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Usability 2.0
usability as a conversation
Karyn Zuidinga
        Senior Information Architect
        office: 604 669 7655
        mobile: 778 386 6982
        karyn@analyticdesigngroup.com



Analytic Design Group
        Suite 300 - 1300 Richards
        Vancouver British Columbia
        V6B 3G6 Canada
        www.analyticdesigngroup.com




        Greg Bell
        User Experience Designer
        office: 604 669 7655
        mobile: 778 995 1014
        greg@analyticdesigngroup.com



Analytic Design Group
        Suite 300 - 1300 Richards
        Vancouver British Columbia
        V6B 3G6 Canada
        www.analyticdesigngroup.com
Usability 2.0
usability as a conversation
*disclaimer
Work in progress.
Ever done a usability test, gone to the
trouble of writing that killer report and
seen the results go nowhere?
Ever have to read someone else’s
usability test report and think you’ve
found the cure for insomnia?
Usability Reports vs Office Hours Slept
                                      5
Number of Usability Reports to Read




                                      4


                                      3


                                      2


                                      1


                                      0
                                          0   1          2              3           4   5
                                                  Hours slept during office hours
The user experience of usability.
Mobile Device OOBE Testing
Mobile Device OOBE Testing

            Out of Box Experience
Post-test:
- Getting Started Guide
- Screen Clings
- Other In-Box Materials
- Device Changes
The Situation (6 months ago)
Limited client engagement.
Results were not getting to who they
needed to.
Discussion ends after reporting.
So, we did what we do best.
User Experience Analysis
  of Usability Testing
Project Completion
Usability Project
                      Project Kick Off
Project Completion
Usability Project
                      Project Kick Off
Usability Project




                                                                                             Project Completion
Project Kick Off




                   Planning   Recruiting     Usability Testing   Data Analysis   Reporting
Usability Project




                                                                                             Project Completion
Project Kick Off




                   Planning   Recruiting     Usability Testing   Data Analysis   Reporting
Usability Project




                                                                                             Project Completion
Project Kick Off




                   Planning   Recruiting     Usability Testing   Data Analysis   Reporting
Problem:
How do we engage clients and get them
excited about testing?
(and get more people to show up)
Collaborative Planning with Client
Wiki space for Task List & Test Plan
Engage clients on a deeper
level before beginning testing.
Usability Project




                                                                                             Project Completion
Project Kick Off




                   Planning   Recruiting     Usability Testing   Data Analysis   Reporting
Usability Project




                                                                                             Project Completion
Project Kick Off




                   Planning   Recruiting     Usability Testing   Data Analysis   Reporting
Problem:
Difficult to get a recruiting company to
engage in finding the RIGHT people.
Recruiting Screener
Personas for recruiters.
Recruiters engaged on a new level and
the testing was more successful.
Usability Project




                                                                                             Project Completion
Project Kick Off




                   Planning   Recruiting     Usability Testing   Data Analysis   Reporting
Usability Project




                                                                                             Project Completion
Project Kick Off




                   Planning   Recruiting     Usability Testing   Data Analysis   Reporting
Problem:
Difficult to record easy to analyze data
Problem:
Difficult to get notes from the entire team
who is attending testing.
Problem:
Difficult to create video clips after testing.
1. The People
2. The Notepad
3. The Video System
The People
1. The Facilitator
2. The Observer
3. The Schmoozer
Invite as many people from the
client team as possible.
1. The People
2. The Notepad
3. The Video System
The Notepad
                                                                       Study: _____________________________
                                               Use GSG?    Yes    No
 1 Make a Phone Call                                                   User ID: ___________
                                                                       Notes By: ___________________________
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 2 Set up Voicemail
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 3 Send a Text Message
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 4 Take a Photo & Send MMS
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 5 Make a Video Share Call
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 6 Set Up & Send an IM
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 7 Go to a Website
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 8 Set Up Email
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 9 Send & Receive Email
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 10 Sync Calendar & Contacts
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 11 Set Up TeleNav
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                               Use GSG?    Yes    No
 12 Bluetooth
   Finished w/ Ease   Completed w/ Difficulty     Failed to Complete
Study
                                              Use GSG?    Yes    No
1 Make a Phone Call                                                   User I
                                                                      Notes
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                              Use GSG?    Yes    No
2 Set up Voicemail
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                              Use GSG?    Yes    No
3 Send a Text Message
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                              Use GSG?    Yes    No
4 Take a Photo & Send MMS
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                              Use GSG?    Yes    No
5 Make a Video Share Call
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete
Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                              Use GSG?    Yes    No
8 Set Up Email
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                              Use GSG?    Yes    No
9 Send & Receive Email
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                              Use GSG?    Yes    No
10 Sync Calendar & Contacts
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                              Use GSG?    Yes    No
11 Set Up TeleNav
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete

                                              Use GSG?    Yes    No
12 Bluetooth
  Finished w/ Ease   Completed w/ Difficulty     Failed to Complete
The Used Notepad
Get clients to use sheets and record data.
1. The People
2. The Notepad
3. The Video System
Our Setup
Our Setup




       Participant
Our Setup




       Participant




                     Facilitator
Our Setup
  Video Camera




             Participant




                           Facilitator
Our Setup
  Video Camera




             Participant




          WebCam


                           Facilitator
Our Setup
           Two Way Glass     Video Camera




                                        Participant

Observer



                                     WebCam


                                                      Facilitator
Our Setup
                   Two Way Glass     Video Camera



Network / Router




                                                Participant

        Observer



                                             WebCam


                                                              Facilitator
Our Setup
                    Two Way Glass     Video Camera



Network / Router




                                                 Participant

        Observer



                                              WebCam


                                                               Facilitator


                   Client Team &
                    Schmoozer
Using these tools, we were able to create
 better data that was easier to analyze.
Usability Project




                                                                                             Project Completion
Project Kick Off




                   Planning   Recruiting     Usability Testing   Data Analysis   Reporting
Usability Project




                                                                                             Project Completion
Project Kick Off




                   Planning   Recruiting     Usability Testing   Data Analysis   Reporting
“I recently asked 258
usability practitioners which
methods they use to
communicate findings from
their studies”
- Jakob Nielsen, 2005 http://www.useit.com/alertbox/20050425.html
“I recently asked 258
                       usability practitioners which
                       methods they use to
                       communicate findings from
                       their studies”
                       - Jakob Nielsen, 2005 http://www.useit.com/alertbox/20050425.html




http://www.happywebbies.com/download
Formal Usability Reports vs. Quick Findings
Formal Usability Reports vs. Quick Findings
Formal Usability Reports vs. Quick Findings (2)
Formal Usability Reports vs. Quick Findings (2)
Formal Usability Reports vs. Quick Findings (2)
The typical usability report life-cycle:
http://www.flickr.com/photos/phooky/1390640732/
http://www.flickr.com/photos/seanstayte/660772151/
Do I really have to read all of this?
Maybe, a DVD arrives in the mail
a few weeks later with video.
Problem:
Usability reports are boring and nobody
wants to read them.
Problem:
Usability reports are not shared among
the people who need them most.
Problem:
There is a disconnect between video
highlights and the findings in the report.
Test Debrief Session
http://www.flickr.com/photos/phooky/1390640732/
Findings Module
Easy to Parse Data
Utility Functions
Invite a Colleague via Email
Montages
Sortable Data
Demo
Clients engaged on report.
Delivery method improved reporting
While hours increased on creating
reports, the value was well worth it for
our clients.
What’s Next?
Discussion threads on findings
Assignable action items on all
     recommendations.
Web app to create reports
Takeaways
Get your reports online and interactive.
Engage with client’s product team as
        much as possible.
Re-design your process!
Karyn Zuidinga
                    Senior Information Architect
                    office: 604 669 7655
                    mobile: 778 386 6982
                    karyn@analyticdesigngroup.com



        Analytic Design Group
                    Suite 300 - 1300 Richards
                    Vancouver British Columbia
                    V6B 3G6 Canada
                    www.analyticdesigngroup.com




    Thank you.
                    Greg Bell
                    User Experience Designer
                    office: 604 669 7655
                    mobile: 778 995 1014
                    greg@analyticdesigngroup.com



        Analytic Design Group
                    Suite 300 - 1300 Richards
                    Vancouver British Columbia
                    V6B 3G6 Canada
                    www.analyticdesigngroup.com




http://creativecommons.org/licenses/by-nc/2.5/ca/

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