Clorox decided to pursue open innovation in 2000 to lead in innovation as competitors grew larger. This required changing its culture from internally-focused to open to external ideas. Key changes included overhauling innovation processes and systems to source ideas externally and form strategic supplier partnerships. As a case study, Clorox's disinfecting wipes were developed through open innovation by partnering with a supplier to obtain nonwoven technology enabling a package that encouraged consumer reuse. Open innovation impacted Clorox's product development across technical, consumer and business considerations and required new collaboration skills and ways of working.
At the ACT-IAC 2011 Executive Leadership Conference, ITIF president Rob Atkinson presented on the importance of innovation in IT and government leadership in IT practices. This presentation highlights the innovator’s challenge of exploiting and exploring industry facets simultaneously.
At the ACT-IAC 2011 Executive Leadership Conference, ITIF president Rob Atkinson presented on the importance of innovation in IT and government leadership in IT practices. This presentation highlights the innovator’s challenge of exploiting and exploring industry facets simultaneously.
The first seminar of Friends4Growth in Ho Chi Minh city with Dr. Philip Charles ZERRILLO (Dr.Z) from SMU - Singapore Management University.
Friends4Growth
Together We Grow
--------------------------------------------------
Friends4Growth is a group of young professionals, who share a common passion to learn and grow more in their career through formal and informal educational opportunities. The group was founded by Vietnamese national Le Tran, a Wharton MBA Class of 2009.
The Friends4Growth mission is as follows:
- Be a place for young professionals to exchange and enhance knowledge
- Bring educational opportunities to members by providing access to well-known professors, business leaders and industry experts
- Provide information of universities around the world to members with intention to study abroad
- Share experience in studying, job search, working and living outside Vietnam
To achieve its mission, the group organizes various activities on a monthly basis to its members, such as:
- Seminars on various industry topics, with a sponsorship of the Singapore Management University.
- Coffee chats with experienced professionals from more developed economies
- Q&A sessions covering overseas life and work from seasoned experts
Website: www.friends4growth.com
Join us at: http://facebook.com/friends4growth and http://vn.linkedin.com/in/friends4growth
If you have any inquiry, please contact us at info@friends4growth.com
How to use agile for roadmapping and be successful at itAnupam Kundu
This was my presentation at Agile 2010.
As agile practices become more prevalent, Product Management divisions face increasing challenges to adapt agile techniques. Most Agile project teams prefer direct collaboration with the strategy makers for decision making over reporting metrics; the reality is that only a few product/portfolio managers are actually capable of paradigm shifts to accommodate this drift. What is needed to make this shift? The paper outlines an experience report - adoption of agile-enabled framework by the digital division of a publishing house to charter their product road-map and enable their project team with the “big picture”.
Agile product owners-what ails them (philly_dayofagile)Anupam Kundu
Presentation I used at Philadelphia Day of Agile (#dayofagile) http://dayofagile.org/agenda.
It was received well within the audience. Any comments are welcome...
UX strategy lacks strategy, it is usually just a glorified waterfall process, even agile processes are just incremental waterfall. This presentation tells the current state of UX strategy in pictures while it outlines a real UX Strategy in words.
Welcome to Innovation Territory - ProductCamp Vancouver 2013Cynthia DuVal
Cynthia DuVal along with colleagues Stewart Rogers and Elizabeth Yeung describe a design ethnography and innovation discovery project we did for a software company that resulted in a 5-year innovation roadmap.
The first seminar of Friends4Growth in Ho Chi Minh city with Dr. Philip Charles ZERRILLO (Dr.Z) from SMU - Singapore Management University.
Friends4Growth
Together We Grow
--------------------------------------------------
Friends4Growth is a group of young professionals, who share a common passion to learn and grow more in their career through formal and informal educational opportunities. The group was founded by Vietnamese national Le Tran, a Wharton MBA Class of 2009.
The Friends4Growth mission is as follows:
- Be a place for young professionals to exchange and enhance knowledge
- Bring educational opportunities to members by providing access to well-known professors, business leaders and industry experts
- Provide information of universities around the world to members with intention to study abroad
- Share experience in studying, job search, working and living outside Vietnam
To achieve its mission, the group organizes various activities on a monthly basis to its members, such as:
- Seminars on various industry topics, with a sponsorship of the Singapore Management University.
- Coffee chats with experienced professionals from more developed economies
- Q&A sessions covering overseas life and work from seasoned experts
Website: www.friends4growth.com
Join us at: http://facebook.com/friends4growth and http://vn.linkedin.com/in/friends4growth
If you have any inquiry, please contact us at info@friends4growth.com
How to use agile for roadmapping and be successful at itAnupam Kundu
This was my presentation at Agile 2010.
As agile practices become more prevalent, Product Management divisions face increasing challenges to adapt agile techniques. Most Agile project teams prefer direct collaboration with the strategy makers for decision making over reporting metrics; the reality is that only a few product/portfolio managers are actually capable of paradigm shifts to accommodate this drift. What is needed to make this shift? The paper outlines an experience report - adoption of agile-enabled framework by the digital division of a publishing house to charter their product road-map and enable their project team with the “big picture”.
Agile product owners-what ails them (philly_dayofagile)Anupam Kundu
Presentation I used at Philadelphia Day of Agile (#dayofagile) http://dayofagile.org/agenda.
It was received well within the audience. Any comments are welcome...
UX strategy lacks strategy, it is usually just a glorified waterfall process, even agile processes are just incremental waterfall. This presentation tells the current state of UX strategy in pictures while it outlines a real UX Strategy in words.
Welcome to Innovation Territory - ProductCamp Vancouver 2013Cynthia DuVal
Cynthia DuVal along with colleagues Stewart Rogers and Elizabeth Yeung describe a design ethnography and innovation discovery project we did for a software company that resulted in a 5-year innovation roadmap.
As a speaker on a panel discussion at the recent Brand Innovators Summit, I focused my talk on employee advocacy at Avanade and how social media activity can be maximized with emerging technologies such as a dedicated social media sharing portal.
Align, Aim, Perform and Grow with Shopper MarketingRick Abens
Shopper marketers are under more scrutiny than ever to accurately forecast and assess ROI.
Foresight ROI is proud to have analyzed over 18,000 shopper marketing events to help Clorox and other leading CPGs:
• Decide levels of investment across demand creation programs
• Better understand shopper marketing impact across the portfolio
• Gain visibility to which plan elements are “working harder” than others
Learn more in this presentation by Rick Abens, Founder and CEO at Foresight ROI, and David Cardona, Director, Shopper Marketing, Category Advisory & Multi-Cultural Capabilities at the Clorox Company, delivered at the Path to Purchase Expo in Rosemont, IL on September 22, 2016.
To learn more contact us at www.foresightroi.com or call us directly at 312-575-0024.
How to become an Analytics-driven organization - and why bother? - IBM Smarte...IBM Sverige
Presentation från IBM Smarter Business 2011. Spår: IBM Cognos Performance.
Information is the oil of the future. It will be the resource running our economy in ways not possible in the past. In this era of extreme information organizations need to understand how to find the information that really matters and how to draw intelligence from it. They need to become Analytics-driven.
Talare: Juha Teljo, Business Analytics Executive.
Mer information på www.smarterbusiness.se
Achieving Escape Velocity in Your Digital Transformation Through Product Thin...VMware Tanzu
SpringOne 2021
Session Title: Achieving Escape Velocity in Your Digital Transformation Through Product Thinking
Speakers: Gautham Pallapa, Executive Advisor at VMware; Henri van den Bulk, Executive Technical Advisor at VMware
Lean Startup: It's Not Just Technology, Lives are at StakeKen Power
This is the slide deck from my keynote talk at the first Serbian ICT conference on Technology and Entrepreneurship, held Thursday November 22, 2012 in Belgrade.
For more notes, please see my corresponding Blog entry at http://systemagility.com/2012/11/22/lean-startup-and-lives/
I would love to hear your thoughts and feedback.
1. Application of Open
Innovation in a Collaborative
Supply Chain
Packaging That Sells!
2009 Conference
Jason Husk
Group Manager, Open Innovation Networks
The Clorox Company
October 22, 2009
2. Overview
This is not WHY OI, but HOW OI
What are the key framing questions?
What are the mental models I need?
What are the work processes to support
our move to Open Innovation?
How does this work in the supply chain?
3. Clorox’s Decision to Pursue
Open Innovation
Clorox: Founded in 1913
95 year history: leading brands in mid-size categories
$5B in sales, 8000+ employees
20 yrs acquisition-driven growth & “fast follower” strategy
Clorox Strategy Change in 2000:
Lead in Innovation
Enormous competitors; can’t spend way to success
Innovation identifies new opportunities beyond
current capabilities
4. Clorox Reality
Annual R&D Spending… …broader investment with Partners
P&G 3M Unilever Colgate Clorox Clorox Colgate Unilever 3M P&G Partners
U.S. Patents in CLX Categories… …broader protection with Partners
Clorox RB SCJ P&G Clorox RB SCJ P&G Clorox
Partners
5. Change is needed!
Key areas to focus on:
Culture & Mindset
Innovation Approach/Models
Work Processes
6. Changing the Culture
Must make a commitment to going outside for
ideas and opportunities
This is not just an R&D mindset change, but an
enterprise-wide mindset change
R&D has the bulk of the effort
Must enroll Procurement, Marketing, Product Supply
Need to implement the appropriate
(collaborative) and effective work systems to
reinforce this strategic change
7. Changing the Culture
in CLX Packaging Development
THE OLD WAY THE OPEN INNOVATION WAY
Packaging is a key piece of the
Packaging just holds the product
consumer experience
Development ideas created internally Development ideas come from
by R&D everywhere, even outside the company
Innovation systems reinvented at the
Innovation systems created and cross-BU level to access and focus
managed by the business unit external product and technology
solutions
Networks managed ad hoc, Strategic relationships identified,
on a project-by-project basis grown, and managed over time
External partners not actively engaged External partners rewarded for
in strategic product planning, nor delivering innovation via Win Balancing
rewarded for delivering innovation program
10. New Model Drives Progress
Critical to
understand that
Technical progress (read:
change) does not
happen in a
vacuum!
Consumer Business Power is in
synchronizing and
integrating all three
How does this
change the way we
work…
11. Work Process in OI
SCOUTING
SUPPLIER
RELATIONSHIP SELECTING
MANAGEMENT
SECURING
12. Work Process in OI
What do you want?
Use all three lenses
SCOUTING
Business
Consumer
Technical
SUPPLIER
RELATIONSHIP
MANAGEMENT
SELECTING Well-defined problem
statement/hypothesis
Set initial metrics on
SECURING how to evaluate ideas
Tools:
Think Tank
Idea Tracker
14. Work Process in OI
How will you find it?
SCOUTING What is your search
strategy?
Networks
SUPPLIER
RELATIONSHIP SELECTING Internal – what do we
MANAGEMENT already know?
External – who else is
looking at this?
SECURING
Tools:
Oval Ideas
Netbase – Accelovation,
illumin8
15. Work Process in OI
How will you know
when you have found
SCOUTING it?
Importance of setting initial
metrics on idea evaluation
Cull list of potential
SUPPLIER
RELATIONSHIP SELECTING
partners from hundreds to
MANAGEMENT the feasible few
Evaluate external
solutions vs. initial metrics
SECURING Does this solution deliver
the business case?
If not, determine where to
change:
Metrics for evaluation
Feasibility of business
case
16. Work Process in OI
How do you get
SCOUTING
access to the
solution?
What type of
SUPPLIER
RELATIONSHIP SELECTING agreement do you
MANAGEMENT
need to put in place?
What enables and
SECURING fulfills the business
case?
What deal enables this
idea…and the next
three after it?
17. Changes in Work Process
Partnership Type
One-time Focused Platform
Need On-Going On-Going
License Joint Alliance
Development
18. Agreements – Doing the Deal
Take the long view
Think through the whole process and
future interactions while living the current
deal
Change in negotiating techniques –
Collaborative vs. Confrontational
What are the different “currencies” we can
use?
Financial
IP
19. Work Process in OI
How do you manage
the relationship?
SCOUTING
Is this a one-time deal,
or the start of a long-
SUPPLIER term relationship?
RELATIONSHIP SELECTING How applicable is this
MANAGEMENT
partner’s portfolio vs.
our enterprise’s?
SECURING How sustainable is the
competitive
advantage?
What is the next
Scouting opportunity
this partner can help?
20. Managing Open Innovation
Collaboration
Deep, strategic partnering yields impactful innovation
Technology solutions enable defined opportunities
developed through strong relationships & cooperative effort
Manage top-tier partners via “Win-Balancing”
Selected most strategically aligned suppliers to join program
Mutual investment in relationship
Annual partnership review
with quarterly check-ins
Meaningful rewards for
delivering innovation
Deep understanding of strategy
& development pipeline
21. Initial ‘Product’ Successes with
Open Innovation
2000: Clorox Disinfecting Wipes
New technology: Nonwovens conversion
Results: Explosive sales, new category
2001: Armor All Wipes
Improved technology: Nonwovens
Results: Dramatic sales, new category
2003: Clorox Bleach Pen
New delivery system – package, formula
Results: Strong sales, multiple design awards
2004: Clorox Teflon Bath Cleaners
Du Pont partnership on non-stick, polymers
Results: 8 pts share gain, #3 to #1 in category
22. Successes Continue
2005: Glad Force Flex Trash Bags
P&G Joint Venture; core polymer technology
Results: Market share & category grew 5 pts
2007: Armor All Wheel Protectant
Technology “push” from Win-Balancing partner
Results: New product category in auto market
2008: Green Works natural cleaners
Deep supplier partnerships to build new brand
Results: In 6 months grew market 300%
23. Case Study:
Clorox Disinfecting Wipes
Project borne from consumer insights leaving the
canister out leads to increased usage
How do we get
consumers to leave
this package out?
24. Case Study: CDW
Consumer insight
drives better business
?
results Technical
Business case
advantages clear
Need technology to √ √
Consumer Business
encourage consumer
behavior without
ruining product
financials the technology/suite of technologies
What is
which deliver the consumer/business needs?
25. Apply the 4-S Process
Scouting:
Who has design and
SCOUTING technology expertise?
Selecting:
Strategic Development
SUPPLIER Partner – Union Street
RELATIONSHIP SELECTING
MANAGEMENT Securing:
Deal is a Project
Appendix in MAA
SECURING
SRM:
How do we integrate with
the entire development
team – all the way
through the supply chain?
26. Design
Replaceable face and
poly-bag insert
Reusable body
Weighted base helps hold
container in place
Concept design exploration
29. Design
Crisp edge design looks
Integrated lip design for contemporary in the home
stacking on store shelf
Easy to grip,
modern shape
Final container design selected
30. Materials
- No dissimilar materials
- All components Polypropylene
-100% recyclable
Sustainability
31. Materials
.04” label gap strategically located
in rear corner of package
STM label design artwork
Label text:
Usage info and
UPC on wrapped label
Full wrap IML (In-Mold Label)
35. Union Street/Clorox Open Innovation
Keys to Success
Robust application of Innovation Mental Model
and 4-S Process
Quick alignment and decisions on partner
strategy
Build the internal alliance/consensus before the
external
Determine key development success criteria
Must vs. Want
What enables the business case?
Supplier integration – it’s all about the network!
36. Conclusions
Open Innovation impacts all aspects of product creation
Determine where you want to innovate – focus on biggest gaps
in overall system (technical-consumer-business)
Build capability specific to your needs – no prescribed
templates
Recognize the change management needed to
systematize OI
Develop change processes and work processes to support OI
Start with changing the mindset and culture
Identify Innovation Models that resonate with your company
Build the supporting needs and gaps analysis
Deliver work systems and networks to deliver against those
needs