Ian Worley discusses the differences between business analysts (BA) and user experience designers (UX). He notes that while their career paths may start in different areas, with BAs focusing more on business knowledge and UX designers focusing more on design and research, their roles can converge over time as UX designers take on more strategic product roles and BAs gain experience in user research. Ultimately, he argues that both perspectives are valuable and companies should leverage the strengths of BAs and UX designers rather than see them as in competition.

1. Ian Worley
Global Head of User Experience and Design
Morgan Stanley
UX vs BA: The Great Debate
Or how I learned to stop worrying and love our differences

6. Career Experience

7. BA
Industrial Fidelity
Career Experience

8. BA UX
Industrial Fidelity
Industrial Promiscuity
Career Experience

9. BA UX
Industrial Fidelity
Industrial Promiscuity
Career Experience
SMEs

10. BA UX
Industrial Fidelity
Industrial Promiscuity
Career Experience
SMEs
Innovation Distributors

11. Career Trajectories

12. BABusiness
Knowledge
Career Trajectories

13. BA UXBusiness
Knowledge
Design/Research
Knowledge
Career Trajectories

14. BA UXBusiness
Knowledge
Product Strategy?
Career Trajectories
?
Design/Research
Knowledge