 Personal thinking
 Face to face consulting
 Modelling, design,
◦ Stakeholder interview innovation,
◦ Expert knowledge capture improvement
 Workshop facilitation ◦ Business
◦ Group contributions ◦ Engineering
◦ Argument making
◦ ICT
◦ Planning
◦ Design review ◦ Public sector
◦ Course correction ◦ Global issues
 Driving through change ◦ Education
◦ Project Execution ◦ Science
◦ Virtual team collaboration
◦ Sharing of best practices

Contexts for using Southbeach

Show/hide Workshop
Pan, Zoom and
Cycle canvas, model tools – Wands,
Fisheye
style, colors, elements to Highlighter,
navigation
annotations illustrate Pen, Laser
tools
relationships Pointers

Build sequence
into the model
for later
presentation
mode

Workshop aides

Alternate list view
Preferred
of model with
search engine
navigation and
per model
element
modification

Select
elements or
effects – Web
research

Web research

 5x5Whys  Enterprise  Root Cause
 7Questions Architecture Analysis
 9Boxes  Failure Analysis  SCAMPER
 Affinity Analysis  Force-field Analysis  Scenario Planning
 Argument Modelling  Futures Studies  Sign Diagrams
 Before & After  Goal Planning  Six Thinking Hats
 Business Motivation  Ideality, Trimming  Stakeholder
 Cause-Effect  Improvement Alignment
 Causal Loop  Influence Analysis  Star Bursting
 Change Management  Lean Six Sigma  Strategic Planning
 Choices and Issues  Marketing 4Ps  Structured
 Concept Mapping  Polarity Charts Interviews
 Contradiction Analysis  Process  SWOT
 Competitive Analysis Improvement  Theory of
 Course Correction  Pros and Cons Constraints
 Design for Six Sigma  Reality Charting  TRIZ
 Dialog Mapping  Requirements  Value Analysis
analysis  What If?

Things you might do with Southbeach


Assist Tools for
many common
activities, e.g.
cause-effect
modelling, pros
and cons ...

Tools are
intelligent – only
add what is Inserted elements
missing automatically are
given a meaningful
default text

Assist tools

Pinning &
Auto layout & clamping
continuous
auto layout
Spread and
compact tool

Control of
Many styles of
graph layouts
tree supported
Clamping by
attributes

Auto layout

 Just as a spreadsheet lets you play 'what if?'
with numbers, Southbeach lets you play with
ideas
◦ Instead of rows and columns of numbers, you use useful
and harmful factors, increasing and counteracting
influences, goals, risks, contradictions, issues, choices
and actions
◦ Instead of entering formulae to perform calculations, you
enter creativity rules in order to generate ideas
◦ Diagrams come to life, suggesting their own
improvements
 Generate reports, single click to keep them
aligned to the model

Creativity engine

 Simple enough to be drawn by  Shared visual language –
hand – table top models cross functional
 Rich thinking palette  Resolve human or design
 Communicate complex ideas contradictions
 Understood by non-experts
 Agreement and disagreement
 Balance of structure and
– additive modelling
flexibility

Southbeach Notation


 Useful, harmful, neutral agents
 Actions, choices, issues, events,
knowledge
 Goals and risks
 Sufficient, insufficient, potential,
excessive, surplus, dysfunctional
 Historical
 Increases and decreases effects,
plus negation
 Necessary, inevitable, delayed,
accelerated and questionable
effects
 Eighteen effect types, plus user
defined
 Separation by space, time,
parts, perspective, role,
conditions, aspect, probability

Southbeach notation

Embed as many Embed rules in
rule sets in a models to
model as you need bring them to
creative tools life

Set a scope for
rule matching

Click on a
Build up your
model element
creativity rules
to generate
library
ideas

Emulate 100s
of creativity
tools

Creativity
Comprehensive manual provided to obtain full benefit of rules engine


Embed as many
reports in the
model as you need
for client work

Report is a mixture
Rules embedded in
of text and
reports enjoy the full
creativity rules
power of the
embedded creativity
engine

Report output is a
mixture of template
text and
Embed report
ideas/sentences
templates in model
derived from the
–update with a
model, in response to
single click
embedded creativity
rules

Reports
Manual is provided describing the creativity rules language


 "I really like your software. It is an easy to use  "Southbeach is a superb notation for
tool for visualizing and applying all kinds of organizing your thoughts. There is nothing
thinking methods. It has the potential to else like it. An hour's Southbeach problem
become my standard modelling software." -- analysis reduces time to task completion
Founder, Creativity Consultancy by days." Strategy Dynamics Lead
 "Southbeach has an important plus - the  "The creativity manual is well written. The
models are readily understood by non- rules language is wonderfully simple yet
technical personnel" -- Business Change powerful. It will be interesting to see what
Consultant people do with this." -- Lead IT Strategy &
 "A practical tool that guides where effort Transformation
should be focussed as problem-solving  "Remarkable. I learnt more from my
proceeds." – Mind Mapping Expert models in ten minutes than weeks of
 "A very neat tool for almost anything! I keep previous looking." Innovation Consultant
it open in the background all the time" --  "I am very enamoured with Southbeach. I
Business Improvement Manager use it in group situations. A telling
indication (for me) is that most if not all of
 "I use it every day." -- Managing Consultant, my "project" folders now contain a
ICT Southbeach sub-folder!" -- Business
Analyst, ITIL and Six Sigma Black Belt
Testimonials

 General purpose
 High quality,
professional software
 Easy to use, intuitive
 Unique – creativity
and reporting engine
 User extensible
 Fast, flexible,
productive
 Low cost „prosumer„
 Team licensing

Selling points

feedback@southbeachinc.com
Thank you


Southbeach overview

Southbeach overview

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